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What the Future of Commerce Holds
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TechnologieTranscription
00:00Je suis très heureux d'être avec vous aujourd'hui
00:04pour parler de la future du commerce
00:05ici à VivaTech
00:08où nous savons que technologies et innovations
00:12re-define nos expériences de shopping tous les jours
00:16et je suis avec deux grands leaders
00:19je suis très heureux de être prouvé de être par votre côté
00:23Guillaume Mott et Enrique Martínez
00:26Enrique Martínez, vous êtes le CEO de Fnac d'Arti
00:30vous aimez le retail
00:31vous avez commencé votre career à Toys R Us
00:34et vous avez participé à Fnac en 1998
00:37pour développer la marque en Portugal à l'époque
00:40mais en 2017 vous avez été le CEO de la groupe
00:44et vous avez transformé la groupe en une excellente façon
00:47avec strong acquisition, growth
00:49et vous avez inspiré et spreadé une nouvelle vision pour votre groupe
00:54et aujourd'hui c'est une référence en termes de commerce
00:56donc je suis très heureux d'être avec vous
00:58et en fait vous connaissez très bien Guillaume
01:01Guillaume Mott
01:02vous êtes le président global et CEO de Sephora
01:05un major maison de LVMH groupe
01:08mais tout le monde sait ça
01:11en fait, votre path crossed 25 ans
01:13parce que vous aussi, vous étiez aussi part de la Fnac groupe
01:17vous étiez ensuite, après ça, CEO de Jennifer
01:20CEO de Célio
01:21Amgen, vous avez enfin rejoint LVMH
01:24et aujourd'hui, vous êtes un beau, powerful brand
01:28et le plus grand omni-channel retailer pour la beauté
01:32le seul qui est tellement global
01:35donc je suis très heureux, encore et encore
01:36la première question
01:39quand nous pensons de la future de commerce
01:41évidemment, nous pensons de l'e-commerce
01:45Enrique, vos brands sont iconiques
01:48mais ils sont très physiques, si je peux
01:51qu'est-ce que c'est votre part de l'e-commerce
01:53comparé à l'e-physical
01:54et comment vous créez une grande
01:56omni-channel expérience
01:58versus pure e-commerce players
02:01Merci Agathe, je suis très heureux d'être avec vous aujourd'hui
02:03et avec Guillaume
02:05en fait, nous avons commencé notre carrière ensemble
02:08dans le groupe
02:08quelques années
02:09donc je suis très heureux de partager avec vous
02:12écoutez, oui, nous sommes physiques
02:14nous avons plus de 1 000 stores
02:16sur 1 million square de mètres
02:19mais en même temps, nous sommes la numéro 2
02:21de l'e-commerce en France
02:23en fait, nous sommes la numéro 1
02:24français
02:25ou un européen
02:27en France
02:29et ça depuis 1999
02:32parce que nous avons commencé
02:33au business
02:33donc nous savons et nous avons joué
02:35ce marché aussi sur le digital
02:37nos catégories sont très pénétrées
02:40donc nous devons être là
02:42et nous devons croire
02:43que nous pensons toujours
02:46que ce marché
02:47serait un marché
02:48un marché
02:49omni-channel
02:50multi-channel
02:51et la seule façon
02:53pour être profitable
02:54long-term
02:54et pour donner
02:56une bonne expérience
02:57pour les clients
02:57c'est qu'ils vont
02:58et pour les deux
02:58je veux dire
02:59l'e-s facile
03:00de passer
03:01le digital
03:02combiné
03:03avec le service
03:04et l'expertise
03:05de les pièces
03:06et les pièces
03:06et c'est notre battle
03:07et vous savez
03:09ce qui est funny
03:11aujourd'hui
03:11c'est que
03:12ce n'est pas
03:13clair
03:13ce qui va être
03:15le futur
03:15mais ce qui est clair
03:17c'est que le physique
03:18va jouer un rôle
03:19mais significatif
03:20pour defender
03:21ces catégories
03:22et c'est notre point
03:23et c'est based
03:24tout ce qu'on peut imagine
03:26pour soutenir
03:27ce qui est
03:28l'expertise
03:28l'expertise
03:28l'expertise
03:31l'expertise
03:31l'expertise
03:31l'expertise
03:31l'expertise
03:31l'expertise
03:32l'expertise
03:32ce qu'un des clients
03:36qui veulent plus
03:37de la pièce
03:38pour sure technologie
03:40helps to the relationship but it's
03:42to have access to a real people
03:43to have access to someone that can
03:45have a real conversation
03:47and have access to someone
03:49that can support you
03:51in something that is very important
03:54to you, you are choosing
03:55for the TV for the next
03:5710 years, so this is the things
04:00that the physical commerce can do
04:01much better than the online
04:03alone, so we need to play both
04:07What about Sephora, Guillaume, when we know that you are
04:09physically in 34 countries
04:11with 3,000 stores, what is
04:13your e-commerce share and your
04:15outlook going forward?
