- 12 hours ago
Shark Tank India 5 23rd February 2026
Category
😹
FunTranscript
00:00:47Nice much bro. Entertaining.
00:00:55It's a 100% organic natural latex mattress which is hypoallergenic with orthopedic support,
00:01:02temperature balance and motion isolation.
00:01:04And it also reduces allergies, body pains and sleeping disorders.
00:01:08There are a lot of new companies like SleepyCat and WakeFit.
00:01:11What we are giving, they are not giving.
00:01:13It's a great gift. It feels good to hear you.
00:01:21Let's go.
00:01:21I'm so sorry.
00:01:46My name is Javi.
00:01:46Hi Shaks.
00:01:47Hello.
00:01:48Who is the one who always drinks normal coffee today?
00:01:51Aman.
00:01:51I'm so sorry.
00:01:51It's so basic, so outdated and just so minus.
00:01:56It's so outdated.
00:01:56And we are committed to our boyfriend with coffee.
00:01:59I mean, we rely all day on coffee.
00:02:02But coffee gives us instant energy.
00:02:05But this Bosskudi needs much more.
00:02:09Shaks, my name is Rhea Gupta and I am the Bosskudi Bosskudi.
00:02:13And today, I am brought here to Upgraded Coffee.
00:02:18His name is Trophy.
00:02:20That means, your smart coffee.
00:02:23In this coffee, there are protein, 15 minerals and vitamins.
00:02:28But the most important thing, you don't need to add in your coffee.
00:02:32Because we have made it naturally sweetened with bong fruit.
00:02:36Shaks, we make up-snack peanut butter.
00:02:39Which is a perfect combination of snacking and wellness.
00:02:43And this is not just for the gym.
00:02:46But it's a perfect upgrade for your family.
00:02:49So, Shaks, I ask Bosskudi's ask,
00:02:521 crore for 2% off my company.
00:02:55Boss type of value issue.
00:02:57Because you have only three things in your portfolio.
00:03:02Upsnack, Upsnack and Upsnack.
00:03:06The name is good, Upsnack.
00:03:07I like it.
00:03:08But how do you have an idea?
00:03:10Give us a little about your background.
00:03:11I usually dance with my bosses.
00:03:15Because I was late for 2-3 days.
00:03:18That's why I kept my name Bosskudi.
00:03:21That's also the story.
00:03:22That's also the story.
00:03:22That's me too.
00:03:23But the story doesn't end here.
00:03:26It's important that everyone is nutritionist in India.
00:03:29It means coffee, protein, collagen and sugar.
00:03:34So, I thought that it's very difficult to give people a new product.
00:03:40But their daily lifestyle, their daily habits, let's upgrade that.
00:03:45So, I upgraded coffee and made profit.
00:03:48But what did you do before?
00:03:50And who share?
00:03:51So, basically, I'm from Punjab.
00:03:53Ludhiana, you've heard of the names.
00:03:55I'm sure.
00:03:56I always wanted to work with a D2C brand.
00:03:59Because in my mind, I don't want to do a job.
00:04:01So, let me get that experience.
00:04:03Got it.
00:04:04So, I worked with Mahmoud.
00:04:06Okay.
00:04:06What was your role?
00:04:07I was a brand manager there.
00:04:09Okay.
00:04:10So, I learned how to build a brand.
00:04:12Packaging, packaging, everything.
00:04:14Then, I worked in Sirona.
00:04:16But I had to dance every day.
00:04:18So, I thought that I wouldn't do it myself.
00:04:21Good decision.
00:04:22So, I thought that I would be a boss girl.
00:04:25So, I started the snacking there.
00:04:28Should we try your products?
00:04:30Yes, absolutely.
00:04:31What is this?
00:04:32Tell us all about it.
00:04:33Anubam, first of all, is coffee.
00:04:35But it's made in oat milk.
00:04:37Which one?
00:04:38Yes.
00:04:38But it's in whey protein.
00:04:39Okay.
00:04:40I'll try it.
00:04:41This is coffee.
00:04:43This is coffee.
00:04:43That is rich mocha.
00:04:44In the big glass.
00:04:46I like it.
00:04:48I like it.
00:04:49It tastes good.
00:04:50But it's like a meaty Nescafe.
00:04:53It's not a meaty Nescafe.
00:04:56It's not a meaty Nescafe.
00:04:56We've tried to better it.
00:04:58We've added mong fruit.
00:05:00So, the concept...
00:05:00I saw stevia.
00:05:02Stevia.
00:05:03Right.
00:05:03It's mong fruit and stevia.
00:05:05Your proposition is that it's also protein.
00:05:07Or it's not added sugar.
00:05:09Sir, our proposition is that it's a wellness functional coffee.
00:05:13You're getting a decent amount of protein.
00:05:15You're getting minerals and vitamins.
00:05:17And you don't need sugar.
00:05:19What I'm drinking, what is it?
00:05:20Sir, it's your classic regular flavor.
00:05:23And it's made in water.
00:05:25Water and coffee.
00:05:26It's not milk.
00:05:27But as you can see, milk is coffee.
00:05:29It's a color.
00:05:33We've added skimmed milk powder.
00:05:36It's a milk.
00:05:39It's a very rare.
00:05:41It's a very rare.
00:05:41It's a very rare.
00:05:41It's a very rare.
00:05:41It's a very rare.
00:05:41It's a very rare.
00:05:42It's a very rare.
00:05:43Because we've made it lactose-free.
00:05:45So, we've added milk powder.
00:05:49Why stevia and mong fruit?
00:05:52Because it's zero calorie and most important.
00:05:54But mong fruit is zero calorie.
00:05:55Why are you adding stevia?
00:05:56Very expensive.
00:05:58I don't know why I'm asking.
00:06:00So, over here, it has a note saying,
00:06:02Not recommended for children, pregnant or lactating women.
00:06:06So, there's a Cosmix protein which comes.
00:06:09Which is a very good protein shake.
00:06:12But there are very simple ingredients.
00:06:14Neat ingredients that anyone can eat.
00:06:16So, why have you restricted your market so much?
00:06:18So, the objectives were very simple.
00:06:20Stevia and mong fruit.
00:06:22Now it's trending and it's already running.
00:06:25But you can't do it with mong fruit?
00:06:27No, because it doesn't taste.
00:06:29With that stevia, it gives that bitterness.
00:06:31Which is good for the coffee.
00:06:33Got it.
00:06:35You have written vitamins.
00:06:37Is it not mandatory to disclose their RDA value in India?
00:06:40No.
00:06:41As of now, it's just the percentage.
00:06:44I just want to share one thing.
00:06:45This is mandatory to disclose RDA value.
00:06:47Second is sucralose.
00:06:48Okay.
00:06:48Second is sucralose.
00:06:50Which I can't see in ingredient list.
00:06:53So, where is it from?
00:06:54So, actually, we had composition it from sucralose.
00:06:57Which we now recently changed.
00:07:00But the labeling changed.
00:07:01So, it's been claimed that it's not in ingredient?
00:07:03Correct.
00:07:03Okay.
00:07:04I've seen that there are a lot of issues in packaging.
00:07:07I mean, I'm looking at the top of it.
00:07:10There are a lot of scratches.
00:07:12I know this because there was a little issue in transit.
00:07:15There was a bubble wrap.
00:07:16But if I see this peanut butter, the label is not stuck.
00:07:23There are air bubbles.
00:07:25Correct.
00:07:25Why is that?
00:07:28One is the transit.
00:07:29But...
00:07:29But this is not in transit.
00:07:31You won't do a lot of shipping to customers.
00:07:33Transit is not.
00:07:35Is there an MOQ issue?
00:07:37Yes, there is an issue.
00:07:38But Rhea, just to be clear.
00:07:40That is not an excuse.
00:07:43If MOQ is less, you can buy Q-seed products.
00:07:48Right.
00:07:48Because the product is yours.
00:07:50Correct.
00:07:50In the end, if you don't keep your bar high,
00:07:53how will the customer love your product?
00:07:56So, we will work on this for sure.
00:07:57I think he's trying to say, up your game.
00:08:00Right.
00:08:00I love the concept of the product.
00:08:03Because coffee, minerals or vitamins deplete
00:08:06because it's a diuretic.
00:08:08So, it's a great replenishment.
00:08:10Protein, I think, is a little gimmicky.
00:08:12It's not so much.
00:08:13But vitamins and minerals with coffee, great idea.
00:08:15I love it.
00:08:16But here, this refreshing coffee with peanut butter.
00:08:20My God.
00:08:21Why?
00:08:22Coffee, peanut butter.
00:08:23Peanut butter as a pre-workout.
00:08:25It's also consumed as a pre-workout.
00:08:26And in the morning, it's also consumed with bread,
00:08:28with toast and your milkshakes.
00:08:31So, it's also consumed as a snack.
00:08:32And for pre-workout, we add the actual coffee powder.
00:08:37But at pre-workout, you don't eat high-fat things.
00:08:40Correct.
00:08:41Because it's very taxing on your digestion.
00:08:43When you put high-fat, which is what peanut is,
00:08:46it slows you down.
00:08:47Oh, I don't know.
00:08:48So, that's why I'm getting a little doubt.
00:08:49I'm getting a little doubt.
