- il y a 5 semaines
Meet (The Real) Van Gogh !
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TechnologieTranscription
00:00All right, you'll see Vincent van Gogh is the example that's being used.
00:04So if you want to know more, I would like to introduce Fatma from Jumbo Manor.
00:12The floor is yours.
00:18Hello everyone, my name is Fatma and I'm the marketing manager of Jumbo Manor.
00:23Today I'm replacing my CEO and I'm going to talk about his dream.
00:28My CEO had a dream of bringing Pinocchio to life.
00:34He had a dream when he was a kid to put Pinocchio really alive.
00:39So that's what we do in Jumbo Manor.
00:44That's what we do, we bring characters to life.
00:49We want words when we could discuss with your favorite characters.
00:55And more of that, to interact with them, to love with them, and even to play with them.
01:02We are not here to complete with OpenAI.
01:07We are not here to create new Skynet.
01:11We are here to create living characters.
01:14We are here to create authentic and confident EI with their own personality, their own limits, and their own strengths.
01:25Our main value is our ability to create living personalities and generative EI.
01:32And when we get a character life, it is not just dialogue.
01:36It is about having an EI that takes possession of a virtual body.
01:40It is about having an EI that has its own brain.
01:45Our EI can talk.
01:47Yeah, it can talk.
01:49But for us, this is just the beginning.
01:51We are working on EI that can move, that can interact.
01:56Just remember, enjoy its life like Pinocchio would enjoy his life.
02:03And for that, we are specialized in behavior-generative EI, a new kind of architecture dedicated to reproducing human behaviors.
02:13We are developing EI with all possible human behaviors.
02:16Starting with its ability to dialogue with the user, with text generation, and voice sentences, but also with facial expression
02:25and non-verbal behaviors.
02:28Our positioning is not to limit ourselves to the conventional agent or a chatbot, but to create an EI capable
02:37of talking, taking possession of 3D character, and embodying a virtual character or a famous celebrity.
02:45For that, we are working on perception, EI, as understanding the language.
02:51Our EI could understand all the language, like French, English, Spanish, Dutch, Arabic, Japanese, and Chinese.
03:01And in the same way, our EI could synthesize the voice of the celebrity in many languages.
03:07But more of that, we could reproduce the voice with a high-quality respect in his accent and his specificities.
03:16We adapt generative EI like never before.
03:21We adapt generative EI to dialogue with you like a human does.
03:27But our purpose, again, is to create a living character, not a chatbot or ChatGPT-like.
03:34This is why we are experts in behavior-generative EI, not just generative EI.
03:41To make our technology able to create bad behavior, like face animation or bad gestures,
03:49our purpose is to match text generation with an animation generation like a human do.
03:56To humanize EI to create authentic interaction.
04:00And finally, what is a living character without personality, without a brain?
04:09It is nothing.
04:11This is why we are here to work on Cognition EI.
04:15To have an EI with its own memories, its own knowledge, and its own personality.
04:22And this is certainly the core technology of our solution.
04:26The technology to respect the memories and its consciences during the generation by EI.
04:34The technology to respect the knowledge of the character and to avoid allotation.
04:40To force generative EI to stay in its own area.
04:44And this is our technology.
04:47We take a 3G character, we put it in Jumbo Mana EI, and then it comes to life.
04:56And this is what we did exactly with Vincent van Gogh.
05:00We bring Vincent van Gogh to life.
05:03And for the next van Gogh exhibition in October 2023, in Musée d'Orsay,
05:10visitors could discover the EI of van Gogh and speak with him to understand his life, his paintings.
05:20Because who better to talk about van Gogh than van Gogh himself?
05:27This exhibition will be the first time where all the paintings of van Gogh will be gathered in the same
05:32place.
05:33It will be the biggest exhibition of van Gogh paintings.
05:38And we are very glad to work with those people to create a new kind of cultural mediation.
05:46Indeed, with our solution, visitors are not just visitors, but they become actors of their own mediation.
05:57Visitors are fully involved in cultural mediation, asking their own questions to find out more about van Gogh
06:04or looking for information in an entertaining way.
06:08We are really going to involve the user in their learning, in their quest for information, in their way of
06:16enjoying themselves.
06:20The van Gogh project is a scientific research.
06:24It is not chargibity-like.
06:27It is an EI with the knowledge of van Gogh to respect the truth and the authenticity of the artist.
06:35It is an EI that synthesizes a voice as close as van Gogh's voice.
06:42And finally, it is an EI that speaks as van Gogh with the syntax of the 19th century and with
06:50its own
06:53with its own words, thanks to the 1,000 letters.