04:17So, if I may, Agathe, I think your question
04:19is a bit, at best,
04:21outdated, maybe I would even
04:23be provocative and say irrelevant
04:26because what is
04:27an e-commerce... Between us, you mean?
04:29Just between us, because we're just discussing
04:31the two of us. This is my first and my last
04:33interview ever. Okay.
04:34Now, why do I say this?
04:36Is someone preparing
04:38in her sofa her make-up
04:40basket and then converting
04:42in-store an e-commerce
04:45order?
04:46Is someone coming to her store
04:48and not getting a product that
04:50then our BA, our beauty advisor
04:52orders online for her to be
04:54delivered to her store an e-commerce?
04:56Is it a store? So for us,
04:58really, we think about Omni.
05:00We think about making sure that the journey
05:02for our customer is totally
05:04seamless.
05:06I'm still going to answer your question because I know
05:08that it was not that stupid.
05:10When we think about e-commerce at
05:12Sephora, we think about App.
05:14App first.
05:15And App, in fact,
05:17is really the flagship of
05:18Sephora.
05:19Because
05:20our most loyal customers carry
05:22Sephora every day with them.
05:25and it's an incredible stickiness
05:27with the brand.
05:28So today, when we think about
05:29e-commerce, actually
05:30more than 55% of our
05:32e-commerce business
05:33is done on App.
05:34And in some geographies,
05:36if you look at Singapore,
05:37if you look at Asia,
05:38it's 80%
05:39which is on App.
05:40And our consumers
05:42are going
05:43every week
05:44on the App.
05:45So it's like
05:45the newspaper of beauty,
05:47the hot trends,
05:48everything that's happening
05:49is on the App.
05:51but I'd like to say
05:52even if we're in a
05:53tech environment,
05:56at Sephora,
05:57we believe in stores.
05:58Like you said, Enrique,
05:59store has some magic.
06:01We've always invested in store.
06:03We believe in that
06:04the people create the magic
06:05of the experience in stores.
06:07So we continue to open
06:09around 150 stores a year.
06:12We continue to renovate them.
06:14And this is the beating heart
06:15of Sephora.
06:16So think about it
06:17as Omni
06:18more than e-commerce.
06:20if you think about
06:21e-commerce, app,
06:22but then stores are really
06:23the beating heart of Sephora.
06:24So what I'm hearing here
06:27is that the human element
06:28and the physical element
06:29remains the key
06:30to both your businesses.
06:33But as we are at VivaTech
06:34and we know the impact
06:35of new technologies
06:36on the value chain,
06:37we know their use.
06:38And we know also
06:40that consumers,
06:41when they are asked
06:42about AI and shopping,
06:43they do believe
06:44that AI can really be,
06:46have a positive impact
06:47on the quality
06:49of the service
06:49that you provide.
06:50So Guillaume at Sephora,
06:51what can we expect
06:53in the coming years
06:54as consumers
06:56in your experience?
06:58So indeed,
06:59human is important
07:01and tech
07:01is enabling human
07:02to be even better.
07:04so if you look at
07:05some of the difficulties
07:07that our customers face
07:09and that our beauty advisor
07:11can face,
07:12one of them is
07:14how do I find
07:15the right tone
07:15for your foundation?
07:18How am I certainly
07:19going to advise you
07:20as best as possible?
07:22Bearing in mind
07:23that the world
07:23is very diverse.
07:24So I'm a white guy,
07:26I need to advise
07:28someone of color.
07:29how am I going
07:30really to find
07:31the right tone?