00:08:50Yeah.
00:08:52I'm getting confidence.
00:08:54I'm getting a little bit of confidence.
00:09:06At the beginning.
00:09:09Yeah.
00:09:10I mean, you are right.
00:09:11You don't need to know.
00:09:12And I will correct on to this, is all I can say as of now.
00:09:15But, doesn't it seem that half-big business is happening?
00:09:20But my sales are really good.
00:09:22Let's go, then impress me the other way.
00:09:24Which is the sales way.
00:09:26So, I started when I started in January 2024,
00:09:29my ideation started.
00:09:30And I started the actual sales in September 2024.
00:09:34Okay.
00:09:34So, September 2024 till March 2025.
00:09:37Yeah.
00:09:38I closed net revenue 28 lakhs.
00:09:41What was the loss?
00:09:42It was no profit.
00:09:43Okay.
00:09:43No loss.
00:09:45And then, in April 2025 till November 2025,
00:09:49we have already closed 2.5 crores.
00:09:52Very well done.
00:09:52And this year, we will be closing at 5 crores.
00:09:55And what is the bottom line for this year?
00:09:5717%.
00:09:58A bit.
00:09:59What are you selling mainly?
00:10:01When I started, the percentage of peanut butter was much.
00:10:05How much?
00:10:06Around 70%.
00:10:08And the profit was around 30%.
00:10:10And currently, the profit is contributing to 60%
00:10:13of the revenue.
00:10:14And 40% is coming from peanut butter.
00:10:16And what flavor is in the coffee?
00:10:18Rich mocha.
00:10:19How much?
00:10:20Rich mocha is somewhere around 80%.
00:10:22And rest 20 is classic, regular.
00:10:24Can you tell your channel split?
00:10:26Absolutely.
00:10:27So, 50% is Amazon.
00:10:29Which means 5% is your other marketplaces.
00:10:31Bread and Hyuga Life and all these.
00:10:33Then, 20% is from the website.
00:10:36And 30% is from offline channels.
00:10:38Okay.
00:10:39But this is what you told us offline.
00:10:42Did you buy the sales?
00:10:42Did you buy the end customer?
00:10:44Or did you supply the price?
00:10:45Supply.
00:10:46Offline, it's our bulk.
00:10:48But it doesn't need to be sold.
00:10:50No.
00:10:52How do you ask?
00:10:53Your money is coming from the distributors?
00:10:54No.
00:10:55It's more than advice.
00:10:57So, you're not sold.
00:10:59Boss Kuri?
00:11:00Why you?
00:11:02Why me?
00:11:02Because I'm Boss Kuri.
00:11:04And I think I've developed a few good products.
00:11:07I'm trying to make people's life easy.
00:11:11Do you have any investors?
00:11:13No.
00:11:13It's good stuff by me.
00:11:15How much money are you now?
00:11:17I've invested in 40 lakhs.
00:11:19Well done.
00:11:20That's it.
00:11:21Very nice.
00:11:24What will you do in the next three years beyond this?
00:11:28We are planning for wellness protein bars.
00:11:31We are planning for wellness smoothies.
00:11:33Then we are planning for savoury protein bars.
00:11:35Usually, in India, there are only sweetened protein bars.
00:11:38There are many savoury bars.
00:11:40Savoury bars?
00:11:41No.
00:11:41There is only one brand.
00:11:43That is Fab.
00:11:44It's just one of them.
00:11:44It's one of them.
00:11:46Right down the street.
00:11:47There is a Bombay sweet shop.
00:11:50They are making so good savoury bars.
00:11:52But it's not online.
00:11:53It's online.
00:11:54You have to research.
00:11:54I have to research.
00:11:55Okay.
00:11:56But you said it's not a profit product.
00:11:58I have told you myself that Cosmix is a very good protein, coffee powder.
00:12:03But they don't add monk fruit.
00:12:05If you add monk fruit too.
00:12:06But I have to research.
00:12:10Yeah.
00:12:10I feel that your confidence is good.
00:12:15Thank you Amin.
00:12:16But sometimes it's over confidence.
00:12:18And you said that my sales are good.
00:12:22I feel that I don't have sales in offline.
00:12:27When it comes offline, when it comes offline,
00:12:30it will be broken.
00:12:31It will expire.
00:12:33It will expire.
00:12:34So, I don't have confidence in offline sales.
00:12:39Whether that number for you is a real number.
00:12:44I don't want to invest in this business.
00:12:50Everything comes to your opinion.
00:12:52So, you do everything.
00:12:54All the best.
00:12:55I'm out.
00:12:57I was very excited.
00:12:58When you look at the ingredients of peanut butter,
00:13:00it looks so clean.
00:13:01Dates, coffee, peanuts.
00:13:03I ate a little bit of it.
00:13:04It tasted horrible.
00:13:06It's so big of oil.
00:13:08It's swimming on the top.
00:13:10This is the biggest put off to any peanut butter eater.
00:13:14So, I think,
00:13:16to focus on the product.
00:13:19I need to focus on the packaging.
00:13:20I need to focus on the product.
00:13:22Because, man,
00:13:23the customer is always on your own.
00:13:25They will never see anyone's side.
00:13:27And I think for that reason,
00:13:28I'm out.
00:13:29I wish you all the best.
00:13:29Thank you so much.
00:13:32The offline sales are,
00:13:34I feel like it's a disproportionate amount
00:13:36of profit drive in today's day.
00:13:39It's not clear that in advance,
00:13:41it will scale or not.
00:13:46Because if this scale is not done,
00:13:48it will pull down
00:13:49the whole business's profitability.
00:13:51Hmm.
00:13:53So, I'm out of it today.
00:13:54I wish you all the best.
00:13:57In coffee, I feel like
00:13:58it's an amazing opportunity.
00:14:00You should focus on it.
00:14:02In functional coffee,
00:14:03there is a sub-category of protein coffee.
00:14:07Okay.
00:14:07But when the product is a road map,
00:14:09it will affect my vision.
00:14:14Pure play,
00:14:15if you focus on the coffee,
00:14:16I could have thought about it.
00:14:18But somewhere,
00:14:19we have a different view and vision.
00:14:24It's your brand.
00:14:25I'll say good luck.
00:14:26But today,
00:14:27unfortunately, I'm out.
00:14:29You have to understand
00:14:31that your money is running.
00:14:33I feel like
00:14:34that your two products
00:14:36have come to us.
00:14:38We all have coffee connoisseurs here.
00:14:40This product is not for coffee connoisseurs.
00:14:43So,
00:14:44I love the product coffee
00:14:45with minerals and vitamins.
00:14:47I feel like
00:14:48that its time has come.
00:14:49So, don't raise
00:14:51until you are at a run rate
00:14:52of at least 25-30 crores
00:14:54if not 50 crores.
00:14:56When the business is in Kabul,
00:14:59then you say
00:14:59that it's the term of boss-cudi.
00:15:02If you want to put it,
00:15:03then you don't want to put it.
00:15:05I'm out today,
00:15:06but I'll be rooting for you.
00:15:07Good luck.
00:15:08Thank you so much.
00:15:09All the best.
00:15:12I think whatever happens is good.
00:15:14I didn't feel bad at all.
00:15:16I didn't get a deal.
00:15:17But definitely,
00:15:18I got to learn a lot of things
00:15:19and a confidence built.
00:15:21So,
00:15:22there is nothing to lose.
00:15:23I'm all here to win
00:15:24and I think I did that.
00:15:28What is it, Kullu?
00:15:29Are you busy today?
00:15:31No,
00:15:33Invested.
00:15:34It's an investment show, right?
00:15:35I'm invested in stories.
00:15:37I am in.
00:15:38What?
00:15:40My friend has recommended
00:15:41a title on the Crunchy role.
00:15:43Solo Leveling.
00:15:45He said
00:15:45once you start anime,
00:15:46you can't really stop.
00:15:48I said
00:15:48I'll show you one episode
00:15:49and show you.
00:15:50It's a challenge.
00:15:52Now,
00:15:52I'll show you the 5th show.
00:15:54It's like a unicorn.
00:15:56It's like a unicorn.
00:15:56You've invested in it.
00:15:56Once you've invested
00:15:57one time,
00:15:58you'll never stop the return of entertainment.
00:16:00I don't have money.
00:16:01I don't want to do anything else.
00:16:04You can also see
00:16:05there are more titles than 900,
00:16:06and there are a lot of Hindi,
00:16:09Tamil, Tamil and Telugu.
00:16:11There are so many
00:16:12titles in the Crunchy role.
00:16:13There are so many
00:16:13anime genres,
00:16:14romance,
00:16:15high action dramas.
00:16:16You can see
00:16:174.69 rupees
00:16:19for the year.
00:16:21Ready for anime?
00:16:23Download Crunchy role.
00:16:24Be a Home Shark
00:16:26and
00:16:26Be a Home Shark
00:16:27and
00:16:28Sharks
00:16:28analyze
00:16:28your own mistakes.
00:16:31Download
00:16:32Sony Live App
00:16:33now.
00:16:33Be.
00:16:56Sharks,
00:16:57this good-looking mattress
00:16:58is calling out your name,
00:16:59right?
00:16:59But don't come
00:17:00because looks can be very deceptive.
