- il y a 2 jours
Accor - Loyalty programs x Blockchain
Catégorie
🤖
TechnologieTranscription
00:00:00Ladies and gentlemen, welcome back.
00:00:01This is, well, do I have to tell you what this is?
00:00:04It's really simple.
00:00:05Just read above, read behind me.
00:00:07This is the Pitch Studio right here,
00:00:09essentially right here in the heart of Paris.
00:00:12Now, here's the thing.
00:00:13There are people looking at this online
00:00:16from their homes, from their workplaces,
00:00:20their homes as their workplaces, their gardens,
00:00:23wherever in the world.
00:00:24And I'm sure, I'm sure you're having fun, right?
00:00:26You're exciting.
00:00:27You're having, there's lots of excitement.
00:00:29Man, you're having fun, right?
00:00:30But let me tell you, if you were here,
00:00:32I'm sure that fun will be 10 times even more
00:00:35because I can really feel, again,
00:00:37the vibes in this hall right now around the Pitch Studio
00:00:41and how good it feels to be here in Paris, right?
00:00:44In fact, you're going to hear how good it feels.
00:00:48Well, you're not here, but how good it feels
00:00:51if you were here in Paris
00:00:52because our audience are going to show you how they feel.
00:00:56Here we go.
00:00:56Three, two, one.
00:01:02Maybe they're not feeling great right now,
00:01:04but let me tell you, they are feeling good inside.
00:01:07They're not showing a lot, but believe me,
00:01:08inside, they can't hold anything back at all.
00:01:11We are moving on now to our next challenge.
00:01:14Again, this here at the Pitch Studio is all about ideas.
00:01:17It's all about big ideas, innovation, inspiration,
00:01:21curiosity, startups, pretty much everything in between as well.
00:01:27We are moving on now to our next challenge again with Accor as well.
00:01:32We've just heard from the Health to Wealth program.
00:01:34We're moving on now to loyalty programs and blockchain as well.
00:01:39This is all about finding or sharing solutions really to test
00:01:43and learn how blockchain can really optimize loyalty programs
00:01:48and what place this technology could really take in the relationships
00:01:52between Accor and their most loyal customers as well.
00:01:56All about Accor wanting to really deepen their knowledge,
00:01:58certainly in this field,
00:01:59and test and see how to meet the challenges
00:02:02of tomorrow's loyalty programs using blockchain.
00:02:05I'm intrigued as much as you are really to hear what these ideas,
00:02:08what these startups really have to offer.
00:02:10Let me just explain again.
00:02:12Very, very simple.
00:02:13Five minutes.
00:02:15So standing right here on this pitch in front of you here in Vuvetech,
00:02:19in front of you wherever you are in the world,
00:02:22five minutes to share their idea.
00:02:23Up to five minutes.
00:02:24Then we move over to our jury members who will ask questions.
00:02:28Up to three minutes to really how,
00:02:31how do they see and feel how these startups tick
00:02:35and how they move forward
00:02:36and really what's behind the drive behind each of these ideas.
00:02:42Now, here on my left, jury members,
00:02:45they will decide the fates of the lucky winners of this competition.
00:02:49Let me first of all introduce who we have on my left.
00:02:52The Chief Technology Officer at Accor, Blickeflor.
00:02:55Welcome.
00:02:55We also have VP Design, Insights and Innovation at Accor,
00:02:59Miriam El-Harak.
00:03:01We also have SVP Product Management at Accor,
00:03:04Jean-Noël L'Occoulon.
00:03:06Chief Loyalty and Partnerships Officer at Accor,
00:03:10Mehdi MSI.
00:03:12And Chief Financial Officer, SMDL at Accor,
00:03:16Romain Latimier.
00:03:17So these are our jury members.
00:03:20You're intrigued as much as I am.
00:03:22You want to hear what they have to say.
00:03:24Let's hear now from our very first startup.
00:03:27So our first startup is actually a remote.
00:03:31It's coming into us remotely.
00:03:32So hopefully, as if by magic on the screen,
00:03:35we can welcome our first startup, which is called Amaze.
00:03:41Hello?
00:03:42Hi, thank you so much.
00:03:43Fantastic.
00:03:44You can hear me?
00:03:46Yes.
00:03:46We can hear you.
00:03:48You're looking great.
00:03:48You're sounding good.
00:03:49Over to you.
00:03:50Remember, five minutes for your pitch.
00:03:54Thank you.
00:03:55Hi, I'm Stephen George.
00:03:57I'm the co-founder and CEO of Amaze Technologies.
00:04:00I'm so happy to be joining you today from Los Angeles.
00:04:03When I saw the question being asked for this pitch,
00:04:06how can you improve the customer experience through blockchain?
00:04:09In my head, you know, this is really the heart of the solution we're building here at Amaze.
00:04:16You know, loyalty and rewards, you know, sorry, let me just get the clicker.
00:04:29You know, loyalty and rewards programs just don't make you feel special anymore.
00:04:34You know, they're all promo codes, discounts, points these days, all very transactional rewards.
00:04:41You know, customers are really just looking for a way to build a stronger brand relationship.
00:04:49You know, loyalty and rewards obviously are very important to customers.
00:04:53You know, in the U.S. alone, there's over 3.8 billion loyalty memberships,
00:04:59but 54% of those, over 2 billion, are inactive.
00:05:02And, you know, that's still a growing problem.
00:05:07You know, our mission is simply to create loyalty by making your customers feel special again.
00:05:13You know, have you ever walked up to a line outside of a store
00:05:18and knew you could just walk right in because you made an appointment?
00:05:22You know, I would definitely pay for that kind of special feeling.
00:05:25You know, on the other side, have you ever, you know, walked up to maybe say a nightclub
00:05:30and you used to know someone that worked there and now you don't and, you know, you feel that sense
00:05:35of rejection?
00:05:36You know, I would definitely pay to never feel that way again.
00:05:39And with Amaze, we're introducing membership cards.
00:05:42Membership cards, you know, they're mutually beneficial rewards because your customers are investing in you
00:05:48and you're investing in them.
00:05:50You know, examples, luxury goods store, you know, might issue 1,000 membership cards that are skip-the-line cards.
00:05:58And, you know, the members, the individual customers, they're going to pay $500 for each card.
00:06:03So another example, you know, restaurants issue maybe 100 VIP table cards.
00:06:11And, you know, customers are able to buy those for $250 each, guarantees them, you know, reservation of private table.
00:06:20You know, these are, let me just switch.
00:06:25These are, you know, examples of what these digital cards, which are, you know, NFT-backed, you know, assets, what
00:06:33they can offer.
00:06:33The big advantage of issuing these for your customers is, you know, zero upfront cost.
00:06:39So you can issue, you know, as many as you want.
00:06:42You know, obviously, you know, there's a benefit to creating, you know, these different exclusive cards.
