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LVMH Innovation Award
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00:00Good morning everyone, good morning people of VivaTech, LVMH executives, innovation leaders and tech visionaries.
00:12Welcome to this brand new edition of the LVMH Innovation Award.
00:16My name is Sandy Herbert and I will be your host for today's high speed, high stakes, high style ceremony.
00:22You've seen it on screen or maybe you have already experienced it, but LVMH this year invites you into Dreamscape,
00:30a world where stories connect, the stories of LVMH Maisons and startups showcasing the most inspiring and successful collaborations.
00:39And here you all are, you guys, all in this room selected for your cutting edge projects developed with LVMH
00:47Maisons,
00:48your bold thinking and your drive to shape the future of luxury.
00:52Today you all are in the race in the three major categories, best business, best impact and most promising awards.
01:01To officially launch this show, please welcome on today the LVMH Group Managing Director, Mr. Stéphane Bianchi.
01:22Does it work?
01:23Yes, good.
01:24Hello, good morning.
01:26Welcome.
01:27It's a real privilege to open this new 2025 innovation award ceremony.
01:36Once again, this year we are back at VivaTech for one word, which is innovation.
01:42Innovation, it can mean different things for different people.
01:48Innovation can be something we are looking for to improve our performance, to improve our quality, to improve our efficiency
02:02or for newness.
02:03excellence.
02:04For LVMH, it's only about one word, which is excellence.
02:10Excellence in all what we do and excellence in all what we create.
02:18So for us, innovation should bring this excellent thing.
02:28Excellence also in our experiences, and this is very key.
02:33experience with our customers wherever they are, on site, in our shops, offline, online, during different events.
02:47We have to be excellent.
02:50Innovation and excellence work also together for desirability.
02:58Desirability crafting campaigns, consumer journeys, optimized visibility, and this is very important, but also for exemplarity.
03:11HR, CSR, as we will see with our start-upers very, very soon.
03:19Operation.
03:20Innovation.
03:21We can aim for excellence with innovating approach in those fields too.
03:28And we will.
03:29And we are.
03:31Our second belief, I have to say, our second part three, when it comes to innovation, is that we do
03:40believe in a human first approach for tech.
03:46For us, no one will ever know better than our talents, than our craftsmen, what's missing to make a product
03:57really excellent, really perfect, genuine.
04:03And this is very important.
04:05And this is very important.
04:06No machine for us will ever have human attention to details, precision, curiosity.
04:15Emotion will always be there, but we believe and we are sure that it can be enhanced, scaled, amplified with
04:28the right usage of tech.
04:31Thank you very much, Stefan.
04:33Now we're talking about excellence, pioneering innovation, but also precision.
04:37I would like to come back with what turned all the heads across the past year with this incredible 10
04:44-year global partnership with Formula One.
04:47Yes, you saw it.
04:48Yes, you saw it.
04:49Yes, we started this year an amazing partnership.
04:52That's right.
04:53It started in Melbourne, Australia, and it was just fantastic.
05:01Well, of course, you may know that we have had a very long story with Formula One in the 60s.
05:08It started in the 60s.
05:11So it was natural for us, of course, to renew the links.
05:15But more than history, what's very important for us is our common values.
05:20And we will see it later with you.
05:24We shared common values about endless quest for innovation, for high performance, and the pursuit of excellence.
05:34And this is very important.
05:36And you will see during these different events that at every Grand Prix is an exceptional opportunity for us to
05:46showcase all those values.
05:49We can display with Louis Vuitton, with Tag Heuer, with Moëtan Chandon, everything they are doing with excellence.
06:02This is the heart of chronometry for Tag Heuer.
06:07This is the trophy trunk for Louis Vuitton.
06:11This is the podium celebration, as some of you can remember, in the 70s or 60s for Moëtan Chandon.
06:22And we had so far only nine races, nine Grand Prix.
06:29And we've got 231 Grand Prix to go.
06:32So we are very excited.
06:34Thank you very much.
06:36Thank you very much, Stefan, for your insights.
06:41I propose that we maybe relive the standout moments of the past few weeks on and off track.
07:37Let's go.
07:38Come on.
07:41Have a great day.
07:41More of you.
07:41I mean everything.
07:52You are crazy.
07:56Jon, do you really want a climax of all these events?
07:57We are crazy friends that we have the most.
07:57Everyone.
08:03Have a great day.
08:04What have you heard?
08:05Have a great day.
08:06Sous-titrage Société Radio-Canada
08:48Thank you so much.
08:50Hello, Ellen, and welcome on this beautiful stage.
08:52Thank you for being with us this morning.
08:55Formula One, as we know, has been, of course, long associated with speed, advanced engineering, global travel.
