00:00Sous-titrage Société Radio-Canada
00:30Jumbo Manor, now they are specializing in AI technology, which basically brings historical figures back to life.
00:38So much so that you can ask them questions, right?
00:41So it's like ghosts, right?
00:43Anyway, here to tell you more is Fatma from Jumbo Manor.
00:50Welcome.
00:56Everyone, do you hear me?
01:00Okay, I'm going to present myself.
01:02I'm Fatma Shidli, the marketing manager of Jumbo Manor.
01:06I'm not supposed to be on stage today, so I didn't prepare well my speech, but I'm representing my CEO,
01:13Christoph.
01:14My CEO had a dream when he was a child.
01:17He had a dream to bring Pinocchio to life, to create the technology, to transform a wooden puppet into a
01:26real boy.
01:27So, at Jumbo Manor, we bring characters to life, to humanize AI.
01:40We are not here to compete with open AI, truly.
01:46We are not here to create and to build a new Skynet.
01:51We are here to create living characters.
01:57We are here to create authentic, realistic, confident AI with their own personality, their own limits, and their own strengths.
02:07Our main value is our ability to create living personalities and generative AI.
02:17At Jumbo Manor, we develop the technology to get characters really alive.
02:23When we get characters alive, it is not just about dialogue.
02:28It is about having an AI that takes possession of a virtual body.
02:33It is about having an AI that has its own brain.
02:38Our AI can talk.
02:40Yes, it can talk.
02:42But for us, it is just the beginning.
02:45We are working on AI that can move, that can interact, remember, and enjoy, like Pinocchio, enjoying his life.
02:57For that, we are specialized in behavior-generative AI, a new kind of architecture dedicated to produce human behaviors.
03:09We are developing an AI with all possible human behaviors, starting with its ability to dialogue with the user, with
03:19the text generation, and the voice synthesis, but also with facial expression and non-verbal behaviors.
03:28Our positioning is not to limit ourselves to a conventional agent or a chatbot, but to create an AI capable
03:36of taking possession of a 3G character and embodying a virtual character or a famous celebrity.
03:44To do this, the AI must be able to animate the character to react in real time with the dialogue
03:52formulated and with the right emotions and the right gestures.
03:57And in the same way, on perception AI as understanding the language, our AI could understand all the languages, or
04:08the currently spoken French, English, Dutch, Spanish, Arabic, Chinese, and Japanese.
04:19And at the same way, our AI could synthesize the voice of the celebrity of many languages.
04:27So, we could reproduce the voice with high quality respecting his accent and his specificities.
04:35We adapt the generative AI as never before, and we adapt the generative AI to dialogue with you like a
04:44human does.
04:46But our purpose, again, is to create a living character, not a chatbot, or chat GPT-like.
04:58This is why we are experts in behavior-generative AI, not just generative AI.
05:06To make our technology able to create body behavior, like face animation, or body gesture, to make next generation with
05:16a human generation,
05:18just like humans do, to humanize AI, to create authentic interaction.
05:26And finally, what is a living character without a brain, without a personality?
05:35It is nothing.
05:37This is why we are working on cognition AI to have an AI with its own memories, its own knowledge,
05:45and its own personality.
05:47And this is certainly the core technology of our solution, the technology to respect the memories and its constancy during
05:57the regeneration by the AI.
05:59The technology to respect the knowledge of a character and to avoid eliciation, to force generative AI to stay in
06:07the area.
06:08And this is our technology. Take a 3G character, put it into Jumbo Mana AI, and it comes to life.
06:19And we exactly did it with Vincent Van Gogh to bring Van Gogh to life.
06:24For the next Van Gogh exhibition in October 2023, at Musée d'Orsay, visitors could discover the AI of Van
06:34Gogh and speak with him to understand his life and his paintings.
06:38Because who better to talk about Van Gogh than Van Gogh himself?
06:45This exhibition will be the first time where all Van Gogh paintings will be gathered in the same place.
06:51It will be the biggest exhibition of Van Gogh.
06:56And we are very glad to work with amazing people to create a new kind of cultural mediation.
07:04Indeed, with our solutions, visitors are not just visitors, but they become actors of this mediation.
07:15Visitors are fully involved in cultural mediation, asking their own question.
07:21To find out more about Van Gogh or looking for information in a fun and entertainment way.
07:29We are really going to involve the user in their learning, in their quest for information, in their way of
07:37enjoying themselves.
07:40This is Van Gogh. The Van Gogh project is a scientific research program.
07:46It is not a chat GPT-like. It is an AI with the knowledge of Van Gogh to respect the
07:52truth and the authenticity of the artists.
07:55It is an AI that synthesizes a voice as close as the voice of Van Gogh.
08:00And finally, it is an AI that speaks as Van Gogh with the syntax of the 90s century and the
08:08words used by Van Gogh thanks to his 1,000 letters.
