00:00Joining me now is Alban Ligé-Bélaire.
00:02Thank you very much for being with us.
00:04You're Head of Innovation for KPMG France.
00:08You're a global service firm.
00:10As Head of Innovation, tell me what your vision of the issue at stake
00:14behind the technological innovation today.
00:18Thank you. Hello.
00:19So there's three things that I would like to share with you that we have observed.
00:25First of all, the unprecedented changes we are facing in terms of technological innovation
00:32and the acceleration of this technological innovation.
00:36More innovation and it's going faster.
00:38It's going faster and it raises, of course, ethical and societal issues.
00:44And there's two different types of approach.
00:47One is fully technology oriented.
00:49And the second is how we can combine an ethical approach to the use of this technology.
00:55Second thing I wanted to share with you is that there's a huge democratization of this technology.
01:01It used to be full, I mean, solely, I mean, with a big focus on big companies.
01:08And now there's a big adoption much more broadly that raise educational issues as well.
01:15How we can make sure that individuals, collaborators, students can better use these innovations.
01:23So as a company, we've got responsibilities to make sure that we've got purpose-led technological innovation.
01:33And at KPMG, we do, as consistently with our enterprise, I mean, engagement of a purpose-led mission company,
01:44technology, we do put our core at the heart of our ambition, technology for impact and how we can do
01:53this for common good.
01:54But let's be concrete.
01:55How does your team address your clients' innovation challenges?
01:59And give us some examples.
02:01Yes, so we're addressing this with five key dimensions.
02:06We do have a team dedicated to foresight thinking.
02:11So we do produce some researchers that benefit to KPMG, but also to its clients.
02:16And the last one is related to DNA, DNA tech.
02:21We call it DNA.
02:23The second dimension we do is that we do work for some clients' projects.
02:28We do a company transformation through innovation.
02:33For example, the latest mission that we've been doing and we're still doing is that we company a company within
02:39their innovation incubator
02:40to better align it with the company's strategy and vision, roughly.
02:47And last but not least, we've got an accelerator and we are able to support some entrepreneurial type of projects
02:58to acculturate and to better acculturate employees and collaborators on innovation topics.
03:03Talking about acceleration, what do you think?
03:06What are your considerations regarding the latest developments in generative artificial intelligence?
03:12You know, everybody's talking about that.
03:13I know.
03:14So this is a hot topic for everyone.
03:16It is.
03:17And, of course, KPMG has many other companies in investigating that field and looking how, I'd say,
03:23to take the best benefit of the huge potential of AI within the proper framework.
03:30Because, of course, these technologies do raise some ethical and people and risk issues.
03:38And consistently with our approach and positioning and commitment as a purpose-led company,
03:44we really need to make sure that we're going to do the proper use of these new promising technologies.
03:52And this, I mean, for ourselves, but also for our clients.
03:56But you said promising technologies, and that's positive.
03:59Yeah, it is very positive.
04:01Talking about the future now, correct me if I'm wrong, but you're set to publish a report on key innovation
04:06trends in 2024.
04:07Can you tell us a little more about that or maybe what we will be able to read in it?
04:12Yeah, so we've got a team that, I mean, we've been decipherizing, analyzing the trends for this year.
04:18And we do work on the growth models, the huge, I mean, changes companies are facing and the way they
04:28need to shift in terms of business models to be more agile
04:32within the kind of uncertainty which become part of the day-to-day life.
04:37And we called it the Chrysalis economy.
04:40And Chrysalis economy is how companies can take advantage of this shift in creating new types of value.
04:50Maybe not as profitable as before, but in any way, in a positive way, create new types of value.
04:58Opportunities, opportunities, opportunities.
05:01Let's see it in a very positive way.
05:03Thank you so much, Alba and Ligia Bélam.
05:06Thank you so much to have come here on set with us.
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