09:02So the commitment to reaching net zero carbon by 2030 actually seems pretty ambitious, but also forward thinking.
09:10Could you maybe explain us what are the key innovations on and off track that will actually help us go
09:16towards this objective?
09:18Absolutely. And I'll also add a couple more adjectives about how we talk about Formula One, because it's about the
09:25cultural mindset.
09:26So efficiency, speed, performance, unrelenting improvement processes, which are all critical to how we deliver sustainability.
09:35And when we look at our target, net zero by 2030, which means halving our emissions by 50% against
09:44our 2018 baselines, we have to ask ourselves two questions.
09:48One, what is Formula One's responsibility in terms of how we innovate and how we develop solutions within our own
09:55operations?
09:56So that sustainability is part of each and every role and each and every decision when we have another fantastic
10:03race, when we look at a new project or a new innovation.
10:07And then the second piece, which is what we're talking about today, is how do we innovate the way we
10:12live?
10:12How do we bring innovations and sustainability that only Formula One can bring?
10:17And the travel logistics sector is critically important. It's how we get here today.
10:22It's how we host large events. And it's where Formula One is driving solutions.
10:27The most important, which we are talking about for 2026, or rather one of the many, is called advanced sustainable
10:34fuel.
10:35And what that is, is a fuel that is not from fossil fuel sources, that reduces our carbon emissions, and
10:41most importantly, is applicable to road cars today.
10:45It's been designed specifically to be able to increase its usage so that you can start with, as we have
10:52in our safety and medical cars, mixing in at 40%,
10:55as we have in our F2, F3 cars, mixing in at 55%, showing that you can scale solutions.
11:03And in the Formula One cars, you will see that in 100% in 2026.
11:07We are looking forward to that.
11:10I was wondering, how has Formula One's dedication to technology and innovation has enabled the sport to make a difference
11:17and have an impact in the local communities where you actually have Formula One races?
11:21There are two sides that we look at when we say, how do we make a balanced impact in our
11:26communities where we race?
11:27It's wonderful when you have an event. There's so much excitement, just like we are here today.
11:31But there also are two sides of it. The first is the impact of our event itself.
11:36How do we ensure that we are looking at fan travel solutions?
11:39How do we push forward the renewable energy transition everywhere that we race?
11:44And what we're seeing is that we can build solutions today and that we can scale them across the globe.
11:50If you are lucky enough to be going to one of our European races this year, we have in the
11:56paddock an event energy transition solution.
11:59And what this is, is it combines the latest technologies in generators, in batteries, in advanced fuels like HVO, which
12:07is a second generation biofuel.
12:08Probably a bit too much detail for today, but critical for reducing our carbon emissions.
12:12And then it combines that with behavior change, because we all have to be part of this.
12:17And what we've done is we've worked with our teams, our partners, all of the users of the paddock to
12:22say, rather than bringing your own temporary energy supply, which is what you need at an event like this, when
12:27you have so many wonderful people on site, let us put it together.
12:32Let us bring the latest technologies and say, there's a solution that is powered by the renewable grid that then
12:37charges the batteries, that then means that our generators can run more efficiently.
12:41And put all of those latest data and technology together to say, we can reduce the energy on site by
12:47over 90%.
12:4890%?
12:49I know. It's an amazing number. And that's one area of what we're doing. And so for us, what we're
12:55looking at at Formula One is scale. It's big numbers.
12:59It's not looking to say, we've done a great trial here, and that was fantastic. What we're looking to say
13:05is, we've done a great trial.
13:07Does this make business sense to scale? And how quickly can we do that? And so that's part one.
13:13Yes.
13:14I think part two, what we're looking at is our local communities. And so when we talk about innovation, and
13:19you talk about the next generation of technologies, what you really need is the next generation of engineers.
13:24And so Formula One works extensively with our global communities to help inspire the next generation of engineers in STEM,
13:33so science, technology, engineering, and mathematics.
13:35And we have a number of programs globally that work at the primary level, the secondary level, as well as
13:42the tertiary level, to help people be inspired.
13:44Girls as young as seven make the decision to drop out of science topics. That is wild and a figure
13:51that we absolutely want to change.
13:53And sport has an ability to bring relevance, and it also has an ability to bring role models, so that
13:59people can see not only the subject that they're learning, but the future career that they could have, and it's
14:04something that we all want to do more of.
14:06Definitely. Thank you so much, Ellen, for these insights. It's so inspirational. It just shows how fast F1 can actually
14:12go when it comes to innovation.
14:14And just like an F1 team, you guys, our tech partners work with the LVMH Maisons with the same precision
14:20and drive to deliver impact.
14:22Which brings us to our own Grand Prix today, the LVMH Innovation Awards ceremony. Thank you very much, Ellen. Have
14:28a nice and cheer day.