07:32So we have
07:32the SkinScan,
07:34which is a wonderful
07:34tool
07:35powered by AI
07:37which actually
07:38helps me
07:40find Enrique's
07:42right tone,
07:42find your right tone.
07:44And this tool
07:45is being deployed
07:46mostly in North America
07:47and we do
07:4810,000 sessions
07:50a week.
07:5210 sessions
07:53a minute
07:53just to advise
07:55customers.
07:56And you know what?
07:57it's the right shade then
07:58so the customers
07:59are happy.
08:00You can even come
08:01and say well
08:01I'm a regular user
08:03of Fenty Beauty
08:04and normally
08:05I have
08:05the tone 24.
08:07And we'll say well
08:08if you want to switch
08:09brand
08:09and go to Rare Beauty
08:11well the tone is
08:1233.
08:13So that's
08:15one tool
08:15which I think
08:16is super important.
08:18The second
08:19at Sephora
08:20we have a very
08:21wide base
08:22of loyal customers
08:23more than
08:2465 million people
08:26who are
08:27just obsessed
08:28by beauty
08:29so being able
08:30to personalize
08:31at scale
08:31the journey
08:32is something important
08:32and the important
08:33word I think
08:34here is
08:34at scale.
08:36How do we make
08:37the journey
08:38relevant
08:38for our consumer?
08:40How do we
08:41actually make sure
08:42that in the navigation
08:43we expose
08:44him or her
08:45to the relevant
08:46categories
08:46to the relevant
08:47product
08:48at scale?
08:49Because you imagine
08:50the traffic we have
08:51on our sites.
08:52Thank you.
08:53Enrique also
08:54our innovation
08:55is at the heart
08:56of your DNA
08:58will shopping
08:59with you
08:59become smarter
09:01in the coming years?
09:03I think we need
09:04to be smarter
09:04and it's my team
09:06as well
09:06and our approach
09:08on this
09:09is we need
09:09to use technology
09:10to prepare
09:12better
09:12to conquer
09:13better
09:14and cheaper
09:15the customer
09:16to propose
09:17a great
09:17customer experience
09:19and something
09:20we can afford
09:21so this is
09:22we don't believe
09:23on the technology
09:24we replace
09:25there
09:26or specialists
09:27we don't
09:28really don't
09:29see how we can
09:30work for the moment
09:31we prefer to see
09:33that all this technology
09:34that we are using
09:35and we are very excited
09:37about the things
09:37we are seeing today
09:38we are really curious
09:40on some use case
09:42that can improve
09:43our performance
09:43inside the company
09:44and something
09:46we can put
09:46on service
09:47for their
09:48for their
09:48operationals
09:49and on the end
09:50I see that
09:51we
09:51everybody in the company
09:53need to work
09:54to
09:54do possible
09:56this magical moment
09:57when a customer
09:58come to the store
09:59and meets
10:00a specialist
10:02to have this
10:03particular moment
10:04for them
10:05so everything
10:05we can put
10:06to prepare
10:08to use
10:09and to support
10:10the customer
10:10for the long term
10:11is critical
10:12for us
10:13and on the same time
10:14as Guillaume said
10:16we have
10:17one customer
10:18call us
10:18every two seconds
10:19for issues
10:21I need things
10:24my fridge
10:26is not working
10:27so imagine
10:29how we can improve
10:30the efficiency
10:31of our customer care
10:33not just
10:34to take the customer
10:35to support them
10:36to repair the product
10:38this is
10:38it will create
10:39huge advantage
10:41for us
10:41so this is the things
10:42we will see
10:43in the next coming month
10:45because the cycle
10:46is accelerating
10:46and by the end
10:48our views
