- 5 hours ago
Shark Tank India 5 23rd February 2026 Full Episode
Category
😹
FunTranscript
00:00:47Nice much, bro. Entertaining.
00:04:22Good decision.
00:04:29Should we try your products?
00:04:30Yes.
00:04:31Absolutely.
00:04:31What is this?
00:04:32Tell us all.
00:04:33The first one is Prophy.
00:04:35It is made in oat milk.
00:04:37It is made in oat milk.
00:04:38But it is also a protein.
00:04:39I will try it.
00:04:41This is Prophy.
00:04:43This is Prophy.
00:04:43That is Rich Mocha.
00:04:44It is in a big glass.
00:04:45I like it.
00:04:48I like it.
00:04:49It tastes good.
00:04:50But it is like meaty Nescafe.
00:04:54It is not before meaty Nescafe.
00:04:56We have tried to better it.
00:04:58We have added monk fruit.
00:05:00I have seen Stevia.
00:05:02Stevia too.
00:05:03Right.
00:05:03It is monk fruit and Stevia.
00:05:05Your proposition is that it is also protein
00:05:07or it is not added sugar?
00:05:09Sir, our proposition is that it is a wellness functional coffee.
00:05:12You have a decent amount of protein.
00:05:15You have minerals and vitamins.
00:05:17And you have no need sugar.
00:05:19What is what I am drinking?
00:05:20Sir, this is your classic regular flavor.
00:05:23And it is made in water.
00:05:25Water and coffee.
00:05:26It is not milk.
00:05:27But as you can see, it is milk and coffee.
00:05:30It is a color.
00:05:31We have added skimmed milk powder.
00:05:36It is also milk.
00:05:39It is very low.
00:05:40It is very low.
00:05:41It is very low.
00:05:42It is very low.
00:05:43Because we have not made it lactose-free.
00:05:46So, we have added milk powder to the flavor texture.
00:05:49Why Stevia and monk fruit?
00:05:52Because it is zero calorie and most important.
00:05:54No, but monk fruit is zero calorie.
00:05:55Why do you add Stevia?
00:05:56It is more expensive.
00:05:58I don't know why I am asking.
00:06:00So, over here it has a note saying,
00:06:02not recommended for children, pregnant or lactating women.
00:06:07So, there is a Cosmix protein which comes.
00:06:09Which is a very good protein shake.
00:06:12But you have very simple ingredients.
00:06:14Neat ingredients that anyone can eat.
00:06:16So, why have you restricted your market so much?
00:06:18So, the objectives were very simple.
00:06:20Stevia and monk fruit.
00:06:22Now it is trending and it is already running.
00:06:25But you can't do it with monk fruit?
00:06:27No, because it doesn't taste.
00:06:29With that Stevia, it gives it bitterness.
00:06:31Which is good for the coffee.
00:06:33Got it.
00:06:35You have written vitamins.
00:06:37Is it not mandatory in India's RDA value?
00:06:40No.
00:06:41As of now, it is just the percentage.
00:06:44I just want to share one thing.
00:06:45This RDA value is mandatory.
00:06:47Okay.
00:06:48Second is Sucralose.
00:06:51Which I can't see in ingredient list.
00:06:53So, where is it?
00:06:54So, actually, we had a composition of Sucralose first.
00:06:57Which we now recently changed.
00:07:00But the labeling changed.
00:07:01So, it is not claimed in ingredient.
00:07:03Correct.
00:07:03Okay.
00:07:04I have seen that there are a lot of issues in packaging.
00:07:07Like, I am looking at the top of it.
00:07:10There are a lot of scratches.
00:07:12I know this because there was a little issue in transit.
00:07:15There was a bubble wrap.
00:07:16But if I look at peanut butter, the label is not stuck.
00:07:23There are air bubbles.
00:07:25Correct.
00:07:25Why is that?
00:07:28One is the transit.
00:07:29No, but this is not in transit.
00:07:31You will also do a lot of shipping for customers.
00:07:33Transit is not going to happen.
00:07:35Is it an MOQ issue?
00:07:37Yes, there is an issue.
00:07:38But Ria, just to be clear.
00:07:40That is not an excuse.
00:07:42If the MOQ is less, you can buy a Q-seed product.
00:07:47Right.
00:07:48Because the product is yours.
00:07:50Correct.
00:07:50In the end, if you keep your bar high, how will the customer love your product?
00:07:56So, we will work on this for sure.
00:07:57I think he is trying to say up your game.
00:08:00Right.
00:08:00I love the concept of the product.
00:08:03Because coffee, minerals or vitamins depletes because it is a diuretic.
00:08:08So, it is a great replenishment.
00:08:10Protein I think is a little gimmicky.
00:08:12It is not so much.
00:08:13But vitamins and minerals with coffee, great idea.
00:08:15I love it.
00:08:16But here, it is a refreshing coffee with peanut butter.
00:08:20My God.
00:08:21Why?
00:08:22Coffee, peanut butter.
00:08:23Peanut butter as a pre-workout is also consumed.
00:08:26And in the morning, it is consumed with bread, toast and milkshakes.
00:08:30So, as a snack and pre-workout, we add the actual coffee powder.
00:08:37But in the pre-workout time, you don't eat high fat things.
00:08:41Correctly.
00:08:41Because it is very taxing on your digestion.
00:08:43When you put high fat, which is what peanut is, it slows you down.
00:08:47Oh, I don't know.
00:08:48So, that's why I have a little doubt.
00:08:51Yeah.
00:08:52I have confidence in the beginning.
00:08:55We ask you about any question on the packaging.
00:08:58You say that it will be a little logistics issue.
00:09:03You start with any brand that you should know normally.
00:09:09Yeah, absolutely.
00:09:10When you are right, you should know.
00:09:12And I will correct onto this.
00:09:14Is all I can say as of now.
00:09:16But, doesn't it seem that half big business happened?
00:09:20But my sales are really good.
00:09:22Let's go, impress me the other way.
00:09:24Which is the sales way.
00:09:25I started in January 2024.
00:09:29I started in January 2024.
00:09:30I started in September 2024.
00:09:34I started in September 2024.
00:09:34So, from September 2024 till March 2025.
00:09:37I closed the net revenue of 28 lakhs.
00:09:41What was the loss?
00:09:42It was no profit.
00:09:43No loss.
00:09:44Then, after April 2025 till November 2025.
00:09:49We have already closed 2.5 crores.
00:09:52Very well done.
00:09:52And this year we will be closing at 5 crores.
00:09:55And what is the bottom line for this year?
00:09:5717%.
00:09:58Abita.
00:09:59What products are you selling?
00:10:01Now, when I started, the percentage of peanut butter was more.
00:10:05How much was it?
00:10:06Around 70%.
00:10:08And the profit was around 30%.
00:10:10And currently, the profit is contributing to 60% of the revenue.
00:10:14And 40% is coming from peanut butter.
00:10:16And what flavor is in the profit?
00:10:18Rich Mocha.
00:10:18How much is it?
00:10:20Rich Mocha is somewhere around 80%.
00:10:22And rest 20 is classic, regular.
00:10:24Can you tell your channel split?
00:10:26Absolutely.
00:10:27So, 50% is Amazon.
00:10:29In which 5% is your other marketplaces.
00:10:31Cred and Hyuga Life and all these.
00:10:34Then, 20% is from the website.
00:10:36And 30% is from offline channels.
00:10:38Okay.
00:10:39But what you told us offline is on the sale.
00:10:42Did you buy the end customer?
00:10:44Or did you supply so much?
00:10:45Supply.
00:10:46I don't do it.
00:10:46We go offline.
00:10:48But it's not that it's a sale.
00:10:51No.
00:10:52How do you ask?
00:10:53Is your money coming from the distributors?
00:10:54No.
00:10:55It's not an advice.
00:10:57No.
00:10:57You're not a sale.
00:10:59Boss Kudi?
00:11:00Why you?
00:11:02Why me?
00:11:02Because I'm Boss Kudi.
00:11:04And I think I have developed a few good products.
00:11:07I'm trying to make people's life easy.