14:29Thank you.
14:39Well, welcoming on stage the LVMH Innovation Masters, everyone. Franck Lemoyle, CIO of LVMH, as well as Gonzague Depuret, Chief
14:49Omni-Channel and Data Officer. Good. Big fans in the room.
14:53Vous êtes un big fan.
14:55Bonne journée, gentlemen.
14:56La stage est yours pour une petite overview
14:58de tous les projets concrets que nous avons ici dans le room.
15:01Et derrière eux, sont trois grands winners.
15:03La stage est yours.
15:04Merci, Sandi.
15:06Nous avons identifié cette année
15:08beaucoup d'améliorations et de grandes projets.
15:10Et je vous le dis, la compétition était fierce.
15:13Comme toujours, choisir le gagnant n'était pas facile.
15:16Comment l'on s'est fait ?
15:17Premièrement, les trois key pillars,
15:20les trois innovation pillars que Stéphane Bianchi
15:22j'ai parlé avant, were the guiding light for our jury.
15:25First, luxury customer experience.
15:28Second, brand des admirer et letty.
15:30Et, of course, exemplary leadership.
15:32From there, we look very carefully
15:35to another key criteria,
15:37and very important one,
15:38especially now,
15:39the quality of each startup collaboration,
15:41you guys,
15:42and the capability to scale within the group.
15:45This criteria shape the foundation for today awards.
15:48Without losing time,
15:49Gonzague, Nao,
15:52let's discover the list of this fantastic project.
15:55Yes, Franck,
15:56and hello, everyone.
15:57I'm thrilled to kick things off with you.
16:00Let's get ready for the tech festivals.
16:03So let's start with Ricksters.
16:07Present on Louis Vuitton booth
16:14that President Emmanuel Macron visited yesterday.
16:19Ricksters helped Louis Vuitton
16:21to take digital content creation to the next level.
16:25Using robotic scanning,
16:27they built 3D models of Louis Vuitton's iconic products
16:30and then brought them to life
16:32with AI-generated high-quality photos and videos,
16:35the pieces in use.
16:38Superb.
16:39Second, for Dior Couture
16:41and their Dior.com site,
16:42we have Kauna
16:43with Gal Rapopor.
16:45It's making the online experience
16:47more personalized,
16:49even for anonymous, unlocked customers.
16:51They use first-party data
16:54and real-time AI
16:55to profile visitors.
16:59Scandit is represented today
17:01by Pradeb Rajan Dhiran.
17:08Scandit's augmented reality app
17:10is helping Dior
17:12store's teams
17:13to find products in the back of house
17:15quickly and accurately,
17:17right from their phones.
17:18It makes employees work smoother
17:22and that efficiency
17:23translates into a better customer experience.
17:27Superb.
17:28Number four,
17:29Dave Forsyth,
17:30Giuseppe Marchi
17:31collaborate with Bulgari
17:33on a connected J-Wall project.
17:35With AI and micro-engraving,
17:38we can now identify any J-Wall
17:40with mobile phones.
17:41This solution unlock in-store services
17:44and give rich insight
17:46to the J-Wall craftsmanship.
17:48I am sure
17:50that you have noticed
17:51on the LVMH pavilion
17:52the dreamscape,
17:54the fantastic booth of Guerlain.
17:56To celebrate
17:57Shalimar's 100th anniversary,
18:00Olfi!
18:02Superb.
18:06Created with Guerlain
18:07a new kind of experience.
18:09Here is a twist.
18:11As clients go through the journey,
18:13they can actually smell
18:15the various notes
18:17of the iconic perfume.
18:20At NSE,
18:22with the visit of Mr. Macron
18:23also yesterday,
18:25we have Oké Sisi,
18:26Oké C'est Cool
18:27with Adrien Susini.
18:29Use a robotic arm
18:30to paint generative art
18:33on a limited edition
18:34of Ixo Carafe.
18:35This experience
18:36provides a mix
18:37of tradition
18:37and tech
18:38and a new way
18:39to drive
18:40personalization in luxury.
18:43Great.
18:44So again,
18:44with Guerlain,
18:45OMI,
18:46represented today
18:46by Hugo Borenstein.
18:54OMI recrafted
18:55every tiny detail
18:57of the Shalimar bottle
18:58in 3D.
18:59The result?
19:00A set of realistic photos
19:02enriching the brand's
19:03storytelling
19:04across all digital channels.
19:08Genesis.
19:09Genesis with Moitenecy.
19:11Genesis with Adrien de Malray.
19:14Moitenecy Division
19:15now uses a predictive tool
19:17to monitor their soil health.
19:19It bolts and boosts
19:20resilience on the vineyards
19:21and supports
19:22sustainability goals.