10:50is the technology
10:51they need to
10:52make us
10:53more efficient
10:54and that
10:55will be the way
10:56we can invest
10:57on the end
10:58on our luxury
11:00customer experience
11:01also for your employees
11:02in the stores
11:04for instance
11:04do you feel
11:05that technology
11:06what can they expect
11:07from technologies
11:08in order to be better
11:09in terms of services
11:10I think now
11:11look
11:12see
11:13what is happening
11:14in VivaTech
11:15and AI
11:16everybody
11:16stocking in AI
11:18in the corporate level
11:19but that will arrive
11:21for the customers
11:21so everybody
11:22will have
11:23needs
11:24to understand
11:25when
11:26how
11:26I need to buy
11:27a new PC
11:28or a new smartphone
11:29and
11:30in France
11:31or in our countries
11:31for me
11:33FNAKINDARTI
11:33is a natural destination
11:35to understand
11:36what is for me
11:38so
11:39we decided
11:40on the beginning
11:40of the year
11:41that every year
11:42this year
11:43before summer
11:44all the employees
11:45will be
11:46trained
11:46and educated
11:47about
11:48what does it mean
11:50AI
11:50and what will be
11:52the next
11:53thing
11:54we can propose
11:54every employee
11:55and that is coming
11:57and in the
11:58whole too
11:59you can visit
12:01the FNAKINDARTI
12:02there's already
12:03products
12:04containing
12:05AI capabilities
12:06coming to the market
12:08so
12:08this is a huge
12:09opportunity for us
12:10not for the
12:11the way we
12:13do business
12:14but also the way
12:15we can propose
12:16all the things
12:17for the customer
12:17maybe it can also
12:19help
12:19make retail jobs
12:21more interesting
12:22more attractive
12:23actually
12:23yeah I think
12:25technology can
12:26definitely help
12:27so
12:27at Sephora
12:28we have
12:28a program
12:31which is not
12:32only retail
12:32it's also
12:33field service centers
12:34which we call
12:36smart people
12:37doing stupid things
12:38and we are going
12:40aggressively
12:40against this
12:41because
12:42we are recruiting
12:43smart people
12:43and when you hear
12:45and when you listen
12:46to them
12:46we have an internal
12:47survey which is called
12:48Sephora Voice
12:49they say well
12:49could you remove
12:51the barrier to execution
12:52could you actually
12:52make sure that the
12:54tools are enabling
12:55us to spend time
12:56on added value
12:58tasks rather than
12:59just doing stupid
13:00things
13:00so we go after
13:01this very
13:02intentionally
13:02there are rewards
13:04internally to say
13:05did you kill
13:07stupid
13:08processes
13:09and I think
13:10there are
13:11immense
13:13and the key
13:14is probably
13:15to give the keys
13:16to our employees
13:17to suggest
13:18so I'm going to
13:18take one or two
13:19examples
13:20we are testing
13:21currently
13:22in one of our
13:23regions
13:23the ability
13:24for anyone
13:25to query
13:29online
13:29all our procedures
13:31all our HR
13:32procedures
13:32so I'm pregnant
13:34I want to know
13:35what rights I have
13:37rather than sending
13:38an email
13:39disturbing someone else
13:40well all this is
13:41available
13:42so why should I ask
13:43I have my salary
13:45slip
13:45I don't get
13:47exactly what
13:48the different
13:48meaning of the
13:49lines are
13:50even if we
13:51understand it's
13:51going to be
13:52simplified
13:52that's another
13:53topic
13:54and I can
13:55actually write
13:57directly
13:58and with
13:59Jane and I
13:59start to ask
14:00all these
14:01questions
14:01so I think
