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  • 9 months ago
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00:00This isn't a spiritual retreat, it's a business coaching workshop.
00:07Scenes like these are now unfolding every week across India,
00:10in hotel ballrooms, conference centres and on Zoom,
00:14drawing small business owners from across the country.
00:17Some are just starting out, others run decades old companies,
00:21but regardless of scale or experience, they all arrive looking for the same thing,
00:25a way to grow.
00:26The attendees span nearly every industry, from AI startup founders to yoga instructors
00:32and beauty salon owners.
00:34But despite their differences, their challenges sound familiar.
00:37Cash flow stress, inventory pile-ups, limited market reach
00:41and sometimes family conflicts that spill from home into the workplace.
00:45India's small businesses are the backbone of the economy,
00:48accounting for about 30% of GDP and nearly half of exports.
00:52Yet, many small business owners say they've never received formal management training
00:56to run or scale their companies.
00:59Or even when they have studied management,
01:01business owners say traditional models, often imported from the West,
01:05don't always fit India's family-run, relationship-driven enterprises.
01:10And hence, to bridge that gap,
01:12more of these small business owners in India are turning to business coaching programs
01:16that blend management lessons with mindset training and manifestation.
01:25The demand has brought some serious money into the space.
01:29Business coaching programs can cost thousands of dollars,
01:32rivaling the price of some full-time MBAs.
01:35And then with few barriers to entry and little regulation,
01:38the sector has filled up quickly along with flashy marketing and bold profit claims,
01:43making it harder for business owners to tell real guidance from hype.
01:48Which leaves a bigger question hanging over the boom.
01:51Can these businesses actually move from vision to execution?
01:54Or were they simply sold an illusion?
01:56L
02:09If you is not to,
02:11you see
02:14you
02:14need to see
02:16you
02:18you
02:19you
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