19:24Genesis also works
19:25with other divisions,
19:26especially in perfume
19:27and fashion.
19:29Excellent.
19:30But let's stay
19:31with one in spirit
19:32with Moitenecyandon.
19:33Moitenecyandon
19:34partnering with Hyphen.
19:42Hyphen optical AI tool
19:44analyzed over 16,000
19:47grape palettes
19:48in just three weeks.
19:50From disease detection
19:51to grape quality,
19:53their image-based algorithm
19:55track it all.
19:57With one goal,
19:58delivering excellence
20:00in every bottle.
20:02Mmm, delicious.
20:03Fantastic.
20:04Machine Zero.
20:06Machine Zero.
20:07Lorenzo Cordioni.
20:09Help en fantastique maison,
20:10L'Europiana.
20:11Storytel.
20:12The full ship
20:13ship to shop
20:15traceability journey
20:16of its Mongolian
20:18cashmere.
20:19On the LVMH booth,
20:20you can follow
20:21the journey
20:21of each
20:22cashmere fiber,
20:23including optical quality
20:25check at every step
20:26of the value chain.
20:29Excellent.
20:29let's go to Signify.
20:38Signify teamed up with
20:40Sephora to launch beauty
20:42dispensers on college campuses
20:44across the U.S.
20:46and Canada.
20:47Canada being the country
20:48of the year
20:48here at Vivatech.
20:50They offer 90 best-selling
20:52products of the Maison,
20:53bringing inclusive beauty
20:55right to where students
20:57live and study.
20:59Superb.
21:00Also at Sephora,
21:02because Sephora,
21:03from time to time,
21:03it's a game.
21:04Cosmic Shelter
21:05created a pinball game
21:07to celebrate
21:07their new
21:08cream lip stain.
21:10This paintball
21:11is playable
21:12both in-store
21:13and on a mobile.
21:14Fun,
21:15immersive,
21:16and a great way
21:17to connect with the brand
21:18and new customers
21:19work for the brand.
21:21Excellent.
21:22So, let's now
21:22travel with
21:24Rimova.
21:25with Solaia's
21:26represented today
21:27by Massimo Moretti.
21:28Bravo.
21:33Solaia's AI mobile app
21:35helps create
21:36photorealistic content
21:37of recrafted luggage
21:39right from
21:40a simple smartphone.
21:42This sustainably
21:43speed-ups production
21:44reduces cost
21:45and highlights
21:46the uniqueness
21:47of each piece.
21:48Fantastic.
21:50So, you see,
21:51Sandy,
21:52we have a fantastic list
21:53of potential winners
21:55and, of course,
21:56all of you,
21:56you can discover
21:57those fantastic
21:58projects and collaborations
21:59on the LVMH
22:01dreamscape,
22:01but now I think
22:02that was a key question,
22:03Sandy.
22:04What will be the winners?
22:06And I'm also eager
22:07to know which ones
22:08have captured
22:08the jury's heart.
22:09Thank you very much,
22:10Franck and Gozak,
22:11for this little overview.
22:12Thank you.
22:13Thank you.
22:14Jury members
22:15that are here
22:16with us today,
22:17the head departments
22:18at LVMH.
22:19We have
22:20Hélène Fresse,
22:21Communication,
22:22Arnaud Garny,
22:23People Development,
22:24Mohamed Marfouk,
22:26Operations,
22:27Bertrand Stalla,
22:28Bourdieu Retail,
22:30Xavier Litricot,
22:31LVMH Gaia,
22:33Hélène Vallade,
22:34Environment,
22:35Mathilde Lume,
22:36Branding Media Research,
22:37and Image,
22:38as well as
22:38Leticia Roche-Grenet
22:40from Open Innovation,
22:41who is going to join us
22:42in a few seconds
22:43for the first award.
22:44But first of all,
22:46everyone,
22:46let's admire
22:47this incredible trophy
22:49that the winners today
22:50will go back
22:51in their home with,
22:52masterfully crafted
22:53by Tiffany Anko,
22:55the jewellery of champions.
22:57You actually probably know
22:58Tiffany for their
22:59iconic wedding jewellery.
23:01But did you know
23:02they also have
23:03a long tradition
23:04of creating
23:05some of the world's
23:06most legendary
23:07sports trophies,
23:09from the NBA
23:10to the Soap Bowl.
23:11And today,
23:12they are at the heart
23:13of Vivotech.
23:15They've brought
23:15their craftsmanship
23:16to grace our ceremony.
23:18Each trophy was designed
23:20and handcrafted
23:21at their Rhode Island workshop
23:23using a mix
23:25of traditional
23:26silver spinning
23:26and technology.
