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00:00your life. Lord Sugar is on the hunt for the next big thing. This is an opportunity of a lifetime.
00:08Battling for his backing, some of Britain's brightest prospects.
00:12Come on boys, look at that. Your life depends on it. And then hit him. It's a deal worth fighting
00:18for.
00:19I can sense a bit of friction. Absolutely. Daniel, was that on you? So, no.
00:2520 candidates. I've never been kicked in the balls by a goat to be honest with you.
00:28Ooh. 12 tough tasks. This is a complete and utter joke. Just jump straight in.
00:36One life-changing opportunity. You're fired. You're fired. You've completely messed it up. You're fired.
00:50Previously on The Apprentice. I'm sending you to Hong Kong.
00:54You have to go and find nine items. A tough first task. Right, come on. Go, go, go, go, go,
01:01go.
01:02Saw the candidates crumble. We're yet to find an item. Are we going up or down?
01:06Oh! And a dismal performance from Nicky's team. Where is the driver? We don't know. We've lost our driver.
01:13Handed Kieran's boys a hollow victory. I don't call this a win. It's a bloody disgrace.
01:20Leaving Nicky. You only got one item. And Georgie. You leave me nowhere to go.
01:26In the firing line. You're fired. You don't know how serious this is until you're sat in front of Lord
01:31Sugar fighting for your life.
01:404.30am.
01:42Good morning.
01:44Good morning. Lord Sugar would like to meet you at the Paddington Bear Experience in central London.
01:50The cars will be outside in 20 minutes.
01:52All right, thank you.
01:56Wakey, wakey, everyone. Go on, jump, jump. Wakey, wakey, rise and shine. We're off to the Paddington Bear Experience in
02:0220 minutes.
02:04Oh, God. What do you think it's going to be?
02:06I think it's something to do with kids.
02:08All right, let's go.
02:11I don't know what task this is, but I'm ready for it.
02:14Let's win this. Let's beat the girls. I'm sharing the most.
02:18I'm a bit concerned, though, because two of the girls have just left.
02:22We can't leave again.
02:23I do not want to be back in that boardroom, because I will throw someone under the bus, I'm telling
02:27you now.
02:38The ladies right now, I know they're going to try and get vengeance.
02:41Mate, I don't lose.
02:44Come on!
02:48On the banks of the Thames, the Paddington Bear Experience.
02:55A place for family adventures and marmalade-filled mischief.
03:06Good morning. Welcome to Storytime.
03:10Lawrence?
03:12Thank you, Baroness Brady.
03:15Karishma.
03:23Are you sitting comfortably?
03:26We should begin.
03:30We should begin.
03:32Once upon a time, there was a very clever businessman who had a big pot of gold to share.
03:38To decide who got the gold, the clever businessman asked 20 candidates to complete a series of difficult tasks.
03:47Sure enough, a winner emerged, someone who's shone through and worthy of the gold.
03:55As for the rest of them, well, the clever businessman banished them from his boardroom, and they would never heard
04:02from again.
04:05Anyway, that's enough of that.
04:07The kids' storybook market is worth 800 million in the UK alone.
04:12So for your next task, I want you to create a story for four to six-year-olds.
04:19You'll need to produce a book and an audio version to go with it.
04:24Tomorrow, you'll be pitching to retailers, and the team that secures the most orders will be one step closer to
04:31living happily ever after.
04:35Now, ladies, you lost two of your team members in the first task.
04:39So Lord Sugar would like you to pick one of the boys to join your team.
04:48Have you made your decision?
04:49Yes.
04:50And who is it you're selecting?
04:52Levi.
04:53Levi, please join the ladies' team.
04:59All clear?
05:00All clear.
05:01Off you go.
05:05Two days.
05:07Children's story.
05:08Thank you for picking me.
05:09I know it's not always put your hands up, so noted.
05:13Turning tall tales into sky-high sales.
05:17Oh, kids' storybooks.
05:18Kids' storybooks.
05:19Sounds like a really fun task.
05:21Page one.
05:22We can just literally go wild.
05:23Letting the inner child come out.