00:11:11Do you have any investors?
00:11:13No.
00:11:13It's good stuff for me.
00:11:15How much money are you taking?
00:11:17I'm investing in 40 lakhs now.
00:11:19Well done.
00:11:20That's it.
00:11:21Very nice.
00:11:24Now, what will you make a snack in the next three years?
00:11:27Beyond this.
00:11:28We are planning for wellness protein bars.
00:11:31We are planning for wellness smoothies.
00:11:33Then we are planning for savory protein bars.
00:11:35Usually, in India, there are only sweetened protein bars.
00:11:38There are many savory bars.
00:11:40There are no savory bars.
00:11:42There is only one brand.
00:11:43That is Fab.
00:11:44There are no savory bars.
00:11:46There are no savory bars.
00:11:46Right down the street.
00:11:48There is a Bombay sweet shop or something.
00:11:50There are so many savory bars.
00:11:52But it's not online.
00:11:53It's not online.
00:11:54You have to research.
00:11:56But you said it's not a profit product.
00:11:58I told you that Cosmix is a very good protein coffee powder.
00:12:02But they don't add monk fruit.
00:12:05Monk fruit is also.
00:12:06But they will do research easily.
00:12:10Yeah.
00:12:11I feel that your confidence is good.
00:12:15Thank you, Amin.
00:12:16But it's always over-confidence.
00:12:18And you said that my sales are good.
00:12:22I feel that you don't have sales offline.
00:12:27When you come offline offline,
00:12:28when you come back,
00:12:30you'll have to be broken.
00:12:31You'll have to be broken.
00:12:32You'll have to be broken.
00:12:33You'll have to be expired.
00:12:34I don't have to be confident in offline sales.
00:12:39Whether that number for you is a real number.
00:12:44I don't want to put 1 crore rupiah in this business.
00:12:50It's all coming from your account.
00:12:52So you'll do something.
00:12:54All the best.
00:12:55I'm out.
00:12:57I was very excited about peanut butter.
00:12:59When you look at the ingredients,
00:13:00it looks so clean.
00:13:01Dates, coffee, peanuts.
00:13:03I ate a little bit of it.
00:13:04It tasted horrible.
00:13:06It's a big oil layer.
00:13:10This is the biggest put-off to any peanut butter eater.
00:13:15So, I think,
00:13:16to focus on the product.
00:13:19I need to focus on the packaging.
00:13:22Because,
00:13:22when customers happen once again,
00:13:25you'll never see anyone's face.
00:13:27And I think for that reason,
00:13:28I'm out.
00:13:29Wish you all the best.
00:13:29Thank you so much.
00:13:32Offline sales,
00:13:34I think it's a disproportionate amount of profit drive in today's life.
00:13:39It's not clear that,
00:13:40if you're going to scale more or not.
00:13:46Because if you haven't done this scale,
00:13:48it will pull down the whole business's profitability.
00:13:52So,
00:13:53today,
00:13:53I'm out.
00:13:54But I wish you all the best.
00:13:57In coffee,
00:13:57I feel like it's an amazing opportunity.
00:14:00You should focus on it.
00:14:02In functional coffee,
00:14:03there's a sub-category of protein coffee.
00:14:07Okay.
00:14:07But,
00:14:07when you have a roadmap of product,
00:14:09it's a different view and vision.
00:14:14Pure play,
00:14:15if you focus on coffee,
00:14:16I could have thought about it.
00:14:18But,
00:14:19we have a different view and vision.
00:14:23It's your brand.
00:14:25I'll say,
00:14:25good luck.
00:14:26But today,
00:14:27unfortunately,
00:14:27I'm out.
00:14:29You have to understand
00:14:31that
00:14:31your money is running.
00:14:33I think
00:14:33that
00:14:34you have two products.
00:14:37We've come to understand
00:14:38that all are coffee connoisseurs here.
00:14:40This is not for coffee connoisseurs.
00:14:43So,
00:14:44I love the product coffee with minerals and vitamins.
00:14:46I think
00:14:48the time is over.
00:14:49So,
00:14:50don't raise until
00:14:51you are at a run rate
00:14:52of at least 25-30 crores,
00:14:54if not 50 crores.
00:14:56When the business is in Kabul,
00:14:59then,
00:14:59you say,
00:15:00this is the term of boss kudi.
00:15:02If you put it,
00:15:02then you don't.
00:15:05I'm out today,
00:15:06but I'll be rooting for you.
00:15:07Good luck.
00:15:08Thank you so much.
00:15:09Thank you so much.
00:15:09All the best.
00:15:12I think,
00:15:13whatever happens is good.
00:15:14I didn't feel bad at all.
00:15:16I didn't get a deal.
00:15:17But definitely,
00:15:18I got to learn a lot of things
00:15:19and a confidence built.
00:15:21So,
00:15:22there is nothing to lose.
00:15:23I'm all here to win
00:15:24and I think I did that.
00:15:28What is it, Kullu?
00:15:29Are you busy today?
00:15:31No,
00:15:32not busy.
00:15:33Invested.
00:15:34It's an investment show,
00:15:35right?
00:15:35I'm invested in stories.
00:15:37I am in.
00:15:38What?
00:15:40My friend recommended
00:15:41a title in a crunchy role.
00:15:43Solo Leveling.
00:15:45He said,
00:15:45once you start an anime,
00:15:46you can't really stop.
00:15:48I said,
00:15:48I'll show you only one episode.
00:15:50It's a challenge.
00:15:52Now,
00:15:52I'm on my five-year show.
00:15:54You can see the title in a unicorn.
00:15:56If you invest in one time,
00:15:58you will never stop.
00:16:00I'm not doing anything.
00:16:04I'm not doing anything.
00:16:05You can see it.
00:16:06There are more titles.
00:16:07There are a lot of titles.
00:16:09there are a lot of Hindi,
00:16:09Tamil and Tamil
00:16:10and Tamil.
00:16:11There are a lot of titles.
00:16:16You can see it.
00:16:17You can see it.
00:16:18For the whole year.
00:16:21Ready for anime?
00:16:23Down to the whole.
00:16:23lots of glory.
00:16:25Go on.
00:16:27Don't you have to get this.
00:16:29I'm the king of Johansson.
00:16:30You're going to get it.
00:16:31You're going to get it.
00:16:35The whole year.
00:16:36The whole year.
00:16:38Huh?
00:16:42It's like
00:16:43$7,000 a month.
00:16:43Oh,
00:16:44I've got the whole year.
00:16:45I've got the same.
00:16:56Shaks, this good-looking mattress is calling out your name, right?
00:17:00But don't come, because looks can be very deceptive.
00:17:03Yes, Shaks, these mattresses have been inherited as our heirlooms from generations, but it
00:17:09is the most unhealthy heirloom you can inherit.
00:17:11With synthetic foams and toxic chemicals, it gives you spine, posture and health problems.
00:17:17We change the phone regularly, but we neglect the mattress every day for 8 hours.
00:17:23Hello Shaks, I am Varshini, a third generation entrepreneur, and this is my mother Krishna Priya.
00:17:30We are the founders of Kotsen Mattress from Vijayvada.
00:17:33We make 100% organic natural latex mattress, which is hypoallergenic, with orthopedic support,
00:17:39temperature balance and motion isolation.
00:17:41And it also reduces allergies, body pains and sleeping disorders.
00:17:45Oh wow.
00:17:47Because our mattress is made for 100% aviary milk, which is actually designed to take care
00:17:52of you, when you yourself go off duty.
00:17:55Really?
00:17:55Our ask for Kotsen is 1.5 crores for 10% equity.
00:18:01Shaks, let the heirloom mattress come and take Kotsen.
00:18:07Please tell us a little bit about your start, what is your background?
00:18:11I was born in Vaizag and I am 20 in civil engineering.
00:18:15And after my marriage, for the past 20 years, I am living in Vijayvada.
00:18:19I started as a partner in my husband's company, Kotsen Engineering Corporation, in 2019.
00:18:26Which company is that?
00:18:27It is a railway contract company.
00:18:30We have incorporated Kotsen Natural in June 2025.