14:02we do have
14:03very smart
14:04people
14:04but when you
14:05look at the
14:07amount of time
14:07which is spent
14:09not that efficiently
14:10I would say
14:11there is room
14:12for improvement
14:12there is massive
14:13room
14:13and again
14:14small ideas
14:15by small ideas
14:16you get an
14:17incredible change
14:18in the culture
14:19of the company
14:20so as we can
14:22see everything
14:23we can see it
14:25here at
14:25Divatech
14:26everything
14:26becomes commerce
14:28and commerce
14:28becomes more
14:29creative in its
14:30content
14:30its journeys
14:31its way to
14:32engage
14:32but if everything
14:34seems to be
14:35possible
14:35everything has
14:36also a big
14:36impact
14:38so the
14:39intentions
14:39and the way
14:40you work
14:41the way you
14:41act as leaders
14:42of course
14:43can change
14:43the game
14:44or not
14:44in terms
14:45of sustainability
14:46Guillaume
14:47how do you
14:48align your
14:49raison d'être
14:49because I know
14:50you have
14:51a raison d'être
14:51with the
14:52experience
14:53you offer
14:54to your
14:54customers
14:56first
14:57and I think
14:58you've heard
14:59it from
14:59Enrique
14:59you've heard
15:00it from
15:00me
15:00retail
15:01is a
15:02people
15:02business
15:02we are
15:04a people
15:05business
15:05so our
15:06vision
15:07is really
15:07to
15:08everything
15:08around
15:09technology
15:09is to
15:09help
15:10people
15:10be even
15:11more
15:11efficient
15:12but
15:12nothing
15:13will
15:13replace
15:13people
15:14and
15:15that's
15:15why
15:15when you
15:16lead
15:16such
15:16big
15:17organization
15:17as
15:18Fnac, Darty
15:19or Sephora
15:19having a purpose
15:21is really
15:22your
15:22north star
15:23and your
15:23ability
15:24to then
15:24drive
15:25engage
15:27your teams
15:28who are
15:28making the
15:29difference
15:29on an
15:29everyday
15:29basis
15:30so at
15:30Sephora
15:30we actually
15:31crystallize
15:32our
15:33purpose
15:34which is
15:34we champion
15:35a world
15:36of
15:37inclusivity
15:38a world
15:39of
15:39inspiration
15:39where
15:40everyone
15:41can
15:41celebrate
15:41their
15:42beauty
15:43and
15:44then
15:44you
15:44craft
15:45your
15:45actions
15:46you
15:46craft
15:46your
15:49strategic
15:49decision
15:50along
15:50this
15:50so I'll
15:51take
15:51two
15:51or
15:51three
15:51examples
15:52at
15:53Sephora
15:53one of
15:54our
15:54key
15:54strengths
15:54is
15:55creation
15:55of
15:55products
15:56if you
15:56think
15:56of
15:57what
15:57I
15:57said
15:57in
15:57terms
15:57of
15:57purpose
15:58it
15:58means
15:58that
15:59we
15:59curate
16:00our
16:00offer
16:00with
16:01a
16:01purpose
16:02we
16:03were
16:03the
16:03first
16:03one
16:03and
16:04we're
16:04the
16:04only
16:04one
16:04to
16:04have
16:06a
16:06strong
16:07commitment
16:07on
16:08products
16:08which
16:09are
16:09clean
16:09at
16:09Sephora
16:10or
16:10planet
16:10aware
16:10at
16:11Sephora
16:11which
16:12means
16:12we're
16:12engaging
16:12our
16:13superpower
16:14with
16:14the
16:14brands
16:14our
16:15superpower
16:15with
16:15the
16:15consumers
16:16to
16:17actually
16:17shape
16:18the
16:18beauty
16:19landscape
16:19another
16:20one
16:20could
16:20be
16:20because
16:21we
16:21believe
16:21in
16:21diversity
16:22very
16:22strongly
16:23we
16:24actually
16:24are
16:24funding
16:25a
16:26program
16:26around
16:27accelerate
16:27which is
16:28targeting
16:30empowerment
16:30of
16:31women
16:31in
16:32the
16:32beauty
16:32so
16:32we
16:32have
16:33a
16:33fund
16:33where
16:33we
16:34have
