00:00We were sitting around the table at the studio, and the question came up,
00:04what do you guys think we should name the record?
00:06And the self-titled thing was presented, and nobody blinked and said,
00:10you know, this is actually the perfect time to do it because it's been eight records now.
00:15We haven't done it previously, and it's a good representation of the last 20 years of the sound of this
00:21band.
00:22It's all kind of captured on this album.
00:24And with that, we did the very streamlined, straightforward artwork on the cover.
00:30Just to kind of say, listen, this is about the music.
00:33We're not a band that really focuses on our image too much, as you can tell, you know.
00:39Oh, come on, Mark. Let's just admit it. We're incredibly lazy.
00:43And just self-titled. It's just like, it took a minute to, let's just call it Alter Bridge.
00:49No, it's true. It kind of captured the essence.
00:52You know, this record really kind of leans into the thing that we do
00:55more than taking any right turns, left turns that we've done along the way.
00:59Just to a degree. I mean, we always kind of keep it, you know,
01:03we keep certain hallmarks intact, but definitely chose not to throw too many curveballs to the fans.
01:11Not too many, like, there's no keyboard solos or we're not bringing any jazz saxophone solos.
01:18It's definitely, you know, this is what we do.
01:20And so we figured it was appropriate. Just call it Alter Bridge.
01:23We will talk generally at the beginning. We'll get on the horn and,
01:26hey, so this is going, what are you thinking?
01:28He might be really excited about something he heard or a new approach, or I might be.
01:33But it's funny, nine times out of ten, you start the process and the universe kind of dictates,
01:38you know, where you're going.
01:40It's a snapshot of where you are creatively and you just go with the flow
01:44and you're informed by everything, you know, that, you know, living brings into the fold and you roll with it.
01:52So you never, you can go into it and say, hey, let's do this,
01:56but then life happens and life influences you in real time and you just listen.
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