05:25Yeah.
05:26Pick a project manager.
05:28I personally would like to nominate myself to be PM.
05:31I've got a four-year-old child.
05:33Anyone else want to nominate themselves?
05:34I think because you've got a kid, it makes the most obvious choice as well.
05:37I would like to just add something.
05:39Yep, sure.
05:40So I'll put my name forward.
05:41I feel like I let you boys down a little bit last week.
05:43I think I've got some great ideas, which I'd like to share with the team, if chosen.
05:48OK, let's take it to a vote now, then.
05:50For Marcus, put your hands up.
05:52Perfect.
05:52That's sorted.
05:53Brilliant.
05:54Amazing.
05:57On the other team.
05:58I'd like to put myself forward.
06:00This is completely my bag.
06:03Setting out her story.
06:04I've got five children, all being in that age range.
06:07Property expert, Andrea.
06:10I'm a school governor, background in preschool.
06:14I mean, I have personal experience of a written book, which were a giraffe, and it's been a major hit.
06:20Yeah, yeah.
06:21OK, fab.
06:21Absolutely, yeah.
06:22Right, so who votes for Andrea?
06:25I think it's you, then.
06:28Andrea, have a PM.
06:29Oh, I'm so honoured.
06:32We are going to win today.
06:33I'm so excited.
06:34Honestly, if we don't get this, you know, I'll happily be fired.
06:37If we don't win this, we've got this in the bag.
06:40Me being project manager is just about leading the team and getting to where we need to be.
06:44Yeah.
06:48Along the corridor.
06:49I've got a story I do, I think.
06:51Next for the boys.
06:52So mine is Geno Giraffe.
06:54He's on a spaceship and his whole end goal is basically to have a poo.
06:57Flash out a plot.
07:00Do we want to go through the planets until you get to Uranus and that's where he takes the poo?
07:04Oh, no, no, no, that's...
07:06OK, um, I would suggest that seeing as if someone going to space, it should be a human.
07:10He's got astro.
07:11Can I just have one more idea?
07:12My concept would be going off something that's already there.
07:16Go look to the three bears.
07:17Every room is a different...
07:18Like, this toilet's too big.
07:19This toilet's too small.
07:20This toilet is just right.
07:22Good, good, good.
07:23I'm happy with that.
07:23Love that.
07:26The team are talking about astronauts.
07:27They're talking about toilet humour.
07:29But is it an inspirational story?
07:31Is it a spin on a fairy tale?
07:33At the moment, I've got a lot of Martians, but not a lot of meaning.
07:36Perfect, guys.
07:37So to finalise, this boy called Astro, five years old, goes into space and essentially
07:41he's trying to find a perfect toilet.
07:45Brainstorming their bestseller...
07:47I had just a quick, brief idea.
07:49The preschool children, four to six, they're going to be starting school.
07:53Project manager, Andrea.
07:55Could be a book about starting school, about them being nervous,
07:59trying to alleviate any worries and anxiety.
08:01That's just an idea.
08:02So my idea is about a zebra that doesn't have any stripes.
08:08So he's on a journey in the jungle and along the way he meets different animals
08:12and they end up giving him a stripe.
08:14So it's like coloured stripes.
08:16I do like that idea.
08:17Are we not using the school thing about...
08:19What is your decision?
08:20I think we need a main character, which could be a zebra.
08:23Yeah.
08:23Then we're worried about what we're going to have for the lunch.
08:26Can I just say, right now, I'm seeing it as if there's two ideas where,
08:29does the zebra do zebra-like things in a safari
08:32or do they do things that children would do in a school?
08:34They're just bringing the school into the safari.
08:35Children would go in a school.
08:36Yeah.
08:38They've got an idea about a zebra that has no stripes and he gets his stripes
08:42and then they're talking about the zebra being in a school.
08:44I think they've got a basis of an idea,
08:47but I don't think it's very well thought out at this stage.
08:49You've got them.
08:50Yeah, I think it's a great story, guys.
08:52I love it.
08:57Going into the story team, we have Tan, we have myself,
09:01we have Harry, we have Lawrence and we have Connor.
