00:00One thing we've learned from conversations with different food and drinks and snack companies is
00:05like you kind of live and die by the shelf space that you get. Oh yeah, eye level baby. Okay
00:10and
00:10then also like which comes first? Is it a distribution agreement or the actual scaling
00:16of the operation? This is exactly where I'm at right now. I'm like in the thick of these
00:20conversations of trying to figure that out because do I find a new co-packer that can meet the needs
00:27of potentially being in Whole Foods? Well then without a Whole Foods contract I'm sitting on
00:33potentially hundreds of thousands of dollars of product and where does that product go? Then I'm
00:37paying for storage for that product. So how do you move that without having that deal in place?
00:41You also I would imagine Whole Foods is not going to give you something unless they know for certain
00:47that you can produce it and I'm assuming they want some proof of concept but right now I'm it's very
00:52chicken or the egg and I'm sort of like okay what has to happen first? Is it the the person
00:57who's
00:57gonna get me that relationship with Whole Foods? Is it the co-packer that I know can fulfill and
01:02execute at the level that I want?
Comments