- 2 days ago
From the newsroom to the studio and the classroom, Toni Cuesta’s career spans reportage, fine art, business, and education. With experience in both the creative and corporate sides of photography, he brings a unique perspective on how images connect concept, process, and technology.
🎥 Join us live this Tuesday on PITIK!
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00:00up with knowledge so when i think of photography it's always related to world making i mean world
00:10making in the sense now you learn things about the world through photography yung idea of photography
00:16being art i learned that way way way way late as in i realized that photography can be art
00:24college na kasi i took up communication arts so even our teachers they don't necessarily frame
00:31photography as art i think there was only one teacher who said that photography is art and the
00:37reason that she used that term because she was a curator so for me siguro to answer to summarize
00:46siguro yung first time kong umawak ng camera was in grade school in high school siguro yung analog
00:53code up and then the digital na canon pero when it comes to asking the question where did i first
01:00learn photography was through looking at images in an encyclopedia and because of that i've always
01:09thought of photography in relation to education and knowledge so basically yung sa encyclopedia
01:18yung nakikita mo na amaze ka dun sa mga pictures na na nakaprint dun well partly siguro it's less of
01:26an
01:26amazement but siguro tama siguro i'll use the term wonder aside from as amazement kasi when for
01:35example pag tuming ka ng encyclopedia may kita mo yung sabihin natin images of the tower of pizza or for
01:43example think of sabihin natin uh i wanted uh interest ko ka din dati nung malita ko science
01:50so if i wanted to read an encyclopedia and something to do with space travel kasi siyempre lahat ng bata
01:57i do not know nung generation ko we wanted to be astronauts so aside from being a doctor or being
02:03a
02:03lawyer 80s 90s well 1983 ako so no so yung ano yung generation ko parang part isa sa mga parang
02:16tanong ka anong gusto mong maging pagbata gusto mong lawyer to a doctor or astronaut so ngayon nung bata
02:24ako pag nasa library ako naghahanap ako ng mga stories or parang photos on on space travel so pag bumunta
02:32ako sa encyclopedia may kita ko dun yung picture ng moon so when i look at the moon
02:39i learn about the existence of of that object orbiting earth and how it looks like so parang
02:50to a certain extent it's not necessarily parang appreciation of the beauty of the moon but it's
02:55just learning about that there's something orbiting the earth and it's amazing i guess if we if i use
03:02your term amazing and the wonderment of seeing wow galing meron palang ganon tapos pag titignan mo may
03:09mga pictures ng ano ng mars ng ano namang nang iba-ibang places or for example pag galiba sabihin
03:16natin something to do with nature tiba so i can't siyempre di ka naman pwede mag travel sa amazon
03:21pero sabihin natin gusto mong tingnan yung pictures ng mga piranha again bata pa ako ng piranha
03:28snakes tigers ganon syempre i i won't be able to go to africa or to the amazon but through the
03:34images
03:35that i see in an encyclopedia nabibuild yung world view ko na there are things like this or there are
03:42animals like this tapos for example if i read about america or if i read about europe so pag nakita
03:48ko
03:48tower of pisa ayun galing nung ano nila galing nung tower rin nakatabingi so to a certain extent it's
03:55it's learning about things that i cannot easily grasp di ba in terms of me physically being there but
04:04through the image i am able to learn about this aspect or reality of the world na hindi ko siya
04:13inaccessible right away so yeah amazement nakaba sagot ko sorry marami hindi okay lang kahit ako
04:18na amaze eh ah bali ayun yun nga dahil nga sa photo napaisip ako dahil yun nga yung google dati
04:28encyclopedia eh ang una kong tinitignan mga pictures doon ako na naaaliw uy malayo yun nga
04:43lang mismo parang ano ano ano na din ah travel nag travel ka na din through pictures
04:50in siguro so siguro pwede ko pang dagdag no aside from teleporting aside from aside from
04:58virtually traveling to a different place like the moon or or space well yung siyempre limited
05:05yung photos of space but siguro moon going to the amazon to africa going to europe aside from the space
05:11aspect there's also time so uh when i look at history books again going back to yung where i
05:18started photography uh i i saw the kind of uh power of photography to allow you to go back through
05:32time
05:32siyempre i i mean it very metaphorically no but the fact that for example you can see photographs of
05:39certain events in the world like for them for example yung sa Tiananmen square that's a very
05:44powerful image and obviously that that happened before the fact that they can see it and there are
05:51there are texts that that tells the story of that image that becomes your way to travel not
05:59just through place but also through time so uh again siguro i can go back to your term
06:04na yung parang wonder or or the amazement uh it's not it's not because it's artistic or because it's
06:12compositionally good i first learned that i can travel in space and time through a photograph
06:19siguro yun yun yun yun yun yun yung young mind na parang bling as in i can go back through
06:24history
06:25na na ano na ah pwede kong makita kung ano yung ginagawa nila before anong itsura ng mga damit nila
06:32diba so so yun yun yun yun yun yun that's how i understood photography when i was young and then
06:38because of that quote unquote amazement or wonder kaya ako napunta sa communication so when i when
06:45i when i when i took up college when i decided uh kung anong course a college i i chose
06:51communication
06:52arts and finance siguro yun din uh communications uh because related to the way that humanity
07:01communicate communicate and also yung finance naman i understood kasi anong college ako na