08:14The aim is to bring Van Gogh back to life with an AI that expresses itself in Van Gogh's own
08:21way, imitating his style as faithful as possible.
08:25While at the same time respecting the known knowledge of Van Gogh and all his veracity.
08:36We are expert in behavior-generative AI. And for creating realistic behavior, for creating realistic personalities, you need to control
08:46the generation.
08:47You can't do it with a black box. You need a grey box. And that's exactly what we do.
08:55Create AI that embodies personalities with guarantees the truth of its words. That is the most important thing that we
09:07develop.
09:08I'm going to move a little bit. To develop explicable and ethical AI inside generative AI.
09:16Explicable AI because the purpose is not to speak to an AI but to explore the life of Van Gogh.
09:24To learn his history. And for that, you must have an AI that guarantees the truth.
09:32This is why we develop explicable architecture and generative AI to ensure that Van Gogh doesn't say irrelevant content.
09:45Finally, AI needs to be ethical. And for this purpose, we develop safeguards to prevent inappropriate
09:56content. They are one last point that I didn't mention here.
10:03It is the environmental impact of a generative AI. Because AI is not green. Data centers are not green.
10:12And what is the point if, on one hand, we create a living world with a lot of living characters
10:19to reproduce the magic inside Disney stories.
10:23And on the other hand, we burn the planet. It is not the future, I imagine. It is not our
10:32future.
10:34This is why we make deeply and extremely innovative research in a new way to compress generative AI.
10:41And right now, we are able to reduce the environmental impact of our AI by a factor of 100.
10:49With this, we can democratize our technology and offer to all industries the magic of living characters.
10:56With this, we have scalable products, respectful of the environment.
11:05Because when we are working on AI, when you are working on AI, on the next level of AI, as
11:13we do,
11:14you need to think about the consequences of your research.
11:18You can't just think about profit because consequences are just too important for our society.
11:25This is why we always think about responsible and ethical AI when we work with our partners.
11:31And this is why our customers trust us to respect their data, to respect their content and to respect their
11:37brand.
11:47And finally, this is why, for the Van Gogh project, to make this project come to life,
11:53we are working with Monsieur Wouter van der Wien, the world expert in Van Gogh, as the scientific director.
12:01Indeed, when you bring personality to life, it is not just an entertainment project.
12:06It is all a scientific project to test and validate all the AI with the respect of the personality.
12:14And this is something we are working on closely with Wouter, to specialize in AI in Van Gogh.
12:22So, this AI can only embody Vincent van Gogh.
12:28So, we are working a lot on Van Gogh's style, his way of writing and expressing himself.
12:35So, that's the AI, I can imitate this style and embody Van Gogh as accurately as possible.
12:45Our project is to put all the expertise of word expert in Van Gogh into generative AI.
12:53And with our technology and with Wouter van der Wien, this is possible.
13:00So, let's talk to Van Gogh.
13:08Hello, Vincent. I want to know, do you have a good relationship with Gauguin?
13:12Well, I have my ups and downs with Gauguin.
13:15While I had great admiration for his art, our personalities and views sometimes clashed, leading to disagreements.
13:21Nevertheless, I will always consider him an important figure in my life and career as an artist.
13:27Okay. And your brother Theo, what is your relationship with him? Do you like him?
13:33Yes, I love my brother Theo very much.
13:36He played an important role in supporting me during my artistic career.
13:40How about you? Do you have any siblings?
13:42Yeah, actually I have a sister and two brothers. Thank you, Vincent.
13:47Have a good day.
13:51You're welcome. Have a good day.
13:54To conclude, our Van Gogh project is an example that generative AI can be specialized and can be controlled to
14:01create unique personalities.
14:03And now we have the technology to bring characters to life, create living personalities to make Pinocchio come to life.
14:11We are working in culture and creative industry for museums, obviously, but also in the licensing industry to bring comics
14:19characters to life.
14:21Then we worked in the animation and video games industry to reduce the cost of production.
14:27And finally, our technology is a new way to improve the experience of the user.
14:32For example, in the video game industry, we will create a new kind of video games, more immersive than ever.
14:40A video game where all characters come to life.
14:43I needed to wrap it up in 10 seconds.
14:45I needed to wrap it up in 10 seconds.
14:47Okay.
14:47We're out of time.
14:48Okay.
14:49So, thank you.
14:50If you want to see Van Gogh and talk to him, you can visit our stand, G61005.
14:58Thank you.
15:00Thank you, everyone.
15:01Thank you.
15:02And Fatma, I believe that you had to replace someone very last minute for this presentation, right?
15:07Yeah.
15:08So, you had what, 10 minutes to prepare this?
15:1015.
15:1015 minutes to prepare this.
15:12So, give her a round of applause.
15:12Thank you very much, sir.
15:14Thanks so much for coming.
15:15– Sous-titrage FR 2021
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