00:17:02Yes, Sharks.
00:17:04These mattresses
00:17:05have been inherited
00:17:06as our heirlooms
00:17:07from generations.
00:17:08But
00:17:08it is the most unhealthy heirloom
00:17:10you can inherit.
00:17:11Oh, God.
00:17:12With synthetic foams
00:17:13and toxic chemicals,
00:17:14it gives you spine,
00:17:15posture,
00:17:16and health problems.
00:17:17We change the phone regularly.
00:17:19Every day,
00:17:20we neglect the mattresses
00:17:22every day.
00:17:23Hello, Sharks.
00:17:25I'm Varshini,
00:17:25a third-generation entrepreneur
00:17:27and this is my mother,
00:17:28Krishna Priya.
00:17:28We are the founders of
00:17:31Coatsun Mattress
00:17:31from Vijaywada.
00:17:33We make 100% organic
00:17:35natural latex mattress
00:17:36which is hypoallergenic
00:17:38with orthopedic support,
00:17:39temperature balance,
00:17:40and motion isolation.
00:17:41And it also reduces
00:17:43allergies,
00:17:44body pains,
00:17:45and sleeping disorders.
00:17:46Oh, wow.
00:17:46Because our mattress
00:17:47is made for 100%
00:17:48aviary milk
00:17:49which is actually designed
00:17:51to take care of you
00:17:52when you yourself
00:17:53go off duty.
00:17:54Really?
00:17:55Our ask for Coatsun
00:17:57is 1.5 crores
00:17:58for 10% equity.
00:18:01Sharks!
00:18:01Please,
00:18:02let us know
00:18:02about the hair-loom mattresses
00:18:03and Coatsun
00:18:04took us.
00:18:06Tell us a little bit about
00:18:08about your start
00:18:09and your background.
00:18:11I was born in Weizag
00:18:12and I'm also
00:18:14in civil engineering
00:18:14and after my marriage
00:18:16for the past 20 years
00:18:17I'm living in Vijaywada.
00:18:19I started as a partner
00:18:21in my husband's company
00:18:22Coatsun Engineering Corporation
00:18:24in 2019.
00:18:26Which company is that?
00:18:27It is a railway contract
00:18:28company.
00:18:30We have incorporated
00:18:31a Coatsun Natural
00:18:31in June,
00:18:322025.
00:18:34And Varshini?
00:18:36I have completed
00:18:37my BCA degree
00:18:38this year
00:18:38and I am currently
00:18:40into business.
00:18:41All my schooling
00:18:42has happened
00:18:43in Vijaywada.
00:18:44After doing
00:18:44on the railway
00:18:46you came to
00:18:47mattresses
00:18:48and pillows
00:18:48when I had
00:18:51my family
00:18:51or my husband
00:18:53and my daughter
00:18:54who had suffered
00:18:54from body pains
00:18:55and allergies
00:18:56and then we
00:18:58researched
00:18:58what is the actual
00:19:00problem.
00:19:01Then we knew
00:19:01that most of the
00:19:02primary problem
00:19:03lies in the mattress.
00:19:04Because of all
00:19:05the chemical materials
00:19:06forms and also
00:19:08the dust captured
00:19:09in the mattress
00:19:10and all these
00:19:11were all problems.
00:19:13Then we knew
00:19:14that latex
00:19:15was not a new
00:19:15material.
00:19:17It was a very old
00:19:17material.
00:19:18The common name
00:19:18is rubber.
00:19:20When we saw
00:19:21in childhood
00:19:22there were
00:19:23a lot of spring
00:19:24mattresses.
00:19:25Spring is definitely
00:19:26not a healthy
00:19:27thing.
00:19:28Coir is no
00:19:29problem.
00:19:30Coir is an
00:19:30organic material.
00:19:31What is coir?
00:19:32Coconut.
00:19:33Coconut has
00:19:34coir basically.
00:19:36And you only
00:19:37make rubber
00:19:37foams?
00:19:39Exclusive,
00:19:39100% organic.
00:19:42What is memory foam
00:19:42and what is
00:19:44in memory foam
00:19:44if you put it
00:19:45down, it will
00:19:47be compressed.
00:19:47When you put it
00:19:48up, it will
00:19:49in your regular shape.
00:19:50It has no
00:19:51property in memory foam.
00:19:53But what is
00:19:53material?
00:19:54It is chemical.
00:19:55Whatever it is,
00:19:56whatever it is.
00:19:57But when you
00:19:58sleep in the mattress
00:19:59there are seven
00:20:00zones in your body.
00:20:02There are different
00:20:02pressures.
00:20:04To fit your feet.
00:20:06It takes
00:20:06the contouring of your
00:20:07body and the
00:20:08pressure acts
00:20:09according to it.
00:20:10It acts as a
00:20:10reverse pressure.
00:20:11You can experience
00:20:12the product.
00:20:13Aaman,
00:20:14you will know
00:20:22You told me
00:20:23about motion isolation.
00:20:24I will test it.
00:20:25What is motion isolation?
00:20:27When two people
00:20:28are lying on bed,
00:20:29if one person
00:20:30is moving,
00:20:30the second person
00:20:31won't feel it.
00:20:32I and my husband
00:20:33are sleeping
00:20:34the whole night
00:20:35they stay there.
00:20:37I will still
00:20:38sleep, please.
00:20:39It's a perfect
00:20:39solution.
00:20:40for people.
00:20:42Who is giving this
00:20:43solution?
00:20:44And how is it
00:20:46Many people
00:20:47are giving it.
00:20:48All people
00:20:48don't use organic
00:20:49material.
00:20:50There is also
00:20:51chemical mix.
00:20:52What is the price?
00:20:54In our average
00:20:556x6 mattress
00:20:56and 6 inches
00:20:57thickness
00:20:57is 85,000.
00:20:59It is almost
00:20:59the same price.
00:21:02So,
00:21:02what is the reason
00:21:05for this
00:21:06The shell life
00:21:07is 17 to
00:21:0820 years.
00:21:09Okay.
00:21:10The rest of the mattress,
00:21:11the foam,
00:21:13the spring,
00:21:13the memory foam,
00:21:15the memory foam,
00:21:15the shell life
00:21:17is around 10 years.
00:21:19When you started making
00:21:21mattresses,
00:21:22you didn't have
00:21:22many mattresses in the market.
00:21:23There are many mattresses.
00:21:24There are many mattresses.
00:21:26There are many mattresses.
00:21:26But 100%
00:21:27latex is not available.
00:21:29We also have a certification
00:21:30that it is 100%
00:21:32natural latex.
00:21:33I can't believe
00:21:34that you are saying
00:21:35that you have
00:21:37100% latex
00:21:39mattresses
00:21:40are not getting
00:21:40in India.
00:21:41No.
00:21:43Guaranteed?
00:21:44Guaranteed.
00:21:45No, Krishnaji.
00:21:47There are many new companies.
00:21:49There are many
00:21:49sleeping cats,
00:21:50wake fit,
00:21:51there are many
00:21:51companies.
00:21:52Wake fit is 100%
00:21:54new.
00:21:55Huh?
00:21:55What?
00:21:55What we are giving
00:21:56they are not giving.
00:21:59Krishnaji,
00:22:00this is a great
00:22:00gift.
00:22:01I am very happy.
00:22:02Listen to me.
00:22:03Do you create latex
00:22:04yourself?
00:22:05No.
00:22:06We import it.
00:22:07Where is it from?
00:22:08Where is it from?
00:22:09South Asia.
00:22:10Sri Lanka.
00:22:10This is not in India.
00:22:12It is in India,
00:22:13but it is in less
00:22:14quantity.
00:22:15So, you import
00:22:15from Sri Lanka
00:22:16No.
00:22:17We import latex
00:22:18We import it.
00:22:19We import it in
00:22:20We import it in
00:22:21sizes.
00:22:21We import it.
00:22:22It is customisable.
00:22:23According to the customisable.
00:22:24What do we do after that?
00:22:25After that, it covers
00:22:26the covers.
00:22:26It covers for moisture retention.
00:22:28The cover is made from bamboo.
00:22:31Bamboo is known for its
00:22:33natural properties.
00:22:34Anti-fungal, anti-bacterial.
00:22:35Of course.
00:22:36And it is more softer than cotton.
00:22:39You are only doing it
00:22:40somewhere.
00:22:41You can also source it.
00:22:43Yes.
00:22:43What is your USP?
00:22:46What is your USP?
00:22:47The whole bamboo cover
00:22:48is your USP?
00:22:50Yes.
00:22:51We are educating people
00:22:53about the value of sleep
00:22:53and health.
00:22:56Your mattresses
00:22:57and even pillows
00:22:58are more heavy.
00:23:01Yes, it is heavy.
00:23:02Is it because it is all
00:23:05latex only?
00:23:06That's why?
00:23:07Yes.
00:23:07But this is a lot of
00:23:08problems.
00:23:10Organic latex
00:23:11is heavy.
00:23:12And you cannot compromise
00:23:13on that.
00:23:14Isn't that the reason
00:23:15that the rest of the mattresses
00:23:16are making
00:23:17they only use a latex cover
00:23:18so that you have
00:23:19the protection of the body
00:23:20from chemicals
00:23:21will get
00:23:22and the weight
00:23:23won't increase
00:23:24because there are
00:23:25no fillers in there.