00:06:48But unlimited, you know, ability to issue for any small or large brand, you know, whether it's a restaurant or
00:06:55a large venue or across your entire program.
00:06:59Unlimited cash flow because, you know, you're able to actually sell these.
00:07:04And so your customers can buy in and you're having cash flow up front.
00:07:09Obviously, a big, big problem sometimes, you know, with giving away rewards, you're not getting anything up front.
00:07:15The business, you know, obviously has to have that cash flow.
00:07:18And then because of that upfront investment, you're actually getting customers to, you know, increase their repeat business because they're
00:07:27making that initial investment.
00:07:33Another advantage of it is the security and the verification, you know, of this program.
00:07:41You know, businesses can simply scan a QR code, proves authenticity and current ownership of these cards.
00:07:47It also allows for these cards to then be transferred and resold without a fear of customers redeeming, you know,
00:07:54the same rewards.
00:08:00Advantages of using NFTs to back these cards.
00:08:04Obviously, the exclusivity is what NFTs were really built on.
00:08:07But we're creating this real world value that was, you know, really a challenge for any NFTs that have launched
00:08:13kind of to date.
00:08:14Of course, the underlying technology of blockchain allows us to leverage the smart contracts and allows us to kind of
00:08:20put that fine print inside of these assets.
00:08:24And so you can manage them at scale, you know, without without having to, you know, have like a team,
00:08:29for example, you know, worry about the fine print and verification.
00:08:33And then you're able to, of course, you know, leverage the hype of the NFTs.
00:08:37I mean, they're constantly, you know, a topic right now, good or bad, they're a topic, they're growing and they're
00:08:43going to continue to stay around.
00:08:44And, you know, with this utility, they're going to continue to improve the adoption.
00:08:50So when it comes to our technology, you know, we're a seamless white label platform.
00:08:54So, you know, we're using Polygon blockchain.
00:08:57We are then building, you know, and offering a white labeled wallet.
00:09:03This is where I'm going to stop you.
00:09:05I don't know whether maybe you didn't hear the gong.
00:09:07This just says this signals that five minutes is out.
00:09:10Fantastic.
00:09:11What we're going to do now, go over to our jury members and they'll ask you questions directly about what
00:09:16you what they've just heard.
00:09:20Thank you.
00:09:22Can you hear us OK?
00:09:24Yes.
00:09:25Fantastic.
00:09:26So from what we've understood, you're providing unique personalized cards that basically are NFT enabled.
00:09:35How do you, two questions, what is your business model?
00:09:40Where do you make your money?
00:09:42That wasn't clear.
00:09:42And secondly, what is the true proposition that you have for a core as a business?
00:09:48Because right now, all I'm seeing is personalized card with nothing within it.
00:09:54Yeah.
00:09:54So how we make money, three ways that we can work together with a core.
00:09:59One is obviously the sale of the actual cards.
00:10:03We take a percentage of that.
00:10:05We do a rep share with with you every time one is actually sold.
00:10:09You know, we're doing a 90 10 split with the business.
00:10:13Second is.
00:10:16Is that, you know, we have a wider ecosystem of the maze.
00:10:20So customers that we're bringing new customers instead of, you know, obviously you're existing 68 million of new customers.
00:10:26We're doing a percentage transaction fee.
00:10:29So we're making the business 2% of and obviously business keeps 98% of any transaction that happens from
00:10:37a new customer.
00:10:37We send you, obviously trackable through the opponent, through being on our platform.
00:10:43And then finally, we have a SAS fee, a monthly fee for data insights and and other engagement tools.
00:10:49So take a small monthly $39 a month fee per per venue.
00:10:56And your second question, could you say that one more time?
00:11:01Obviously, you're talking about a loyalty solution.
00:11:03So obviously, you need to integrate value, a value proposition within it in order to give it substance.
00:11:08How do you do that?
00:11:09I didn't say that in your pitch.
00:11:12Yeah, I apologize.
00:11:13So, you know, our platform is white label.
00:11:16So you can just embed it into your own website, into your own application, into your own and market it
00:11:22and brand it yourself.
00:11:23And we're just kind of powering the tool.
00:11:25So we're allowing the businesses to use this as a way to launch these exclusive parts and give people this
00:11:34feeling of exclusivity so they can create true brand loyalty instead of just, you know, another way to use rewards.
00:11:42Because rewards are, in our mind, very different than what you're trying to do in terms of creating actual brand
00:11:47loyalty.
00:11:48Does that answer your question?
00:11:5230 seconds on the clock.
00:11:54Any last quick question?
00:11:56Yeah, one question, please.
00:11:59What makes that unique?
00:12:00What would be the barriers of entry to competitors towards you?
00:12:06Competitors towards us?
00:12:08You know, we're going to be a SaaS platform that will continue to build out additional tools.
00:12:12So right now, it's, you know, no one's doing this.
00:12:16No one's really applied this kind of real world utility to the NFT space.
00:12:23And this is where, this is where I'm going to have to stop you only again just to be fair
00:12:28and square on time as well.
00:12:29Ladies and gentlemen, hopefully you can hear the applause for Amaze.
00:12:33Thank you very much.
00:12:35Thank you very much.
00:12:36Thank you so much.
00:12:36So there we are setting the tone of this session right here with our first startup Amaze sharing their big
00:12:44idea right now.
00:12:45Again, ladies and gentlemen, if you've just joined us, you're walking past, you're not sure what's happening here at the
00:12:50Pitch Studio.
00:12:51This is all about loyalty programs and blockchain together from a core, really looking for the right solutions moving forward.
00:12:59If there's a seat, take a seat.
00:13:00Not many seats at all.
00:13:01We're packed here, which is great.
00:13:03And we're going to move on now to our next startup.
00:13:05Ladies and gentlemen, please welcome the next startup here on stage for this session.
00:13:09A startup very simply called Facenote.
00:13:25Hello.
00:13:29Do you know who she is?
00:13:31Right?
00:13:32Yes.
00:13:34You know that she's the only person in the world that can travel and flight without a passport?
00:13:39She uses her face.
00:13:40This is true.
00:13:41Now, this is how we humans relate to each other using our face.
00:13:47But face recognition technology is scary.
00:13:51It's a big problem.
00:13:52Privacy.
00:13:53I don't want Samsung or Apple or the government to be the owners of my facial profile.
00:14:00Right?
00:14:01So I'm Eduardo Rivara.
00:14:03I'm the CEO and founder of Facenote.
00:14:05And we have fixed this.
00:14:10What I'm holding here in my hand is the first NFT in the world that actually not only holds
00:14:15my facial profile, but also my consent to be used whenever I want.
00:14:21But it's not in my phone, actually.
00:14:23It's in the blockchain.
00:14:23So now I can consent and opt in to use it like, for example, to pay for my Starbucks coffee.