07:06siyempre coming from a middle class family i have to provide so partly i understood that photography
07:15and photojournalism baka hindi ganun depende kasi meron mga may mga may mga exemplary cases na
07:23pag ahensya ka pag ap ka geti ka siyempre medyo malaking kita doon as compared to sabihin natin
07:29uh uh regular local photojournalist no so that's a very sad state of affairs
07:35malaki ang gap ano na extra comment lang yun so extra comment lang yun pero yun so that's why
07:44ano i ended up choosing communication arts i wanted to be a photojournalist i had i had i had
07:52experience being a photojournalist in newspaper i think i i sent you some pictures when i was doing freelance
07:58as well uh kulat ako doon na nandun ka pala doon sa ano yung ano yung hotel na yun yung
08:07sa peninsula pininsula pininsula oh teka lang uh password natin san san ka nag train as a photojournalist
08:19so yun yung ano yung ano yung sa akin yung experience ko sa photojournalism
08:30um i was photo editor of of a newspaper sa sa lasal tapos i had some i was a photo
08:39editor i was
08:41a correspondent tapos yun yung ano yun yung quote unquote uh uh quote unquote newsroom experience
08:47ko uh again thank you rin pala dun sana masabi ko lang thank you for the generous introduction
08:53kasi i think yun dun sa sa caption sa ano sa sunstar diba from the newsroom to the classroom
08:59so i appreciate it very very very general thank you for the very generous uh introduction yung
09:05newsroom dun uh partly mostly because of my experience as a campus journalist i was a photo
09:14editor in college and also yung yung course ko kasi as a communication arts student so partly
09:21ng training namin para kami mascom siguro para lang hindi maarty yung pangalap it's similar to mascom
09:27diba we train how to report how to write how to take photographs how to take video how to make
09:32films how
09:33to make a website so ganun kasi yung training ng communication arts so uh and and through that
09:40process we all we are also trained sa ethics yung mga ganun so uh ethics of journalism so it's not
09:47a it's not
09:48a specific journalism course but uh it's it's a communication arts course so we discuss uh aside
09:56from production we also discuss ethics we also discuss planning project management uh maliban pa dun
10:04sa marami naming inaaral sa college so union tapos after graduation uh i was a staff photographer for a
10:12magazine so i think yun din yung i think uh no i was freelance before halo halo nagmabuhay ako tapos
10:22na ganun rin ako na uh anong pangalan nun may magazine na maliit na magazine dati uh i forgot
10:28mabuhay is mabuhay yun yung parang sa tourism oh meron sa pal ba yun meron time sa pal
10:35sa pal sa pal okay there was a time na contributor ako doon tapos i was also a staff photographer
10:41for uh
10:43expat magazine so it's a yung expat magazine uh basically the the audience of that are expats in
10:52the philippines so ang interesting uh part of being a staff photographer you get to try all kinds of
11:01photography you are able to shoot events you can shoot food you can shoot products you get you get to
11:09travel you shoot travel you shoot interiors and architecture you also shoot ah sabihin natin
11:17products so halo halo pag staff photographer di ba all-in-one ka pati features di ba yun yung i
11:23think
11:24yun yung in yun yung very exciting in being a staff photographer so to a certain extent uh by training
11:31i
11:31think yun din yun sa ano ko di ba yun sa uh introduction i mean yung sa background ko na
11:37sinin ko
11:37sayo so i was trained as a photojournalist through education and also through college experience and then
11:45i became a staff photographer uh syempre i have to qualify that kasi syempre baka meron tayong
11:49friends na talagang full-time photojournalist so hindi ako mabudon ang interesting kung bakit hindi
11:55ako mabudon after my coverage of that peninsula uh manila peninsula siege uh canon hired me so doon
12:03nagkaroon ng turn sa aking career so uh actually dati nakakausap ko yan sila sir ernie i mean
12:10speaker sir ernie dati sa college so it's interesting na i wanted also to apply sa philippine daily
12:17inquirer before uh pero yun nga uh the world the universe or god curious lang ako paano ka naka
12:26paano bakit ka nandun sa peninsula nung time na yun ano uh i wanted to cover ah okay pumunta ka
12:34talaga
12:35yes so so kasi sabi ko i need to build my my portfolio for news so kasi nga i have
12:44some works
12:45from college kasi photo editor ako uh i covered dati ano kami laman kami ng edsa tsaka menjola dati
12:54nung ano nung batch namin so parang kasi parang nangyayari ngayon 1970s yun yung diba yung panahon
13:00ng dati martial law tapos yung around 2000s yung kay erap diba edsa and menjola edsa edsa 2
13:07tamo ba edsa or edsa 3 tapos menjola din so may mga rallies dati nung nung college ako parang
13:14there were times na we were encouraged not to go to class kasi kung kung kung kung graduate ka or
13:20kung student ka baka baka mas marami kang matutunan sa kalsada sa labas kaysa sa classroom diba
13:27yeah correct so parang nangyayari some of our teachers encourage us to to go to to the field kasi
13:34nandun nandun yung kwento eh diba so anong gagawin mo sa classroom syempre requirement pa rin we are
13:39not discounting the importance of classroom learning but if you're going to get stories
13:45and news especially as a photographer the the story usually is in the streets as it happens and then
13:52ganun yung training diba so and then uh nangyayari nga lang dun sa ano dun sa manila peninsula siege
14:00uh nabalit ako sa news and i wanted to cover it kahit na wala akong wala pa akong outfit nun
14:05kasi nga
14:06photojournalist naman pag freelance kahit san ka naman diba uh pero i wanted to build
14:12din yung portfolio eventually to submit it to sir ernie or or other publications for as a freelance
14:18photographer eh nagkataon niya na nahire ako sa canon so nagbago yung karir ko ano yung pwesto mo nun