23:28We're talking
23:29sterling silver,
23:31verme accents,
23:32and nearly 60 hours
23:33of meticulous work.
23:35It's a true piece of art
23:37from Tiffany.
23:39Thank you very much
23:40for this incredible favor,
23:41Anthony Le Dru.
23:43And now, everyone,
23:47time to hit the podium
23:49with the best business prize.
23:50Let's welcome on stage
23:51Leticia Roche-Grenet.
24:00Good morning.
24:01Good morning, Leticia.
24:03Leticia Roche-Grenet.
24:06Eight years ago,
24:08we opened
24:08La Maison des Startups
24:09LVMH
24:10with a vision
24:12to connect
24:12promising startups
24:14with LVMH Maison.
24:17Today,
24:18we celebrate
24:19the 900
24:20successful collaborations
24:22for the group.
24:24Thank you.
24:30The winner of this year,
24:33Best Business Prize
24:35is a great illustration
24:37of this tangible
24:41but also very scalable
24:42impact.
24:47Suspense.
24:49solution has already
24:51shown
24:53their effectiveness
24:55in one of our
24:56iconic Maisons.
24:59They will soon
25:00implement
25:00in a few
25:02other Maisons.
25:05They have a strong
25:07potential also
25:08to roll out
25:09throughout the group
25:12and it will
25:14enhance
25:15significantly
25:16online
25:19engagements
25:20and driving
25:21substantial value.
25:22I see some
25:23smile there.
25:25The technology
25:26enables
25:27high
25:27personalized
25:28digital
25:29experiences
25:30capable
25:31of targeting
25:33the 96%
25:35of anonymous
25:37non-logged-in
25:39users.
25:40So the best
25:41business prize
25:42goes to
25:50Thank you.
25:52Thank you.
25:55Kahuna.
25:58Kahuna.
25:59Well done, Kahuna
26:00for this first prize
26:02off this podium.
26:03Great.
26:05We are going
26:06to have a picture
26:07before hearing
26:07your speech.
26:08Our photographers
26:09are just here.
26:11Leticia
26:11Gal Rapoport
26:13best smile
26:14for this
26:14first award
26:16this morning.
26:18Congratulations.
26:19Congratulations, Kahuna.
26:20We want to hear
26:20from you.
26:22Thank you.
26:23Thank you.
26:24You want me to
26:24keep it for you?
26:26Let's try again.
26:26Thank you so much
26:27for insisting on setting
26:30new standards
26:30of hyper-personalization
26:32together,
26:33the innovation team
26:33and for bringing us
26:34together for
26:35the Amazon,
26:36the startup.
26:37I want to say
26:38special thank you
26:39for the amazing
26:40Dior team
26:41for a trustworthy,
26:43profound
26:43and very transparent
26:46collaboration.
26:47We couldn't do it
26:48before, too.
26:49You are true partners
26:49of ours.
26:50And lastly,
26:51I want to say
26:51thank you
26:52for the Kahuna team
26:53for an emerging
26:54journey.
26:55It's only day one
26:56for us.
26:57Thank you so much,
26:58everybody.
26:58Congratulations again,
27:00Kahuna.
27:01You stay with us.
27:02Thank you very much.
27:03Thank you.
27:04Stay with us.
27:05Please take a seat.
27:06We're now going
27:07to our second award
27:08this morning.
27:09Let's get green
27:09and caring
27:10with the best
27:11impact project.
27:12And who better
27:13to call on stage
27:14than Hélène Ballade?
27:25Good morning,
27:26Hélène.
27:27Welcome on our stage.
27:32Again?
27:34Yes, you know,
27:36as a group,
27:37we are mobilized
27:38for sustainability.
27:39We seek
27:40long-term change
27:42to help
27:43protect people
27:44and ecosystems.
27:47It's fully
27:47integrated
27:48into our values
27:50and strategies.
27:52That is why
27:53today,
27:54I'm very happy
27:55to reward
27:56a partner
27:57with two game changers
28:00helping our maisons
28:02shift their
28:03environmental practices
28:05from the ground
28:06by monitoring
28:08soil data.
28:10They build
28:11predictive models
28:12to guide
28:15regenerative
28:16practices,
28:17notably
28:17in veneans
28:19and in
28:20also agricultural
28:22films
28:23like cotton,
28:25beetroot,
28:26flowers,
28:27and etc.
28:29So,
28:30the winner
28:31is
28:43Genesis,
28:44everyone,
28:45with
28:45Mrs. Adrienne
28:46De Malray.
28:48Congratulations.
28:49Let's take a picture
28:50to immortalize
28:51this moment
28:52before we hear
28:53your speech.
28:53Just a quick picture.
28:54A small photo
28:55first.
28:56A small photo
28:56first.