00:18:34And Varshini?
00:18:35I have completed my BCA degree this year.
00:18:39And I am currently into business.
00:18:41All my schooling has happened in Vijayvada.
00:18:44After doing a railway project,
00:18:46how did you get into mattresses and pillows?
00:18:49When I had my husband and husband
00:18:54suffered from body pains and allergies,
00:18:57then we researched what is the actual problem.
00:19:01Then we knew that most of the primary problem
00:19:03lies in the mattress itself.
00:19:04Because of all the chemical materials,
00:19:07forms and also the dust captured in the mattress.
00:19:10That's why these are all the problems.
00:19:12Then we knew that latex is not a new material.
00:19:17It is a very old material.
00:19:18The common name is rubber.
00:19:20When we saw in childhood,
00:19:23there were a lot of spring mattresses.
00:19:25Spring is definitely not a healthy thing.
00:19:27Okay.
00:19:28Coir is not a problem.
00:19:30Coir is an organic material.
00:19:31What is coir?
00:19:32It is called coconut.
00:19:33It is a coconut husk.
00:19:36And you make only rubber forms?
00:19:38Yes.
00:19:39Exclusive, 100% organic latex.
00:19:41What is memory foam?
00:19:43What is the difference between memory foam?
00:19:44In memory foam,
00:19:45when you sit down,
00:19:46it will be compressed.
00:19:47When you sit down,
00:19:48it will come up in a regular shape.
00:19:50It has no other property.
00:19:53But what is the material?
00:19:54It is chemical.
00:19:55Whatever it is.
00:19:55Whatever it is.
00:19:56Whatever it is.
00:19:57But when you sleep in the mattress,
00:20:00there are seven zones in your body.
00:20:02There are different pressures.
00:20:04It takes the contouring of your body.
00:20:07and the pressure acts according to it.
00:20:10It acts as a reverse pressure.
00:20:12You can experience the product.
00:20:13Aman,
00:20:14you will get to know that.
00:20:21Okay.
00:20:22I have told you about motion isolation.
00:20:24I have to test it.
00:20:25What is motion isolation?
00:20:27When two people are lying on bed,
00:20:29if one person is moving,
00:20:30the second person won't feel it.
00:20:32So, you mean,
00:20:33I and my husband are sitting there.
00:20:34They are sitting there all night.
00:20:37I will still sleep peacefully.
00:20:38Yes.
00:20:39So, it is a perfect solution for people.
00:20:42Who is giving this solution?
00:20:44And how is the landscape?
00:20:45How is the landscape?
00:20:46Many people are giving.
00:20:47All people don't use organic materials.
00:20:50There is also a chemical mix.
00:20:52And what is the price?
00:20:53What is the price of both?
00:20:54Our average 6x6 mattress,
00:20:566 inches thickness,
00:20:57is 85,000.
00:20:59Okay.
00:20:59Almost the same price.
00:21:02So,
00:21:02do not use this,
00:21:03do not use that.
00:21:04What is the reason?
00:21:05Durability?
00:21:06Latex mattress,
00:21:07shell life,
00:21:0817 to 20 years.
00:21:09Okay.
00:21:10The rest of the mattress,
00:21:11the foam,
00:21:13spring,
00:21:13or memory foam,
00:21:15whatever you can tell,
00:21:16the shell life is around 10 years.
00:21:19When you started making mattresses,
00:21:22you did not go to the market.
00:21:23There are many mattresses.
00:21:24There are many mattresses.
00:21:26There are many mattresses.
00:21:26But, genuinely,
00:21:26100% latex is not available.
00:21:29We also have a certification.
00:21:31It is 100% natural latex.
00:21:34I can't believe this.
00:21:35You are saying that
00:21:36your 100% latex mattresses
00:21:40are not getting in India?
00:21:41No.
00:21:42No.
00:21:43Guarantee?
00:21:44Guarantee.
00:21:45No, Krishnaji.
00:21:47There are many new companies.
00:21:49Sleepy Cat, Wakefit,
00:21:51there are many companies.
00:21:52We are 100% new.
00:21:55What?
00:21:56What we are giving,
00:21:57they are not giving.
00:21:59Krishnaji,
00:22:00this is a great gift.
00:22:01You are very happy.
00:22:02Listen to me.
00:22:03Do you create latex yourself?
00:22:05No.
00:22:06Do you import it?
00:22:07Do you buy it from China?
00:22:08Where do you buy it from?
00:22:09South Asia, Sri Lanka.
00:22:10Do you buy it from India?
00:22:12It is in India.
00:22:13It is in India.
00:22:13But, it is in a small quantity.
00:22:15Okay.
00:22:15So, how do you import the rubber from Sri Lanka?
00:22:17No.
00:22:17What do you import the sheet?
00:22:17The sheet is made from latex.
00:22:19The sheet is made from the manufacturer.
00:22:21The sheet is made from the manufacturer.
00:22:21It is made from the sizes.
00:22:22Yes.
00:22:23Customizable sizes.
00:22:23According to the customization.
00:22:24What do you do after that?
00:22:25After that, it covers the cover for moisture retention.
00:22:29The cover is made from bamboo.
00:22:32It is made from bamboo.
00:22:33It is made from natural properties.
00:22:34Anti-fungal, anti-bacterial.
00:22:35Of course.
00:22:36And it is softer than cotton.
00:22:39You are also doing it from somewhere.
00:22:41You can also source it from somewhere else.
00:22:43Yes.
00:22:44So, what is your USP?
00:22:46This whole bamboo cover is your USP?
00:22:51Yes.
00:22:51We are educating people about sleep and health.
00:22:56Your mattresses and even pillows are more heavy.
00:23:01Yes.
00:23:01It is heavy.
00:23:02Is it because it is all latex only?
00:23:06That's why?
00:23:07Yes.
00:23:07But this has been a lot of problems.
00:23:10Organic latest is heavy.
00:23:12And you cannot compromise on that.
00:23:14Isn't that the reason that the rest of the mattresses are making,
00:23:17they only use a latex cover so that you have the protection of the body from chemicals,
00:23:21and the weight is not bigger because there is no other fillers.
00:23:27If you are using only the two-inch chopper,
00:23:30it will be okay for some time.
00:23:31But for a long process, that is not okay.
00:23:35Why would it not be okay?
00:23:37The fillers are underneath.
00:23:38They will compress.
00:23:39And its value will go away.
00:23:41The old mattress will not take you.
00:23:43There are orthopedic mattresses here.
00:23:46The doctors recommend that the layering is good.
00:23:49And you are saying that the layering is not necessary.
00:23:53No.
00:23:54So the doctors are saying that the doctors are saying wrong.
00:23:57I will not say that the doctors are saying wrong.
00:23:59They are saying economically and budget friendly,
00:24:01but they are giving you a better product.
00:24:04So you are saying that latex is so useful
00:24:06that it is better than orthopedic mattresses with orthopedic mattresses?
00:24:08Yes.
00:24:08Have you done any certification that you have,
00:24:11that says latex, 100% mattresses and pillows,
00:24:16are better than all other kinds?
00:24:19As of now, we do not have all the certification.
00:24:22But there is research.
00:24:24Whatever you will go to Google,
00:24:25we will ask with orthopedic doctors.
00:24:28Yes.
00:24:28They are saying that they are doing a job.
00:24:31You said 85,000 is your mattress.
00:24:34One of this size mattress,
00:24:36which are different materials in the market,
00:24:38which are popular materials,
00:24:39how much is it?
00:24:40I do not have the exact number,
00:24:42but I can get batteries.
00:24:43Why?
00:24:45No.
00:24:45It is 10,000,
00:24:4620,000,
00:24:4750,000.
00:24:48It will be an idea for you.
00:24:51Yeah.
00:24:52Some other brands sell around 20,000 to 30,000.
00:24:55For six and a half, six in.
00:24:57Would it be fair to say that we are
00:24:59four to five times more expensive
00:25:01than other products in the market?
00:25:03Yes.
00:25:03Have you been able to sell as a result?
00:25:06Yes, we did sell it on that exact price.