00:14:30Just using my face and pin.
00:14:32No phone, no QRs, no money.
00:14:35Now I can also enter my gym with that.
00:14:42And why an NFT?
00:14:44I mean, essentially an NFT is a blockchain technology that allows us to be owners of a digital asset.
00:14:51And there is no better place in the world to hold my digital biometric identity than an NFT.
00:14:57Because nobody can take it away from me.
00:15:00Now, why should it be decentralized?
00:15:02For the users, it's obvious.
00:15:04Millions of reasons.
00:15:06But for businesses as well, you can stay compliant.
00:15:09You don't need to mess with biometrics, selfies, pictures.
00:15:12We take care of that.
00:15:14So you stay compliant with GDPR, CCPA, all the regulations out there.
00:15:19So what data do we store?
00:15:22None.
00:15:23We just are able to identify you and recognize you without even knowing your first name.
00:15:28We just take care of recognition.
00:15:30And then we connect.
00:15:32So what is FaceNote in a nutshell?
00:15:34It's a platform.
00:15:35Imagine like Amazon AWS for biometrics.
00:15:38So then the verticals and the industries can connect with us and offer this technology to their own customers.
00:15:46So since we launched this year the new platform, we are already signing contracts with a fintech company for facial
00:15:53payments into their own POS.
00:15:55With retail for logistics.
00:15:57And with a very big logistics company for facial proof of delivery.
00:16:02But I'm not here to speak about this.
00:16:04I'm here to speak about hospitality and loyalty.
00:16:08Now, what would be my experience as a customer from my hotel if they decide to implement FaceToken, my technology?
00:16:17Okay.
00:16:17First, I would receive an invitation to mint my NFT, essentially with a selfie.
00:16:22That's it.
00:16:23Very simple.
00:16:24Then when I'm checking, of course, I can check in with my face through an iPad or an Android tablet
00:16:31at the front desk.
00:16:32Very simple, contactless, device-less.
00:16:35But then I can access to experiences like the spa or the gym just using my face.
00:16:40No phone.
00:16:41Again, no QRs.
00:16:43No ID.
00:16:44Later at the pool, I can have some drinks because we integrate with the payment system for drinking and coffees.
00:16:52And the best part, what I love the most, when I go at night with my wife for dinner and
00:16:57I can just sign with my face to my room.
00:16:59I love that feeling of being a rock star.
00:17:01I don't use money.
00:17:02They know me.
00:17:03Right?
00:17:04So, but then again, all these experiences are happening inside the hotel.
00:17:08But this is blockchain.
00:17:10Why stop there?
00:17:11Let's make it bigger.
00:17:12Why not the whole city?
00:17:14I can receive an invitation from my hotel to the best restaurant in town.
00:17:19And I can go there, eat, and pay with my face just to my room.
00:17:24This is something.
00:17:27Now, we have been around for four years working with retailers in New York, New Jersey, Los Angeles, and several
00:17:33other countries.
00:17:34Heavily regulated cities.
00:17:36And now, since last year, we've been through Techstars, Future of Finance program in Amsterdam.
00:17:41We raised around $1 million from ABN AMRO and a Silicon Valley VC.
00:17:45And now, we are ready to tackle this $1.2 trillion market opportunity, identity, payments, loyalty.
00:17:56So, my team and I are happy to help you walk through how to integrate this into your existing business.
00:18:04We don't guarantee that your customers will be able to fly without a passport.
00:18:08But one thing for sure, we can make them feel like rock stars.
00:18:12Thank you.
00:18:17Ladies and gentlemen, there we are.
00:18:19I'm feeling like we all want it.
00:18:21Who doesn't want to feel like a rock star, hey?
00:18:24Let's hear from our jury members about what they've just heard.
00:18:28Nice question.
00:18:28So, thank you very much.
00:18:31A super idea.
00:18:32And I think definitely we'll have a future.
00:18:35Today, in a hotel, we use something like 50 different systems that have to work together to have that spa
00:18:41experience,
00:18:41experience, the restaurant experience, the check-in, check-out.
00:18:44And many of those are legacy systems.
00:18:46They're on-premise, not API-based.
00:18:49How do you plan to integrate this with these old systems?
00:18:52Well, essentially, it's simply because the only key point between our system and yours is one external ID.
00:18:59I need you to give me one number.
00:19:01And with that number, I can identify the customer token.
00:19:05So then, we have different libraries to use it on different systems, like web app, Android, iOS.
00:19:11We can integrate very easily small modules into your existing software.
00:19:17We just detect the customer and notify the ID.
00:19:19Say, this customer is here.
00:19:23Another question regarding just how you manage the, I would say, the legal issue with facial recognition.
00:19:33You talked a bit about GDPR, but how does it work, really?
00:19:38Yes, essentially, GDPR, CCPA, all the regulation around privacy states about private identifiable information.
00:19:45So, the way we solve it is we take away all identifiable information.
00:19:50We just store your biometric profile, encrypt it with your own private key.
00:19:56And that's it.
00:19:57For us, you are a number, not a name, not an email.
00:20:00We don't store even payment information.
00:20:02We just connect a number.
00:20:04And that's the way we can stay clear from regulations.
00:20:07And also, the hotel can stay clear from compliance because you don't mix personal data or CRM data with biometric
00:20:14data.
00:20:14It's like a very clear physical and logical separation.
00:20:20Love the idea.
00:20:21Thank you.
00:20:22So, this is encrypted.
00:20:24It requires a deep facial recognition in order for it not to be duplicated or confused with my twin lookalike.
00:20:32How do you do that?
00:20:34How long does it take upstream to capture that information to make sure it's encrypted?
00:20:38Well, we're actually extracting the facial features locally.
00:20:42Then we encrypt and then we don't upload photos to the cloud.
00:20:46We do it locally in every device.
00:20:48But then what we do is we encrypt with a different key, not only in transit, but also at storage.
00:20:54And for every device, it's encrypted with a different key.
00:20:57That's to avoid, you know, any kind of intrusion like man-in-the-middle attacks.
00:21:02But the initial ID that you capture, what is the process?
00:21:05How do you industrialize it?
00:21:07Is it just a photo?
00:21:08How quick?
00:21:09Is it foolproof?
00:21:10Has it been tested?
00:21:11Is there an error percentage?
00:21:13I mean, yeah, it's on the industry standard, 97.8.
00:21:17And going up for payments, we use a pin number as well.
00:21:20But essentially, what we do is zero-proof knowledge.
00:21:23So we extract all the features from a selfie.
00:21:26Actually, there are 10 selfies, but you don't...
00:21:28Yes.
00:21:29We extract.
00:21:30We extract that, but we don't know what happens.
00:21:32And we'll never know.
00:21:33We might know in the future, but for now, we don't know.