28:57All the two.
28:58Ah,
28:59yes,
29:01it's you
29:02who are
29:03making it,
29:03not me.
29:09Thank you,
29:10Adrienne.
29:11We'll hear you
29:11for your speech.
29:13So,
29:14thank you,
29:14LVMH,
29:15of course.
29:15Thank you,
29:16LVMH Open Innovation
29:17too,
29:18and a special
29:19heartfelt thank you
29:20to Hélène Vallad,
29:21to Sandrine Sommer,
29:22and to all
29:24the CSR team
29:25of the Maison.
29:28With you,
29:29we have
29:30bring to light
29:32an unbelievable
29:33world,
29:34a mysterious
29:35world,
29:36the soil,
29:37and this is
29:37for the future
29:38of our production,
29:39for the future
29:40of our raw
29:41materials.
29:41So,
29:42thank you
29:42so much.
29:43Thank you
29:44very much,
29:46Adrienne De Malray.
29:47Merci beaucoup,
29:47Hélène.
29:49If you want
29:50to stay
29:50with us
29:51on stage
29:51and everyone,
29:52finally,
29:52we have
29:53our third award,
29:54a young jewel,
29:55the most promising
29:56tech partner.
29:57Let's welcome
29:57on stage
29:58Mathilde Deloume.
30:09Good morning,
30:11everyone.
30:12Given the importance
30:13of human-first
30:15craftsmanship
30:16and human-first
30:18creativity,
30:19as Stéphane
30:20was saying
30:20at the beginning,
30:21it is of critical
30:22importance
30:23to really
30:24beautify
30:26and magnify
30:27our products
30:28in the huge
30:30amount of content
30:31we produce
30:32every day.
30:33Therefore,
30:34we seek
30:35to recognize
30:35a startup
30:37that can assist
30:39our maison
30:40in producing
30:41stunning
30:423D
30:43AI
30:43photography.
30:45This photo
30:46can visualize,
30:48magnify
30:49our products
30:50and convey
30:51our storytelling
30:53all this
30:54across
30:55multiple
30:56digital touchpoints
30:57and,
30:58of course,
30:59in a cost-effective
31:00and time-efficient
31:02manner.
31:03This startup
31:04has helped
31:05and supported
31:06the 3D
31:08AI
31:09photography
31:10for the
31:11beautiful
31:12Guerlain
31:13Shalimar
31:14packaging.
31:15So,
31:16the winner
31:16is...
31:26OMI.
31:27Hugo Borenstein,
31:29please go
31:29to the stage.
31:30Thank you.
31:38Congratulations,
31:39Mr. Hugo Borenstein
31:40for OMI.
31:41We have a little picture
31:42before we want
31:43to hear
31:43your speech.
31:46Many photographers.
31:49Congratulations,
31:50Hugo.
31:51Thank you so much.
31:51We want to hear
31:51from you.
31:52Yes,
31:53so thank you
31:53to Group LVMH,
31:54thank you
31:55to House Guerlain.
31:56As you said,
31:57as French
31:57pioneers
31:58of 3D AI,
31:59a mix of 3D
32:00and Gen AI,
32:01it is very humbling
32:02for us
32:03to be able
32:03to work
32:03on such iconic
32:04houses
32:05and such iconic
32:06products.
32:07House Guerlain
32:08is 200 years old,
32:09Shalimar
32:10is going to be
32:10100 years old,
32:12OMI is 5 years old
32:13and we are both
32:13French companies.
32:15So it's very,
32:15very humbling
32:16and we are very proud
32:18to be part
32:18of the journey.
32:19Thank you so much,
32:20guys.
32:20Thank you.
32:21Congratulations again,
32:22Mr. Borenstein.
32:22Stay with us.
32:23Thank you, Mathilde.
32:25If you want to please
32:26take a seat,
32:27thank you very much.
32:28Again,
32:28huge congratulations
32:29to all of the
32:30other incredible projects
32:31changing the game
32:32for the LVMH Maisons.
32:34and now we would like
32:35to end with a special
32:36Q&A session.
32:38Mr. Arnaud Senior
32:39actually couldn't be
32:40here with us today,
32:41unfortunately,
32:41but we have a great
32:42pleasure to welcome
32:43on stage Mr. Arnaud Junior,
32:45Antoine,
32:47for a moment of exchange
32:49with our winners today.
32:50Please, Antoine,
32:51join us on stage.
33:00Welcome, Antoine.
33:02Thank you.
33:02Before our Q&A session,
33:03a little word
33:04for our winners today.
33:05Yes.
33:07Before that,
33:08I would like to apologize
33:09in the name of my father
33:11and in the name of our group
33:12for his absence today.