14:27sa canon ah for canon ang nangyayari nun since photographer na ako nun kasi
14:33kasi staff photographer na ako ah sa magazine tapos freelance din ako sa ibang mga magazines meron
14:40akong meron akong private ah sorry meron akong mga private clients corporations
14:45ah so mostly corporate shoots ang ginagawa mo travel din
14:52kasi sabay eh parang sabay na i was a staff photographer for that magazine for expat
14:58but i was also freelancing sa iba so kaya halo halo i think yun yung exciting pag freelance
15:05eh di ba pwede kang pwede kang ah pwede kang may stable may stable kang kinikita from from employment
15:15dun sa dun sa magazine mo or dun sa outfit mo or sa newspaper mo pero you can also sometimes
15:20moonlight so yung sa akin ah sorry sorry ano yung tanong ulit paano paano ako ah ano yung position ko
15:28sa canon
15:28ah ano yung kinuha ka nila yes kasi yung parang nangyayari nun dahil because of my professional
15:37background sin photographer ako they they they hired me for that special products for the special products
15:45so kasi when you think of canon you think of canon stores diba entry level pero ah during that time
15:51around 2008 uh it was the ano boom talaga ng dslrs nun diba and at that time very very strong
16:02yung
16:02transition from analog to digital ah from stills photography to video kasi 2008 nagkaroon din
16:10ng first full hd dslr yun yung yun yung year yun yung critical that's a turning point in in ano
16:18in in in production sa philippines na 2008 the world changed to a certain extent or or or news
16:28production change because from stills tapos separate yung video ngayon sa isang camera you can get both
16:35stills and video dati yung dslr dati yung press sample yung 5d classic wala pang video nun eh wala yun
16:48yung pagpasok ko ano pagpasok ko 5d mark ii so may video na at saka may video na at full
16:57hd kasi si
16:58nikon at that time meron na nauna si nikon ng full hd nauna si nikon ng hd pero it's 720
17:05nung lumabas si
17:07nikon ng 2008 ng 5d mark ii it was a full hd video kaya some of the wedding videographers also
17:16tried it out ah ang interesting nun ah i think a lot of people don't know it was the philippines
17:24was one of the first countries to to have the 5d mark ii used for professional video work so sila
17:31yan sila
17:32sila jason magbanua sila yan sila yung first i think yun yung di alam ng mga tao the first full
17:40hd
17:40wedding video in the world is in the philippines it was jason magbanua and their team so yun yung
17:47nagtulungan sila si arafiliana i think that was parang apat silang or apat o lima silang videographers
17:54na nag kasi sobrang problematic yung file nun eh nung time na yun eh so they had to work together
17:59and
18:00they did the first full hd ah wedding film in the world as far as i understand kasi i i
18:07haven't seen
18:08anything eh ah ang nakita ko sa europe was ah si i forgot his name pero it was a coverage
18:16so hindi siya
18:17a wedding so the first full hd wedding film as far as i know coming from nung time na yan
18:23until now
18:24was in the philippines yun yung hindi alam ng karamihan very critical talaga historically ang
18:29filipinas talaga sa sa history ng photography ang daming hindi natin alam na hindi natin masyado na
18:35napag-uusapan sa labas pero like for example uh globally philippines was one of the first countries
18:42din in asia to receive photography so and oh yun so aside from singapore kaya ang daming
18:51daming mga bagay na hindi from japan outside from japan
18:58ah hindi lang kasi during that time ang now ang halos sabay-sabay i think ano eh kasi may mga
19:05itinerant
19:05pag sabi itinerant photographers basically they they have they have a they have a daguerreotype tapos
19:12they were going around south east south east asia and asia so uh around 18 around 1840s
19:21uh kasi in announce yung daguerreotype ng 1839 sa france uh you know the french uh the french
19:30released the patents or the daguerreotype august 19 1839
19:36ano ba or 1838 or 1839 as well so ngayon because of that we're you know we're celebrating
19:43din yung ano diba yung yung yung mag one hand mag to 200 years na ba oh wait basta 1839
19:50so yung ano
19:51nung ano nung ano binili ng french government yung patent from the gear tapos from there uh it was the
19:58french
19:58government who tried to spread photography around the world pero what they had was the french the french
20:06photographers are the ones going kasi hindi pa siya ganun kadaling ituro so they were there were itinerant
20:13photographers in asia uh na french so for example yung sa philippines the first photograph of the philippines
20:22was done by a french guy his name is jules cittier so well depende sa book kasi mayroong isang book
20:28naman na nagkocontest na it was uh uh uh si ano si sinibaldo dimas so sorry ano to medyo bookish
20:36um so historically uh the french brought the photography to the philippines tapos were one of
20:46the first ones in southeast asia kung kasabay niya ba yung china and japan medyo magkakalapit kasi
20:53during that time ano nga eh nag spread na eh so you think ito pa yung maganda sa photography when
20:58you
20:59when you discuss it in terms of circulation of knowledge siguro i'll frame this ano this this this
21:06this phrase uh this this sentence na parang you also have to think of photography as a circulation
21:12of knowledge unlike uh unlike painting for example painting and painting isa lang yan pero when you
21:21think of photographs basically parang it's a mechanical process that you can replicate images so ngayon that
21:27kind of knowledge from the french government when it transferred to asia or not transferred na uh the way
21:35the way the way it's spread to asia parang it's also a transfer of knowledge so to a certain extent
21:41you have to think of photography not just an art form you also have to consider it as a way
21:46to
21:47to communicate and and and spread knowledge so kaya for example a very you know very very interesting
