00:00Sous-titrage Société Radio-Canada
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09:48Bonjour, c'est bon ?
09:49Bonjour, j'ai une petite question.
09:53Je pense que l'art digitale est un outil fantastique.
09:55Hold the mic really close, speak loud.
09:57Ok, ok, no problem.
10:00L'art digitale est fantastique,
10:01mais je pense que c'est un peu compliqué
10:04parce que nous utilisons screens
10:06et l'art, de la nature,
10:10est un peu responsable,
10:14et beaucoup de screens, je pense,
10:18promote l'utilisation de l'électricité.
10:21Est-ce que vous avez des solutions ?
10:26Bonne question.
10:28Je pense que l'art est vraiment
10:31le réflexe de notre société.
10:36Et avant, dans le passé,
10:37vous avez des brushes,
10:41donc vous avez utilisé des brushes.
10:43aujourd'hui, vous avez des nouvelles technologies,
10:45donc vous allez utiliser ces nouvelles technologies.
10:47Pour les scènes, je suis d'accord avec vous,
10:49mais l'idée est que nous essayons
10:52de convertir les scènes déjà existantes
10:54à une expérience d'art digitale.
10:57Et nous nous demandons,
10:58quand la scène est ici,
11:01nous allons présenter quelque chose
11:02intéressant, nous allons démocratiser,
11:04nous allons promouvoir les artistes.
11:06Mais dans 80% des cas,
11:08nos clients ont déjà les scènes.
11:10OK.
11:12Thank you.
11:15Yeah, we have a question over here.
11:16Please.
11:22Hello.
11:23So, do you plan on focusing only on the screens,
11:27or do you want to use other technologies like holograms
11:32or projections?
11:33Thank you.
11:34It's a good question.
11:35I just presented our first offer,
11:38that is named like the digital gallery,
11:41the streaming solution.
11:42But we also work on commissions.
11:45And for this kind of project,
11:46the idea is to understand what will be the needs of the clients.
11:49and with all these artists,
11:53with these 350 artists,
11:55we are able to deploy every kind of digital work of art.
12:01So it can be like interactive sculptures,
12:03immersive room, holograms.
12:06It can be mapping experiences,
12:10sculptures with lights,
12:12that will evolve regarding to some data,
12:15for instance.
12:16So for the digital gallery,
12:19it's really on screen,
12:20or on a support that will allow us to display these video files.
12:25but we also have a second option of commissions.
12:30Thank you.
12:32Yeah.
12:33We have one over here.
12:34This is good.
12:39Hello.
12:40So are all the artworks you display,
12:43made by artists using digital tools,
12:47or are some made by AI?
12:50It's a good question.
12:51We represent all the know-how of digital artists.
12:55So we have like 3D,
12:58generative works that are created through data,
13:01photogrammetry,
13:02college, for instance,
13:04also AI.
13:05But we are really engaged into the cause of the artist.
13:09And we really make a distinction between a work that is generated by AI,
13:14it's not a work of art,
13:15and a work that is assisted by AI.
13:17It's just a tool that will help an artist.
13:20And it's like, you have to see what is the approach of an artist.
13:26And I think that now, there are more and more AI,
13:30and it's important, especially in arts,
13:32to have actors like us, or like curators,
13:35that will help to see what is a work, what is not a work.
13:39There are a lot of things that are not works.
13:40But if you want to come in the stand after,
13:44today we have two works assisted by AI,
13:47and you can really see the approach of the artist.
13:50So it's works of art.
13:53Okay, just to wrap up.
13:54So yeah.
13:55And one thing that we understood from our conversation yesterday
13:57is actually this is a platform for the many artists who are,
14:01whether you like it or not, are producing digital art.
14:04So it's actually a source of potential revenue for them as well, right?
14:08Which is, which I think is interesting,
14:09because there's a lot of artists,
14:10and it's difficult to get the visibility that they need.
14:13So, we'll end it there.
14:15Thank you very much, Julie.
14:16ArtPoint.
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