16:34funders
16:36who
16:36can
16:37come
16:37with
16:37ideas
16:37and
16:38we
16:38will
16:39help
16:39them
16:39not only
16:39financially
16:40but also
16:41with
16:41our
16:42own
16:42teams
16:42spending
16:43time
16:43developing
16:44their
16:44own
16:45brands
16:45and
16:45we
16:46have
16:46a
16:46tremendous
16:47track
16:47record
16:47and
16:48last
16:48I
16:49would
16:49say
16:49around
16:49communities
16:50which we
16:50also
16:50believe
16:51one of
16:52the
16:52source
16:52of
16:53pride
16:53at
16:53Sephora
16:54and
16:54it
16:54resonates
16:55with
16:55all
16:56our
16:56team
16:56members
16:57is
16:57when
16:58we
16:58associate
16:58deeply
16:59strongly
17:00with
17:00a
17:00brand
17:01so
17:01Rare Beauty
17:02we are
17:02funded by
17:03Selena Gomez
17:03is a
17:04brand
17:04we sell
17:04exclusively
17:05at
17:06Sephora
17:06and
17:07she's
17:07very
17:07involved
17:08for
17:08personal
17:08reason
17:10to fight
17:11against
17:11mental
17:11illness
17:12well
17:12when
17:13because
17:14we
17:14believe
17:14in
17:15our
17:15purpose
17:15we
17:17say
17:17on
17:18one
17:18day
17:18we're
17:19going
17:19to
17:19give
17:20back
17:20all
17:21the
17:21sales
17:21of
17:21the
17:22product
17:23to
17:23the
17:24local
17:24communities
17:24where we
17:25engage
17:25to fight
17:26mental
17:26illness
17:26I think
17:27it feels
17:27great
17:28and
17:28consumers
17:29are
17:29reacting
17:29super
17:30well
17:31it was
17:32our
17:32biggest
17:32donation
17:32ever
17:33you're
17:33talking
17:341.7
17:34million
17:35euro
17:35so
17:36I
17:36think
17:37it
17:37is
17:38an
17:38impact
17:38it
17:39has
17:39an
17:39impact
17:39yes
17:39Enrique
17:40you have
17:41actually
17:41written
17:41a book
17:42on the
17:42subject
17:43your book
17:43et si on
17:44consume
17:44mieux
17:44actually
17:45I forgot
17:46it
17:46backstage
17:46so
17:47here it
17:47is
17:48here is
17:48the book
17:50I'm
17:51the
17:52worst
17:52interviewer
17:53ever
17:53so
17:54so
17:55this
17:55book
17:56what if
17:57we
17:57consume
17:57better
17:58yeah
17:59thank
17:59you
17:59and you
18:00propose
18:01a third
18:02way
18:03between
18:03hyper
18:04consumption
18:04and
18:05day
18:05consumption
18:06what is
18:07this
18:07way
18:07and
18:08concretely
18:09how do
18:09I
18:10and
18:10we
18:10access
18:11it
18:11in the
18:12experience
18:12with
18:13you
18:14first
18:15of
18:15you
18:15need
18:15to
18:15buy
18:15the
18:15book
18:17at
18:17the
18:17store
18:18no
18:19really
18:20this
18:21is
18:21a
18:22long
18:25discussion
18:25a long
18:26reflection
18:27about
18:27how we can
18:28play a
18:29role
18:29in our
18:30industry
18:30what is
18:31probably
18:31one of
18:32the
18:32more
18:33responsible
18:34for the
18:34polluation
18:35in the
18:35world
18:35because
18:36electronic
18:37devices
18:38is probably
18:38one of
18:39the most
18:39products
18:40we use
18:41and do
18:41further
18:42away
18:42so
18:43as a
18:44market
18:44leader
18:44as a
18:45reference
18:45we
18:45are
18:46very
18:47commitment
18:47to help
18:49the customer
18:49to
18:49have a
18:50more
18:51engaged
18:51approach
18:52and they
18:53use
18:53better
18:53the
18:54product
18:54for
18:54longer
18:55and
18:56to
18:56make
18:56them
18:57like
18:57responsible
18:58consumers
18:58this
18:59is
18:59the
18:59basic
19:00and
19:00I
19:01strongly
19:01believe
19:01that
19:02a
19:02company
19:02like
19:02Fnac
19:03D'Arti
19:03with
19:03all
19:04the
19:04assets
19:04historical
19:05all
19:06the
19:06active
19:07on
19:07the
19:07teams
