00:00I mean, Breitling's got this great visibility and presence at regional events.
00:06Do you think we're going to be seeing more of Breitling at cultural, sporting, aviation events?
00:11I mean, in particular, we're interested in Saudi Arabia here.
00:14Well, first of all, there are four Formula One races in the Middle East.
00:19There's one in Saudi, one in Baha'in, one in Qatar, and the end of season in Abu Dhabi.
00:26So the visibility is there. And we are one of the strongest brands in the region anyway, for historical reasons
00:34also.
00:36All major celebrities and important people in the Middle East are wearing worn Breitling watches.
00:46So we have fantastic roots. It's one of the very few growing markets, by the way.
00:52Our number one market is the USA, but the Middle East and Saudi also in particular, but UAE, all these
01:01markets are growing, thank God.
01:03And we see a great future of us in that region.
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