00:21:36Ladies and gentlemen, hands together for Facenote.
00:21:38Well done.
00:21:39Fantastic.
00:21:41There we are.
00:21:42Right.
00:21:42So what happens now?
00:21:43Our jury members, again, they look down at their scorecards.
00:21:46Maybe they've already done that.
00:21:48They put down how they feel about what they've just heard.
00:21:51How do you feel about what you've heard?
00:21:53Unfortunately, you can't decide the winners.
00:21:55Only our jury members have that privilege to do well during this session right now.
00:22:01We move on now to our third startup of the Accor loyalty programs and blockchain session.
00:22:07And this is a startup, very simply called.
00:22:10And you can applaud for the startups if you wish.
00:22:12It would be great.
00:22:13And I'm sure they will appreciate it as well.
00:22:15Ladies and gentlemen, please welcome to the stage Loom Network.
00:22:28Hi, everybody.
00:22:30So six years ago, my co-founder, Saradian Ek, had the vision that blockchain will have a major impact on
00:22:38loyalty.
00:22:39And now, today, we are here at Viva Tech crafting the future of loyalty program.
00:22:47And I'm very excited to be here alongside Accor because their loyalty programs has a major impact in various fields.
00:22:57Travel and hospitality, obviously.
00:23:00But also shopping, entertainment, sports, ecology.
00:23:06And you know, at Loom Network, our raison d'être is to have a major impact on various industries with
00:23:14the blockchain technology.
00:23:17At Loom Network, we are deeply convinced that blockchain will optimize loyalty programs.
00:23:23Why?
00:23:24Let me give you four reasons.
00:23:27Number one, because blockchain will improve the relationship between brands and customers.
00:23:35Number two, because blockchain will enable a more customer-centric approach than traditional loyalty programs.
00:23:43Number three, because blockchain will make cross-border agreements easier.
00:23:48You know, with blockchain, it's the end of one country, one currency.
00:23:54And number four, because blockchain will maximize members' engagement.
00:23:59And you know, when you have more than 68 million members, that's a big deal.
00:24:07And if you want to achieve this, you need a strong partner.
00:24:11That's why Loom Network is here today.
00:24:14Since 2016, our mission is to foster trust and engagement into the relationship between brands and customers.
00:24:25To achieve this, we have created our own blockchain to have our own governance system.
00:24:32Moreover, we use the delegated proof-of-stake mechanism.
00:24:36These mechanisms make our system very efficient in terms of energy consumptions.
00:24:42and we know that nowadays it's mandatory and very efficient in terms of transaction fees, which are consistently low.
00:24:52In fact, we have built the Loom Network with scale in mind.
00:24:58And our solution for Accor is simple.
00:25:01We are going to convert their loyalty points in tokens and their loyalty cards in NFTs.
00:25:10These NFTs will allow Accor to better reward its guests.
00:25:15Our solution will also make your partner's onboarding process easier.
00:25:22And it will be also easier to reconcile payments made in different stores, different countries, different currencies.
00:25:31Our approach makes it possible to collect useful marketing data.
00:25:36And with this useful marketing data, your partners will be able to propose some personalized offers to your guests.
00:25:45And when I say personalized offers, I mean offers that make sense.
00:25:51And to finish, we will explain the use of the Accor all app.
00:25:56Through the app, Accor and its partners could communicate in a more efficient way with guests.
00:26:04But if you have to remember only three things today, they are the following.
00:26:08Number one, our gateway.
00:26:11Our gateway, it's a turnkey solution for every company that wants to dive into the Web3 easily.
00:26:18Without any legal accounting or technological issues.
00:26:24Number two, user experience.
00:26:27At Loom Network, our mission is to bring crypto to non-crypto people.
00:26:31To achieve this, we invest a lot in user experience.
00:26:35And number three, it's a partnership that we've concluded last year with Skippers.
00:26:42Skippers is well known in France as AVI Verifié.
00:26:46And for them, we have tokenized their loyalty points as a universal reward for good quality content in online reviews.
00:26:55With this use case, we have demonstrated that we can collaborate with more than 7,000 merchants all around the
00:27:03world
00:27:03and scale with them to engage millions of users.
00:27:07And that's exactly what we want to do with Accor.
00:27:12Thank you.
00:27:15There we have it. So Loom Network.
00:27:17I'm going to ask you just to shuffle there.
00:27:19Absolutely. A confident ending to your pitch.
00:27:22Let's hear from our jury members about what we've just heard.
00:27:25I heard a lot of blockchain, which is great because that's why we're here.
00:27:30But why blockchain over a traditional database?
00:27:34Everything you mentioned there, you can do as well with whatever we already have, right?
00:27:41I just think that with blockchain, you will be able to have a more openly customer-centric approach than today.
00:27:49With blockchain, every guest you have will be able to share the data they want to share with the partners
00:27:57they want to be in contact with.
00:28:00And to finish, speaking about your partners, I think nowadays in for Accor, which is working in more than 100
00:28:08countries,
00:28:09the cross-border agreements are really important.
00:28:13And with our gateway, we are able to transfer any fiat to crypto and crypto to fiat like in a
00:28:22second.
00:28:23And I think that's very relevant for your partnerships.
00:28:27First, congratulations to have really linked it to our own world.
00:28:31So that's nicely done.
00:28:34I do have a question though.
00:28:36If I understand correctly, the points become tokens, correct?
00:28:40Wouldn't you then cross the line to currency?
00:28:44And then that becomes a currency with all the regulatory aspects that come with this?
00:28:50Yeah, in fact, nowadays when the question is to transfer loyalty points to tokens, you have two solutions.
00:28:59Even you want to have volatile tokens that can be used for gamification and maybe that's what you want to
00:29:08do for your guests.
00:29:09But you can also make a stable coin and it can be also related on the current currencies.
00:29:18Sorry, my question is rather a loyalty point at the end of the day, it still weighs on our account
00:29:26at the end of the day financially.
00:29:27When you cross the frontier towards what you say, so crypto, it becomes somewhere a cryptocurrency.
00:29:36And then this is more and more regulated.
00:29:38And I would like to understand how you view things here.
00:29:42Okay. Indeed, the loyalty points you are rewarding to your guests will be on his wallet.
00:29:49And we are providing your guests a custodial wallet.
00:29:54I mean, through the Accor Hall app, every guest will be able to manage its loyalty points.
00:30:01And that's true that it's not on your balance sheet.
00:30:04It's no more on Accor balance sheet.
00:30:06It's on the guest's wallet.
00:30:09And I think that makes a big difference.
00:30:13You need to know that legally we are obliged to hold it irrespective of its crypto.
00:30:19But I'm keen to understand the business model because you haven't talked about revenues.
00:30:24Yeah, absolutely.
00:30:25Our business model is simple.