21:55bit no so um yung colonial kaya nga sinasabi natin yung colonial mindset partly
22:01um if you think of photography as a spread of knowledge it was the spread of western knowledge
22:08so yun din uh you have to consider that you have to consider that spread of knowledge in terms of
22:14western knowledge parang ano yun that was that that was the period of ano eh of expansion from europe
22:21diba they were going to different countries well dipa countries so they were thinking na parang they're
22:26exploring the world tapos mangyayari they they bring in a camera and then they use it to document
22:33but also to colonize so yun din yung parang dark history of photography so i think di na pag-uusapan
22:40yun na parang how was photography used to colonize people kasi basically you're imposing a certain kind of
22:46world view to the country where you bring the camera and aside from that sino ba nag-ooperate
22:54ng cameras it's usually the ano the the europeans who were who were knowledgeable and who were using
23:00photography to catalog their travels so to a certain extent photography at the start early photography it was
23:08cataloging us the the world so parang it was used to report to europe dun sa mga trips ng mga
23:19mga expedite expeditionary travels like for example the lagren mission uh yung the lagren mission is that
23:28mission to the philippines singapore and india which brought the camera to southeast asia so
23:36and that was used the photo the photograph was used to for commercial purposes and interestingly
23:43yung side story nun uh the city since he's a soldier uh they were trying to photograph places where they
23:53can establish a colony in southeast asia so they were also photographing ayan constant
24:05so it was so it was also a spread of power you can also think about sobrang lawak talaga
24:15itang photography you know talagang ayun nga yung yun ba yung doon sa photography education
24:24ah kasama yun dun ah kasama yun dun sa lawak nun diba ngayon nagtuturo ka sa photography sa
24:33lasal ano yung mga siguro hindi ka na nagtuturo ng basics eh diba o diretsyo sa theory ano yung mga
24:45ano
24:45topics yung yung yung yung yung yung or madalas na gusto gusto pakinggan ng students na hindi sila
24:54aantukin yung yung mga ganun yung sa case kasi pag sa college ah basically ay mga faculty members
25:02ah sa sa ano sa delasal college of saint mil so it's the only school in the philippines that has
25:10an ab photography program so yun yung interesting dun sa dun sa school namin na parang we have a
25:17bachelor's degree in photography so that's three to four years depending kung matapos mo naman
25:22so i think the the syllabus or the curriculum is good for three years and two terms so imagine mo
25:28in
25:28three years and two terms anong pag-aaralan nyo di ba i mean yung iba natututo nasa workshop one day
25:33workshop marunong na mag-operate ng camera how come yung mga tao sa binil but then they discuss
25:40photography for three years and two terms anong pinag-uusapan nila doon so you can just imagine
25:45how how wide and far reaching and comprehensive the program is so ang tanong doon ang tanong mo kanina
25:52is ano ba ang tinuturo ko ah when i got invited sa sa binil ah the first subjects na mga
25:59tinuruan ko
26:00was theory and gallery exhibitions so kasi alam nila yung background ko ah sa communications yung
26:08undergrad ko and partly they also know na i came from silver lens also so i had some experience
26:14sa gallery work so ah yun yung yun yung initial na hinawakan ko yung um parang contemporary photography
26:23and theory also gallery exhibition tapos eventually ah since ang background ko naman is from corporate
26:30they also gave me subjects for business so ang interesting din sa binil is that uh with there's
26:38a parang two subjects specifically for photography business kasi we understand that a lot of people
26:46think of photography as expression the artistry of photography so very very you know very
26:55amorphous or sabihin natin siguro very you know very expression based or parang very very hobby based
27:02or very art artist artsy based parang we can say it that way no parang parang we still see photography
27:10mostly outside outside the curriculum for example if you go to a workshop it's either extremely technical
27:16or you think of it as extremely artistic so basically expression memory like composition again
27:23pero in in binil since we're thinking we consider photography as a world making process that would
27:30include the the aspect of it being a profession so uh there are two subjects specifically for business in
27:39in in binil so yun din yun na na-assign sa akin so uh so requirement nila magpasa ng ng
27:47business plan
27:48after my subject so you know you treat it after roi na yes well you have to defend actually that's
27:57a
27:57that's a very good point no geez kasi you think of of photography when when you're a hobbyist you think
28:04of of
28:04photography as something that no tiba wala namang wala namang balik diba parang kasi i just want to
28:10to document my travels document my family events or i want to express myself diba but but sa amin we
28:18understand that um there's a bachelor's degree and to a certain extent some of our students would like
28:25to make photography as their profession or their career so we have to make them ready now when you go
28:31outside you pag bumili ka ng camera anong kailan mo siya no kailan mo siya mababawi diba
28:37so for example how do you market yourself as maliban pa dun paano mo i-handle yung natutunan mo na
28:43theory
28:44side at saka the practical side for example ethics applied to photojournalism or for example uh ethics
28:53applied to you know to the wedding diba so it was a certain extent parang dapat magkasama
28:58lagi yung theory and practice so in our case we at least dun sa class ko specifically
29:04i i hindi sila makakapasa kung hindi sila makakapag provide sa akin ng financial plan so in short
29:10they have to they have to give me a business plan anything any business related to photography