00:25:09How much did you buy now in April?
00:25:11Around 90 mattresses till day.
00:25:13In these 90 mattresses,
00:25:14how many mattresses have you sold?
00:25:20Around 60%.
00:25:2160% is friends and family.
00:25:22Are these all off-line?
00:25:24Yes, we are off-line.
00:25:26How did you buy the mattress originally?
00:25:28When you go to a shop,
00:25:30they would have a stack
00:25:32because you could buy the mattress as his.
00:25:35There was innovation in the market,
00:25:37Casper,
00:25:38many companies opened
00:25:39who come in a bag.
00:25:42You open it in the house
00:25:43and it will decompress in one day.
00:25:46Right?
00:25:47So, transportation was very easy.
00:25:49What can they do with it?
00:25:50We will not compress the entire mattress.
00:25:53Because when you compress a mattress,
00:25:56it reduces life actually.
00:25:58Latex?
00:25:59Whatever you do with the mattress.
00:26:00But to make logistics easier,
00:26:03we do partial compression and roll.
00:26:05The whole point is that
00:26:10your claims are the added benefit
00:26:14of shipment and packaging.
00:26:16If the customer believes
00:26:18that the same benefits
00:26:21health-wise are getting
00:26:22one-third the price.
00:26:24In a convenient packaging
00:26:26and weight,
00:26:27why will they buy you?
00:26:29That is what we would like
00:26:30to build a trust in our customer first.
00:26:32How will you do it?
00:26:34We are doing direct customers.
00:26:37As they started using this product,
00:26:40they referred to someone else.
00:26:42Use this product.
00:26:43It's very different.
00:26:45Do you have any plans
00:26:46to educate it
00:26:47and create awareness?
00:26:49We are thinking about
00:26:51doing workshops
00:26:52and doing health and sleep
00:26:53which many people are missing today.
00:26:57What is the problem?
00:26:59It's a big problem.
00:27:00The price is a little more.
00:27:02I don't know
00:27:03that if you can get it
00:27:04on a scale,
00:27:06what price will be reduced?
00:27:07You are working on it.
00:27:09Yes.
00:27:09If you can do it,
00:27:10your biggest challenge
00:27:11is to build awareness.
00:27:13Yes.
00:27:15When you were talking
00:27:16about store-by-store
00:27:17wellness center
00:27:19it will be a slow process.
00:27:21In today's time
00:27:22social media
00:27:23and digital
00:27:24those are the primary channels
00:27:25to create
00:27:26which you have to reach
00:27:27to millions of people.
00:27:28Yes.
00:27:29For now
00:27:30because they are not seen
00:27:31so I would be out
00:27:33but Vishuna.
00:28:00How many research
00:28:02did you start this business?
00:28:05Almost a year.
00:28:06If you have researched
00:28:08for one year
00:28:08just for this product
00:28:11then
00:28:11at least
00:28:12some reports
00:28:13come out
00:28:16which you say
00:28:17with absolutely no doubt
00:28:20latex is the best material
00:28:22for a mattress.
00:28:25but you can't give us
00:28:26but you can't give us
00:28:26one example
00:28:28so I will be out
00:28:30from this season
00:28:30so I wish you all the best.
00:28:33I am very excited
00:28:34I am very excited
00:28:35to take this industry
00:28:35because this
00:28:36is going to be a transformation
00:28:3790% of the market
00:28:39is going to sleep
00:28:42What do you do
00:28:43in that?
00:28:43Rui.
00:28:44This market is
00:28:46running
00:28:46but you know
00:28:47what is happening
00:28:48in the future.
00:28:49Technology
00:28:49is taking over
00:28:50mattresses.
00:28:52Now
00:28:53mattresses
00:28:54are launching
00:28:55with motion sensors
00:28:57and
00:28:57your body type
00:28:59according to
00:29:00it self adjusts
00:29:02itself
00:29:02so that
00:29:03you get the best.
00:29:06So while I believe
00:29:07you will become a niche market
00:29:09I think
00:29:10that
00:29:10you will feel
00:29:11a little bit
00:29:13in the business
00:29:15for that reason
00:29:16I am out
00:29:16but I hope
00:29:17you make a great business
00:29:18and good luck.
00:29:21The claims
00:29:22that you have done
00:29:23is better
00:29:23from latex
00:29:24and that
00:29:25I will give you
00:29:26the benefit of doubt
00:29:27and that
00:29:28you are saying
00:29:29that you are
00:29:30our best
00:29:30and you know
00:29:31what is coming out.
00:29:35But
00:29:35I don't know
00:29:36what is coming out
00:29:38You want to make
00:29:39a business
00:29:39a boutique business
00:29:41and
00:29:42my aspirations
00:29:43in life
00:29:44are going
00:29:44to be
00:29:44a little
00:29:48that
00:29:49mirror
00:29:50and your temperament
00:29:51will not match
00:29:54unfortunately
00:29:55for that reason
00:29:56no
00:29:56I will be
00:29:57out for latex
00:29:59All the best
00:30:00do well
00:30:00But the experience
00:30:01was very good.
00:30:04I wish you all the very best.
00:30:07Good luck guys.
00:30:08Lovely meeting you.
00:30:09Thank you sir.
00:30:10When Kunal ji
00:30:11asked about our research
00:30:13we didn't give us
00:30:15as much as we wanted
00:30:17but we will work on it
00:30:18we are experiencing
00:30:19and we will make sure
00:30:21we have all the research
00:30:22with us
00:30:22when the next task
00:30:23in the future.
00:30:25when the peak
00:30:25comes to the peak
00:30:26there is a lot of chaos
00:30:27in one direction
00:30:28and the founders
00:30:29in another direction
00:30:30it feels like traffic jam
00:30:32but I am going to
00:30:33clear the traffic jam
00:30:34I have to do
00:30:35with Canva's tools
00:30:36and AI features
00:30:36all the things
00:30:37and summarized
00:30:38in a super stylish format
00:30:40here.
00:30:41Look at this.
00:30:56That was the daily Canva report.
00:30:58Friends, founders
00:30:59are taking a game
00:31:00and sharks are taking a calculator
00:31:02and you too
00:31:03take your attention
00:31:04Welcome back to Shark Tank India.
00:31:06Co-Presented by Canva and Oppo
00:31:08Co-Powered by Lahori Zira
00:31:09and Crunchyroll
00:31:10Partners
00:31:12Reson Solar
00:31:12Fixderma
00:31:13Phone Pay Payment Gateway
00:31:15White Gold
00:31:16and Sophie
00:31:42Hello, my friends.
00:31:43Hello.
00:31:44Do you know
00:31:45that 70% of content
00:31:46is not getting
00:31:47understood
00:31:47of you?
00:31:48Yes.
00:31:49And that's because
00:31:49you use content
00:31:50in regional language
00:31:50that you consume
00:31:51in regional language.
00:31:52My brand is also
00:31:53in Hindi and English
00:31:54that you use
00:31:54to make content
00:31:54and make it
00:31:55to make it.
00:31:56It's not the cost.
00:31:58It's not the cost.
00:31:59It's not the cost.
00:32:02It's not the cost.
00:32:02It's not the cost.
00:32:03Don't be afraid.
00:32:04Kholi Saab is here.
00:32:06My name is H. Kohli
00:32:08and I'm the founder
00:32:08of Kala Krit.
00:32:11I didn't know
00:32:11that I had seen
00:32:11this violence
00:32:12so I made
00:32:13my heart
00:32:15Kala Krit.
00:32:16Where we
00:32:16break the language barrier
00:32:17to the content
00:32:19to the audience's culture,
00:32:20psyche
00:32:21and language
00:32:21dub,
00:32:23rewrite,
00:32:23re-score
00:32:23and recreate.
00:32:24And by the way,
00:32:25this is more than
00:32:26than the regions
00:32:26and languages.
00:32:28But Kholi Saab,
00:32:29what happens?
00:32:31When we have translated
00:32:33or adapted this page
00:32:33we have not done
00:32:34translation.
00:32:35We have recreated
00:32:37that an Arabic
00:32:38sales pipeline
00:32:38was recreated.