00:23:27If you are using
00:23:28only the two-inch
00:23:29topper,
00:23:30it will be okay for some time.
00:23:31But for a long process,
00:23:33that is not okay.
00:23:35Why would it not be okay?
00:23:37The fillers
00:23:38are underneath.
00:23:38They will compress
00:23:39and its value
00:23:40will go away.
00:23:41You will have to take
00:23:42the old mattresses.
00:23:42I will have to take
00:23:44orthopedic mattresses
00:23:45have come in
00:23:45which doctors
00:23:47recommend
00:23:47that the layering
00:23:49is good.
00:23:50And you are saying
00:23:51that the layering
00:23:52is not necessary.
00:23:53No.
00:23:54So doctors are saying
00:23:56No.
00:23:57I will not say
00:23:57that the doctors are saying
00:23:58wrong.
00:23:59They are saying
00:23:59economically
00:23:59and budget-friendly
00:24:00but they are giving
00:24:02better products.
00:24:04So you are saying
00:24:04that latex
00:24:05is so useful
00:24:06that the orthopedic mattresses
00:24:07is better.
00:24:08Have you done
00:24:09any certification
00:24:10that you have
00:24:11which says
00:24:13latex
00:24:13100%
00:24:14mattresses
00:24:15and pillows
00:24:16are better
00:24:17than all other kinds.
00:24:18As of now
00:24:19we do not have
00:24:20all the certification.
00:24:22But there is research.
00:24:24Whatever you go to Google,
00:24:25we can ask
00:24:26orthopedic doctors
00:24:27too.
00:24:28They are saying
00:24:29they are doing
00:24:31You have told
00:24:32your mattress
00:24:3285,000.
00:24:34One of this size
00:24:35mattress
00:24:36which is different
00:24:37materials
00:24:38in the market
00:24:38is the popular
00:24:39materials.
00:24:39How many?
00:24:40I don't have the exact
00:24:41number
00:24:42but I can get back.
00:24:43You!
00:24:4510,000,
00:24:4620,000,
00:24:4750,000
00:24:47will be an idea
00:24:49for you.
00:24:51Yeah,
00:24:51it's some
00:24:52other brands
00:24:53sell around
00:24:5320,000 to 30,000
00:24:55for 6,500
00:24:56to 6,500.
00:24:57Would it be fair
00:24:58to say that
00:24:59we are 4-5 times
00:25:00more expensive
00:25:01than other products
00:25:02in the market?
00:25:02Yes.
00:25:03Have you been able
00:25:04to sell as a result?
00:25:06Yes, we did sell
00:25:07that on that exact
00:25:07price.
00:25:09How much did you sell
00:25:10now in April?
00:25:11Around 90
00:25:12mattresses till day.
00:25:13In these 90 mattresses,
00:25:14how many mattresses
00:25:15do you sell
00:25:16that you know
00:25:17and know
00:25:17people?
00:25:20Around 60%.
00:25:2160% is friends
00:25:21and family, right?
00:25:22And all these
00:25:23are offline
00:25:24now?
00:25:25Yes,
00:25:25they are offline.
00:25:26How did you sell
00:25:27the mattress originally?
00:25:27How did you sell it?
00:25:28You go to a shop
00:25:29and they would have
00:25:30a stack
00:25:32because they could
00:25:32buy the mattress
00:25:33as easy as possible.
00:25:35The innovation
00:25:36came to the market,
00:25:37Casper,
00:25:38many companies
00:25:38opened up
00:25:40and they would
00:25:41open it
00:25:43and they would
00:25:44decompress
00:25:45in one day.
00:25:47Right?
00:25:47So, transportation
00:25:47was very easy
00:25:48with that.
00:25:49Can they do it?
00:25:51We will not
00:25:52compress the mattress
00:25:54Because when
00:25:54you compress a mattress
00:25:55it reduces life
00:25:57actually.
00:25:58Latex?
00:25:59Whatever the mattress
00:26:00does.
00:26:01But to make
00:26:02logistics easier
00:26:03we do partial
00:26:04compression
00:26:04and roll
00:26:05all the mattress
00:26:07companies do
00:26:07partial compression
00:26:08and roll
00:26:09But the whole point
00:26:10is that
00:26:10your claims
00:26:11are with the
00:26:13added benefit
00:26:14of shipment
00:26:15and packaging.
00:26:16If the customer
00:26:17thinks
00:26:18that the same
00:26:19benefits
00:26:21health-wise
00:26:21are getting
00:26:22to one-third
00:26:23the price.
00:26:24In a convenient
00:26:25packaging
00:26:26and weight
00:26:27why do they
00:26:27buy it?
00:26:29That is what
00:26:30we would like
00:26:30to build a trust
00:26:31in our customer first.
00:26:32How do you do it?
00:26:33We are doing direct
00:26:35customers.
00:26:37They started using
00:26:38this product
00:26:40they referred
00:26:41to someone else.
00:26:42Use this product
00:26:43it's very different.
00:26:45Do you have
00:26:45any plan
00:26:46to educate
00:26:47this?
00:26:47awareness
00:26:47create?
00:26:49We are thinking
00:26:49to go to wellness
00:26:49centers
00:26:51workshops
00:26:52about health
00:26:53and sleep
00:26:53which people are
00:26:54missing in today's
00:26:55times.
00:26:57The problem
00:26:58is a big problem.
00:27:00The price is
00:27:01a lot.
00:27:02I don't know
00:27:03that if you
00:27:04get it
00:27:04from a skill
00:27:05then what price
00:27:06will be reduced?
00:27:07You are working on it.
00:27:09If you do it
00:27:10then the big challenge
00:27:11is to build awareness.
00:27:13Yes.
00:27:15When you are saying
00:27:16that we are
00:27:17store by store
00:27:17wellness center
00:27:19type
00:27:19it's going to be slow
00:27:20process.
00:27:21In today's time
00:27:22social media
00:27:23and digital
00:27:24those are the primary
00:27:25channels
00:27:25that you can reach
00:27:27to millions of people.
00:27:28Yes.
00:27:29Because
00:27:30everything is not seen
00:27:32so I would be
00:27:33out
00:27:34but Vishuna.
00:27:36What you have
00:27:36told the manufacturing
00:27:38process
00:27:38that you are doing
00:27:40you are doing
00:27:40latex
00:27:41import
00:27:42two layers
00:27:43on it.
00:27:43In my opinion
00:27:44I can do it
00:27:45at home.
00:27:46You know
00:27:47it's unique
00:27:48and I also think
00:27:50that you have to
00:27:50research a lot of market
00:27:51research.
00:27:54I think
00:27:54you have to have
00:27:56a lot of capital
00:27:56and time.
00:27:58For that reason
00:27:58I'm out.
00:28:01How many research
00:28:02did you start
00:28:03this business
00:28:03before starting
00:28:05Almost a year.
00:28:06If you have
00:28:07one year
00:28:08just
00:28:09research
00:28:10on this product
00:28:10at least
00:28:12a few reports
00:28:13came out
00:28:14in which you say
00:28:17with absolutely
00:28:19no doubt
00:28:20latex
00:28:21is the best
00:28:21material
00:28:22for a mattress.
00:28:25But you can't
00:28:26another example
00:28:27for this
00:28:28season
00:28:29today
00:28:29I wish you all
00:28:30the best.
00:28:33I'm very excited
00:28:34to take this
00:28:35industry
00:28:35because
00:28:36it's going to
00:28:36be a transformation.
00:28:38Ninety percent of
00:28:39the market
00:28:39is sleeping
00:28:40in the shadows.
00:28:42What do we do
00:28:43in that?
00:28:43Rui.
00:28:44This market is
00:28:45expanding,
00:28:46but you know
00:28:47what's happening.
00:28:49Technology
00:28:49is taking over
00:28:50mattresses as well.
00:28:53Now
00:28:53the mattresses
00:28:54are launched
00:28:54by motion
00:28:56sensors
00:28:56and
00:28:57according to your body
00:28:58type
00:29:00it self-adjusts
00:29:02itself
00:29:03so that you get
00:29:04the best.
00:29:06So while I believe
00:29:07you will become a niche market
00:29:08you will become a niche market
00:29:09I think
00:29:09that you will become a niche market
00:29:14for that
00:29:15for that reason
00:29:16I'm out
00:29:16but
00:29:17I hope
00:29:17you make a great business.
00:29:18Good luck.
00:29:21The claims
00:29:22that you have done
00:29:23that latex
00:29:24is better
00:29:24and
00:29:25I will give you
00:29:26a benefit of doubt
00:29:27that you are saying
00:29:29that you are
00:29:30our best
00:29:30and what do you know
00:29:31is coming out?
00:29:35I don't know
00:29:36what feeling
00:29:37is coming out
00:29:38that you want to make
00:29:39a good business
00:29:40a boutique business
00:29:41and
00:29:42my aspirations
00:29:43in life
00:29:44are
00:29:44some
00:29:46things
00:29:48that
00:29:49mirror
00:29:50and your temperament
00:29:52will not match
00:29:54unfortunately
00:29:55for that reason
00:29:56no
00:29:56I will be out
00:29:57for later.
