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TVTranscript
00:02He wasn't born rich.
00:04Golly, I was hustling garbage bags door to door.
00:07That was my first little empire.
00:10It's kind of, wow, this guy really is a little different.
00:14He wasn't always respected.
00:16Fired me. Fired me on the spot.
00:18And he's always been outspoken.
00:21I said, screw you. You couldn't manage a Dairy Queen.
00:23Come on now, Katie.
00:24I refuse to sit next to Mark at a Mavericks games.
00:27My emotions have never gotten me in trouble.
00:30That's not wrong!
00:31They've just gotten me fined.
00:32That is the place to be. That's the hot spot.
00:36But today, Mark Cuban is the owner of the Dallas Mavericks.
00:39Mark Cuban, come on!
00:42A multi-billionaire.
00:45One of you is going to walk away with a million dollars.
00:47The benefactor. It's so him.
00:49And his story is unlike any other.
00:52I'm still a geek at heart.
01:10I was trying to say, okay, if I'm 90 years old, and I'm looking back on my life, am I
01:15going to regret doing or not doing something?
01:18I grew up in a part of Pittsburgh, a suburb called Scott Township, and in a section called Birdland, where
01:24all the streets were named after birds, and I lived on metal art.
01:27I was always into something.
01:33As long as I can remember, I've been a business person at heart.
01:39I remember being 12 years old, and I was like, 12 years old, Dad? How am I going to earn
01:43any money?
01:43And he hooked me up selling these cheap-ass, flimsy, flimsy garbage bags that we sold $6 for $100.
01:50I mean, who's going to say no to a smiley little kid walking up?
01:53Golly, I was hustling garbage bags door-to-door, so that was my first little empire.
01:58My friends, I'm sure they did laugh.
02:00They laughed when I got jobs working as a stocking clerk.
02:04I would give disco lessons, and I would DJ and collect stamps, repackage baseball cards.
02:09I think really what it told me was, don't be afraid of the unknown.
02:15I wanted to take business classes.
02:17At Mount Liberty High School, you couldn't take a business class unless you were a senior.
02:21So I said, screw you.
02:22I went to the University of Pittsburgh and started taking night classes.
02:26So I did okay and got some decent grades.
02:28At the end of the day, I wasn't going to be able to stay there because there wasn't a business
02:31school,
02:31and I wanted to go heavily into business, and I picked out the cheapest one, and it was IU.
02:35I first met Mark at Indiana University.
02:37I was in a fraternity, and he owned the local bar that everybody wanted to go to called Motley's Pub.
02:43I took my financial aid money from my senior year, and I just went for it.
02:52When most people at that age, all you're worried about is going to class and going out drinking,
02:57and maybe your grades a little bit, Mark was already being an entrepreneur.
03:00I decided, okay, I'm going to see if I can get a real job.
03:05I picked up and went down to Dallas.
03:08He has no money, and he decides to get into this computer industry that nobody knows anything about.
03:13I mean, it's 1983.
03:15I saw a Help Wanted ad for this little company called Your Business Software.
03:19I walked in there.
03:20The guy said, if you work with PCs, and I told him, I can sell, and, you know, I'm a
03:24great salesperson.
03:25He goes, perfect, you're right.
03:26And so that was the start of my PC business.
03:34One day, I had a great sale I could close.
03:36I was going to make a $1,500 commission.
03:38And I called up Michael Humecki, and I said, I want to go close this deal.
03:42It's great sales, and it's a great commission for me.
03:45He goes, no.
03:47You have to open the store.
03:48I got to close this deal.
03:50So I blew him off, went and closed the deal, fired me.
03:54Fired me on the spot.
03:55That was Memorial Day weekend 1983.
03:59Mark's the kind of person you get to a wall, and all that means is you either go through it,
04:03around it, whatever it is, but you're going to the next step.
04:06I had a customer, Architectural Lighting.
04:09I went to them.
04:09I said, if you'll front me the money for this first time of building software package, then I'll have enough
04:14to get this business started.
04:15And they said, okay.
04:17You've been great to us.