29:17whether it's a darkroom actually experience ko meron mga nagsasamit na i want to run a darkroom
29:23business then let's okay medyo difficult yun pero show me show me show me show me show me how you're
29:30going to do it so show me a feasibility study so union parang basically they have to research
29:35sa kapukuha ng magkano yung cost ng machine na yung machine ng ano ng ano ng printing sa mga photo
29:43labs o compute nila kung gaano katagal yung roi nun or ir are actually internal internal rate of
29:50return not necessarily roi so accounting terms so ir so kailan mo siya marirecover that was for example
29:58how do you make contracts diba so hindi naman pwede na laging libre diba so yun yung mga bagay na
30:05yun we discussed that in class so and then they have to defend it to one business person and also
30:13one photographer so ngayon hindi lang ako yung nagtuturo ah they will also experience being
30:18critiqued by professionals so para at least hindi nalang sabihin na si sir tuni nagtuturo nyan
30:26pero hindi lang sa akin ang gagaling so if i so for example i think kung ano naging panel ko
30:34na for
30:34example in invite ko na sir junsepe from pcp si sir sir si vj nandiyan ba si vj
30:41di ba yes ah yun si vj is also ako faculty sir j javier yes he's a yes sir j
30:50is here also
30:51lalo na sa ano film actually maganda yes a darkroom and also research i think a lot of people don't
30:58know for example the key in the case of sir j he's a researcher he's a photo historian so
31:03actually kanina lang this morning he presented a very important finding in photography related to
31:11our concept of wartime philippines so it and and you have to understand that that discovery
31:18research is surging historically not uh you know it's not just about photography it's about
31:24that our thinking of nationhood because it has something to do with the flag
31:29and our wartime psychology kasi parang i think when tiba parang sinasabi lagi natin na pag wartime
31:35binabaliktad yung flag yung red yung sa taas yun yung yun yung iniisip natin sir j has a new findings
31:42kung totoo ba yun na talaga ba pag wartime binabaliktad ba yung flag and yung findings na yun came from
31:47a
31:48photograph so interesting yung trabaho din sir j aside from aside from uh owning a darkroom also being a
31:55photographer he's also a he's also very prolific uh researcher so sya yung may handle sa amin
32:02ng ng ibang research classes nakita ko din minsan missionary kayo na yun nga research din na nagbibenta
32:12ng leica sa pharmacy tama ba diba yes yes so yung ano yung the reason naman na umasok yung research
32:24na yun partly because there's a project we have basically ito yung isa ko namang group
32:31so see you read that committee ph uh it's a it's an independent group of uh users fans and friends
32:39of like in the philippines so right union red community ph yes or read that committee ph
32:45already parang oh kasi parang inisip namin uh how how do we contribute to like uh not just not just
32:56as a
32:56brand but but uh but as a culture of seeing because we have to understand that aside from
33:03being a camera brand leica started 35 millimeter photography so when you think of us photographers
33:11going around shooting an event shooting a news uh news uh uh shooting news or doing documentary or
33:19uh uh traveling to somewhere uh shooting wild animals or documenting uh issues on environment
33:29we think of photography as something mobile we go around having a camera with us
33:35yun that that would not have been possible or would not have been as spread uh widespread if
33:45hindi ginawa ni oscar barnack yung 35 millimeter camera so we're not naman seeing na parang
33:51community na invento ni oscar barnack yung 35 millimeter camera hindi mangyari yung mobile kind
33:57of photography now we go around pero it's it we just recognize na when you think of of like as
34:04a
34:04culture of seeing it's not just the camera it's it's it's a it's witnessing the world so so when you
34:11think
34:11of like at least in terms of the the culture it has built in relation to photography aside from
34:18being a camera maker it created a culture of seeing na we a person can can be a witness to
34:26an event and
34:27uh yun nga parang ang term nun is a snapshot photography prior to that cameras were really big
34:33diba the daguerreotypes large so uh pero siyempre you have to we also have to recognize yung ginawa
34:41ni kodak diba yung the brownie camera i think oh kasi yung brownie camera that's around 18 18 18
34:481880s 1890 medium format so you have to have to be uniform yung brownie or 35 35 millimeter 35
34:57okay and then medyo bigger medyo bigger medyo bigger so uh i mean actually i mean for example
35:05parang sa ating di natin masyado pinapansin na ano yung effect of the size of the sensor in terms
35:11of a culture parang wait di lang diba you're just talking about a sensor size e basta pag medium format
35:17better ito parang ganun yung usapan pag sa pag sana pag sa technicals diba parang ano parang bigger than full
35:24frame diba ganun yung yung ano sa fuji diba parang yun yung tagline ng ano ng gfx so so every
35:30all of
35:30these things play play a part in a culture of seeing kasi for example if you use a medium format
35:37obviously there are more details diba so tapos uh pag you use a 35 millimeter naman in terms of historical
35:45historical from uh you really huge camera now you love around suddenly now you can bring a camera
35:52anywhere so yun yung yun yung shift dun sana dun sa sa culture of seeing uh aside from the brownie
35:59camera it was the leica who provided this this another this possibility for people to go around
36:04shoot snapshots and and uh yun going back to to read the committee ph uh yun yung goal namin na
36:12parang
36:12how do we promote this this another this culture of seeing how do we promote like not just as a
36:18camera but
36:18but but i don't know but uh but a culture of appreciation so kaya and we don't sell anything