00:32:39And the client
00:32:40got higher recall
00:32:41and higher purchase intent.
00:32:43Shucks!
00:32:44We are not a translation
00:32:45dubbing content
00:32:46or AI voiceover company.
00:32:48We are a unified
00:32:49infrastructure
00:32:50which is a system
00:32:51or strategy
00:32:52consistency
00:32:52and trust
00:32:53from all brands
00:32:54to scale across
00:32:55regions.
00:32:56help us
00:32:56to scale
00:32:581.10%
00:33:00So,
00:33:01are you ready
00:33:02to help
00:33:02everyone
00:33:03unlock
00:33:04untapped markets
00:33:04with your friend
00:33:05Kholi Saab?
00:33:06Kholi Saab,
00:33:07the cigarette!
00:33:09Nice pitch, bro!
00:33:10Entertaining!
00:33:11Thank you!
00:33:12And what are you wearing?
00:33:13Yes!
00:33:15I wanted to show
00:33:16that I am from India
00:33:17and I represent
00:33:18cultures
00:33:18in 31 languages
00:33:20in Kalakrit
00:33:21all over.
00:33:22And this is what
00:33:23I wanted to represent
00:33:24today.
00:33:25Nice!
00:33:26Looks nice!
00:33:27Now tell me
00:33:28about it.
00:33:29I am the most
00:33:29under-confident guy
00:33:30who made one decision
00:33:32very confidently
00:33:33that made me the
00:33:33confident man I am today.
00:33:35I was 15 years old
00:33:36when I started my journey
00:33:37when I was below-average
00:33:38student said
00:33:38I had to do something
00:33:39to reach somewhere
00:33:40or stand out of the box.
00:33:42So, I started
00:33:43working with
00:33:44school and college
00:33:45and I landed
00:33:46in a start-up
00:33:48which was introduced
00:33:48to OYO
00:33:48as a couple-friendly
00:33:49rooms
00:33:49and as a
00:33:5216-17 year old
00:33:54That's right!
00:33:55That's right!
00:33:56It will go very far!
00:33:56So, I was convincing
00:33:57hotels to sell their
00:33:58rooms for a few hours
00:33:59for unmarried couples
00:34:00So, I understood
00:34:02that let's talk
00:34:03about it.
00:34:04So, with the college
00:34:04I worked
00:34:05in college
00:34:06I had a BBA
00:34:07from Jim Zwasnagunj
00:34:08I.P. University.
00:34:09What was the turning point
00:34:10that you said
00:34:11was a turning point?
00:34:12Thank you for asking
00:34:13this question.
00:34:14I was answering first
00:34:15time.
00:34:17Now answer
00:34:18I failed in 2011
00:34:20because I took
00:34:21commerce initially
00:34:22but I didn't know
00:34:22what to do in life
00:34:23So, when I asked
00:34:24I had three engineers
00:34:26to take them
00:34:27and take them
00:34:27and take them
00:34:28so the three of them
00:34:28told me that you are
00:34:29born an engineer
00:34:30so take the science
00:34:30and take it from
00:34:30B grade, C grade
00:34:31college
00:34:31and we will take
00:34:32work.
00:34:33So, I told
00:34:34to my father
00:34:38to take commerce
00:34:40and the principal
00:34:41told me to promote
00:34:42but I said
00:34:43I will repeat
00:34:44and that was one
00:34:45decision.
00:34:45Actually, this
00:34:46was a big decision
00:34:46when I was going
00:34:48to the same
00:34:49corridor
00:34:49in the same class
00:34:51that year
00:34:51I was going
00:34:53to the same corridor
00:34:54and it was a
00:34:55slow motion
00:34:56movie scene.
00:34:57So, here
00:34:57everyone is
00:34:58laughing and
00:34:58everyone is
00:34:59enjoying
00:34:59that I have
00:35:00to chill
00:35:00for two years.
00:35:02So, I thought
00:35:02that I would
00:35:03take two years
00:35:03and say
00:35:05you
00:35:06have to choose
00:35:08and when
00:35:10I sat
00:35:10in the
00:35:11class
00:35:11I topped
00:35:12in the
00:35:12commerce
00:35:13and that is
00:35:18where I became
00:35:19the confident
00:35:19guy.
00:35:22Sometimes
00:35:22in life
00:35:23you have to
00:35:24step back
00:35:24to step up.
00:35:25So, well done.
00:35:27Let me explain
00:35:28a little bit about
00:35:28Kalakrit
00:35:29When I passed out
00:35:31from college,
00:35:31I started
00:35:32of Kalakrit
00:35:35So, I tried
00:35:35to take
00:35:35unrecognized
00:35:36artists
00:35:38but in India
00:35:39there is no good
00:35:40art in good
00:35:41money.
00:35:42They just want
00:35:43to take
00:35:43good artists
00:35:44but they don't
00:35:46pay much money.
00:35:47So, I thought
00:35:48let's leave it.
00:35:49I don't want to
00:35:50do business.
00:35:51So,
00:35:55college is
00:35:56I don't want to
00:35:57take a name.
00:35:58But when I went
00:35:58to that company
00:35:59I knew that
00:36:00localization
00:36:01is a term
00:36:02or industry.
00:36:03When I asked
00:36:04to that company
00:36:04I was in sales.
00:36:06I did not have
00:36:06sales.
00:36:07I did not have
00:36:07a bond sign.
00:36:10And luckily
00:36:11it was COVID.
00:36:11Luckily?
00:36:12For me it turned out well.
00:36:14Not for a lot of people.
00:36:15So, Bombay
00:36:15is a company
00:36:16FCB Connect.
00:36:17They reached out
00:36:18and a XYZ company
00:36:20has no name.
00:36:22They gave me
00:36:23the first
00:36:25ad
00:36:25and said
00:36:26mimicry
00:36:27dubbing.
00:36:28I said
00:36:28I don't
00:36:29want to come.
00:36:29I'm just
00:36:30a sales
00:36:30and I don't know
00:36:31how to work.
00:36:32But no one of them
00:36:33is Facebook.
00:36:35So,
00:36:36I went to Facebook
00:36:36and there were groups.
00:36:38I looked at artists
00:36:40and figured out
00:36:41how to work.
00:36:42And I executed
00:36:42that particular ad.
00:36:44So,
00:36:44I made my salary
00:36:46seven times
00:36:47from a particular
00:36:48project.
00:36:49And I started
00:36:51Kalakrit
00:36:51registered on
00:36:5328 June
00:36:532021.
00:36:55Localization
00:36:56meaning?
00:36:57Localization
00:36:58means
00:36:58when you make
00:36:59your content
00:37:02in one language
00:37:03so that you can
00:37:03enter a lot of
00:37:03markets.
00:37:05What is Kalakrit
00:37:06doing?
00:37:07I don't understand
00:37:07clearly.
00:37:08Okay.
00:37:09Kalakrit
00:37:09localization services
00:37:10provide.
00:37:11I will show you
00:37:12something in demos.
00:37:12I will show you
00:37:12something.
00:37:13What are you doing?
00:37:14What are you doing?
00:37:16What are you doing?
00:37:17You answer
00:37:18with somebody
00:37:18who is very seasoned.
00:37:20It was your
00:37:21good instinct
00:37:21or first principle
00:37:23thinking
00:37:24or
00:37:25with
00:37:26a few
00:37:27nots.
00:37:28Your case
00:37:28is three.
00:37:30So,
00:37:31I think you are
00:37:31a founder
00:37:32worth backing.
00:37:34Actually,
00:37:35I have also
00:37:35very strong.
00:37:36You say
00:37:36cut.
00:37:37Why?
00:37:40Actually,
00:37:41it's a lot.
00:37:41It's a lot.
00:37:42It's a lot.
00:37:43It's a lot.
00:37:44It's a lot.
00:37:46Every time
00:37:47I have to say
00:37:48quietest people
00:37:49have the loudest
00:37:50mind.
00:37:50Don't let anyone
00:37:51tell you this.