04:18I went back to some of my Your Business Software customers, and I said, I'll come out and I'll spend
04:22time with you.
04:22I'll train you.
04:23I'll teach you how to create batch files on your IBM XT.
04:26But I was pretty much ready to take on all comas.
04:29So that was 1983 when I started it, and that was the foundation for microsolutions.
04:35As I got into it, PCs were coming up, and I was like, it just makes perfect sense that we're
04:39going to start hooking up PCs together.
04:41We had 85 employees.
04:42We were doing two and a half, three million dollars a month in revenue.
04:46I got a letter one day saying, hey, consultant was representing a large company who's interested in acquiring you, and
04:52had the meeting, and it turns out it was CompuServe.
04:55And we sold to CompuServe for six million dollars, and it was 1990, so I was officially retired at that
05:01point.
05:02And it won't be the last time as Mark becomes a millionaire.
05:05I went out with my buddies to celebrate, and we got a s*** face.
05:20By 1990, 32-year-old Mark Cuban is worth millions.
05:24Now that his company has been sold to CompuServe, he's free to enjoy his fortune.
05:29I just had a blast.
05:30You'll never know.
05:31While living it up in Los Angeles, California, he still keeps up with the business world.
05:37Because I was a technology, my broker would always call and ask me questions.
05:40I was like, why are you asking me these dumb questions?
05:42They're like, because people in the market don't know the answers to them.
05:45You do.
05:45And I was like, I knew more than the products of some people in the company, because I was using
05:49them.
05:49I was installing them myself.
05:51I'm like, I can make some money this way.
05:53So that's what I did.
05:55From 1993, all I did was trade stocks.
05:57I had my Stairmaster face in the ocean, and I would get up MCNBC or whatever it was that I
06:03had on.
06:04I had my phone for the broker, and I would buy and sell stocks while I was doing Stairmaster face
06:09in the ocean.
06:09I mean, it was a great life.
06:11I did that until I went back to Dallas in 94.
06:15I would have different meetings with buddies of mine and say, let's just go get a beer, let's go hang
06:20out.
06:24Todd Wagner, who I went to college with, he was like, you know, there's got to be a way to
06:28listen to Indiana basketball over all this new internet stuff.
06:31I mean, we were both two homesick Indiana basketball fans, not able to get our, you know, our dose.
06:37You know, we needed our fix of Indiana basketball, and we couldn't get it.
06:40I'm like, that's a cool idea.
06:43I was still a geek at heart, and I'd keep up with all the technology, and I'd buy the first
06:46of everything.
06:47You know, and in my house I'd have a LAN and this and that, and I was wired.
06:51So I had all the toys, so I felt confident in being able to figure things out.
06:55So I said, okay, let's see what I can do.
06:58Mark has an ability to just will things to happen, and that's very unique.
07:02I got online and started downloading anything and everything related to multimedia on the internet,
07:07and AudioNet was born in the second bedroom of my house.
07:10It literally started back in the day, you know, a little old 486 computer with a, you know, $15 radio
07:17that was hooked up to the back.
07:18And I remember going to the bathroom, and I kicked the radio down, and it like disconnected the, you know,
07:23the plug in the back.
07:24And I'm like, he's like, we're off the air.
07:25And it's like, oops, you know, like, I mean, that was the broadcast station.
07:30We started at AudioNet because there was really no consideration to video over the internet at that point in time.
07:34We originally started thinking, okay, we'll listen to sporting events, and that'll be cool, and we'll sell advertising around it.
07:40We got the bright idea.
07:42The same application for sporting events or music or whatever could also be used for business.
07:47If we could handle 20,000 simultaneous listeners, that proved the technology out to be able to go to Motorola
07:53and say,
07:54you no longer have to rent satellite time and shepherd your people into all these theaters to be able to
07:59get a message from the CEO.
08:00Instead, you just have them sit at their desktops, and we can pipe that message right to their desktop.
08:06And that's where AudioNet started to become successful.
08:09Then once video hit, you couldn't stay AudioNet in a world that had audio and video.
08:13That's why we had to change the name.