33:15He really,
33:16of course,
33:16as every year
33:17since the beginning
33:18of this event,
33:19wish he could have been here,
33:21but you might have noticed
33:23that on top of his
33:25multiple hats,
33:27he also became recently
33:29a diplomat
33:30and his diplomacy skills
33:34made him unable
33:36to attend today.
33:37But it's nothing more than that
33:39and he's very sad
33:41that he couldn't be there.
33:42And, of course,
33:43congratulations
33:44to the three beautiful winners.
33:46Congratulations also
33:47to those who didn't win the award
33:49but already work
33:50with our Maison
33:52and I know
33:52that your help
33:54is invaluable
33:55and, well,
33:57let's have a talk now.
33:58Okay.
33:58Let's have a seat.
33:59And I think
34:00the first question
34:00is from you,
34:02Mr. Hugo Borenstein,
34:03from Mr. Antoine Arnault.
34:05Yes.
34:06Can you guys hear me?
34:07Yeah.
34:07So, obviously,
34:08you come from
34:09a very entrepreneurial family.
34:11My co-founder
34:12is my brother.
34:13so I was wondering
34:14if you have any piece
34:14of advice
34:15for successful family business.
34:19Well.
34:21Good question.
34:23So,
34:24I'm going to try
34:25to answer also
34:26because I know
34:29my father very well
34:30and I know
34:30what he probably
34:31would have answered here
34:32and I'll try
34:32to bring in
34:33my own piece of advice
34:35and my touch
34:36maybe for our generation.
34:39What I can tell you
34:41is that he
34:42and I was fortunate enough
34:44to see him grow.
34:46You know,
34:46we started
34:47I was born
34:48in north of France
34:49and I saw him
34:50from Ferinel,
34:52from real estate.
34:54He was always
34:56extremely focused
34:57and always had
34:58one goal
34:59and he didn't deviate.
35:01I know it might seem
35:02a little strange
35:02in a room full
35:03of tech entrepreneurs
35:05who know
35:06how to pivot
35:07but in his case
35:08he was always driven
35:10with one idea
35:12that was to create
35:13the biggest
35:13and best luxury group
35:15in the world.
35:16And the fact
35:17he'd never deviated
35:18and that no matter
35:19what advice he got,
35:20no matter what
35:20bad press he got,
35:22he continued,
35:23I think was one
35:23of the keys
35:24of his success.
35:26The second piece
35:28of advice
35:28I think he would
35:29give you
35:30is to always use
35:32both sides
35:33of the brain.
35:35The creative side
35:36of your brain
35:37is of course
35:37essential
35:38and is the key
35:41to any success
35:42because you need
35:42good ideas,
35:43you need to have
35:44sometimes
35:46out of the box ideas
35:47but any idea
35:49without the proper
35:50execution
35:51is worthless
35:52and it's exactly
35:54what he did.
35:55You know,
35:56he's also I think
35:57the perfect example
35:58of that.
35:58He's a great engineer,
36:00he did the best
36:00engineering school
36:01in France
36:02but he's also
36:03a great pianist.
36:05You need to have
36:06this mix of both
36:08to make magic happen.
36:11And I would say
36:12the last piece
36:14of advice
36:14that I would give you
36:16and that he would
36:16never say it
36:17is that you need
36:18also a little bit
36:19of craziness
36:20sometimes
36:21and you need
36:21to take crazy decisions
36:23once in a while.
36:25the example
36:26I have in mind
36:27in his case
36:28is in 1996
36:31when the group
36:32was much smaller
36:32and it was only
36:34composed of I think
36:3510 or 12 maisons
36:36and one of his jewels
36:39was Christian Dior.
36:40You know,
36:41very historical,
36:43beautiful couture maison
36:44and he decided
36:45on his own
36:46against the advice
36:47of everyone
36:48to name
36:49a young British
36:51a bit
36:51bad reputation
36:53designer
36:53called John Galliano
36:54a kid with dreadlocks
36:56coming in his office
36:57and just drawing
36:57in one hour
36:58a whole Christian Dior collection
37:00and he gave him
37:01the keys
37:02of Christian Dior.
37:03So once in a while
37:04also you have to
37:04take crazy decisions
37:06trust people
37:07that, you know,
37:08just make you feel
37:09in your stomach
37:10that something good
37:11is going to happen
37:12and yeah,
37:13I guess that would be
37:14my answer
37:14on the way
37:17that he performed.
37:18Thank you so much.
37:19Thank you.
37:19Thank you very much, Antoine.
37:23Second question
37:24our winner
37:25Kahuna,
37:26Mr. Gal Rapopo.
37:28Hey.
37:29So my question
37:30is today
37:31does excellence
37:32in customer relationship
37:33necessarily depends
37:35on innovation
37:36in your opinion?