09:04And everyone else is on design team.
09:09In terms of sub-team leader, I would like to make Kieran.
09:14You'd be sub-team leader because you did put yourself forward earlier.
09:17Yeah, happy with that.
09:17And do you mind your rationale behind that?
09:20I mean, does he have a design agency or...
09:23Are you putting yourself forward?
09:24Well, because I do have a design agency.
09:27I do a lot of branding with my own company and so...
09:29I do understand, Dan, however, due to timing, please,
09:32if you can just respect the decision for Kieran to be sub-team leader,
09:35if that's okay.
09:35So sorry about that.
09:36You got this.
09:37Right.
09:38Amazing.
09:40I do have a few concerns.
09:41I think with Kieran being sub-team leader, it might just be his way or no way.
09:45And he doesn't have a marketing or branding background,
09:47so I can't really see what skills Kieran's bringing to the team
09:50as being sub-team leader.
09:51Right, let's do it, boys.
09:52Let's do it, boys.
09:53Come on.
09:55Who was the preference of going on the design team?
09:58Okay, so the rest of us would like to go on the story team.
10:01Yeah.
10:01I would like to put myself on the sub-team leader,
10:03just because I have a lot of experience in illustration and design.
10:06Yeah, okay, sub-team leader.
10:08Welcome.
10:09Right, guys, please remember, we're a team and we're going to win it as a team, okay?
10:13We've got two guys.
10:1710 a.m.
10:19While half of each team head off to create their character.
10:22We haven't got an idea of what Marcus wants in terms of the creative.
10:26Yeah, I think we have to probably just make a bit of an educated decision on what we think.
10:30The rest will pin down a perfect plot.
10:34This isn't about creating a sales pipeline, it's about creating a sales poop line.
10:40One, two, three, poo.
10:45Central London.
10:47Base for both design teams.
10:50Publishing house, Bonnier Books.
10:52Morning.
10:53Good morning.
10:53Nice to meet you.
10:54Hiya.
10:54Hiya.
10:55Honing in on a hero.
10:57What ideas do we have for names, girls?
10:59If it's a zebra, like a red name.
11:02Roxanne earns her stripes.
11:04I was thinking something along the lines of Zabori.
11:07Oh, that's nice.
11:08I mean, it's a strong name.
11:09I'm happy with Zabori.
11:10Yeah.
11:10Okay, yeah.
11:11All right, so we've got Zabori the zebra.
11:14Without a clear steer from mission control.
11:17So, Astro the astronaut, if you can now draw a body for us, you know, almost like a...
11:22Yeah.
11:23Okay.
11:23Got it.
11:24Yeah.
11:24Sub-team leader, Kieran, takes command.
11:28Okay, let's get some colour on.
11:29So, please, can we have...
11:31Sorry, sorry, sorry.
11:33Everyone stop a minute.
11:34Please, can we get some colour on the body?
11:36We're going to go for a red cuff, a red neck, and a red boot.
11:44In terms of main colour, guys, let's get him his suit orange.
11:49That colour, I associate it with, like, being in prison, you know.
11:52But four- and six-year-olds aren't going to know what people are in prison.
11:57Dan has told everybody he's an expert at designing.
12:00But when he's coming up with suggestions, the sub-team leader is actually shutting him down.
12:04I think he wants to get on with completing the task rather than listening to members of his team
12:08who might be able to help him.
12:09Let's go outrageous on the colour for the flag.
12:12So, what about green?
12:13I'm not sure if green might be too contrast.
12:15Right, so, can we make the flag green?
12:22Tile yard, King's Cross.
12:24So, Astro has been travelling for a very long time.
12:26He really needs a poo-hoo.
12:28While Astro gets off to a rocketing start...
12:31There are big letters down here.
12:33Yeah, yeah, yeah.
12:33Yeah, yeah, perfect.
12:34Exclamation mark.
12:35Yeah, yeah.
12:36Exclamation mark.
12:37For school governor, Andrea...
12:39Right, team, you know what we're doing?
12:40You've got the brief.