08:16We decided on Broadcast.com.
08:18That got us going.
08:21We were the multimedia device and the communications device for broadcast communications on the desktop in corporate America.
08:29When things like Clinton's grand jury testimony, we knew that the minute the word cigar was uttered,
08:34when this hits, it's going to be the biggest thing we've ever done ever.
08:37Not everybody agreed with me, but it turns out I was right, and it was just huge.
08:42Then from there, we did the Victoria's Secret fashion show, Sex Sells, and we took advantage of that.
08:47Business was great.
08:48We were rocking and rolling.
08:49We went public July 18, 1998.
08:53We're just two kids from the Midwest.
08:55This isn't supposed to happen.
08:56I mean, I'm a kid from Gary, Indiana.
08:58Mark's from Pittsburgh.
08:59You know, we're not exactly like, you know, growing up with a silver spoon in our mouths.
09:03We priced at $18 and closed at $62.75.
09:07We had the biggest one-day gain in Wall Street history when we went public.
09:11Before the IPO, we went to try to hook up some strategic partners, one of them being Yahoo,
09:16and we let them buy in to develop a relationship with them.
09:19But Yahoo wants more than a partnership.
09:21They want the entire company.
09:23Selling to Yahoo was a good move because I felt like it gave stability to our business.
09:27It took care of our employees.
09:29By the way, everyone told us we were stupid.
09:32You guys, why are you selling for $5 billion?
09:34In a year, this company will be worth twice that.
09:37It seems good to us.
09:39Seems like a good deal.
09:40We're selling.
09:41We did a stock transaction valued at $5.7 billion.
09:44And we sold to Yahoo on April Fool's Day, 1999.
09:47It was a ride.
09:48You're just like riding the ride.
09:50Just like, okay, when does this end?
09:52Mark is now richer than he ever imagined.
09:54And he's about to make his wildest dreams come true.
09:58We're really going to knock a few people on their butts.
10:11After selling Broadcast.com to Yahoo for $5.7 billion in 1999.
10:18I dreamed about having billions of dollars.
10:20Yeah, of course.
10:21It still doesn't seem real.
10:22Mark is living the dream.
10:24He buys a private check over the internet.
10:26A new mansion.
10:27There was not furniture there.
10:30And then there was a huge ballroom, a grand room.
10:32They used that for wiffle ball.
10:35You get to buy the Dallas Mavericks.
10:41I was a season ticket holder.
10:43If you saw me at a game, I was screaming at the refs.
10:45I was getting into it.
10:46I was supporting players.
10:48I was at the opening night of the 99-2000 season.
10:51I mean, it's opening night.
10:52You're undefeated.
10:54And I'm looking around thinking, this is crazy.
10:56It's not a sellout.
10:57There's no energy in the building.
10:58There's no excitement to it.
10:59This team was the worst team in the league for years.
11:02And at that point, we were probably at our lowest.
11:05I could do better than this.
11:07Ding, ding, ding, ding, ding, ding.
11:08You know, now I can finally afford to put my money where my mouth is.
11:12The timing was right.
11:14I overpay for the team.
11:15I get the basketball team and we all have fun with it.
11:19The first time I ever saw Mark, he reminded me of a frat brother.
11:24His feeling was we needed some new paint on the walls.
11:27We needed an injection of energy and passion to take the whole operation to the next level.
11:35When he left the room, my dad and I looked at each other like,
11:38we think we just, you know, died and went to heaven.
11:42Mark embraced the Nelsons when they were in the darkest hour,
11:45and that will never be for him.
11:47He buys them an overnight.
11:49They've got a winning record for the rest of the season.
11:51That defies logic.
11:53It's all about winning and it's all about having fun.
11:56My job is to do what I can to win.
12:00Get together the right players.
12:02Putting them in a position to succeed by giving them the resources they need.
12:05Mark's philosophy is every one of those players is treated like a rock star.
12:11They get everything from, you name it, custom locker rooms, $50,000 DVD units in each locker.
12:19The Jet 757 was purchased and completely gutted and retrofitted.
12:24Those guys are like Lamborghinis to us.