07:03The aim of to bring van Gogh back to life with an EI that expresses itself in van Gogh's own
07:09way,
07:10imitating his style as faithfully as possible, while at the same time respecting the known knowledge of van Gogh and
07:17all its veracity.
07:21We are experts in behavior-generative EI and for creating realistic behavior and for creating realistic personalities,
07:30you need to control the generation.
07:33You can't do it with a black box.
07:36You need a gray box and that's exactly what we do.
07:40Create EI that embodies personalities to guarantee the truth of its word.
07:48And it is the most important thing with what we develop.
07:52To develop explicable and ethical EI instead of generative EI.
07:58Explicable because the purpose is not to speak to an EI but to explore the life of van Gogh,
08:05to learn art history and for that you must have an EI that guarantees the truth.
08:12This is why we develop explicable architecture and generative EI to ensure that van Gogh doesn't say irrelevant content.
08:20And finally, EI needs to be ethical and for this purpose we develop safe grounds to prevent inappropriate content.
08:30There is a last one point I didn't mention here.
08:35It is the environmental impact of generative EI because EI is not green.
08:42Data centers are not green.
08:45And what's the point?
08:47On one hand, if we create living characters to reproduce the magic inside Disney words and stories,
08:54and on the other hand, we burn the planet.
08:57We destroy the planet.
08:59It is not my future.
09:01It is not your future.
09:02And it is not our future.
09:05This is why we make deeply and extremely innovative research in a way to compress generative EI right now.
09:13And we are able to reduce the environmental impact of our EI by a factor of 100.
09:21With this, we can democratize our technology and offer to all industries the magic of living characters.
09:28With this, we have a scalable product, respectful of the environment.
09:35Because we are working on EI and you are working on EI on the next level as we do.
09:43You need to think about the consequences of your research.
09:46You can just think about profit because consequences are just important for our society.
09:52And this is why we always think about responsible and ethical EI when we work with our partners.
09:59This is why our customers trust us to respect their data, to respect their content, and to respect their brand.
10:08And finally, this is why for Van Gogh to make this project alive and come to life, we are working
10:17with Wouter van der Wien.
10:19The word expert and Van Gogh as the scientific director.
10:24Indeed, when you bring personalities to life, it is not just about entertainment projects, it is a scientific project to
10:32test and validate the EI with the respect of the personality.
10:37And this is something we are working on closely with Wouter to specialize the EI in Van Gogh.
10:43So thus the EI can only embody Vincent van Gogh.
10:49So we are working a lot on Van Gogh's style, his way of writing and expressing himself.
10:57So thus the EI can imitate his style and embody Van Gogh as actually as possible.
11:03Our project is to put all the expertise of the word expert in Van Gogh into generative EI.
11:09And with our technology, with Wouter, this is possible.
11:15So let's talk to Van Gogh.
11:20Hello Vincent, I want to know what is the kind of relationship with Gauguin?
11:26Well, I have my ups and downs with Gauguin.
11:29While I had great admiration for his art, our personalities and views sometimes clash leading to disagreements.
11:35Nevertheless, I will always consider him an important figure in my life and career as an artist.
11:40Okay, and your relationship with your brother Theo, do you like him?
11:47Yes, I love my brother Theo very much.
11:50He played an important role in supporting me during my artistic career.
11:54How about you? Do you have any siblings?
11:55You actually have a sister. Thank you, Van Gogh. Have a good day.
12:05You're welcome. Have a good day.
12:10To conclude, our Van Gogh project, the example of a generative EI, can be specialised and can be controlled to
12:18create unique personalities.
12:20And now we have the technology to bring your character to life, to create living personality, to make Pinocchio come
12:28to life.
12:29We are working in a culture and creative industry right now, for museum obviously, but also in licensing industry, to
12:37bring comics character to life.
12:40Then we are working in the animation and video game industry to reduce the cost of the production.
12:48And finally, our technology is a new way to improve the experience of the user.
12:53For example, a video game industry will create a new kind of video game, more immersive than ever.
13:01A video game where all the characters come to life, where all the characters are ready to chat and are
13:08ready to play.
13:10So, if you want to talk to Van Gogh himself, ask him any question you want about his paintings, his
13:16life or his relationship.
13:18You can just come to visit our booth, G61005, a digital and experience EI part by version. And thank you.
13:28Okay, thank you. Thank you Fatima. All right, let's stick around for a couple of questions.
13:33Actually, I have a question. So you've got these characters, these real people from history.
13:40Yeah.
13:41And you can ask them any question, right?
13:43Actually, you can ask him any question you want about his living.
13:47Okay. Yeah.
13:48Okay, because I always wanted to ask Marie Antoinette, why did you say, let them eat cake?