36:25naman we don't sell cameras that's that's the task of of of the local store of like a store phillips
36:31but for us we we support the culture of seeing that like us started so kaya napunta kami dun sa
36:38research
36:38parang kung ano if that is the case if if if if if that change from stationary photography to ano
36:47to
36:48something that moves around kailan nag-start yun sa philippines parang ganun yung question and then
36:55we had to research kung ano kailan kailan dumating yung laika sa philippines so interesting
36:59natos nahanap namin tinulungan may tulong din from abroad kasi nung nalaman nila na ano yun nga we're
37:05not we're not a store we don't sell anything naman pero they said na oh sige we'll we'll try to
37:09ano help you with research so meron kami nakong konting tulong from from abroad so yun kaya kaya medyo
37:17ano medyo proud kami dun sa group na yun kasi parang it's not necessarily a club it's kasi parang
37:21isip kasi ng iba parang red dot community peaches as a club no it's not a club it's a it's
37:26a very loose
37:27network of lovers of laika siguro so and to think some of those people who love laika don't have a
37:34laika
37:35you have to you also have to i also have to say that na parang a lot of people think
37:42na parang to be
37:43part of red dot community page you have to have a like no i mean again it's not necessarily the
37:48camera
37:48that we're talking about we're talking about a culture of seeing that that like a started or
37:53promoted na lang wag naman started kasi baka may issue tayo pero the kind of the kind of culture of
37:57seeing
37:58that that like a helped promote which is being a witness to the world so and i think important
38:05the next year kasi by next year it's going to be the 100th year of laika in the philippines
38:10so we're also thinking of some projects to promote that kind of culture of seeing so
38:17oh
38:17tsaka kasi yung iba pag nakakita ng laika unang unang reaction oh mahal yan ah
38:28di ba presyo ka agad tapos
38:31well that's true
38:35yun na nga
38:36siyempre nasa pagdadala mo pa din ng camera parang may responsibility ka na din eh
38:41mahal mahal ng camera mo tapos di mo
38:44alam paano gamitin hindi ganoon din
38:49medyo interesting yung ano medyo interesting yung ano yung laika crowd
38:53ah speaking from someone who came from the brand din
38:57medyo interesting yung yung laika crowd kasi ah
39:01merong merong users or merong owners ng laika that that sees like as a as an object of desire
39:09so similarly for example if i if i see a painting wala namang use yung painting na magagamit ko siya
39:17but when i see it ha what it reveals about the world di ba for example the painting talk parang
39:22yung painting is
39:23is a very well a very meaningful painting di ba ah you wanna look at it di ba so it's
39:31an it becomes an object of desire
39:33tapos for the so for some who has the capacity some could buy an artwork
39:39work so may mga ganong crowd din sa laika na some of them might not be really focused on shooting
39:45but because of the appreciation of the design of the history the heritage
39:50and they buy a they buy a laika so may mga collectors kasi
39:54tsaka ano tumataas yung price niya
39:58so yun so exactly so so so so so some so some so sa crowd na yun minsan merong merong
40:07merong merong
40:08merong part of that that community na uh mas priority nila yung appreciation of the design of
40:16the history the heritage so the the camera becomes an object of collect collection so it becomes a
40:23collector's item so because of that is similar to a painting di ba so when you look at the painting
40:29what why do you why do you buy a painting why do you buy an artwork because there's something
40:33uh it it says something about the world it means it's it's meaningful in a different way you don't
40:39necessarily use a painting to do anything but it it reflects a certain kind of meaning meaning or
40:48it's meaningful in a different way so pero yung sa yung sa no so when you go to red dot
40:55hallo yun so merong merong crowd na gano'n so may crowd din na very ano sila naman yung talagang
41:01shooting crowd talaga na see photowalk tayo tomorrow so may gano'n so ah kaya very rich very rich
41:07yung ano yung community na there are people who who ano who who like shooting some people are are more
41:15focused on appreciating and collecting and uh and we are all friends so yun yung maganda doon na parang
41:21uh very very inclusive very inclusive yung community uh i mentioned that because in
41:26nga uh pag sabihin natin pag sa general community ka sa photography community and tendency oh good
41:33na nga ng camera hindi naman magshoot hindi naman marunong hindi naman marunong magshoot i understand i
41:37mean as a teacher ganon din yung my school na parang it's not it's not just the uh the camera
41:42as a tool
41:43ba it's it's the it's how you use it so parang diba yung yung lagi natin sabi it's not it's
41:50not the
41:50indian ah it's not the pana it's it's the indian not the pana we usually say that pero there are
41:56there
41:56are so many cases that the pana really matters so so for example lalo ngayon
42:03lalo ngayon may mga instances na nakakatulong na talaga yung mga bagong technology ng tool
42:09sa trabaho sa bilis hello hello renege renege test test mike hello
42:24bossing nawala ha sa kanya oh wait at tawagan natin ulit
42:37sorry sorry sorry
42:42nabalik bossing
42:47sorry naputol
42:48ayun okay na ayun
42:50ayun ah anong muna natin gusto kong malaman dahil konti na lang kasi yung time
42:56gusto kong malaman ano yung lagi kong nakikitang
43:03photography chismis ph
43:08so yun nga medyo ano so as as we have discussed no medyo marami rami rin akong pinapasukan
43:15kasi nga because of my background i think it's very sad that we only that some people only talk
43:21about photography in a certain way na parang it's just shooting so for me that's that's that's valuable
43:27that we think of photography as as a means to record the world as a means to express ourselves but
43:35photography is such a wide ranging kind of human activity uh that was made possible by technology