12:28I approach it the same way I do every one of my businesses.
12:31To know the business inside and out so that I can improve it, to make it better.
12:38As I start experiencing it and getting more involved and realizing that it was about the experience when you went
12:44to a game.
12:46He wanted this experience to be one that everyone in the Metroplex said, listen, I've got to be there.
12:55That is the place to be.
12:56That's the hot spot.
12:57A Mavericks home game is a circus.
13:02We're selling fun.
13:05The casual fan, the marginal fan, didn't remember the score.
13:08They remember who they had a beer with.
13:09If there's a parent, they remember the look on their kids' faces.
13:12And if anything, from a technology, the best move that I made was putting my email address up on the
13:17Jumbotron during the game.
13:18It all goes to accessibility.
13:19And Cuban decided they need to be able to touch them.
13:22If somebody wants to complain about the nachos or complain about the point guard, they need some place to go.
13:27You can say, trade the bomb.
13:28You can say, I love dirt.
13:30You can tell me about chewing gum underneath your seat.
13:32Whatever it may be, I get well over a thousand emails a day.
13:35This was my chance to reach hundreds, if not thousands, of Mavs fans.
13:40Oh, you and me both, I'm so ready.
13:42Can't wait.
13:44Even with the billion dollars, he's still just another Joe Schmo fan.
13:48He's fun, he's into it, he's yelling, he's screaming, he's being a fan.
13:52People expect owners to behave a certain way.
13:55Mark looks at him, why?
13:57I've behaved this way before.
13:58And trust me, Mark's been the same way.
14:00It's just that before, it wasn't Mark Cuban, it was just some guy.
14:05I've got very much a fiscal vested interest in this.
14:08You know, a $300 million plus investment and having it run and operated to what I think is the highest
14:14possible standard.
14:15My emotions have never got me in trouble.
14:18They've just got me fined.
14:21I got fined half a million dollars for saying the guy who ran the officiating group couldn't run a Dairy
14:26Queen.
14:26Well, guess what? He's not there anymore.
14:30I said it because I believed it and I said it because it would create an issue.
14:33What I didn't expect was Dairy Queen to come back and say, how can you insult us like that?
14:38You couldn't manage a Dairy Queen and we challenge you to do it.
14:41I was like, hey, let's have some fun, let's go do it.
14:45Okay, I'm going to do my training early in the morning.
14:47I'll serve ice cream, there'll be a few media members there.
14:50Then all of a sudden I have an interview with the Today Show, Katie Couric, who just rips me apart.
14:54Come on now, Katie, you haven't been in my shoes, you don't know the circumstances.
14:57So I go after her and rip her right back.
14:59Sometimes money's not the issue, Katie, and that's what the situation is here.
15:02Then she cut off the interview real short.
15:04All of a sudden there was, you know, traffic jams and a line a mile and a half long for
15:08me to serve an ice cream.
15:09And then there was helicopters up above.
15:11It just turned into a circus that took on a life of its own.
15:13But it was fun.
15:14It wasn't so much Cuban out of control as it was Cuban on a crusade.
15:20This is kind of my way of saying, okay, you think it's such a bad thing, I'm going to turn
15:24it into a positive.
15:24Whatever I find, I'm going to match with funding to a charity.
15:27And when I got fined to have a million dollars on the Dairy Queen thing, our coach, Don Nelson, had
15:31gone through prostate cancer.
15:33So I donated the money to the Huntsman Center for prostate research.
15:37What do I enjoy most about the NBA?
15:38It's a really different challenge for me and there's such an adrenaline rush just of trying to win.
15:43But Mark's not done taking on new challenges.
15:46And what's coming next will be the biggest one yet.
15:59By 2001, Mark Cuban is a multi-billionaire with his own basketball team.
16:04But he's still not done taking on new challenges.
16:07Mark bet on a new generation of high definition content and created HDNet.
16:12I absolutely believe Mark is scary brilliant.
16:15We went out and bought some cameras and started putting together some content.
16:19What little content was out there.
16:21We got the license real cheap because no one wanted it because there was no other demand for it.