37:38So on customer relationship,
37:41well,
37:41I'm a bit
37:42I'm not the best example
37:44either
37:45because I'm a bit
37:45old school
37:46for everything
37:48whether it's
37:49reading my newspaper,
37:50I like to have
37:51a paper newspaper
37:52when I have
37:53when I buy something
37:54I like going
37:55in the store
37:55and at LVMH
37:57we believe
37:57that old school
37:59is not bad.
38:00You know,
38:00you need to also remember
38:02how to create emotions
38:04and I feel
38:05it's much
38:06not easier
38:07but it's a much
38:08stronger emotion
38:09if you actually
38:10have human interaction.
38:12Now,
38:13this being said
38:14we will never
38:16have a better experience
38:18than one in the store
38:19but that is enhanced
38:21by any innovation
38:23any technology
38:24that can be brought to us
38:26and what we want
38:27is to be as efficient
38:28as possible
38:29but continuing
38:30to open
38:31beautiful stores
38:33and to have people
38:34in front of you
38:35interacting.
38:37Of course,
38:37technology will help us
38:39you know
38:39when you're too far away
38:41from a store
38:42we want to be
38:43best in class
38:43in bringing you
38:44the product you want
38:45but nothing will ever
38:47replace human interaction
38:48and I remember
38:49in the year
38:51what was it
38:51maybe 2000
38:52when Amazon
38:54was beginning to emerge
38:55and a lot of people
38:57were seriously thinking
38:58that it was going to be
38:59the end of retail
39:00and luxury retail
39:01in particular.
39:03At the time
39:04what did my father do
39:06and the group do?
39:08It opened the biggest stores ever.
39:11It tried to prove
39:12that you needed temples
39:14to not worship luxury products
39:18but at least to have
39:19a great experience
39:19and to yes,
39:21go in there
39:22and meet people
39:24drink a glass of champagne
39:26take your time
39:27and then maybe
39:29take a crazy decision
39:30on buying
39:31very expensive products.
39:35Thank you very much
39:36Mr. Arnaud.
39:37Third question is for you.
39:39Genesis Adrien de Malray.
39:41Yes,
39:41the last question
39:42but not least.
39:43We know that creation
39:44is at the heart
39:45of the Maison.
39:47How do you think
39:48that tech
39:48and innovation
39:49can help creativity?
39:53Well, I mean,
39:54you all know
39:54that answer
39:55that the two
39:56are so interlinked
39:58that they are almost
40:00you know,
40:01the heart
40:02and the brain.
40:03You need one
40:04for the other
40:05to perform.
40:07It was always
40:08also at the genesis
40:10of all of our Maison.
40:11I mean,
40:11we see innovation
40:12as something of today
40:13but if you think
40:15about it,
40:16the way that Louis Vuitton,
40:17which was not
40:18the only trunk maker
40:19at the time,
40:20emerged and became
40:21the Maison
40:22that it is today
40:23is that Louis Vuitton
40:25was an incredible innovator.
40:27He invented
40:27the flat trunk
40:28and that is how
40:30he emerged
40:31from the others.
40:32And it's valid
40:33for all the big Maisons
40:36in the group
40:36but all the big Maisons
40:37in the world.
40:39Ruinard and Veuve Clicquot
40:40invented
40:41Rosé Champagne.
40:43All our watch brands
40:46invented something
40:47so that they made
40:48something different
40:49to be able
40:50to emerge
40:52and to exist
40:53compared to their competitors.
40:54So they're interlinked.
40:56It's a tango.
40:57You know,
40:57once the creativity
40:59takes the lead
40:59and once the innovation
41:01takes the lead
41:01but definitely
41:02you need both
41:03to be able
41:03to perform
41:04at a high level.
41:05Thank you very much
41:06for these valuable insights.
41:07Thank you very much
41:08Mr. Arnaud.
41:09This concludes
41:10our time together.
41:12From all of us
41:13here in this room,
41:14again,
41:14thank you very much
41:15for being part
41:16of this fast-paced
41:17future-focused ceremony.
41:19Until next time,
41:20keep your engines running
41:21and your vision bold.
41:22I propose that we
41:24all stand up
41:25and have a great
41:25family picture.
41:26I'm going to ask
41:27our speakers
41:28to come on stage
41:29and also our jury members
41:30to immortalize
41:32this edition
41:34of the LVMH
41:35award ceremony.
41:36Thank you very much
41:38and for you
41:39in this room,
41:40thank you
41:40and don't forget
41:41to nurture every day
41:42the art of crafting dreams.
41:44Thank you very much
41:44for your attention.
41:45Have a nice day.
41:46applause
41:55Merci.
42:26Merci.
42:53Merci.
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