Renault Bridger Concept: Warum Renault sein neues SUV so nennt

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Im Video erklärt Sylvia Dos Santos, Head of Naming Strategy im Global Marketing von Renault, wie der Name Renault Bridger Concept entstanden ist. Sie gibt spannende Einblicke in die Idee und Strategie hinter der Namensentwicklung des neuen SUV-Showcars.  😇 Dein Abo hilft uns: https://tublo.eu/abonnieren  ✅ Source: Renault  ➡️ Mehr Infos: https://www.tuningblog.eu/dies-u-das/renault-bridger-concept-772442/  Der Name eines neuen Fahrzeugs ist bei Renault kein Zufall. Sylvia Dos Santos beschreibt, wie das Team den Begriff „Bridger“ entwickelt hat und welche Bedeutung dahintersteckt. Der Name soll Verbindungen symbolisieren – zwischen Menschen, Märkten und Mobilitätskonzepten. Gleichzeitig passt er zum robusten, kraftvollen Charakter des Showcars und zu einem urbanen SUV, das trotz kompakter Maße unter 4 m Länge viel Platz für Familien bieten soll. Das Video zeigt, wie viel Strategie, Kreativität und Marken-DNA in einem einzigen Fahrzeugnamen stecken.  #RenaultBridgerConcept #Renault #ConceptCar #SUVConcept #AutoNews #RenaultDesign #CarReveal #tuningblog - das Magazin für Auto-Tuning und Mobilität!

Transcript

00:04Hello, my name is Silvia Dos Santos and I'm in charge of naming at Renault's Global Marketing Department.

00:13Renault is continuing its international offensive with a new concept car called the Renault Bridger Concept,

00:20a name designed for the international markets and India in particular.

00:27At Renault, names are always chosen for the emotions they convey and they're often derived from existing words like Duster,

00:35Austral, Raphael or even Boreal and Filant.

00:38With Bridger, we're expanding our family of names derived from English words.

00:43In fact, built from the English word Bridge, to which the identity suffix ER was added, the name Bridger Concept

00:50follows in the footsteps of our Renault Duster name.

00:54It's a name that has resonated internationally since 2010.

00:57A four-generation success story and with already nearly two million vehicles, carrying the name Renault Duster in Latin America,

01:04in Africa, the Middle East and India,

01:07where the very latest generation of Duster has just been launched, Renault Bridger was a completely natural choice to complete

01:14our family of international names.

01:19So the name Bridger Concept carries rich evocations?

01:22The name Bridger is derived from the English word bridge, meaning junction, connection or link.

01:28And it's a common word that is easily understood.

01:32Bridger refers first of all to the robustness of bridges and architectural structures.

01:37It evokes an imagery of solidity and precision.

01:39The name Bridger perfectly embodies the taut lines and strong design of our concept.

01:45The name Bridger also carries the promise of human bonds that can be forged on board or during journeys.

01:52It's a name that fits into our cars for living DNA.

01:56Bridger is a short, dense name, yet it's structured.

01:59It's balanced with its strong consonants B, D, G, R, and its final ER syllable further reinforces the character of

02:07this name,

02:08placing it in the Duster lineage.

02:13Today we are very proud to welcome a new member to our family of names with Renault Bridger Concept.

02:19A robust, powerful, versatile name, and in fact a perfect name to embody our new urban SUV concept car

02:26and thus open the new chapter in our international offensive.

02:38Für mehr Videos einfach abonnieren.

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