00:30:27Through our gateway, who is doing the exchange between fiat and cryptos, we will take a fee.
00:30:33So basically, when you have an exchange between guests and partners, every time we make the exchange between crypto and
00:30:40fiat, we will take a fee.
00:30:42And that's it. And that's all. That's all. What a beautiful sound that is.
00:30:45Ladies and gentlemen, hands together for Loom Network. Thank you so much.
00:30:48Thank you.
00:30:49Wonderful.
00:30:50Again, we hear more ideas, very diverse, each one of them naturally quality, naturally lots of curiosity shared as well.
00:31:01But at the end of the day, we'll find out who the winners are a little bit later on when
00:31:04our jury members, they get together and discuss, decide, argue maybe who actually walks away a winner.
00:31:13Right. We move on to our next startup right now.
00:31:18And that simply is Lizzy.
00:31:34Hello. Hello. Okay. Hello, everybody. My name is Damien Paturot. I'm the CEO and founder of Lizzy, which is a
00:31:45crypto payment solution with loyalty and cashback features.
00:31:50Crypto assets are hard to manage the way you want and where you want. It's even harder to use them
00:31:59in our daily lives.
00:32:01Our mission is to accelerate crypto democratization worldwide to make them useful and accessible for all.
00:32:09So how we do it? We aim to bridge crypto with real world. Today, 2 trillion in digital assets consumers
00:32:18can easily manage.
00:32:20We give them the opportunity to store them on Lizzy, to give them the opportunity to unlock value across asset
00:32:27types by paying with crypto, by converting them into crypto or loyalty token, for example, by sending them to friends
00:32:37or relatives,
00:32:38by redeeming them, of course, or invest with them. All this in everyday life.
00:32:46So why now? The time to market is perfect. Crypto assets are booming, but not only. Digital assets globally.
00:32:55We talk about cryptocurrencies, of course, but also gift cards, NFTs and loyalty points and miles.
00:33:02We have two types of consumers. On the first hand, B2B, B2C consumers. They will download our Lizzy app, which
00:33:12is a crypto payment wallet, where they will be able to spend, store and redeem any type of digital assets.
00:33:19On the other hand, we have businesses. On the other hand, we have businesses. We will be able to accept
00:33:24crypto payments with a Euro remittance every day, daily, and engage with loyalty 3.0 and cash back.
00:33:33So how it works? One app, many experiences for customers, with a full suite of features on Lizzy app.
00:33:39First of all, if you don't have crypto, you will have to buy or sell any type of crypto. We
00:33:45reference 35 of them already on our app.
00:33:48You'll be able to pay with them in our acceptance network. So, so far, we plug 2,000 local shops
00:33:54all over France and on the e-commerce side as well.
00:33:58But also, store any type of NFTs. And that's a good thing for brands that can do engagement on behalf
00:34:05of those NFTs.
00:34:08We'll be able, of course, to send crypto assets of your choice, but not only. Digital assets vary globally.
00:34:14You can send very easily Bitcoin, for example, as you will be able to send loyalty tokens to my friends,
00:34:22relatives, or convert them into any type of crypto assets.
00:34:25We bring to the brand, sorry, a full service reward redemption platform. That's how we work. And we bring, as
00:34:34well, cash back for our users.
00:34:38We handle 1 to 8% cash back on behalf of our cryptocurrency, the EZ token, that will drive to
00:34:46store for brands, of course, and increase LTV for brands.
00:34:53We are continuing to adding new features. I told you about NFT previously. So, we are going to bring NFT
00:35:00galleries.
00:35:01Earnings, of course, on behalf of staking. You'll be able to stack with more than the 35 cryptocurrency I told
00:35:08you about just previously.
00:35:09But also gift cards, since we have a special event coming out in Beaugrenelle, a mall center just close by.
00:35:15But also pools.
00:35:17Let's talk about brands. So, how we help brands to accept crypto payments, of course, and to develop some engagement
00:35:23around marketing features and blockchain technology.
00:35:27We built a strong and reliable platform, plug and play. So, right now, I can tell you it takes under
00:35:33five minutes to accept crypto payments.
00:35:36Just how we can be verified and certified. It takes less than a minute to create your own loyalty program
00:35:42on-chain based on Algorand blockchain, Tezos blockchain, a French blockchain, of course, and on Ethereum and Polygon.
00:35:50Our goal is to give you features to make engagement, of course, around marketing and NFTs.
00:35:58We address all types of businesses, I told you. SMBs, retailers, global brands, and e-commerce as well. So, brick
00:36:06and mortar and e-commerce.
00:36:08For global brands, we have an integration with POS, where we plugged on behalf of Global POS, one of our
00:36:15partners, to 27,000 Poiton sales.
00:36:19It's 80 brands all over Europe, where we can activate crypto payment, just a toggle to validate, and loyalty on
00:36:28-chain as well.
00:36:30Meet us at Beaugrenelle. We have a special event coming up where you can buy your crypto gift card with
00:36:35us.
00:36:36It will be added of 10%.
00:36:38Yeah.
00:36:39Bang. That's it. All done.
00:36:40We're done. We're done.
00:36:41Fantastic. Right.
00:36:43I'm going to ask you just to stand here.
00:36:45Yeah, sure.
00:36:46Wonderful.
00:36:46And our jury members, they will ask you questions about what they've just heard.
00:36:50Yeah. I have one.
00:36:52So, thank you, first of all.
00:36:54It was very interesting.
00:36:57Regarding your positioning, who will be your main competitor?
00:37:02Because it's a mix of wallet, cryptocurrency. So, who will be your main competitor?
00:37:08Today, to be honest with you, our vision is not to be in front of a cryptocurrency platform that you
00:37:16know already, that are mostly based on trading staffs.
00:37:20We are a lifestyle crypto app where we are giving services to users that have cryptos or want to buy
00:37:27crypto.
00:37:27And then, we give you opportunity to brand to engage with this type of customers.
00:37:33So, for now, yeah, it's pretty new.
00:37:35We have some competition more in North America, but today in Europe, it's a bit different. Yeah.
00:37:44I really like your gift card idea. I think that will have lags.
00:37:48Thank you.
00:37:48I got a bit discouraged when I saw it takes five minutes to clear a crypto transaction.
00:37:53That's not good enough for us.
00:37:55We cannot have a busy restaurant where you have to wait for five minutes for your payment to clear.
00:37:59So, for now, it's not five minutes. We have instant payment for crypto payments.
00:38:03So, you come to us, you do the payments.
00:38:06So, we are integrated today with POS, as I told you.
00:38:09So, it's immediate transactions, basically.
00:38:12If we are not plugged to the POS, we have an independent Lizipro scan tool.
00:38:18It is an app as well.
00:38:19And you just have to scan the QR code and it works as well.
00:38:22And you take the crypto risk or is that on us?