43:42and and because of that um i feel sad sometimes na minsan people talk about photography na parang ito
43:54it's only we are only able to discuss it in ganitong platforms diba yung makakapagpuntuhan
44:02and and i and interestingly in in this case for example in our session no we're talking about
44:08photography and not we're not even looking at the photograph some people feel na parang
44:13pag photography dapat may photograph or may camera but in our case we're discussing photography
44:20and yet we haven't seen any photograph yet that entire for the entire part diba so yung photography
44:26chismis it's that kind of discussion or it's that kind of exploration on photography na when you think
44:33of photography you're talking about a world building process na for example x-rays so when you think of an
44:41x-ray an x-ray an x-ray is a photograph but would you read it similar to an artwork
44:46di ba hindi
44:47depending pag niligay mo yung x-ray sa gallery yes magkakaroon ng ibang meaning but the fact that
44:53that photograph that that x-ray is a photograph it it gets included in the discourse it should be
45:01for example satellite imaging so satellite images are being used to map territories it's being used to
45:08predict weather patterns satellite imaging and yet that is also photography you don't you don't look
45:14at a satellite image and say na parang ito yung composition nya ito yung rule of terms nya parang
45:19that's not that's not how you look at a satellite image i mean you don't you don't think of composition
45:24when you think of of a satellite image so for example you're doing uh photogrammetry or forensics
45:31about forensics naman you're not necessarily discussing the artistic aspects or the aesthetic
45:37aspects of it you're you're you're thinking of of photography as a means to acquire data or
45:43knowledge or or meaning from the world so kaya yung photography chismis it's that so basically
45:49ang spectrum ng discussion or ng content ng photography chismis is something very it can be
45:55something very banal as an id picture as to up to something very complicated like satellite images
46:03and something very uh artistic like for example gallery work so for example you have you have your
46:09you know stephanie sihuko you have your uh poklong anading that's that's an interest for for
46:16photography chismis so to summarize siguro photography chismis is a paracritical project so
46:23i mean paracritical is that ang idea dun is that we look at photography in all its aspects
46:30so we're not just discussing the composition light theory uh it's not just that i mean pag sabihin
46:37natin pag pag pumunta ka sa kanto yung nagbebenta ng taho alam nila kung ano ang photograph
46:44yung tao ba na yun kailangan niya mag-aral ng light theory that a color theory para maintindihan
46:49yung photograph di ba hindi so we have to understand na na there's something very intuitive
46:55about photography that helps us build our knowledge of the world and yung si photography chismis as a
47:02paracritical project is is trying to promote that na parang we have to look at photograph photography
47:08in other ways not just this way so kaya yun kaya medyo ano ko involved in many many stuff i
47:16think
47:16parang ang term yata ng kaibigan ko parang you're a ano you're you're photographically you're
47:22photographically promiscuous kasi bakit bakit ka nagda delve into camera clubs you're delving in scientific
47:29your your teacher in vinyl you're also you have your your red dot community and then you have
47:37photography chismis so and sometimes i also do artworks pominsan-minsan so parang kasi yun niya
47:44eh for me ah i mean i don't know i cannot speak for anyone else it's i feel sad kung
47:50kung kinakahon yung
47:51photography pag kinahon mo yung photography as art good okay lang kinahon kinahon yes oh niligyan mo
48:00lang siya parang ito lang yan oh oh pero pag pag sabihin natin sabi sabihin natin ay so sorry
48:06ipapalag ko na rin on march 1 actually meron kaming club na inistart pa philosophy of photography pa so
48:14ngayon meron na rin discourse na gano'n na ah there's that yung kasama ko dun sa club na yun
48:20is a is a
48:21phd professor in in ateneo and in back in 2022 or 2023 he started a subject in ateneo called
48:33philosophy of photography so and that subject is for you know is for philosophy students not for
48:41fine art students so so you have so you can see na parang there are so many ways to talk
48:46about
48:47photography and yun nga going back ah i feel a certain kind of sadness if someone tries to be
48:55very legalistic trying to trying to ano ba to reduce pag may mga reductive statements yung mga friends
49:04natin gets ko naman minsan may mga reductive statements in online na parang photography is this
49:09photography is that photography is this i understand kasi yun yung pinagagalingan nila pero yun nga i i speak for
49:16myself lang i cannot mention anyone else for me i feel sadness if pag kinakahon yung photography and
49:22hindi ko masya matik so i had to put up different kinds of projects passion projects to explore that
49:29so you have you read that for the for the for the culture of seeing uh you have i have
49:34i'm part of
49:35being to teach it in a very uh in a very organized structured uh way in college we we have
49:43philosophy of
49:43photography that's going to start on march 1 i have photography chismis as a paracritical project
49:49and uh yun so sometimes i shoot also i'm part of camera club of the philippines then so medyo marami
49:55hindi akong involvement uh sa photography nga malawak kaya ganun kalawak yung ginawa ginagawa mo which is
50:03maganda syempre eh hindi lang ganun hindi lang yun nga hindi nakakahon oh nakabukas yung kahon
50:11nakaflat hindi naman actually interesting nga sa'yo parang ano nga eh parang i think ngayon lumabas ka na rin
50:22sa gallery diba so minsan like daba parang parang meron ka na rin mga exhibits ngayon ah
50:29meron akong exhibits oo nga pala sa march sa march to ano ang exhibit namin ay sa parang