12:41We're 20 pages.
12:42..a lesson in nailing the narrative.
12:45So, let's get on with the first page.
12:47Should we start straight away?
12:48Are we doing...?
12:49We need to get into the story, don't we?
12:51I think we could start off with the child leaving home.
12:53Yeah, and then the last sentence, maybe, of each page,
12:57we do, like, where, keep going, or it will be just fine.
13:00Could maybe the zebra have another friend or a sibling
13:02that's in a slightly older year?
13:03That would confuse you so much.
13:04OK, let's only...
13:06Let's come back to what we're doing again.
13:08Why don't we bring it on?
13:09Can I just stop it there, please?
13:11Oh, we're not going to get this done.
13:12We're not talking over each other.
13:14I'm the project manager.
13:16Everybody's contents will come into this,
13:17but we can't keep interrupting,
13:19because we've got to get it down on paper, OK?
13:21Yep.
13:23There's too many people trying to be in the limelight.
13:26That is the problem.
13:27And he's trying to pull people back,
13:29because we can't finish a page, never mind a book.
13:32Look, let's get story down, please.
13:34But we can't... We can't over-talk, OK?
13:401.30pm.
13:41Maybe the glasses with the big eyes,
13:43so you can amplify his eyes and make him look extra cute.
13:45Yeah, great. Fab.
13:46So let's get our stripes on. Yep.
13:49While the girls zero in on their zebra...
13:52Oh, that's very cute.
13:53Introducing Zabori, guys. What do you think?
13:55Love him? Yeah.
13:56Love him. Yeah. Fantastic.
13:58For Marcus's story squad...
14:00I think we should have the same line for all of them
14:02when he knocks on the door, like,
14:03Hi, Rue. Yeah.
14:04Can I do the poo in your loo?
14:06All hopes pinned on poo.
14:09Finally, he found the perfect loo to do the most amazing poo.
14:13The kid's going to start laughing at this.
14:15Yeah, my main fear right now is the lack of conclusion.
14:17Yeah. So what's the conclusion of this story?
14:19Take it out moral.
14:19I think the end goal is that he's done the poo,
14:22and then he's fine, and he's happy.
14:24OK, that's fine. That's good enough.
14:25Yeah.
14:27I do have a fear that we have oversimplified things.
14:30We have dumbed everything down a bit more than I did want to,
14:34but that's the role of a project manager.
14:35You have to make certain decisions,
14:37and it's a decision that I have to stick by.
14:39OK, perfect. Let's just make it quick.
14:40Marcus, you have a four-year-old.
14:42Like, is this our brand or what he is?
14:44Yeah. Would he find it funny?
14:45Yeah, so he would actually find it funny.
14:50Clock ticking.
14:51Shall we get the script down,
14:52and then we can jot the pictures in afterwards?
14:54For Andrea's authors...
14:56Well, it makes sense.
14:57Shall we just put...
14:58Stop, stop, stop, stop, stop, because I'm conscious of time.
15:00Zavari was struggling with his shoelaces.
15:02He forgot how to tie them.
15:03Yeah.
15:04..a case of writer's block.
15:06I think we're done with that.
15:08No, we can't because we need to add the slogan,
15:10but it would be just fine.
15:12I know we're doing repetition,
15:13but do we necessarily need the repetition every single page?
15:16We're not going to get this stuff finished.
15:18That's what you wanted to add.
15:19Can we just stop, please?
15:21We're never going to get this story down.
15:22But you don't even know what you're trying to do, either.
15:25You literally have Timmons.
15:26How many pages have you got?
15:28We've nearly got 12.
15:29What's that?
15:30Nearly got to pick 12 pages.
15:31How many do you need?
15:3220.
15:32We just...
15:34We can...
15:35Yes, but it will be just like...
15:37We're probably putting too much words on one page,
15:40that's how I said.
15:40Can we just finish the book?
15:42Because we need to end the book.
15:43I know we've got to get pictures on,
15:44but we're going to have a book, a story with no ending on.
15:49Towards the end, it was so sort of brutal, straight to the point.