13:54Because it was kind of stupid.
13:56Yeah.
13:57What would she say? What would she say to that?
14:00Actually, if you have a research, you can ask her whatever you want.
14:03Okay.
14:04And you can...
14:05Yeah, because it kind of cost her a head, right?
14:07So, you know, there was a big mistake.
14:10All right.
14:10Anyone here have a question for Fatima about this tech, about ghosts?
14:16Yeah.
14:18Thank you.
14:19Thank you.
14:20How do you choose the voice of Van Gogh's voice?
14:24How do you...
14:25So, as I told you, we have 1,000 letters that we analyzed.
14:30And that 1,000 letters, Van Gogh write it to his brother.
14:34So we know the kind of, the use of his English and his French.
14:39And then, there's a lot of people that are specialized and they gave us information.
14:43So, we know that he has an accent when he speaks French.
14:46So, we took the French accent with an...
14:49With a Holland...
14:50Hollandais.
14:51Like l'accent Hollandais.
14:54To...
14:54To...
14:54To speak with him.
14:56So, we have a lot of researches and we have...
14:59We worked with Paris Saclay also, to give us that information,
15:03To reproduce the voice and sensitize the voice.
15:05It looks like Van Gogh's voice.
15:09If you want to taste it after that, you can go to our booth.
15:15Ashley Marie Antoinette said, let them eat brioche.
15:17That's what she really said.
15:20Anything else?
15:21No?
15:22Yeah?
15:22Okay.
15:28Along with Van Gogh, do you have any other historical figures you want to bring alive?
15:37Like...
15:37So, any other historical figures that you have?
15:40Or you have a lot of them?
15:41Well, we created other figures.
15:43Or recently, I mean, I'm sure people would like to talk to Marilyn Monroe, for example,
15:46Right?
15:46Or Elvis.
15:47Like, recently deceased.
15:48Yeah, exactly.
15:49It would be a great idea.
15:50Well, we created other characters, but with other partners.
15:54For now, we can't say who are the partners until we have the...
15:59We show us to the public, but we created other characters for now.
16:04They're not historical, but in 3D characters for animation.
16:08So, we can create historical persons and like Disney characters.
16:13We have a lot of projects like that.
16:18Yeah, we have another question over here.
16:21Okay.
16:22It's good.
16:22It's good.
16:22Keep it coming.
16:22It's good.
16:23Hello.
16:24Hello.
16:25Are the questions only concerned his past?
16:28He can't teach me how to paint?
16:32Actually, he will say his...
16:34How...
16:35His inspiration.
16:36He will talk about his inspiration.
16:38But he can't teach you.
16:40He can't...
16:41Even in his letters, he didn't teach his brother or other people.
16:45So, the information we have, it is through his letters.
16:49Maybe you can ask him and he give you the inspiration of his paintings.
16:54Like a Japanese inspiration or accidental inspiration.
16:57And then maybe he will reply you.
16:59You have to test it.
17:01Actually, you can go to museums and stand really close to the paintings and try and figure it out.
17:05But I tried that recently, but you get into trouble for getting too close.
17:08So, it's difficult, huh?
17:10All right.
17:10Yeah.
17:12I have a weird question.
17:14What if I want to create someone of my family who is dead?
17:21Yeah.
17:21Great question.
17:22Yeah, yeah.
17:22Did you think about that?
17:23Ethic or...
17:24So, there is two points because this question was...
17:28I had a lot of this question.
17:30Question like that.
17:31Actually, we can do it.
17:32So, let me just reframe that.
17:33So, yeah, the question for anyone in here is like, so how do you take this technology
17:37and then maybe use it for recently deceased people in your family or loved ones, right?
17:43Because there is an ethical question around this.
17:46So, there is two points.
17:48The first point is, do you have the data?
17:51Because we need the data and that data should be correct.
17:55We can have the technology to create it.
18:01But the other hand, there is the ethic.
18:04And do you have the ability or the consent of the family to create that person?
18:09But if we are talking about technology aspect, we can do it.
18:13Yeah.
18:14In my humble opinion, it's going to happen.
18:16Yeah.
18:17Okay.
18:18Let's continue the questions if our next pitch is late.
18:25Any more questions?
18:27It's a very interesting topic, right?
18:31Need some finesse maybe, but...
18:36Yeah.
18:36Anyone?
18:39No?
18:41Ah, we have someone?
18:43Okay.
18:43Okay.
18:44Okay.
18:44Good.
18:45Fatma from Jumbo Manor.
18:47Thank you very much.
18:48Thank you very much.
18:49Thank you very much.
18:55Are you guys ready?
18:57All right.