16:24There was no other 24-hour high-def network.
16:26We put in our own money.
16:28All of this is 100% ourselves funded.
16:30So we gobbled up all that we could and created HDNet and created HDNet movies.
16:35We want those to be very, very important channels to people.
16:40And so we're trying to create content that people go, God, I want to watch that.
16:44That is a very cool movie that was shot in high-def.
16:47Now the theater chain, we're going to put in digital equipment so that we can digitally project these movies.
16:52We don't need to ship reels of film around the world.
16:562929 Entertainment is kind of the umbrella of the holding company.
17:00We really have six different entities.
17:02So what we have is a domestic theatrical distribution company.
17:06There we've done movies like Capturing the Freedmen's, Control Room, Woman, Thou Art Loost.
17:11Then we also have Reisher Entertainment, which is really the film and TV library.
17:15Syndication rights to Nash Bridges and Sex and the City, along with about 40 movies such as Primal Fear and
17:22Kiss the Girls.
17:22Plus HDNet, plus Landmark Theater chain.
17:25Two production companies.
17:27We've made now five movies.
17:29We've had two TV shows, everything from Star Search to The Benefactor.
17:37Mark Burnett's people first approached me about taking Donald Trump's place for The Apprentice.
17:41I'm like, you don't follow kids, animals, or hair.
17:45So you just don't do that.
17:46So ABC had a property they called The Benefactor, which was about one person giving away a million dollars.
17:51I thought, you know what, as long as we can sit down and come up with something that's not a
17:53typical reality show, I want the experience.
17:57I mean, to have a network TV show, I mean, how cool is that?
18:01This is going to be fun.
18:03We wanted this to be very open-ended.
18:06We're 16 people about to walk through that door.
18:08There will only be one winner.
18:10The prize?
18:11One of you is going to walk away with a million dollars, so you have a 1-16 shot walking
18:14in.
18:15The way we narrowed it down and cut people was by creating open-end challenges, which are the type of
18:20challenges you face every day.
18:24How many owners of sports teams ended up with a primetime show?
18:28Let's do a count.
18:30I'm trying to think.
18:31I can't come up with anybody.
18:33Mark's unique.
18:34Mark's got something special, and people tie into that, that charisma, that energy, that enthusiasm.
18:40He's always smiling.
18:42I think he views life and success and failure all as part of a one big Jenga game.
18:49Cuban show is Cuban show.
18:51It sinks or swims based on his philosophy, so much based on his personality.
18:55It's so him.
18:56It gets harder and harder because you realize it's like real world.
19:00As you move out the ladder, the people you compete against are sharper, more creative.
19:05The challenges to move up become tougher.
19:07We're going to come back again next episode and meet in the boardroom where I will choose one of you
19:11to run one of my companies.
19:14How far you can push yourself personally to challenge yourself, to step outside your boundaries, to do the things that
19:19make you special.
19:20And do not be afraid.
19:21If you're creative enough to shine, you win.
19:23And if you're not, you don't.
19:25That's what the show The Benefactor is all about.
19:28I mean, it was our own little sims, you know, all together in one.
19:32It was really cool.
19:36Am I going to regret doing or not doing something?
19:39I've come to the realization the only thing I'm going to regret is if I didn't do things.
19:43I've had so many doors open and I'm so blessed that if there are opportunities to experience different things and
19:49I don't take them,
19:49that's when I'll get mad at myself.
19:51Everybody always asks is Mark Mello.
19:52I don't think he's mellowed.
19:54I think what he has is an appreciation of the fact that he's in a great place right now in
19:57his life.
19:58He's done what everybody dreams of and he's living it.
20:02I'm the luckiest guy in the world and I try to count my blessings every single day.
20:07I look at my wife.
20:08I look at my daughter.
20:09I've gotten past those financial hurdles, obviously.
20:12So now success is waking up in the morning with a smile on my face,
20:15knowing that I can challenge myself and enjoy myself.
20:18And I wouldn't change a millisecond of it all.
20:30Weeknights are about to get freak with the G-spot.
20:32It's all into the game of issues.
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