00:29:59All the best
00:30:00do well
00:30:00but the experience
00:30:01was very good.
00:30:05I wish you all the very best.
00:30:07Good luck guys.
00:30:08Lovely meeting you.
00:30:10When Kunal Ji
00:30:11asked about our research
00:30:13we didn't give us
00:30:15as much as we wanted
00:30:16to give us.
00:30:17But we will work on it.
00:30:18We are experiencing
00:30:19and we will make sure
00:30:21we have all the research
00:30:22with us.
00:30:23Next ask.
00:30:24friends
00:30:24when we are
00:30:25in the peak
00:30:25there are a lot of
00:30:28in one direction.
00:30:29Founders
00:30:29in another direction.
00:30:30I feel like traffic jam
00:30:32but I am going to
00:30:33clear the traffic jam.
00:30:34I am going to tell you
00:30:36I have to tell you
00:30:37all the things
00:30:37I have to tell you
00:30:38about it.
00:30:39I have to tell you
00:30:39about it.
00:30:40I have to tell you
00:30:51all about it.
00:31:03Canva
00:31:04and Oppo
00:31:08Co-powered by Lahori
00:31:09Zira
00:31:09and Crunchyroll
00:31:10Partners
00:31:11Rezon Solar
00:31:12Fixed Derma
00:31:13Phone Pay Payment Gateway
00:31:15White Gold
00:31:16and Sophie
00:31:41Hello
00:31:42Hello
00:31:44Do you know
00:31:45that 70%
00:31:45content
00:31:46doesn't understand
00:31:47one thing
00:31:47and that's because
00:31:49all of the regional
00:31:50language
00:31:50content
00:31:51is being made
00:31:51in Hindi
00:31:52My brand is
00:31:53in Hindi
00:31:53and English
00:31:55I have to tell you
00:31:57I have to tell you
00:32:01No problem
00:32:02No problem
00:32:03Don't fear
00:32:03Kohli sahab is here
00:32:06My name is H Kohli
00:32:08and I am the founder
00:32:08of Kalakrit
00:32:10I have not seen
00:32:11this guilt
00:32:12so I have made
00:32:13this guilt
00:32:13I have made
00:32:14this guilt
00:32:16where we
00:32:16have to turn
00:32:17the culture
00:32:18and the culture
00:32:19and the culture
00:32:20and the language
00:32:21dub
00:32:23rewrite
00:32:23and re-score
00:32:23and recreate
00:32:24and by the way
00:32:25this is more than 100
00:32:26regions
00:32:28but Kohli sahab
00:32:29is this
00:32:30Look
00:32:31Look
00:32:31When we have translated
00:32:33or adapted
00:32:33we have not done
00:32:34translation
00:32:35we have recreated
00:32:37that an Arabic
00:32:38sales pipeline
00:32:38was recreated
00:32:39and the client
00:32:40got higher recall
00:32:41and higher purchase intent
00:32:43Shucks
00:32:43We are not a translation
00:32:45dubbing
00:32:46content
00:32:46or AI voice over company
00:32:48We are a unified
00:32:49infrastructure
00:32:50which is a system
00:32:51or strategy
00:32:52consistency
00:32:52and trust
00:32:53which helps
00:32:54all brands
00:32:54scale
00:32:55across regions
00:32:56help us
00:32:56scale
00:32:571.10%
00:32:59So are you ready
00:33:02to help everyone
00:33:03unlock
00:33:04untapped markets
00:33:04with your free
00:33:05Kohli sahab
00:33:06Kohli sahab
00:33:07the secret
00:33:08Nice pitch bro
00:33:10entertaining
00:33:10Thank you
00:33:11And what are you wearing?
00:33:13Yes
00:33:15I wanted to show
00:33:16that I am from India
00:33:17and I represent cultures
00:33:18so I have written
00:33:19in 31 languages
00:33:20all over
00:33:21Very cool
00:33:22And this is what
00:33:23I wanted to represent
00:33:24today
00:33:25Nice
00:33:25Looks nice
00:33:27Now tell me
00:33:28about it
00:33:29I am the most
00:33:29under confident guy
00:33:30who made one decision
00:33:32very confidently
00:33:33that made me the
00:33:33confident man I am
00:33:34today
00:33:35I was 15 years old
00:33:36when I started my journey
00:33:37I was below average
00:33:38students would have to
00:33:39do something extra
00:33:39to reach somewhere
00:33:40or stand out of the box
00:33:42so I started working
00:33:43with school and
00:33:44college
00:33:44I landed
00:33:46in a start-up
00:33:48that I was introduced
00:33:48from OYO
00:33:48to a couple friendly
00:33:49rooms
00:33:49and as a 16
00:33:5317 year old
00:33:54It's right
00:33:54It's right
00:33:55It will go very far
00:33:56So I was convincing
00:33:57hotels to sell their
00:33:58rooms for a few hours
00:33:59for unmarried couples
00:34:00so I understood
00:34:02there
00:34:02let's talk
00:34:03with college
00:34:04I worked
00:34:05in college
00:34:06I was doing
00:34:06BBA
00:34:07from Jim Zwasnagunj
00:34:08I.P.U. University
00:34:09What was turning point?
00:34:11It was turning point
00:34:12Thank you for asking
00:34:13this question
00:34:13Thank you for not answering
00:34:15first time
00:34:17Now answer
00:34:18I failed
00:34:19I failed in 2011
00:34:20because I took commerce
00:34:21initially
00:34:22but I didn't know
00:34:22what to do in life
00:34:23so when I asked
00:34:24I had three engineers
00:34:26to take them
00:34:27and take them
00:34:28and they said
00:34:28you are a born engineer
00:34:29so take the science
00:34:30and take it from B grade
00:34:31and C grade college
00:34:31and we will give it
00:34:33as I went to science
00:34:34and I thought
00:34:35it would have happened
00:34:35and I thought
00:34:36it would have happened
00:34:37and then I told
00:34:38my father
00:34:38to do commerce
00:34:39and the principal
00:34:41said
00:34:41I will promote it
00:34:42but I said
00:34:43no
00:34:43I will repeat
00:34:44and that was one decision
00:34:45actually
00:34:45that was a big decision
00:34:46the next day
00:34:47when I was going
00:34:49in the same corridor
00:34:49in the same class
00:34:50and that year
00:34:51about 42 kids
00:34:52failed
00:34:53so I was going
00:34:54in the same corridor
00:34:54and it was slow motion
00:34:56a movie scene
00:34:56so everyone is laughing
00:34:58and everyone is laughing
00:34:59that we have to chill
00:35:00in 2011
00:35:01so I thought
00:35:02I would have to take
00:35:03two years of crying
00:35:04or I would have to say
00:35:06that I would have to say
00:35:06that you have a problem
00:35:07so I chose the second
00:35:09and when I sat
00:35:10in the class
00:35:11I had to top
00:35:12in 2011
00:35:13in commerce
00:35:13I had completed
00:35:14two years of course
00:35:16and that is where
00:35:18I became the confident guy
00:35:20big turnaround
00:35:20thank you
00:35:21thank you
00:35:22sometimes in life
00:35:23you have to step back
00:35:24to step up
00:35:25correct
00:35:26so well done
00:35:28let me explain
00:35:29about colorkrit
00:35:30when I passed out
00:35:31from college
00:35:31I started painting
00:35:32by the name of colorkrit
00:35:35I started painting
00:35:35unrecognized artists
00:35:36and I tried to paint
00:35:37their paintings
00:35:39but in India
00:35:39there is no good art
00:35:40in good money
00:35:42they just want to take
00:35:43recognized artists
00:35:44but the good art
00:35:45they don't want to buy
00:35:46more money
00:35:47so I was like
00:35:48let's leave it
00:35:49I don't even know
00:35:49to do business
00:35:51so I learned a little
00:35:52and I came back
00:35:53so after college
00:35:54I ended up
00:35:55I went to a company
00:35:56that I would not
00:35:57take a name
00:35:58but when I went to that
00:35:59company
00:35:59I knew that
00:36:00localization
00:36:01is also a term
00:36:02or industry
00:36:03when I asked that
00:36:04I was in sales
00:36:05I always did sales
00:36:06I signed
00:36:07so I didn't have to
00:36:09leave it
00:36:09and luckily
00:36:11COVID
00:36:11luckily
00:36:12for me
00:36:13it turned out well
00:36:14not for a lot of people
00:36:15so Bombay
00:36:15is a company
00:36:17they reached out
00:36:18and I didn't have
00:36:20a XYZ company
00:36:20so I couldn't take
00:36:22their name
00:36:22they gave me
00:36:23the first ad
00:36:25and said
00:36:26that they did
00:36:27mimicry
00:36:27and I said
00:36:28I didn't come to you
00:36:29I'm just a sales
00:36:30and I didn't know
00:36:31how to do it
00:36:32but no one of them
00:36:33was Facebook
00:36:34so I went to Facebook
00:36:36and there were groups
00:36:37so in those groups
00:36:38I looked at artists
00:36:40and figured out
00:36:41how to do the work
00:36:42and I executed
00:36:42that particular ad
00:36:44so I made
00:36:45my salary
00:36:45seven times
00:36:47from that particular
00:36:48project
00:36:48and I started
00:36:51and started
00:36:52registered on
00:36:5328 June
00:36:532021
00:36:54What do you mean
00:36:55localization?
