SharkNinja Built a $6 Billion Empire Selling Gizmos Nobody Needs

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00:00From vacuums to viral skincare, Shark Ninja has turned old school infomercial magic into full

00:06blown TikTok gold. Because for this $6 billion company, the wow moment is everything. Like when

00:13someone uses their Shark Facial Pro Glow and proudly shows off all the gunk pulled out of

00:18their pores. Gross? Sure. But also oddly satisfying? This is the company behind the artisan 5-in-1

00:26pizza and outdoor oven, the Ninja slushie, and the Cryo Glow face mask. All sitting on shelves at

00:33major retailers. Not bad for a brand that started in the 90s selling vacuums with gimmicks like dumping

00:39sand on carpets and sucking it all up. Because when something works, why change it? Shark Ninja

00:44still sells the wow, but now it's wrapped in sleek design, viral unboxing, and influencer hype. The

00:51formula is simple. Keep it flashy, functional, and fun to watch. But this year, things got tricky for

00:58retailers in the U.S. Liberation Day tariffs hit. So the company got creative. After initially

01:03identifying a tariff hit of about $350 million, employees at the company brainstormed 1,500 ideas

01:11to cut costs. Still, not every gadget lands. Some are 3-in-1, others seem like 8-in-1, some can even feel

01:18like 1,000-in-1. They promise endless possibilities and leave you with a full cabinet of parts. But

01:25Shark Ninja's real trick? They've convinced millions that even gadgets like ice cream makers and slushie

01:31machines can feel like a must-have.