50:37sa fire prevention month ita ko ba yun o kakakita mo na plug pa kita nakalimutan ko i ano
50:44masarap yung kwentuhan eh 7 na nga eh ah yun pa ano lang ah sa cebu city museum sinulog hall
50:53ah fire prevention month photo exhibit with me and aldo banainal so mga photos namin na coverage
51:01for fire na fire coverages with awareness na katulong ng cebu city government
51:11ah cebu city historical affairs commission and of ah commission affairs and office ah
51:19nestor archibal fire and rescue brigade ah purifier protection ayan magsasalita din sila sa
51:30volunteerism sa pag iwas ng sunog lalo na ngayon nga march nang aasari yung sunog niyan basta march eh
51:40ah blogging may sunog ah yun sana mapunta kayo march 2 opening ah whole month naman yan
51:47ng exhibit namin ni aldo banainal awareness yan for fire prevention month yun thank you sir sir
51:54tony dahil dun ah sir tony medyo lampasa tayo kulang talaga isa oras lalo na ang ganda ng mga kwento
52:07mo kahit ako ang
52:08dami ka natutunan siguro siguro next time part 2 part 3 part 4
52:16sa ano
52:18sa siguro ano ako ako okay lang bang mag parang mini plug lang din
52:21sige go go go go go plug so ano sa friday ah we have a speaker from italy ah it's
52:29online event uh yung red dot so again ang goal ng red that is really to to to promote a
52:37culture
52:38of seeing and when i say culture of seeing it's not necessarily tied into into a camera brand
52:44it's more of a way or a structure or a certain kind of mode of appreciation about the world in
52:52relation to photography or photography in relation to the world so on on friday feb 27
52:59so uh at 6 p.m we have an online event uh we have uh david montiglione uh he's a
53:07nat geo fellow
53:09tapos uh yung project nya is a documentary project uh on critical minerals so the title is critical
53:20minerals geography of energy so what does what what is the work about what's the series about
53:26so see uh si david montiglione he won an award uh yung loba award it's like a world press photo
53:33award
53:34sponsored by by laika and basically the document nya yung changes in in human territories places
53:44mindsets due to the shift from uh from fossil fuels to renewable energy so yun yung interesting so
53:52parang kasi when we think of of when we think of renewable or specifically ev or electronic
53:58vehicles or or these kinds of renewable energy we we we think of it as clean we think of it
54:04as clean
54:05energy um but uh you don't so work nya uh he also shows na meron ding effect yan kasi when
54:12you when you do when
54:13you shift to to to electric vehicles or battery powered sources nangyayari you also have to mine
54:20certain minerals and those minerals ang affected dun ah yung mga yung mga ganong mining ang affected
54:26dun is yung mga countries na for example um dominican republic uh indonesia so pero maganda naman
54:34sa kaya she he's not saying na it's bad or good so i think yun din yung part of the
54:39part of the exercise
54:41of documentary photograph of documentary photography is that um even if we have a strong belief
54:48about the the the badness or a goodness of an activity sometimes there's we still keep a space to be
54:56detached we're not we're not saying that we're giving up our principles uh we're just saying now we we
55:01provide a space uh uh between us and the topic that we're photographing our documentary work for
55:09people to to to see it in a detached way and to to see it in a hindi hindi hindi
55:16siya hindi siya nakukulayan
55:17ng personal ano natin personal beliefs natin so is that completely possible i think impossible na
55:23totally wala tayo sa sa photographs na ginagawa natin but the fact is yung going back to david
55:28uh montiglioni yung work niya is that uh it talks about the effects of shifting from fossil fuel to
55:35renewable energy and it's and and that project won uh several awards uh because sinya parang i think
55:42siya yung medyo isa sa mga kilala na nagdo document parang anong effects niya sa human
55:49sa human population sa environment parang we think of of clean energy clean energy as clean but
55:56yung work niya parang there's there's there's there's a certain story then behind the scenes
56:01na nangyayari so i hope people can join that oh san san namin ma ano yan uh link
56:10yes you can visit ano you can visit red.communityph in facebook and also in instagram tapos uh there's a
56:19link there tapos uh you can register so kasi ano uh para para din ma-manage namin yung event
56:26tapos kung hindi kayo kundi nyo mahanap you can just message red.communityph
56:32para ano para para ma-address namin yung concerns ah yun pala kaya rin pala namin
56:36kaya rin pala namin ginagawa yun kasi that's also our parang contribution or in solidarity or in
56:42solidarity with the national arts month because when you think of arts it has to be this gallery
56:49work selling selling selling artworks and then so yung yung siguro it the the the goal of that event is
56:58that to be a dialogue parang when we think of photography documentary photography is in dialogue
57:05with a certain kind of mode in looking at the world necessarily artistically but it reports it
57:12it diagnoses it criticizes what is happening to to the world via the image so and i think it's very
57:21meaningful if you join that event ayun ayun sir tony salamat sa time and medyo talagang kulang yung oras
57:30natin gagawa natin ito ng part two ayun salamat sa time sir and marami kaming alam ko marami
57:39kaming natutunan sa mga na share mo lalo na sa mga viewers din namin and thank you sa susunod ulit
57:46by the way
57:46ah thank you pala sa macy's sir cesar and rico paga sa paggamit nitong rico bago nilang gr for monochrome
57:55pure
57:56black and white camera ayun thank you and sa susunod ulit na episode ah march 2 by the way bye
58:06bye
58:06sorry lampas na
58:08ha ha
58:08oh
58:11oh
58:13oh
58:19hey
58:21oh
58:21oh
58:22oh
58:22oh
58:23oh
58:24oh
58:28oh
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