00:36:57localization
00:36:58means that
00:36:58you make
00:36:59multilingual
00:37:01content
00:37:02so that
00:37:03you can enter
00:37:03many markets
00:37:05what do you do
00:37:06what do you do?
00:37:07I don't understand
00:37:08what do you do
00:37:09localization
00:37:10services
00:37:11I will show you
00:37:12something in demos
00:37:13so that you can
00:37:13make something
00:37:14for everyone
00:37:14what do you do?
00:37:17you answer
00:37:18with somebody
00:37:18who is very seasoned
00:37:19one is your
00:37:21good instinct
00:37:21first principle
00:37:23thinking
00:37:24and
00:37:25with
00:37:26a few
00:37:27notes
00:37:28your case
00:37:28is three
00:37:30so I think
00:37:31you are a founder
00:37:32worth
00:37:33backing
00:37:34actually
00:37:34I know
00:37:35you say
00:37:35cut
00:37:36cut
00:37:37cut
00:37:40actually
00:37:41it's
00:37:41more
00:37:42people
00:37:44cut
00:37:45cut
00:37:45cut
00:37:45cut
00:37:45cut
00:37:46cut
00:37:46cut
00:37:47cut
00:37:47I would like to say that quietest people have the loudest mind, so don't let anyone tell you this.
00:37:54So I made this so that our cloning, dubbing, and video localization as a product can be seen.
00:38:01Can I show this process?
00:38:03Yes.
00:38:04So we have a raw file that we scripted from AI.
00:38:07Then it is humanly direct and dubbed.
00:38:10Then it is a clone from AI.
00:38:12And then finally humanly edit and patch, it becomes a final output of the video.
00:38:15This is a hybrid model.
00:38:17We made a client request.
00:38:20And it showed out to be a good product for us.
00:38:22The demand came to us.
00:38:24So we made it a product.
00:38:25How do you match voice?
00:38:27AI cloning.
00:38:29So dubbing is something else.
00:38:31Correct.
00:38:31And voice match is AI cloning.
00:38:34Correct.
00:38:34But aren't we at a time that you can go directly to AI cloning?
00:38:38You are putting this human cost.
00:38:41You should reach the train and reach the other station.
00:38:43Sir?
00:38:44I am from around 4-5 years in this industry.
00:38:47And I am full in AI.
00:38:50But today there is no such product.
00:38:53Even 11 labs.
00:38:54Which can mimic or dub.
00:38:57And match your emotions properly.
00:38:58And match your emotions properly.
00:38:59With us, many AI companies also work.
00:39:02We are saying that you put your human element in it.
00:39:05Proof reading.
00:39:06But Sahaj, this is not an interim approach.
00:39:09Like AI is going to be better.
00:39:11And its pace is rapid.
00:39:14Absolutely.
00:39:14This is not a need for human intervention.
00:39:18That's why I am saying that we are not a translation company or dubbing company.
00:39:22I said that we enable you to go to different markets.
00:39:26Through strategy, consistency and trust.
00:39:32You are just selling us something that is in your mind.
00:39:36But doesn't seem like it is real.
00:39:39Basically, the point is that everyone wants to say this.
00:39:43Will AI replace your company?
00:39:45AI will not replace my company.
00:39:47AI will replace some procedures in the company.
00:39:49What you were working until now.
00:39:51You agree.
00:39:52That it is going to be disrupted.
00:39:53That it is going to happen.
00:39:55Not denying it.
00:39:57A single percent.
00:39:58In 2021, when the Charged GPT came.
00:40:00The company was hit.
00:40:01And it was legit that I didn't understand why I am doing this.
00:40:05But then slowly and gradually,
00:40:07I saw that the companies of AI have also made.
00:40:10They have also made an agency model.
00:40:12Because in B2B, no one wants to do everything by themselves.
00:40:17You are saying that you provide localization today.
00:40:21Some of the tools and some of the humans used.
00:40:24The tools will be completely AI and maybe no humans.
00:40:28But you will also provide localization services.
00:40:32Yes, yes.
00:40:33Okay.
00:40:33Now tell the numbers.
00:40:35In 2021, when we started,
00:40:37it was about 16,000,000.
00:40:38It was 3,000,000 profit.
00:40:41Next year, which was 22-23,
00:40:43we had made 30,000,000 business.
00:40:44It was 6,000,000 profit.
00:40:46In 2023, we had made 42,000,000 business.
00:40:50It was 8,000,000 profit.
00:40:53Next year, we had made 56,000,000 business.
00:40:55It was 11,000,000 profit.
00:40:58And in the current year,
00:40:59we have made 1,7,000,000 business.
00:41:01We have made 12,5,000,000 profit.
00:41:04We have made a lot of profit.
00:41:05This is not a special business growth.
00:41:09I told you that my band was changed in 2021.
00:41:14Because when the Chart GPT came,
00:41:15everyone told me,
00:41:16what do you do?
00:41:17Don't do this.
00:41:18Don't do this.
00:41:18They all do the Chart GPT.
00:41:21So, for two years,
00:41:23I thought, what do I do?
00:41:24I'm beating around the bush of water.
00:41:26So, Sahaj.
00:41:26Here, I'll stop.
00:41:29You know,
00:41:30people are amazing.
00:41:32But we'll come on business.
00:41:35In this season,
00:41:36actually, we've seen some companies
00:41:37that are giving solutions.
00:41:38There are many service providers
00:41:40and solutions providers
00:41:41in the market.
00:41:42Now, the question is,
00:41:44will there be a product directly
00:41:45and will there be a service layer?
00:41:48And I'm with you.
00:41:49Some big companies think
00:41:50that they don't do this work.
00:41:51There will always be a service layer.
00:41:54But when a lot of people are doing the same work,
00:41:57sometimes the margin will shrink.
00:41:59Where things are going,
00:42:00it may be a lifestyle business,
00:42:02that you're running it,
00:42:04you're earning a profit.
00:42:05It may not be an investable business.
00:42:09What we think is that
00:42:11we can create an incremental outcome
00:42:14to 100 crores.
00:42:15So, I don't see an investing opportunity.
00:42:19I'm out.
00:42:20You have other four shots.
00:42:21Thank you, Mohit.
00:42:23I think you're a great sales guy.
00:42:25But,
00:42:26I don't know how good a product guy you are.
00:42:28What are you making?
00:42:31When big companies enter other markets,
00:42:34they take other market agencies.
00:42:36I don't see that
00:42:37you're taking a lot of value proposition.
00:42:39My value proposition is Sahajpur.
00:42:42Where you live,
00:42:43it will go.
00:42:44But will it become a $1 billion company?
00:42:46I don't think so.
00:42:48And I think for that reason,
00:42:49I'm out.
00:42:51Great energy.
00:42:53I'm sure you're a very fun friend to your friends.
00:42:55I try to be.
00:42:57Look,
00:42:57this human in the loop with AI
00:42:58is a space.
00:43:00And many successful companies are also making it.
00:43:03But generally within these companies,
00:43:05which are AI plus service layer companies,
00:43:07they create a lot of capabilities,
00:43:10they create a lot of capabilities
00:43:13that have a core differentiation for them.
00:43:16Today, I didn't hear much about it.
00:43:19I heard about your sales skills,
00:43:22but I didn't hear anything else.
00:43:23I didn't hear anything.
00:43:26He internally built capabilities
00:43:29to capitalize on this wave.
00:43:30For this reason,
00:43:31I'm here today.
00:43:32I wish you the very best.
00:43:34No problem.
00:43:34Thank you very much.
00:43:35I'm here today.
00:43:38I'm here today.
00:43:41I'm here today.
00:43:44I'm here today.
00:43:55And if you're giving these services,
00:43:58very quickly and at a very low cost.
00:44:03That would have been a good pitch.
00:44:06You have come and have fun.
00:44:09I just saw some fancy videos,
00:44:11cool stuff,
00:44:12fun,
00:44:12vibe,
00:44:13some sales talk.
00:44:14Why?
00:44:16It's so much fun.
00:44:16It's been a lot of great sales pitch for an investor, so the rest of the people are saying
00:44:23are a great salesman.
00:44:24I don't think so.
00:44:28You can show your numbers.
00:44:30Salesmanship is not showmanship, my friend.
00:44:34So, reflect a little bit and then think about whether you want to raise or not.
00:44:38I'm out.
00:44:40What you said was the plan.
00:44:42But it's my first time pitch.
00:44:43I've never talked about any investor.
00:44:45It's the biggest opportunity, Shark Tank India.
00:44:48Shark Tank India.
00:44:51On national television.
00:44:56I've been completely prepared.
00:44:58I've been watching for 4 years.
00:45:01Sahaj Ji.
00:45:03And Ji.
00:45:03Did you see the picture of Rocket Singh?
00:45:04And Ji.
00:45:05I tell you, I'm a salesman Rocket Singh.
00:45:08We were all excited for you.
00:45:10The first 5 minutes of your pitch was solid.
00:45:12It was fun.
00:45:13It's right.
00:45:14It's right, it's right.