00:38:25No, no. We take the crypto risk. Yes, of course. We are a fully regulated solution.
00:38:29I might anticipate your next question.
00:38:32Fully regulated solution based in France.
00:38:36So, we work with the French exchange.
00:38:38It gives us the opportunity to be more global in Europe.
00:38:42So, yeah. All is good for us.
00:38:44And for you guys as well, since we take the risk for you.
00:38:49Thanks. It's very interesting.
00:38:51Thank you.
00:38:51So, you have, I would call it a crypto redemption platform.
00:38:55Yeah, sure.
00:38:56Right. And your network, your merchant acceptance network is absolutely key.
00:39:01So, how do you go about convincing and growing your merchant network?
00:39:05Yeah. I will tell you something.
00:39:07Bogonelle, that you saw just now, makes us booming.
00:39:10It's just crazy.
00:39:12We have a lot of brands out jumping with us.
00:39:14It's not only Bogonelle, by the way.
00:39:16Since we had global brands just before, we have some luxury brands.
00:39:20We have retailers.
00:39:22Today, it's a really, really subject for brands to jump into this crypto acceptance network.
00:39:28How do you grow your network is the question.
00:39:31Yeah. We have a lot of integration.
00:39:32I told you about Easy2Play, for example.
00:39:34He's a partner, but he opens to us more than 27,000 points of sales.
00:39:39So, this is the strategy we have.
00:39:41Exactly. Yeah.
00:39:43Yes.
00:39:44Ladies and gentlemen, that wraps up the question and answer session for this startup.
00:39:48Ladies and gentlemen, hands together for Lizzie.
00:39:50Fantastic.
00:39:53There we are.
00:39:55Startups, they come and go.
00:39:56The answer, the big ideas, they come to the stage and then they leave.
00:39:59But the question is, do the ideas stick with you?
00:40:03Do the ideas give you enough curiosity to think, yeah, these guys could be onto something?
00:40:07That's not the question I'll be asking.
00:40:08It's the question in the minds of the jury members, definitely, as they listen, as this session unfolds.
00:40:15We move on now to our next session, our next startup.
00:40:20And we're going to actually go remotely.
00:40:21We're going to go through the power of Zoom or whatever format it is.
00:40:26Hopefully, we can zoom into Keeb, hopefully on the screen.
00:40:31Keeb is there, ready and waiting. Hello?
00:40:33Hello. Hi.
00:40:34Fantastic.
00:40:35Can you hear me okay?
00:40:37Yes, I can hear you okay.
00:40:39We can hear you.
00:40:39We can see you.
00:40:40Looking good.
00:40:41Sounding good.
00:40:42I'll leave it to you now.
00:40:43Five minutes is yours.
00:40:45Awesome.
00:40:46Thanks a lot for having us here, first of all.
00:40:48It's a pleasure to be at Pitching Day and having the opportunity to show how Acro All can actually monetize
00:40:54their loyalty program at scale with Keeb.
00:40:55So, let me quickly switch on to the next slide.
00:41:00Quickly first about us.
00:41:01We're a Swiss-based startup and our mission is to unlock the purchasing power of the billion-dollar rewards economy
00:41:07by making all rewards exchangeable.
00:41:09How are we actually doing that?
00:41:10We're doing that by offering a blockchain-based B2B rewards marketplace where brands can easily connect their loyalty programs and
00:41:18enable their customers to exchange points, miles and other rewards currencies for each other.
00:41:24Current clients can connect with brands such as Miles & More, Etihad Gas, Alaska Airlines, all over our marketplace and
00:41:33very efficiently with a few clicks.
00:41:35We're fully funded from different VCs from Silicon Valley and the US.
00:41:40We have investors from the loyalty market on board and we have a global team.
00:41:44Sorry, it's hot in Zurich.
00:41:47And we have a global team all around the world with a huge partner network.
00:41:51Let me quickly show you what kind of pain points we actually solve.
00:41:54So, first, a lot of loyalty programs want to engage their members by basically expanding their redemption options and connecting
00:42:00with other partners.
00:42:01Now, all these partner integrations, first off, take a huge amount of time.
00:42:05Second, they cost a lot of money.
00:42:08They can go easily over €10,000 per integration.
00:42:11And what we do is we completely reduce that cost to €0 and one click.
00:42:16Second, as soon as you want to connect with larger loyalty programs like the ones that we showed before, for
00:42:21example, you actually have huge minimum volumes that you have to take on that can be up to €250,000
00:42:27and even more with larger brands that you have to pay per year per partner.
00:42:32So, again, a huge capital risk that is there that we completely remove by not having minimum volumes per grant.
00:42:39And the third part is if you want to monetize your loyalty program and you actually want to sell your
00:42:45rewards.
00:42:45One of the main things that happens is programs with, let's say, not the newest infrastructure lose a lot of
00:42:52money on the revenue that you actually generate with those costs.
00:42:55Also there, we can reduce integration costs and operational costs of around 95%.
00:43:01Now, let's go to a use case, which actually is in the market.
00:43:06It, I guess, is one of our customers that sells the rewards through our marketplace.
00:43:11We integrate with them within three months around seven brands and just with one integration.
00:43:16So, each brand was around one week onboarding time, so 95% less costs.
00:43:21And they saved in real cash around €70,000 on those integrations.
00:43:27At the same time, they actually sold also 1 million miles, up to 1 million miles per month to these
00:43:33partners during COVID time.
00:43:34So, very, very successful use case how a large frequent flyer program can actually use our program, our marketplace.
00:43:43So, this is actually the basis that we took for Accor, the Accor loyalty program.
00:43:49We thought, okay, you have a huge community.
00:43:50You have a huge set of properties and, of course, a loyalty program that is top tier.
00:43:56So, for us, the first idea would be we would connect you with our marketplace.
00:44:00You would actually basically use our marketplace to sell AccorPoints to other partners that want to connect with you.
00:44:06Of course, you decide and accept the client who actually can connect with you.
00:44:10We can actively go and acquire partners for you that you actually say they're interesting for you.
00:44:15And the amazing thing is really that the whole integration, payment, and invoicing part is all automated through us and
00:44:22all basically centralized in that sense that it's effortless.
00:44:27Benefits on this side, of course, you can expand the whole monetization at scale of your loyalty program, at the
00:44:33same time doing it very efficiently.
00:44:35So, save a lot of money on integration costs and at the same time on operational costs.
00:44:40Now, building on the first pilot, what we would suggest is the second pilot is basically the other side of
00:44:46the metal.
00:44:47So, as soon as you're ready and you say, hey, we want to actually open up our redemption options to
00:44:51partners that we see on the Kiwi marketplace,
00:44:53what you can do is with the same integration that we already did, with a few clicks, you can actually
00:44:58integrate top tier partners, crypto, so points to crypto exchange, NFTs, etc.