00:37:53So,
00:37:54I made this
00:37:55so that
00:37:55we have cloning,
00:37:56dubbing
00:37:57and video localization
00:37:58as a product.
00:37:59Can I show you
00:38:01the process?
00:38:03Yes.
00:38:04So,
00:38:04we have a raw file
00:38:05which we scripted
00:38:07and then it
00:38:08is humanly
00:38:12humanly
00:38:13edit and patch
00:38:14a final output
00:38:15of the video.
00:38:16This is a hybrid
00:38:17model
00:38:17which we made
00:38:18a client request
00:38:19and it showed out
00:38:21to be a good product
00:38:22for us
00:38:22whose demand
00:38:23came to us.
00:38:24we made it
00:38:25product.
00:38:25How do you
00:38:27match the voice?
00:38:27AI cloning.
00:38:29So,
00:38:29dubbing
00:38:30anything else
00:38:30is doing
00:38:31right?
00:38:31Correct.
00:38:31And the voice
00:38:32is doing
00:38:33AI cloning.
00:38:34Correct.
00:38:34But aren't we
00:38:35at a time
00:38:36that you can go
00:38:36directly to AI cloning?
00:38:38You are
00:38:39putting this
00:38:39human cost
00:38:40in the middle of
00:38:41the train
00:38:41and reach
00:38:42to the other
00:38:42station.
00:38:43I am
00:38:45almost 4-5 years
00:38:46and I am
00:38:48full of
00:38:48AI
00:38:50but
00:38:51today
00:38:51there is no
00:38:52product
00:38:53even
00:38:5311 labs
00:38:54that can mimic
00:38:56or dub
00:38:57your emotions
00:38:58match.
00:38:58match.
00:38:59With us,
00:39:00many AI companies
00:39:01work.
00:39:02They say
00:39:02to us
00:39:03put the human element
00:39:04and proofreading.
00:39:06But Sahaj,
00:39:07this is not an interim
00:39:08approach.
00:39:09Like AI
00:39:10is going to be better
00:39:11and its pace
00:39:12is rapid.
00:39:14Absolutely.
00:39:14This human intervention
00:39:16will not be necessary.
00:39:18That's why
00:39:18I am saying
00:39:19that we are not
00:39:20a translation company
00:39:21or dubbing company.
00:39:22I said
00:39:22that we enable
00:39:24you to take
00:39:25different markets
00:39:25through strategy,
00:39:27consistency and trust.
00:39:28I know
00:39:29exactly
00:39:32You are just
00:39:33selling us
00:39:34something
00:39:34that is in your mind
00:39:36but doesn't
00:39:37seem like it is
00:39:38real.
00:39:39Basically,
00:39:40the point is
00:39:41that everyone
00:39:41wants to say
00:39:42will AI
00:39:43replace your company?
00:39:45AI will not
00:39:46replace my company.
00:39:47AI will replace
00:39:48some procedures
00:39:48in the company.
00:39:49You agree
00:39:51that it is
00:39:52being disrupted.
00:39:55Not denying
00:39:56it
00:39:57one single percent.
00:39:58In 2021,
00:39:59when the Charged
00:39:59GPT came,
00:40:00the company
00:40:00had been
00:40:01And it was
00:40:02legit
00:40:02that I didn't
00:40:03understand
00:40:03why I am doing this.
00:40:05But then
00:40:06slowly and gradually
00:40:07saw that
00:40:08the companies
00:40:09made AI
00:40:09made
00:40:09made
00:40:11agency
00:40:11model
00:40:12because
00:40:13no one wants
00:40:14to do everything
00:40:15by themselves.
00:40:17You are saying
00:40:17you provide
00:40:18localization
00:40:19services
00:40:20today
00:40:22tools
00:40:22and humans
00:40:23use
00:40:23and
00:40:24use
00:40:24tools
00:40:25will be
00:40:26completely
00:40:26AI
00:40:27and maybe
00:40:28no humans.
00:40:28But you will
00:40:29provide localization
00:40:30services
00:40:30as well.
00:40:32Yes.
00:40:32Okay.
00:40:33Now tell us
00:40:34that
00:40:35in 2021
00:40:35we started
00:40:36about $16,000,000
00:40:38in which
00:40:38had $3,000,000 profit.
00:40:41Next year
00:40:41which was $23,000,000
00:40:43we had $30,000,000
00:40:44in which
00:40:44$6,000,000 profit.
00:40:46In
00:40:472023
00:40:47we had $42,000,000
00:40:49in which
00:40:50$8,000,000 profit.
00:40:53Next year
00:40:53we had $56,000,000
00:40:55in which
00:40:56$11,000,000 profit.
00:40:57And in
00:40:58current year
00:40:59we have $1,000,000,000
00:41:00$7,000,000
00:41:02in which
00:41:02we have $12,500,000
00:41:03profit.
00:41:05So
00:41:05this is also
00:41:06not a small business
00:41:07growth.
00:41:08I told you
00:41:09that
00:41:10a band has changed
00:41:12in 2021.
00:41:14Because
00:41:14when
00:41:15ChatGPT came
00:41:15everyone told me
00:41:16that
00:41:16don't do anything
00:41:17do anything.
00:41:21So
00:41:22for
00:41:22two years
00:41:23I was thinking
00:41:23that
00:41:24I'm beating
00:41:25around the
00:41:25so
00:41:26Sahaj
00:41:26I'll stop.
00:41:29You
00:41:30amazing
00:41:32but
00:41:32we'll
00:41:33come on business.
00:41:35In
00:41:35this season
00:41:36we've actually seen
00:41:36some companies
00:41:37that are provided
00:41:37a solution.
00:41:38Many of the
00:41:39service providers
00:41:40are coming
00:41:40to a solution provider
00:41:41market.
00:41:42Now
00:41:43the question is
00:41:43will there be
00:41:47a service layer?
00:41:48And
00:41:48I'm with you.
00:41:49Some big companies
00:41:50think
00:41:50there will always be
00:41:52a service layer.
00:41:53But
00:41:54that same
00:41:55work
00:41:55that many people
00:41:56are doing
00:41:56at the same time.
00:41:57Where
00:41:59things are going
00:42:00it may be
00:42:01a lifestyle business
00:42:02that you're
00:42:03running
00:42:03a profit
00:42:04it may not be
00:42:06an investable business.
00:42:09We
00:42:09think
00:42:10that
00:42:11you can create
00:42:12an incremental
00:42:13outcome.
00:42:14so
00:42:15I don't see
00:42:16investing
00:42:17opportunity.
00:42:19I'm
00:42:20out.
00:42:20You have
00:42:21other four shots.
00:42:22very much.
00:42:23I think
00:42:23you're a great
00:42:24sales guy.
00:42:25But I don't know
00:42:27how good a product
00:42:27guy you are.
00:42:28You're making
00:42:29what you're making.
00:42:31When big companies
00:42:32enter into other
00:42:32markets,
00:42:34they take other
00:42:35agencies.
00:42:36I don't see
00:42:37that you're taking
00:42:38a big value proposition
00:42:39for me.
00:42:39The value proposition
00:42:40is Sahaj Koli.
00:42:42Where you live
00:42:43will be.
00:42:44But will
00:42:44be a $1 billion
00:42:45company
00:42:46I don't think so.
00:42:47and I think
00:42:48for that reason
00:42:51Great energy.
00:42:53I'm sure you're
00:42:53a very fun friend
00:42:54to your friends.
00:42:55I try to be.
00:42:57Look,
00:42:57this human in the loop
00:42:58with AI
00:42:58is a space.
00:43:00And many successful
00:43:02companies are also
00:43:02being made.
00:43:03But generally
00:43:04within these companies
00:43:05which are AI
00:43:06plus service layer
00:43:07companies
00:43:08they make
00:43:08some capability
00:43:10themselves.
00:43:13Which is
00:43:13core differentiation
00:43:15for them.
00:43:15today
00:43:16I didn't hear
00:43:17much about it.
00:43:18I didn't hear
00:43:20I didn't hear
00:43:20about your sales skills.
00:43:22But I didn't hear
00:43:23anything else.