00:45:15But when we saw the picture, it was a flop.
00:45:20You can use a lot of buzzwords.
00:45:25The industry is so dynamic.
00:45:27You don't know what's happening.
00:45:30I don't know what's happening.
00:45:33I don't know what's happening.
00:45:36I don't know what's happening.
00:45:36What's happening?
00:45:38And what's happening?
00:45:39Unfortunately, I'm out, buddy.
00:45:43I appreciate all of your comments.
00:45:45I'm really gonna work on that.
00:45:46Thank you so much.
00:45:46All the best.
00:45:47Take care.
00:46:18Sharks, I've been 4 years old in this burger world, since you didn't need to have your burger,
00:46:25It wasn't easy to eat.
00:46:27That's why we outsource many restaurants with preservatives in bulk.
00:46:33And it's only a problem.
00:46:35We achieve perfection in our own food items and packaging.
00:46:39I'm Paras Jain, from Madhya Pradesh, founder of SVS Food.
00:46:45This is a pure-wage service restaurant chain,
00:46:48where we serve burgers, fries, shakes, and other items.
00:46:52With dairy-free and Jain options, we serve our customers only in 3 minutes.
00:46:58With Chef Lash Model, Minimal Human Intervision,
00:47:01and a full guarantee of hygiene.
00:47:04It started my personal pain points from SVS Food.
00:47:07I haven't eaten in any QSR yet,
00:47:10because I don't have any place to serve pure-wage.
00:47:14And where the success rate is very low in this industry,
00:47:18where we drive three branches of SVS Food in Satna and Javalpur.
00:47:24For seven days and a whole year,
00:47:26so our ask is 3 crore for 5% equity.
00:47:31So Sharks, if you eat a burger, you'll become a fan.
00:47:37So please try it.
00:47:43What is this burger?
00:47:45What is this burger?
00:47:45The supreme burger is our hero product.
00:47:48What is it?
00:47:49It's a veggie, potato, peas and carrots.
00:47:53It's like McDonald's, Mac Veggie.
00:47:55Like MacDee and many other national and international chains,
00:47:59that we use only one company.
00:48:04We use our own own own.
00:48:06What do we need to make our own own?
00:48:08It's a quality, preservative-free.
00:48:10Because it's not preservative-free,
00:48:11it's a health issue.
00:48:13It also affects the taste of it.
00:48:15It makes it a little dull and dryness.
00:48:18You tried the burger,
00:48:20but it's a good one.
00:48:22Not bad.
00:48:22But there's no such thing,
00:48:24that this is an amazing burger,
00:48:26and you have to eat it again.
00:48:27You have to eat it again.
00:48:29But we'll come.
00:48:30Parash Jain from Madhya Pradesh.
00:48:33Where have you grown up?
00:48:34And what is this obsession with burgers?
00:48:37I've grown up from Satna, Madhya Pradesh,
00:48:41in Javalpur.
00:48:43I've only done this for 12 years.
00:48:45I was going to college for three days.
00:48:47I thought that I won't do it.
00:48:49I didn't have interest.
00:48:50Then we worked on our father's business.
00:48:53It was a confectionery business.
00:48:54When I joined,
00:48:55we had 10-15,000 sales.
00:48:56I had to scale it up to 80,000.
00:48:58Very good.
00:49:00What did you do?
00:49:01You've done eight sales in one year?
00:49:04Like I had a cycle,
00:49:06I had to take a piece of money.
00:49:08I had to go out in six months.
00:49:10So sales are like,
00:49:11in the market,
00:49:12it's about 52 rupees.
00:49:14Then we've got a little rate
00:49:15and we've got customers
00:49:16and we've got sales.
00:49:19So you've got a lot of sales?
00:49:22Yes.
00:49:23Then?
00:49:23After that,
00:49:24it was good for me,
00:49:25but I had to do something myself.
00:49:27I didn't have a fund.
00:49:28I didn't have a loan.
00:49:29Then I went to 20-25 banks.
00:49:31I was 21 years old,
00:49:33so the manager would talk a little bit
00:49:34about it.
00:49:36Then there was one manager
00:49:38who listened to me
00:49:39and they said,
00:49:40okay, we'll give you
00:49:425,000,000 rupees.
00:49:42Then in 2018,
00:49:44we started a restaurant
00:49:44and there was a whole item.
00:49:46What kind of food was the restaurant?
00:49:49It was the dining room
00:49:50where there were Chinese,
00:49:51burgers and burgers.
00:49:52Multi-using list.
00:49:53At the beginning,
00:49:54there was a loss.
00:49:54We gave them 5-6 months.
00:49:56Then I gave them 2,000,000
00:49:57more loans.
00:49:58I gave them 2,000,000.
00:49:59But I said,
00:49:59I won't stop.
00:50:02When it came to Corona,
00:50:03then we shifted it to Cloud Kitchen
00:50:05and we promoted it to WhatsApp
00:50:06and Instagram.
00:50:06We promoted it.
00:50:08We started the order
00:50:09from there.
00:50:10In 2-3 months,
00:50:12we ordered the Sunday
00:50:1280,000 to one day.
00:50:14Very cool.
00:50:15Then when it happened,
00:50:17we opened a store
00:50:20in November 2020.
00:50:21in the main area.
00:50:21Now, we thought
00:50:22about the location
00:50:23and the area
00:50:24and the kitchen.
00:50:26Is this a Cloud Kitchen
00:50:26or a proper store?
00:50:27It was a proper dining room.
00:50:29Then we sold it
00:50:30in 2020.
00:50:31We sold it to 45,000,000.
00:50:33In one outlet
00:50:34and a Cloud Kitchen?
00:50:35Yes.
00:50:35After that,
00:50:36in 2021,
00:50:37we sold it to 1,40,000,000.
00:50:39Very well done.
00:50:40Wow.
00:50:41Then we opened another outlet
00:50:42in 2022-23.
00:50:44We opened a store
00:50:45in Chabalpur.
00:50:47That time,
00:50:48we sold it to 2,30,000,000.
00:50:50In 2.3 CR,
00:50:51what was the profit?
00:50:52Let me tell you.
00:50:5320%.
00:50:54Okay.
00:50:55What happened in 2023-2024?
00:50:57In 2023-2024?
00:50:57In 2024-2024,
00:50:58it was 3,000,000,000.
00:51:00It was 3,000,000,000.
00:51:04It was 3,000,000,000.
00:51:05It was 3,000,000,000.
00:51:05It was 3,000,000,000.
00:51:05It was 3,000,000,000.
00:51:05How much is it?
00:51:063,000,000,000.
00:51:07And how much is it going?
00:51:085,000,000,000.
00:51:10We will do it all.
00:51:11Yes.
00:51:11Now, it's 3,000,000,000.
00:51:13It's 3,000,000,000.
00:51:15So, how many stores are you going to reach?
00:51:16We have 3 stores.
00:51:17In Javalpur?
00:51:19In Javalpur and in Satna.
00:51:20And there is a Cloud Kitchen too?
00:51:21No, it's a Cloud Kitchen too.
00:51:22Are you ready to start yourself?
00:51:24We started in Javalpur in partnership.
00:51:27Now, in Satna, the loss was also in Javalpur.
00:51:30So, the partner said that we will not survive.
00:51:34I knew that this is going to happen and I was ready for it.
00:51:36So, I then used to wear it all alone and made it profitable.
00:51:42In Javalpur, we had $4,000,000,000.
00:51:44Today, we are going to sell $17,000,000.
00:51:45Very good.
00:51:46We have tasted your food.
00:51:48It was very good.
00:51:49It was very tasty.
00:51:50And the fries were also good.
00:51:52I'm going to Javalpur.
00:51:53I'm going to Javalpur.
00:51:53I'm going to Javalpur.
00:51:54I'm going to be Bhopal.
00:51:56So, I don't know how to eat in those cities.
00:51:58You have to get a burger there.
00:51:59It's a very big deal.
00:52:00Our dominoes are in the past 15 years.
00:52:03Subway is closed.
00:52:05After opening our stores,
00:52:0735-40 stores,
00:52:08in six months, four months,
00:52:10in one year,
00:52:11they are closed.
00:52:12What are you doing now?
00:52:14Consistency,
00:52:15focus on the product.
00:52:17Our business has fully adopted technology.
00:52:19Our three stores have self-ordering.
00:52:22They are very easy and operational.
00:52:24We use the machinery completely automated and imported.
00:52:28The home delivery is our self.
00:52:30Our own application.
00:52:31Our own website.
00:52:32Okay.
00:52:33We have 40% of our sales online.
00:52:37In which cities,
00:52:38there will be food delivery apps.
00:52:40Our tie-up is now from Zomato.
00:52:42But what cost is your cost per delivery?
00:52:4545 rupees.
00:52:47How many orders are you in a shop?
00:52:4950-70 orders are delivered.
00:52:50So, one person is in the delivery?
00:52:52No.
00:52:52There are 15 cars in our store.
00:52:55There are 15 cars in one store?
00:52:56Yes.
00:52:58There are fast orders in the evening.
00:53:00We deliver them from the customer's house in 15-20 minutes.
00:53:03Like this company,
00:53:04SVS Food Private Limited,
00:53:06in this company,
00:53:06there is ownership of your own.