15:53There was shouting.
15:54There was no sort of professionalism in the way she was delivering.
15:57And, yeah, I didn't like that.
15:59We just had to get it down on paper, really,
16:01or we wouldn't have had a sorry book.
16:02I feel like a lot of things changed from, like, what we originally discussed.
16:05From this morning to now.
16:10Mid-afternoon.
16:11In charge of designing the perfect picture book.
16:15Let's go.
16:15All right, moment of truth, guys.
16:17For Kieran's half of the boys.
16:18Okay, so they put illustrations on to help us.
16:20Let's go.
16:21Which ain't bad.
16:22A first look at their sketched-out story.
16:24So, you know what, it's not too busy as well, which is quite good.
16:27I'm very impressed.
16:28Yeah.
16:30For the other team.
16:31Zabori, it's time for school,
16:34said Zabori's mum.
16:36Creative differences.
16:39Zabori was struggling with his she-laces.
16:42He forgot how to tie them, but it would be just fun.
16:45Oh, God.
16:46Oh, boy.
16:47Wait, hang on.
16:48Why is there no reference to gaining his stripes?
16:51Guys, I'm not...
16:52I'm not being funny.
16:52Where's the funniness in there?
16:54But this is quite lacklustre.
16:56It's so disappointing.
16:57I'm confused.
16:58Like, the whole storyline doesn't follow.
17:00There's zero creativity.
17:01That picture that we've done there has more creativity than this entire story.
17:06Didn't Angel say she's literally written a book before?
17:08The book that she wrote must have been the colouring book,
17:10because this is a travesty.
17:13I don't know what the PM team have been doing for the past couple hours.
17:16It seems they've been twiddling their thumbs
17:18and deciding in the last five minutes, let's write a storybook,
17:21because it's pitiful.
17:22What we got back, I can't believe they've actually handed this over to us.
17:25What we're going to have to do is crack on with what we've got,
17:27and let's hope for the best.
17:31Bringing to life Astro's hunt for a loo...
17:34So, Dan, can I leave you in charge of aliens?
17:38Yeah.
17:38Sub-team leader Kieran is back at the controls.
17:42OK, so look, I've got an alien here, so that's my alien design.
17:46Do you want to... Should we add a bit more detail into it?
17:48Not just a two-second sketch?
17:50You know, think about it, Dan.
17:51Think of colours, think of size, think of shapes, OK?
17:54So, in the meantime, Dave...
17:56I'm not quite sure just yet whether...
17:57Well, we haven't got time, Dan.
17:58Please, may I have Astro and the three aliens coming down the page?
18:03OK, Dan, describe your three aliens.
18:05Like I said, let's keep it simple.
18:06Just do one alien, we'll change the colour.
18:08That's the image there.
18:10Do you want to describe it to the gentleman?
18:13Do you want me to describe it, or you can look with your eyes?
18:16I can do it, yeah. I can do it.
18:19Some of my points aren't being heard,
18:20because I think he's in a frantic rush to get everything completed.
18:23But, yeah, I think Kieran just needs to listen to us a little bit more
18:25and stop being very abrupt and abrasive in some of his words
18:27and the way that he's speaking to us.
18:29OK, next page, please.
18:31Hang on, should we not put numbers on the pages, guys?
18:34At the end?
18:35Because that's a very simple thing to do.
18:36I know, but you keep saying at the end, Kieran,
18:39but I can't see an end in these sides.
18:40I need 24 pages complete.
18:42Once I've got images and text, we can then add...
18:45Because, again, it's very minimal.
18:50North London. Recording studio, 2020.
18:55Zabori, it's time for school.
18:59While Andrea's team lay down the story of Zabori.
19:03Would you like my green apple?
19:06Next chapter for Marcus's boys.
19:09Please, Roo, can I do a poo in your loo?
19:12Narrating Astro's epic quest.
19:15Do you want to do for Doodoo Land?
19:19Something like that.
19:20These guys like it.
19:21Are we in?
19:22I'm happy with that.
19:22Let's do it.
19:23OK, fine.