19:07engaged
19:08on
19:08that
19:08we
19:09really
19:09can
19:09do
19:09it
19:09and
19:10we
19:10have
19:10thousands
19:11of
19:12people
19:12in
19:12the
19:12company
19:12they
19:13are
19:13really
19:13dedicated
19:14to
19:14support
19:15the
19:15customers
19:15on
19:16this
19:16service
19:16and
19:16the
19:17principle
19:17is
19:17very
19:17easy
19:18I think
19:19we came
19:19for the
19:19last
19:2030
19:20years
19:21that
19:21everything
19:21was
19:22easy
19:23cheap
19:23and
19:24jet
19:25third
19:26way
19:26and
19:27this
19:28is
19:28over
19:28and
19:29this
19:29I
19:30think
19:31Viva
19:32Tech
19:32can
19:32be
19:33sensitive
19:34to
19:34this
19:34also
19:35technology
19:36is
19:36great
19:36but
19:37how
19:37we
19:37can
19:37put
19:38technology
19:38to
19:39help
19:39us
19:39with
19:39the
19:39biggest
19:40challenge
19:40we
19:40have
19:40today
19:41with
19:41the
19:41climate
19:42change
19:42and
19:43technology
19:43can
19:44help
19:44us
19:44but
19:45everyone
19:45can
19:46help
19:46too
19:47and
19:47the
19:47way
19:48to
19:48do
19:48it
19:48is
19:48be
19:49aware
19:50about
19:50how
19:51we
19:51can
19:51be
19:52and
19:53have
19:53the
19:53level
19:54of
19:54comfort
19:55and
19:55pleasure
19:56we
19:57and
19:58culture
19:58but
19:59in a
19:59more
19:59responsible
20:00way
20:00and
20:01that's
20:01all
20:02the
20:02purpose
20:02and
20:02my
20:03belief
20:03is
20:04we
20:04are
20:04in
20:05the
20:05right
20:05moment
20:05to
20:05do
20:06this
20:06movement
20:06if
20:07it's
20:07not
20:08it
20:08will
20:08be
20:08too
20:08late
20:08and
20:09the
20:09consequences
20:10will
20:10be
20:10not
20:10only
20:11in
20:12the
20:14climate
20:14change
20:15but
20:15also
20:15in
20:16the
20:16social
20:17disadjustment
20:18and
20:18there
20:18are
20:18a lot
20:19of
20:19examples
20:20all
20:20around
20:21the
20:21world
20:21that
20:22can
20:22be
20:22really
20:22fast
20:23and
20:23the
20:23consequences
20:24for
20:24the
20:24way
20:25of
20:25life
20:26can
20:26be
20:26very
20:27very
20:28decimal
20:28so
20:29this
20:29is
20:29the
20:30basic
20:30of
20:30the
20:30book
20:31so
20:32you
20:32had
20:32with
20:33me
20:34here
20:34with
20:35us
20:35here
20:35but
20:36your
20:36teams
20:37are
20:38here
20:38too
20:38and
20:39you
20:39are
20:39at
20:39the
20:39art
20:40of
20:40the
20:40expo
20:40and
20:41Enrique
20:41if
20:41I
20:41want
20:42to
20:42continue
20:42exchanging
20:43with
20:43you
20:43about
20:43your
20:44book
20:44where
20:44can
20:44I
20:44find
20:44you
20:45we
20:45have
20:46a
20:46beautiful
20:46stand
20:47in
20:47the
20:47hall
20:482
20:48that
20:49we
20:50decided
20:50this
20:50year
20:50with
20:51some
20:51partners
20:51to
20:52show
20:52for
20:53the
20:53visitors
20:54how
20:55the
20:55technology
20:55will
20:56come
20:56in
20:56the
20:56next
20:57weeks
20:57to
20:58support
20:58this
20:58experience
20:59technology
21:00AI
21:02of course
21:03there's
21:04also
21:04a
21:04place
21:04that
21:05everybody
21:05is
21:06coming
21:06here
21:07that
21:07has
21:07a
21:08book
21:08can
21:09go
21:09there
21:09to
21:09sign
21:10and
21:10have
21:10discussions
21:10with
21:11the
21:11vendors
21:12and
21:12it
21:12will
21:13be
21:13a
21:13pleasure
21:13to
21:13show
21:14and
21:15everybody
21:16is
21:16welcome
21:16to
21:17the
21:17night
21:17hall
21:18in
21:18great
21:20Sephora
21:20presents
21:21its
21:21innovation
21:22every
21:23year
21:23at the
21:23heart
21:23of
21:24the
21:24magnificent
21:26LVMH
21:27space
21:27honestly
21:27it's
21:28amazing
21:28can
21:29you