00:45:06So, also this very, very simple, you can boost customer engagement by actually activating this pilot and getting more redemption
00:45:15options for your customers.
00:45:17And doing that very efficiently again, because you don't have to spend a lot of money on integration costs.
00:45:21And most importantly, you don't have minimum volumes for partners that you have to fulfill and that put a lot
00:45:26of capital at risk.
00:45:29One of the things that I actually forgot on the last slide is we already have a customer in mind
00:45:33that a large automotive, French automotive player that would like to exchange their points to our core points.
00:45:40So, I already, we already have something.
00:45:45Thanks a lot.
00:45:47That is a beautiful sound, not so beautiful if you're a pitcher, but I think it's beautiful.
00:45:53Signals the end of the pitch and keeping fair and square with everyone.
00:45:58Right, what happens now is our jury members, they will ask you questions about what they've just heard.
00:46:09Okay, so, sorry, I'm eating in tune of your time. Love the idea.
00:46:14So, we have existing partners that obviously are not part of your network.
00:46:19And the first port of court, if we were to consider your solution, would be to onboard these partners.
00:46:24How does it work?
00:46:26How do we present it from a business case perspective to our existing partners?
00:46:31So, existing partners, it's a good question. So, basically, we need one integration, basically, on your side with us.
00:46:39And then on the other side, integrate with each partner, so that basically all the transactions will flow to us.
00:46:44Every time a partner uses you as an earn or earn partner, or the same thing for our partner.
00:46:49So, that would be basically a configuration, at least from our perspective, simple to fulfill.
00:46:56And the business case would be, of course, that's the question that you want to look at it.
00:47:01Because you can save a lot of money, so you boost up margins.
00:47:04And the question is, how are we actually using those margins?
00:47:07Can they flow back in types of discounts towards these partners?
00:47:11And basically, make the whole wallet experience being together more efficient.
00:47:20Do you use a publicly accessible blockchain, or is it a proprietary?
00:47:25And how do you ensure security for us?
00:47:29Yes, we use a permission-based blockchain, exactly, to ensure security.
00:47:34And also, not having issues with gas fees at the transactions point.
00:47:39Because public chains are perfect for use cases like this, etc.
00:47:45If you look at the enterprise space, permission chains make much more sense from, let's say,
00:47:52the advantages of blockchain, but not having to be fully open to everybody at this side,
00:47:57who actually can access certain data.
00:48:01I have a last question.
00:48:03How do you determine exchange rates between programs?
00:48:07Very, very simple.
00:48:08You decide how much is your point value.
00:48:11The other party decides how much their point is value.
00:48:15And then, through that, you have the exchange rate.
00:48:20What's the accelerator effect of a partner that actually joined your program?
00:48:26The accelerator effect in what sense?
00:48:28In sense of usage.
00:48:30Basically, today we're connected with partners, and in a traditional manner, and the customer doesn't know about it.
00:48:36If it's so easy and seamless, what is the accelerated effect of a partner joining your program?
00:48:42What we're doing right now is working with selected partners on and getting, as I said in the presentation, their
00:48:47selected partners.
00:48:48So, as we do work with people asking who is interesting for you.
00:48:52And as we're dealing with this large automotive player in Italy, that is actually for launch in Italy, we're asking
00:49:00them who is your favorite partner putting up the board.
00:49:02And with them, we go action.
00:49:05And there we are.
00:49:06And that wraps up the question session, question and answer session for you as a starter.
00:49:11Hopefully, you'll be able to hear the crowd put their hands together for you.
00:49:13Ladies and gentlemen, hands together for Keeb.
00:49:16Thanks, everyone.
00:49:17Thank you.
00:49:19Oh, by the way, I just wanted to, oh, he's gone. I was going to ask him, where is he?
00:49:23Where is he? He's probably just behind here, maybe just behind it.
00:49:26Oh, there you are. Where are you, by the way?
00:49:29I'm in Zurich.
00:49:30Zurich. Wonderful. We're here. We're having a ball here in Paris while you're having whatever you're having over there in
00:49:37Zurich.
00:49:37Thank you so much. Right.
00:49:39Thank you a lot.
00:49:39Let's move on. We move on now to our next starter. Remember this. Again, you've just joined us walking past,
00:49:45had a seat, not quite sure what's going on.
00:49:47Pitch Studio, all about fresh ideas, big ideas, new ideas, things that help you feel curious, inspired, and maybe even
00:49:56start a conversation with some of the startups sharing their big ideas here on this stage right now.
00:50:01So, again, remember this session is all about loyalty programs and blockchain together from a call.
00:50:07We've already heard from five startups, each with their own individual big idea, about to hear the sixth.
00:50:14Six startups right now. Put your hands together. Four.
00:50:18Whiteland.
00:50:21You can clap for this gentleman if you wish.
00:50:26So I'm the last one. So I hope I still have your attention here.
00:50:31So, yeah, I'm the founder of Whiteland.
00:50:35And let's go back to 1997, if you want, for just a couple of seconds.
00:50:39And let's say that you want to book a hotel room online.
00:50:42I don't know if a few of you remember this.
00:50:45Or maybe later on, you might remember this.
00:50:50Or later on, this.
00:50:54It took 25 years to bring 4 billion people online.
00:50:59And for 25 years, the industry, the travel industry invest massively to adapt into this new digital era.
00:51:07And for 25 years, we all made the same mistake by underestimating the technology and this massive impact it has
00:51:17on the new consumer trends.
00:51:19But this time, today, you can't say that you wasn't aware of these new trends coming.
00:51:25My name is Christopher. I'm the founder and CEO of Whiteland.
00:51:29And with my team, we're actually building the next generation travel platform on Web3.
00:51:34It's been basically 10 years since NBNB that we didn't witness a massive innovation in the way we discover, we
00:51:42interact, we even booked things online.
00:51:45And at Whiteland, we are convinced that since the pandemic, we are at the forefront of a massive revolution in
00:51:51the travel industry.
00:51:51And here's why.
00:51:54The OTA market is a $6 billion market each year.
00:51:58It's massive, but it's still kept in a few hands.
00:52:00And while this platform made an amazing job at the very beginning of this century, aggregating all the offer online,
00:52:07they're also now concentrating all the offer, keeping all the data and all the value of suppliers actually commoditized.
00:52:13At the same time, we recently saw that Gen Z travelers, Millennium travelers, were a new kind of travelers.
00:52:18They are shifting from search platforms to social media platforms where they put now the trust in humans, travel creators.
00:52:26And travel creators are becoming more and more travel advisors.
00:52:29But same here, travel creators are like trading like cogs in a machine and promoting other platforms, social media platforms
00:52:36that are keeping a big share of their revenues.
00:52:38And when we saw that Web3, blockchain technology, NFT as tools were going mainstream, introducing digital ownership, helping brands, travel
00:52:47creators to capture directly the value they create.