00:43:26What are the capabilities
00:43:28built internally
00:43:29to capitalize
00:43:29on this way?
00:43:31For this reason
00:43:31I'm here today
00:43:32but wish you
00:43:33the very best.
00:43:34No problem.
00:43:34Thank you very much.
00:43:36One person
00:43:38doesn't have to worry
00:43:39here.
00:43:40You
00:43:42come here
00:43:43if you
00:43:46pitch
00:43:46that this is
00:43:47how AI
00:43:48is transforming
00:43:49and your demo
00:43:50and your
00:43:52capabilities
00:43:52and product
00:43:54platform
00:43:55which
00:43:55you can
00:43:56give
00:43:58very quickly
00:43:59and at a
00:43:59very low cost.
00:44:03that would have been
00:44:04a good pitch.
00:44:05You
00:44:06have done
00:44:06a good pitch.
00:44:09I just saw
00:44:10some fancy videos
00:44:11cool stuff
00:44:11fun
00:44:12vibe
00:44:12some sales talk
00:44:14right?
00:44:15so
00:44:16more
00:44:16than
00:44:18a good
00:44:19good
00:44:20sales pitch
00:44:20for an investor.
00:44:22The rest of
00:44:22the people
00:44:22are saying
00:44:23a great salesman.
00:44:24I don't think so.
00:44:28No, you can show
00:44:28your numbers.
00:44:30Salesmanship
00:44:31is not
00:44:32showmanship
00:44:33my friend.
00:44:34Reflect
00:44:35and then
00:44:36think about
00:44:37whether you want
00:44:37to raise or not.
00:44:38I'm out.
00:44:40What you said
00:44:41was the same
00:44:41but
00:44:42my first time
00:44:43never talked
00:44:44to any investor
00:44:45It's the biggest
00:44:46opportunity.
00:44:47Shark Tank India.
00:44:48Shark Tank India.
00:44:51On national
00:44:52television.
00:44:56I've been
00:44:56completely prepared.
00:44:58I wanted to see
00:44:58four years.
00:45:01Shahid Ji.
00:45:03And Ji.
00:45:03Do you see the picture?
00:45:04And Ji.
00:45:04I'm telling you
00:45:06the salesman
00:45:07Rocket Singh.
00:45:08We saw the trailer
00:45:09and we were all excited.
00:45:10The first five minutes
00:45:11was your picture.
00:45:12Solid.
00:45:12It was fun.
00:45:13It was fun.
00:45:15But when we saw the picture
00:45:16it was a flop.
00:45:20You used a lot of buzzwords.
00:45:25The industry is so dynamic
00:45:26that you don't know
00:45:27what's happening.
00:45:30I wouldn't have risk
00:45:32at that point
00:45:33I wouldn't know
00:45:33what's happening.
00:45:37What will happen
00:45:37and what will happen
00:45:39unfortunately
00:45:39I'm out buddy.
00:45:43I appreciate
00:45:44all of your comments
00:45:45I'm really going to work
00:45:46on that.
00:45:46Thank you so much.
00:45:47All the best.
00:45:48Take care.
00:51:26They started in partnership.
00:51:28Now, as it was in Satna, the loss was also in Javalpur.
00:51:31The partner then said that we won't survive.
00:51:34I knew that this is going to happen and I was ready for it.
00:51:36Then I had to wear it all alone and made it profitable.
00:51:42In Javalpur, we sold 4,500,000, and now we sold 17,000,000.
00:51:46We tasted your food.
00:51:48It was very good.
00:51:49It was very tasty and the fries were good.
00:51:52I was in Satna, I was in Javalpur, I was in Bhopal.
00:51:56Do you know how to eat the food in those cities?
00:51:58To get a burger there?
00:51:59It's a very big deal.
00:52:00Our Domino's has been closed in the past 15 years.
00:52:03Subway has been closed.
00:52:05After opening 35-40 stores,
00:52:08it will be closed for 6 months, 4 months and 1 year.
00:52:13What are you doing?
00:52:14Consistency, focus on the product.
00:52:17We have fully technology adapted.
00:52:19We have self-ordered in our stores.
00:52:22They are very easy and operational.
00:52:23We use the machinery completely automated and imported.
00:52:27The home delivery is our self.
00:52:30Our own application and website.
00:52:32Okay.
00:52:34We are selling 40% of our sales online.
00:52:37In which cities you will have food delivery apps.
00:52:40We have tied up with Zomato now.
00:52:42What cost is your price per delivery?
00:52:4545 rupees.
00:52:47How many orders in a shop have you?
00:52:4950-70 orders are delivered.
00:52:50So, one person has been kept in the delivery?
00:52:52No.
00:52:52There are 15 cars in our store.
00:52:55In one store there are 15 cars?
00:52:56Yes.
00:52:58In the evening, there are high orders.
00:53:00We are delivering orders from the customer's home at 15-20 minutes.
00:53:03Like this company, SVS Food Private Limited,
00:53:06So, the owner's ownership is only 100%.
00:53:08100% is our own.
00:53:09Are there three stores operating in this company?
00:53:12No.
00:53:12Only Sathna's store is operating in this company.
00:53:15And the rest of the two stores?
00:53:16Two stores are operating in SvS Ahar,
00:53:18Food and Beverage LLP.
00:53:20Now, our plan is to give the payment to the fund,
00:53:24and close the company's entire assets.
00:53:26So, we will purchase it in this company.
00:53:28So, why is it not yet?
00:53:30Because we have no funds now.
00:53:32How much money have they put in?
00:53:33They have 87 lakh rupees.
00:53:35So, you have to give 87 lakh rupees or 87 lakh rupees?
00:53:37It's only 1 crore.
00:53:39You have only 3 crore or 60 lakhs cut.
00:53:43You have only 20% of the profit.
00:53:45You have only 70 lakhs.
00:53:47So, why are you not repaying debt?
00:53:49Because in the starting point, the loss was still there.
00:53:51And now, we have built a house.
00:53:53Now, we were living on rent.
00:53:54So, I thought that I was going to grow up
00:53:56and I have to do another job.
00:53:58Now, I have to stage it.
00:53:59I have to scale it in Metro City.
00:54:00So, I thought I had to make a gap gap
00:54:02and just make a house for mom and mom.
00:54:05You have talked about technology
00:54:07and you have self-managed kiosk.
00:54:10So, tell us about this,
00:54:11how have you developed technology?
00:54:13Why have you imported machines?
00:54:15And what have you created systems and processes
00:54:16to scale it?
00:54:19Our kitchen is designed by Prince Castle.
00:54:22It's a USA-based company
00:54:23which is called Kitchens,
00:54:25MacD, etc.
00:54:25and many companies.
00:54:27Okay.
00:54:27We purchase machines.
00:54:28Now, we also have machines in our stores.
00:54:30Dean's Fryer's,
00:54:31Prince Castle's Burn Toasters,
00:54:33Scotsman's Ice Machine.
00:54:35In addition to that,
00:54:36we have built a bun factory
00:54:37where the entire Cinemak
00:54:39is a Taiwan Important plant.
00:54:40The machinery where the bun is built,
00:54:42is a Taiwan Important plant.
00:54:44It seems like a PhD in machines.
00:54:47So, this is about machines.
00:54:48What about the system and process?
00:54:50How much time can you order burger
00:54:51to order burgers?
00:54:54We have to serve orders in three minutes.
00:54:55It's always in three minutes.
00:54:57The operations are very large.
00:54:59Sunday, evening time,
00:55:01one or two hours.
00:55:02So, it's more than two minutes.
00:55:03And this is our self-ordering kiosk.
00:55:05Yes, it's our self-ordering kiosk.
00:55:08And there's no staff in the head office?
00:55:10No, there's in stores.
00:55:12So, you have to do it alone?
00:55:13I do purchasing.
00:55:14My brother is Saras.
00:55:15You don't get salaries?
00:55:18No.
00:55:19Okay.
00:55:19What is your dream?
00:55:20What do you want to make S.V.S. Foods?
00:55:22The world's most pure wish food chain.
00:55:25And we will show this for 20 years.
