00:00Now, we spoke to on this channel, Scott O'Neill, who is, of course, the CEO of Live Golf.
00:05And he told Arabia English that Saudi Arabia, in particular Riyadh, emerging as a golf destination, a major market for golf.
00:14Six new golf courses being built. I mean, do you see Saudi Arabia having a future as a hub for golf?
00:20Absolutely. And you said it, Tom.
00:22All the developments of the golf courses in the golf industry here is just proof that Saudi can become a hub for global and regional golf in general.
00:32We have tourism, lifestyle, sporting ecosystem, all the things that benefit from the sport of golf.
00:40Right. So clearly a lot of spinoff benefits to the economy from an event like this.
00:44Now, tell us about your role with Live Golf. How did that come about and what interests you in the Live Golf League?
00:53I believe that sports and the sports industry are the future of Saudi.
00:58It's where the culture, the entertainment, the international engagement all intersect with each other.
01:03My ability to bridge all of that through my background in culture and international engagement helps translate the global message and the global idea of Live Golf into the locals.
01:19So it has authenticity and it's not just another stop on the tour.
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