00:52:50We also saw this amazing opportunity for the travel industry to align all stakeholders expectations.
00:52:56And so exactly like 25 years ago with the internet era, with the e-commerce era, with the social media
00:53:01era,
00:53:02we're actually convinced that there is a better way to engage and to reward your customers.
00:53:07This is where Whitlands comes in.
00:53:10Whitlands is the next generation of travel platforms that empower travel creators and travel brands,
00:53:16helping them to better monetize and to directly monetize with the customers online.
00:53:23Basically, exactly like Booking and Expedia did 20 years ago,
00:53:28we're actually building a new ecosystem that helps brands and creators and destinations and everyone in the travel industry
00:53:36to jump into the country to jump faster into the Web3 ecosystem, but give you tools.
00:53:42And simple tools.
00:53:43The first tool we give is a storefront, a Web3 storefront.
00:53:45As I said, when you are on social media platforms, when you are on OTAs, you don't own anything.
00:53:52You don't have anything.
00:53:53You don't own the data.
00:53:53You don't own the content.
00:53:54And you give the content.
00:53:55You create values, but you don't have the reward of your values.
00:53:58So first of all, we are building a storefront on Web3, helping brands, travel creators, destinations, territories,
00:54:04everyone who are in the travel industry to jump into Web3, but give you simple tools and to better engage
00:54:09with your community.
00:54:10We give you tools to launch on your own within the ecosystem, your own NFT collection with utility behind, of
00:54:18course.
00:54:18You can say membership pass.
00:54:20You can even mint photo, video, exclusive content for your community within our ecosystem.
00:54:25And you can show your authenticity to your traveler.
00:54:28Behind this ecosystem, we are building an economy with what we call the travel to earn token, saying that the
00:54:34more your customers are engaged with your brand, the more your customers are rewarded by your brands.
00:54:41And we aim to build a more fairer distribution channels.
00:54:47So to conclude, I would say that I know that it seems still early here.
00:54:51I know that, you know, blockchain technology is mainly seen as technology things.
00:54:56We see blockchain technologies and NFTs as tools to better engage your community in a new acquisition channel.
00:55:01And exactly like you had to adapt the last 20 years with new model, with new distribution channels, with social
00:55:08media.
00:55:09You will have, your brand will have in the next coming months to jump into Web3 and to build a
00:55:14brand into Web3 if you want to engage this new generation of travelers.
00:55:17Thank you very much.
00:55:19Ladies and gentlemen, hands together for Wydeland.
00:55:21Fantastic.
00:55:22Right.
00:55:23Keep hold of that.
00:55:24You're going to need it because we're going to hear now from our jury members about what they've just heard.
00:55:30Sorry, just one quick one.
00:55:32You talk about personalization, the ability to basically engage on communities.
00:55:37We currently do that through alternative ways.
00:55:39We have, quote unquote, Salesforce, Adobe, segmentation, data at hand.
00:55:44And we actually use that today.
00:55:47How does your solution actually open up new frontiers and new doors if you exclude the currency element?
00:55:53Yeah, of course.
00:55:55We see us really as an acquisition channel, more like in a technology thing.
00:55:59So saying that you have a presence on social media, you have a presence on OTAs.
00:56:03So the main differentiation and the main elements is really your brand and your storefront.
00:56:09So on your storefront, you will be able to have your authenticity.
00:56:13You will be able to mint photos, videos, stories, everything that characterize your brand and that makes your brand authentic
00:56:20on your storefront.
00:56:22And saying to your customers, look, my brand is authentic.
00:56:26If you have this NFT pass, you can have this, of course, this personalized experience, but not only in the
00:56:33hotel, outside the hotel also, as we are, again, a travel ecosystem, not just only for hospitality.
00:56:38We are working with destination, we are working with territories, we are working with crews, hospitality things.
00:56:43So I would say the personalization here is say, okay, I'm going to your hotel.
00:56:48I'm an engaged customer.
00:56:50I trust your brand.
00:56:51And because I trust your brand, I have rewards and I'm engaged and I earn tokens, which is not my
00:56:56tokens, which is your tokens.
00:56:59I can see the interest in actually new customers that we do not know through your technology enables us to
00:57:04feed us with information so we can better cater for them.
00:57:07I don't get how it solves a loyalty ecosystem personally, but I like the idea of having information flowing through
00:57:14for customers that we don't know facilitated by your technology.
00:57:18Could be, of course.
00:57:18I like that as well, but how is that any different from TripAdvisor?
00:57:22Oh, well, ownership. Ownership. Being able to own your content, being able to own the data and being able to
00:57:31be the owner of your engagement.
00:57:33As a traveler, it's been 20 years that I put some reviews online and I didn't get any recognition from
00:57:38TripAdvisor.
00:57:39And the new generation of travelers want recognition. They want to engage for travelers they own.
00:57:44So everything is about ownership and the way you engage without any middleman.
00:57:51Just a question. How do you make bridges between our actual ecosystem and this new world in the Web3?
00:58:00Yeah. The better bridge we actually do is social media.
00:58:04On social media, you have a presence, you have a community. This is where Gen Z travelers are going.
00:58:08And because you have your LinkedIn view, what we call the LinkedIn view, your community is jumping from social media
00:58:15platforms to your storefronts on Web3.
00:58:17This is where the bridge is made.
00:58:19How do you convince customers to give their consent to you? What's their incentive?
00:58:23I'm not. Travel creators are. Travel creators are the new type of vendors into our ecosystems.
00:58:29These are people who actually recommend personalized things.
00:58:32So this is their community and their community to go on your storefronts. This is where we cut middlemen.
00:58:38And that is where, that is where we will now stop because that's the end of the time.
00:58:43Thank you.
00:58:43Ladies and gentlemen, hands together for Whiteland. Well done.
00:58:48A brave man for coming on stage in this heat in a jacket. Fantastic.
00:58:53But some, you would probably say the same about me, wearing a tie in this heat as well.
00:58:57But hey, ladies and gentlemen, guess what?
00:58:59We have now listened to six big ideas.
00:59:03Six very different and diverse ideas as well.
00:59:06So what will happen in just a few minutes, not right now, just a few minutes time.
00:59:11Our jury members, they will go off and they will go to a very dark place, a cave where nobody
00:59:17will know anything about what they're talking about.
00:59:20They will come out with a winner, a winner of the Accor Loyalty and Programs Blockchain Challenge.
00:59:26We will find out who that lucky or well, not lucky, but well deserved winner is in about three minutes
00:59:33time.
00:59:33So join us back here on stage at the Pitch Studio in three minutes time.
01:00:00from the Pitch Studio in four hours
01:00:07Working your whole life away yeah
01:00:19Hoping to get ahead
Commentaires