19:23I don't think that's a bit too much, though.
19:25I'm picturing myself with my four-year-old son,
19:27listening to his audiobook.
19:28I'm happy with that.
19:29So, yeah, let's do it, boys.
19:30Let's go.
19:31Can I kiss him?
19:32OK.
19:36That's fine.
19:46We have to remember to do the continuation of the stripes as they add.
19:50Finishing touches.
19:51So, page 11, yellow stripe added.
19:54What's on page 12?
19:55It will be just fine.
19:58This is, like, actually making the most out of, like, very little.
20:01OK, cool. Next page.
20:02Can you put Zabori talking to the lion on that page?
20:06And just let's make them both a little bit smaller.
20:09OK.
20:09Yeah, OK, cool. Next page, please.
20:11On this page, can we move this text down into the empty gap?
20:14Yeah, nice, nice.
20:15That's perfect.
20:16Yeah, that looks great.
20:17Yeah, that's nice.
20:18Fantastic.
20:19It will be just...
20:21Fine.
20:24Their whole concept initially was a zebra who gains colourful stripes.
20:28That whole message has been lost.
20:30It's not in the narrative.
20:31It's just a visual in the storybook.
20:34I think we did the best we could.
20:36Yeah, and to be honest, it does look good.
20:37I've seen children's books.
20:39They...
20:39We did well.
20:43For the boys...
20:44OK, guys, come on.
20:45We're almost there.
20:46Let's get this done, please.
20:47Yeah.
20:47Print deadline looming.
20:49This, guys, is going to be 21.
20:51This is going to be page 21.
20:53A plot twist.
20:56I would also just like to make a point.
20:58I was actually counting the pages and we've missed like two or three of the pages out of the book.
21:31You didn't want to mention that earlier?
21:32The book with no pictures for a four to six year old, I think is unforgivable.
21:37Yes, we've missed illustration on two pages, but we've got a book.
21:41Yeah.
21:42I think those two pages, what we can say is that kids can draw.
21:45Yeah.
21:45They can put their imagination in.
21:487 p.m.
21:50Stories told.
21:51We've done it.
21:53We've made a masterpiece.
21:54An absolute masterpiece.
21:55I am very proud of every single one of you.
21:57Yeah.
21:57And let's just hope the design team will pull through.
22:00Books designed.
22:01The story of the Warriors done.
22:03Let's see what others think of it later.
22:05Let's go.
22:05All right, let's make a move.
22:07For both teams, bedtime.
22:178 a.m.
22:18So I'm really excited to see the product that you've come up with.
22:21I'm not hoping it's going to be fantastic.
22:22Can't wear it.
22:23While Andrea's team meet their main character.
22:26Okay, so I want to introduce you guys to Zabori.
22:29Oh!
22:32That's so cute!
22:32I love that thing.
22:34Oh!
22:35I love it.
22:35It's really cute.
22:37For Marcus's boys, the suspense is killing me.
22:40Oh, man, I'm so excited.
22:42Astro has landed.
22:45Wow!
22:46Okay, he's got a flag.
22:48What do you think, boys?
22:49Wow.
22:49Yeah, I think this is fantastic.
22:51This is exactly how I envisioned it.
22:52Well, I'm pleased you like it, because we didn't have much to go on,
22:54but we just took an educated decision on what we thought.
22:56What do you mean you didn't have much to go on?
22:58Obviously, we had Astro.
22:59Yeah.
23:00That's all we had.
23:01Sorry about that, but yeah, I think this is in line with our,
23:04you know, vision of what we wanted to do.
23:06I'm very happy.
23:10Next for the girls.
23:12Bang, bang, bang.
23:14Zabori fell over his laces.
23:16His face went bright red.
23:18The big reveal of Zabori's story.
23:21It was all just fine.
23:25First impressions.
23:27I think it fits the bill.
23:28Can I just add, sorry, sorry to put a dampener on it.
23:31I just feel like it might be difficult to explain how the zebra got the stripes,
23:35because that should have been in the storyboard.
23:38My priority was to have a completed book.
23:41There were no point in having...