21:29reveal
21:29one
21:30of
21:30them
21:30to
21:31make
21:31us
21:31join
21:32you
21:32there
21:33yeah
21:33sure
21:34before
21:35you
21:35go
21:35to
21:35the
21:35stand
21:36or
21:36after
21:36you've
21:37been
21:37to
21:37the
21:37stand
21:37I
21:37also
21:38invite
21:38you
21:38to
21:38go
21:39and
21:39visit
21:39our
21:40magnificent
21:40and
21:41beautiful
21:41store
21:41in
21:44Champs
21:45not
21:45far
21:46from
21:46the
21:46store
21:47by
21:47the
21:47way
21:48so
21:48you
21:48can
21:48do
21:49both
21:49together
21:50no
21:50but
21:51really
21:51because
21:51I
21:51think
21:51what
21:52we've
21:52been
21:52discussing
21:53is
21:53how
21:53stores
21:54play
21:54a
21:54big
21:54role
21:55in
21:55the
21:56magic
21:56of
21:56our
21:57brands
21:57both
21:58at
21:58fnac.t
21:58and
21:58Sephora
21:59to
21:59go
22:00back
22:00to
22:00your
22:00questions
22:00you
22:01can
22:01go
22:01to
22:01the
22:01LVMH
22:03stand
22:04where
22:04we
22:04also
22:05showcase
22:05two
22:07or
22:07three
22:07innovations
22:07I'd
22:08like
22:08to
22:08highlight
22:08two
22:09of
22:09them
22:09one
22:10is
22:10obviously
22:11conversional
22:12commerce
22:12so
22:14how
22:14can
22:14AI
22:16how
22:16can
22:16tech
22:17help
22:18our
22:19customers
22:20and
22:20our
22:20BA
22:21advise
22:22even
22:22better
22:22so
22:23you
22:23know
22:23it's
22:24I'm
22:25going
22:26after
22:26VivaTech
22:27to
22:28China
22:28for
22:28a
22:29visit
22:29I
22:29know
22:29it's
22:29very
22:29dry
22:30what
22:30type
22:30of
22:30skin
22:31product
22:31would
22:31you
22:31advise
22:32that
22:33would
22:33be
22:33one
22:33the
22:34second
22:34which
22:34is
22:35really
22:35testing
22:35is
22:36around
22:37we
22:38know
22:38that
22:38our
22:39consumers
22:39spend
22:4020
22:4025
22:41minutes
22:42in
22:42a
22:42Sephora
22:43store
22:43the
22:44discovery
22:44the
22:44pleasure
22:45of
22:45playing
22:45the
22:46pleasure
22:46of
22:47touching
22:47the
22:48products
22:48of
22:48interacting
22:49when
22:49they
22:49go
22:50on
22:50our
22:50website
22:50the
22:51visit
22:51is
22:51much
22:51shorter
22:52so
22:53we
22:53are
22:53trying
22:54to
22:54see
22:54with
22:55the
22:56innovation
22:56in
22:56terms
22:56of
22:563D
22:57how
22:58we
22:58can
22:58create
22:58some
22:59discovery
22:59within
23:00the
23:02digital
23:02space
23:03so
23:03there
23:03is
23:03a
23:03super
23:05proof
23:06of
23:06concept
23:06I
23:06would
23:07say
23:07at
23:07this
23:07stage
23:07of
23:08how
23:08we
23:08can
23:09immerse
23:09our
23:09consumers
23:10in
23:11a
23:113D
23:11world
23:11beauty
23:12where
23:12they
23:12can
23:12discover
23:13innovation
23:14product
23:14and
23:15hopefully
23:16this
23:17could
23:17lead
23:17to
23:18something
23:18big
23:19yeah
23:19it
23:19could
23:20thank
23:21you
23:21very
23:21much
23:21commerce
23:21has
23:22always
23:22been
23:23a
23:23driving
23:23force
23:23to
23:24build
23:24great
23:24experiences
23:25to
23:25bring
23:25people
23:26together
23:26beyond
23:27communities
23:27beyond
23:28frontiers
23:28beyond
23:29barriers
23:29let's
23:30continue
23:31to
23:31do
23:31commerce
23:32in a
23:32very
23:32positive
23:33way
23:33and
23:34with
23:34your
23:34kind
23:35of
23:35vision
23:36humanism
23:36inside
23:37so
23:38thank
23:38you
23:38very
23:39much
23:39have
23:39an
23:40enjoy
23:40enjoy
23:41VivaTech
23:42voilà
23:42thank you
23:43very much
23:44bye bye
23:44thank you
23:45thank you
23:45thank you
23:46and bye
23:47the book
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