00:53:08100% of our own.
00:53:09Are there three stores operating in this company?
00:53:12No.
00:53:12Only one of them is operating in this company.
00:53:15And the rest of the two stores?
00:53:16Two stores are operating in SVS AHAR,
00:53:18Food and Beverage LLP.
00:53:20Now, our plan is to give the payment to the company,
00:53:24and to close the company,
00:53:26all the assets will be purchased.
00:53:27So, why is it not happening now?
00:53:30Because we don't have a fund now.
00:53:32How much money did they have?
00:53:33They have 87 lakh rupees.
00:53:35So, you have 87 lakh rupees or 87 lakh rupees?
00:53:371 crore.
00:53:39Now, you have 3 crore and 60 lakh rupees cut over.
00:53:42Yes.
00:53:43You have 20% of your profit.
00:53:45You have 70 lakh rupees.
00:53:47So, why can't you repay that debt?
00:53:49Because at the start of the loss,
00:53:50there was a little bit of loss.
00:53:51And now, we have built a house.
00:53:53Now, we were living on rent.
00:53:55So, I thought I was going to grow up
00:53:56and I have to do more work.
00:53:58Now, I have to stage it.
00:53:59I have to scale it in Metro City.
00:54:00So, I thought I would take a gap
00:54:02and just make a house for my mom.
00:54:05You have talked about technology.
00:54:07And you have self-managed curiosity.
00:54:10So, tell us about this.
00:54:11How did you develop technology?
00:54:13Why did you import machines?
00:54:15And how did you scale the processes?
00:54:19Our kitchen is designed from Prince Castle.
00:54:22We are designed from USA-based companies
00:54:23that make kitchens, MACD and other companies.
00:54:27Okay.
00:54:27So, we purchase machines machines.
00:54:28Now, we also have machines machines in our stores.
00:54:30We also have machines in our stores.
00:54:30Dine's fryers.
00:54:31Prince Castle's burnt toasters.
00:54:33Scotsman's ice machines.
00:54:35In addition to that, we have built a factory.
00:54:38We have built a factory.
00:54:38Where the whole Cinemac is a Taiwan-important plant.
00:54:40Where the machines are built,
00:54:41they are a Taiwan-important plant.
00:54:44It looks like a PhD in machines.
00:54:47So, this is about machines.
00:54:48What about the system and process?
00:54:50After ordering a burger,
00:54:52how many times do you get to order a burger?
00:54:54We have to serve a burger in three minutes.
00:54:55How many times do you get to order a burger?
00:55:03This is our self-ordering kiosk.
00:55:05This is our self-ordering kiosk.
00:55:08And there is no staff in the head office?
00:55:10No.
00:55:11There is a whole store.
00:55:12So, you have it alone?
00:55:13I do purchasing.
00:55:14My brother, my brother.
00:55:15You don't get salaries?
00:55:17No.
00:55:19Okay.
00:55:19What is your dream?
00:55:20What do you want to create SVS Foods?
00:55:22The world's biggest pure-wish food chain.
00:55:25And we will show this in 20 years.
00:55:29How many stores do you in three years?
00:55:31We have 10 to 15 stores.
00:55:33Our stores have big stores.
00:55:35We have two crores.
00:55:36One store has two crores.
00:55:37If you have made three stores,
00:55:40how much is the total cost of making the store?
00:55:43Six crores?
00:55:43The total cost of making the store is three crores.
00:55:45Where is the total cost of making the store?
00:55:45Three crores, four crores.
00:55:47Where did the money come from?
00:55:48The money come from the business.
00:55:50Very nice.
00:55:52So, you have a burger.
00:55:53It's price versus a Magdi burger.
00:55:56This is a supreme burger.
00:55:57It's 80 rupees.
00:55:57It's 80 rupees.
00:55:59And a big Mac or a Shad Supreme equivalent,
00:56:02what price will cost you?
00:56:03130 rupees.
00:56:04120 rupees.
00:56:05So, I'll tell you about my view.
00:56:08I saw Vashnodewi.
00:56:09They built a pure wedge of McDonald's.
00:56:12Correct.
00:56:13It was very successful.
00:56:15Because of that, McDonald's,
00:56:18I realized that the pure wedge also works.
00:56:20and they can be tested at another time.
00:56:27That's the point of the price that will go from Jambalpur.
00:56:30Now you have to be developing.
00:56:32You can't go from one sector to the other one.
00:56:35You can't go from one city to the other.
00:56:37Now you have to be very raw.
00:56:40So unfortunately,
00:56:41I am out with SVS food.
00:56:47I think there is a lot of scope for Vegkhan.
00:56:51I firmly believe that the next McDonald's,
00:56:54the next Subway is going to come out of India.
00:56:56But I think this is not a space that I understand.
00:57:03I don't match valuation and valuation.
00:57:07For that reason, I am out.
00:57:08But if you have any help, advice or guidance,
00:57:11whatever we can do,
00:57:12I will do it with you and I wish you all good luck.
00:57:14Thank you so much.
00:57:17There are a lot of users who think
00:57:19that I have to eat in a Veg restaurant.
00:57:22If you focus only on Tier 2 or Tier 3,
00:57:25there is an untapped need.
00:57:28You can capitalize very quickly.
00:57:29There is an opportunity.
00:57:31But since it is an Oral brand,
00:57:33it feels like a little week.
00:57:37where I am looking at one place,
00:57:38we make our own ban.
00:57:40On the top of the page,
00:57:42and then with the name of SVS,
00:57:44it feels like
00:57:45I am going to go to a restaurant for 10-15 years before today.
00:57:50You should change a little newness,
00:57:53a little cool,
00:57:54a little bit of a vibe change.
00:57:56But it is still there,
00:57:58because of which I am out.
00:57:59But wish you luck.
00:58:00Thank you so much.
00:58:05I always say,
00:58:05one thing I always say,
00:58:06one of the good founders
00:58:07is a learning machine.
00:58:09You are learning.
00:58:10You are learning.
00:58:12Do you know which machine
00:58:14is the best of the country?
00:58:16This is a very good quality.
00:58:18I have the concern
00:58:19that is on your whole structure.
00:58:23One outlet is inside,
00:58:25two outlets is outside.
00:58:27Now,
00:58:27he has a settlement with that partner.
00:58:31That's why
00:58:32it is a big problem
00:58:33to invest in this structure
00:58:35and what will it come
00:58:37when the investment will be done?
00:58:40For this reason,
00:58:41I will come out today.
00:58:43All the best.
00:58:44Thank you so much.
00:58:45Look,
00:58:46you have a lot of clarity
00:58:47and you have business
00:58:48on your own terms.
00:58:49That's very strong,
00:58:50very powerful.
00:58:51But today,
00:58:52you have no corporate unit
00:58:53or management.
00:58:54You are only your brother.
00:58:55You have no cost.
00:58:56We have no factor
00:58:56for that.
00:58:57That's why
00:58:57you have 20% return.
00:59:00Your return
00:59:01on capital employed
00:59:02is amazing.
00:59:03But now,
00:59:04you have no set-up
00:59:05that you need
00:59:06a scale business.
00:59:09And as it comes,
00:59:10your profitability
00:59:12will be reduced.
00:59:14You have to ask
00:59:14for 3 crore rupes.
00:59:16I think it's completely
00:59:17out of place
00:59:18based on where
00:59:19you are today.
00:59:21That's why
00:59:21my brother
00:59:22will be able to come
00:59:22out today.
00:59:24but you will do good.
00:59:26I wish you the best.
00:59:27You will definitely succeed.
00:59:29You will definitely succeed.
00:59:29Thank you so much.
00:59:30All the best.
00:59:31Thank you so much.
00:59:31Take care.
00:59:32See you.
01:00:29Misfits is an enormous social platform
01:00:31which makes all kinds of offline meet-ups
01:00:34attend and host very easily.
01:00:37I think loneliness in today's world is a big problem.
01:00:40So you will solve a very serious problem
01:00:43and I think you will succeed.
01:00:45Speak Clinical.
01:00:46Where we get clinically proven aging solutions
01:00:50our products' trials and tests are absolutely necessary.
01:00:55Minimally slow or clinical?
01:00:57Mohit is the first person to come and change the journey
01:01:01to bring transparency in front of the consumers.
01:01:04You gave a very roundabout answer.
01:01:07Diplomatic.
01:01:09You can say directly.
01:01:13Hello.
01:01:16Missing your chest.
01:01:17Yeah.
01:01:18Of course, this is not for your age.
01:01:21Like adult furniture is not for children.
01:01:24We are an age-appropriate and customisable kids' furniture brand.
01:01:29I love that slide.
01:01:32That's so cool.
01:01:34This is my cream-made Thurafati Thikshik.
01:01:37You can't get so thick from it.
01:01:39You can't get so thick.
01:01:41It's not thick.
01:01:42It's only 5 minutes thick.
01:01:44No, it's 6 minutes.
01:01:45It's only 6 minutes.
01:01:45It's only 6-7 minutes.
01:01:46What?
01:01:47What?
01:01:49What?
01:01:51How come on?
01:01:52Ohio State I am.
01:01:53Which is helping all artists pound they really eat Java.
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