23:43And do you know what?
23:43We literally had ten minutes to do the rest of it.
23:46Tasha, this is what it was yesterday morning.
23:48You're interrupting constantly.
23:51Because I was doing the...
23:52I was talking back.
23:52You're doing it again.
23:53People keep talking over each other.
23:55And if I'm going to be honest with you, if you worked for me, you wouldn't be working for me
24:00anymore.
24:04Across the hall...
24:14I'm just imagining like me and my four-year-old son sitting there reading this.
24:18Amazing.
24:21Why is there no illustrations on this page?
24:23What happened?
24:24It just got missed.
24:25And that's what I picked up.
24:26Because I was counting the pages.
24:28And you told us right at the end and you said that you figured it out earlier and didn't say
24:31no.
24:31No, I was counting the pages.
24:34But you were so sure of yourself, Kieran, that you knew exactly what you were doing.
24:38There was whole illustrations and graphics that were missed.
24:40So, Dan, was that on you?
24:41So, no.
24:42So, who was responsible for that?
24:44I guess it was you, Kieran, were ultimately responsible.
24:47I think, yeah, that's not good at all.
24:51Those two pages have really irked me.
24:53There should have been some sort of point in which they said, actually, let's review what we're doing.
24:56I could blame individuals, but at the end of the day, it's a group effort.
25:00So, I just think, yeah, it's ridiculous.
25:01I can sense a bit of friction in the sub team.
25:04Absolutely.
25:05Because of that, I want to actually make some changes.
25:08Dan, you're going to swap with Tan to join us to do the presentation and the pitching.
25:12Just because I want to supervise you myself.
25:17So, the people going to consumer research are Karishma, Carrington, Roxanne, and Levi.
25:25I know that we started on a negative.
25:27Positive mindsets, let's go, because we need to do excellent today, okay?
25:31Yeah, let's do this.
25:349am.
25:36Today, half of each team will prepare their pitches.
25:38So, I would really like to introduce, I'm going to absolutely kick energy and emotion into this
25:43and really bring it to life.
25:45Amazing comment.
25:46While the rest gather feedback on their fairy tales.
25:50It was a bit frosty in them.
25:52There was tension between the PM team.
25:54Let's just hope that they can deliver in this page.
25:58Central London.
26:00Are we excited?
26:01Yeah!
26:02Love it, love it.
26:04Hoping for an out-of-this-world response.
26:06Everyone's got a book.
26:08Everyone's got one.
26:10The boys.
26:11He is not scared of any planet in the universe.
26:16Except for one.
26:19Do-do-land.
26:21Dun-dun.
26:26Okay.
26:27I saw a few smiles here and there.
26:30But what did people think of the adventure that Astro went on?
26:33That it isn't that funny.
26:34Oh, okay.
26:35Okay.
26:36Did you not find it very funny?
26:39No.
26:40Do you want to hear it one more time?
26:42No.
26:43Okay, that's okay.
26:46This is meant to be a fun adventure book.
26:49And no kids laughed.
26:51So we're going to struggle selling this as a fun adventurous book
26:54if the consumers of the book aren't enjoying it.
26:56We should have been funnier, really, shouldn't we, for a funny book?
26:59And there's no pictures on there.
27:02Yes.
27:04Down the hall.
27:05Shall we unveil it?
27:06Shall we unveil it?
27:07Shall we unveil it?
27:08Ta-da!
27:09Wow!
27:10Wow!
27:11Isn't he so cute?
27:12Yeah, he looks cool.
27:14Zabori's team come face to face with five-year-olds.
27:19Bang!
27:20Bang!
27:20Bang!
27:21Zabori fell over his laces.
27:24His face went bright red.
27:26But it will be just fine.
27:30Hands up if we love the book.
27:32Was it interesting?
27:33Yeah.
27:33Super fun book?
27:34Super fun?
27:35Yes.
27:35Did you understand the bit about the stripes?
27:38So we had Zabori with no stripes and then Zabori with stripes at the end.
27:44No.
27:45Oh.
27:46OK.
27:494pm.