00:55:29How many stores will be in three years?
00:55:31We store 10 to 15 stores.
00:55:33Our stores are big stores.
00:55:35There are only two crores in one store.
00:55:37If you have to make three stores,
00:55:40How many stores will be made in three stores?
00:55:42How many stores will be made in three stores?
00:55:436 crores.
00:55:43The total has been made in three stores.
00:55:45So, it's about 3 crores.
00:55:464 crores.
00:55:47Where did that money come from?
00:55:48They have to lose it from the business.
00:55:50Very nice.
00:55:52So, one burger is the price.
00:55:54It's the price versus one McD burger.
00:55:56This is the supreme burger.
00:55:57It's 80 rupees.
00:55:59And the big mac,
00:56:01the equivalent of Supreme,
00:56:02what price is the price?
00:56:03130, 120 rupees.
00:56:05So, Paras,
00:56:06I'll tell you about my view.
00:56:07I went to Vashnu Devi.
00:56:10They built a pure wedge of McDonald's.
00:56:13Correct.
00:56:13It was very successful.
00:56:15Because of that,
00:56:17McDonald's,
00:56:18the pure wedge is also running.
00:56:22And that thing,
00:56:23they can be tested at the other places.
00:56:27They will also go to Alpur.
00:56:30You are now developing.
00:56:32You don't have to go to one side from the other.
00:56:35You don't have to go to another city.
00:56:37So, now you are very raw for me.
00:56:40So, unfortunately,
00:56:41I am out with SVS food.
00:56:47I think there is a lot of scope for Vashkhande.
00:56:51I firmly believe that the next McDonald's,
00:56:54the next Subway is going to come out of India.
00:56:56But,
00:56:57I think,
00:56:58this is not a space
00:56:59that I have to understand.
00:57:02And,
00:57:02your question is,
00:57:04I don't match valuation
00:57:06for that reason.
00:57:07For that reason, I am out.
00:57:08But,
00:57:09if you have any help,
00:57:10advice, guidance,
00:57:11whatever we can do,
00:57:12I will do with you.
00:57:13And I wish you all very well.
00:57:14Thank you so much.
00:57:17There are a lot of users
00:57:18who think
00:57:19that I have to eat in a veg restaurant.
00:57:22If you focus only on tier 2 or tier 3,
00:57:25there is an untapped need.
00:57:28You can capitalize very quickly.
00:57:30So, there is an opportunity.
00:57:31But,
00:57:32since it is an oral brand,
00:57:33it is a little bit of a week.
00:57:37It feels like
00:57:37I am going to make our own brand.
00:57:40And,
00:57:42with the name of SVS,
00:57:44it feels like
00:57:45I am going to go to a restaurant for 10-15 years ago.
00:57:47I am going to go to a restaurant for today.
00:57:50You should have a little newness,
00:57:53a little cool,
00:57:54a little bit of a vibe change.
00:57:56But,
00:57:57it is not there because of which I am out.
00:57:59But,
00:57:59wish you luck.
00:58:00Thank you so much.
00:58:00You have other two shots.
00:58:05One thing that I always say is,
00:58:06a good founder is a learning machine.
00:58:09You are learning.
00:58:10You are learning.
00:58:12You are learning.
00:58:13You know which machine is the best of the country.
00:58:16This is a very good quality.
00:58:18I am concerned about it.
00:58:20I am concerned about it.
00:58:20It is on your whole structure.
00:58:23There is one outlet inside,
00:58:25there is two outlets outside.
00:58:27There is now a settlement with that partner.
00:58:28There is a settlement with that partner.
00:58:31So,
00:58:32it is very difficult to think about
00:58:34how to invest in this structure.
00:58:35How to invest in this structure?
00:58:37And what will it come in
00:58:37when the investment will be done?
00:58:40For this reason,
00:58:41I am coming from this.
00:58:43All the best.
00:58:44Thank you so much.
00:58:45Look,
00:58:46you have a lot of clarity.
00:58:47You have a lot of business in your terms.
00:58:49That is very strong.
00:58:50Very powerful.
00:58:51But,
00:58:51today,
00:58:52you have no corporate unit.
00:58:53You have no management.
00:58:54You are only your brother.
00:58:55We did not factor the cost.
00:58:57That is why
00:58:57the return of 20% is showing.
00:59:00Your return on capital employed is amazing.
00:59:03But,
00:59:03it is not a set up
00:59:05that you need for a scaled business.
00:59:09And,
00:59:09as it comes,
00:59:10your profitability will be reduced.
00:59:14You have to ask for 3 crore rupes.
00:59:16I think,
00:59:17it is completely out of place
00:59:18based on where you are today.
00:59:21That is why my brother
00:59:22will have to come out today.
00:59:24But,
00:59:24you will do good.
00:59:25I wish you the best.
00:59:27You will definitely succeed.
00:59:28You will definitely succeed.
00:59:29Thank you so much.
00:59:30All the best.
00:59:31Thank you so much.
00:59:31Take care.
00:59:32See you.
00:59:39Friends,
00:59:40life is a play.
00:59:42There is no retake.
00:59:43There is no backup.
00:59:44There is no backup.
00:59:44There is only in the present moment.
00:59:46But,
00:59:46this clarity
00:59:47takes a long time.
00:59:49And,
00:59:49we will win
00:59:50like we have unlimited time.
00:59:52That is why
00:59:52everyone is saying
00:59:53make every moment matter.
00:59:55This play is done.
00:59:56Nobody knows.
00:59:57So,
00:59:57you have to build your role
00:59:58with authenticity.
00:59:59Open up,
01:00:00and capture moments
01:00:01with OPPO Reno 15.
01:00:03This camera is so clear
01:00:05that small moments
01:00:06also become great memories.
01:00:08Let's see.
01:00:09I hope
01:00:10that your life
01:00:10will be smooth
01:00:11and beautiful.
01:00:12It will be like OPPO 16.
01:00:14Live your moment.
01:00:16More than 500
01:00:17founders
01:00:17came from this gate
01:00:18from the country.
01:00:20They came from the start-up
01:00:20to the start-up
01:00:23to the start-up.
01:00:29Misfits is an enormous
01:00:30social platform.
01:00:32to attend every
01:00:32offline meet-ups
01:00:34and post
01:00:36is very easy.
01:00:37I think loneliness
01:00:38is a huge problem in today's world.
01:00:40So,
01:00:41you solve a very serious problem
01:00:43and I think
01:00:44you will succeed.
01:00:44you will succeed.
01:00:45Speak clinical.
01:00:47Where we get
01:00:48clinically proven
01:00:49aging solutions.
01:00:50Our
01:00:50all products
01:00:52trials
01:00:52and tests
01:00:53are absolutely
01:00:54necessary.
01:00:55Minimalist
01:00:56or clinical?
01:00:57Mohit is the first
01:00:58person
01:00:59to come and change
01:01:00the journey
01:01:01to bring transparency
01:01:02in front of the consumers.
01:01:04You gave a very
01:01:05round-a-ball
01:01:05answer.
01:01:07Diplomatic.
01:01:08directly
01:01:09can you
01:01:10speak?
01:01:13Hello.
01:01:14What are you
01:01:15missing your chest?
01:01:17Yeah.
01:01:18Of course
01:01:19this is not
01:01:19for your age.
01:01:20Like
01:01:21adult furniture
01:01:23is not for
01:01:23children.
01:01:24We are
01:01:26an age-appropriate
01:01:27and customizable
01:01:28kids' furniture
01:01:29brand.
01:01:29Oh, I love that slide.
01:01:31That's so cool.
01:01:34This is my
01:01:34cream-se-bana
01:01:35thura-fati
01:01:36thick chic.
01:01:37It's not like
01:01:40thick chic chic
01:01:41is not thick.
01:01:42It's not thick
01:01:43and it's only
01:01:435 minutes
01:01:43it's just
01:01:44No, 6 minutes.
01:01:45You can only
01:01:45play 6-7 minutes.
01:01:48How
01:01:49do you
01:01:49How
01:01:51How
01:01:53do you
01:01:53How
01:01:54do