27:53Ahead of the pitches.
27:54They didn't understand, like, why has the zebra acquired more stripes?
27:58They had just no idea.
28:00For both teams, we had no real laughs in the room.
28:04And there was not really a lot of engagement on the faces.
28:07A chance to check in.
28:10You know the two blank pages?
28:11I don't want to know about that one.
28:12No, no, no.
28:13I don't want to know the problem.
28:14Yeah, we need to.
28:14I don't even want to think about the negatives.
28:16The whole point of consumer feedback is to get the negatives so we can work on the negatives
28:19and use it as positive.
28:20So, lads, come on.
28:21We don't have enough time.
28:22I am going to make a conscious decision to say, let's just forget about the negatives.
28:25We are trying to sell this book.
28:26I think you should put it to a vote, man.
28:27I don't even want to take this one to a vote.
28:325pm.
28:34Arriving some of Britain's biggest booksellers.
28:38All with the potential to buy stories in bulk.
28:42Ready to launch.
28:44This is a horror movie or something.
28:46Marcus's Boys.
28:49Welcome, everyone.
28:50We are here to present to you Astro and the three aliens.
28:55Ladies and gentlemen, please keep arms and legs inside of the spacecraft as we get ready
29:01to blast off out of this world.
29:04Ladies and gentlemen, I'm going to ask you to count down with me.
29:07Five, four, three, two, one.
29:13We have takeoff.
29:16Good.
29:17He's absolutely so energetic.
29:20Yeah.
29:21Astro needs a poo.
29:23He is not scared of any planet except for one.
29:28Doo-doo land.
29:30Dun-dun.
29:33Oh, them two are a bit frowning.
29:36Please, Roo, can I do a poo in your loo?
29:39But, oh, no.
29:42This loo is too big.
29:48Across town, trotting in with her tribe, mum of five, Andrea.
29:58Welcome.
30:01Educational books are quite a big thing.
30:07Children from birth.
30:08It's really good to read to children, read books.
30:11It's very educational.
30:13And I think it's a story about a boy who's a zebra on his first day at school.
30:22And he's got worries.
30:23And we're sort of saying, that is fine.
30:29It was Zabori's first day at school.
30:31He was feeling worried.
30:33Bang, bang, bang.
30:36Zabori fell over his laces.
30:38His face went bright red.
30:40But it will be just fine.
30:44Zabori looked out of the window as the bell rang.
30:47Ring, ring.
30:49Guess who he saw.
30:51His mum.
30:52It was all just fine.
30:58Pitch is over.
31:00Hello.
31:00Nice to meet you.
31:01Teams have one hour to secure sales.
31:04What do you think about our show?
31:05Other than the word poo, where's the funny in that book?
31:08Because we can't find it.
31:10Aiming to seal a deal.
31:12Took a look at foils.
31:13They do not look happy.
31:14Connor, I need you to go in and sweeten them up.
31:16With one of Britain's biggest bookshops.
31:19Astro and the three aliens, when we came up with the concept,
31:21it was really meant to be engaging.
31:23Connor.
31:25I couldn't find something in it where I was like,
31:28this is the main purpose.
31:30And this is what makes this book individual.
31:32With the audio book, with the caricature,
31:34it's really about bringing the words on the page to life.
31:37I mean, before we go into that, I was going to say maybe,
31:40could we perhaps consider maybe a smaller amount of units,
31:43just to see how things go.
31:45My question is, what would make them think this is the funniest thing on the shelves
31:48that they can buy?
31:49I think that's where Astro really comes into it.
31:51I mean, I mean, just to obviously go back to my point,
31:55even if we can trial just a few units,
31:58I think we would go with 10.
32:00With 10 units.
32:03I'm quite frustrated.
32:04Marcus trusted me with this negotiation,
32:06but trusted himself more to close it.
32:08But asking them initially for a low number, I'm lost for words.
32:13I was building the rapport, which takes time.
32:15We don't have time to build that rapport.
32:17We need to get straight to the point.
32:18I do think there is something in letting the person who's pitching pitch.
32:23On the other team...
32:25We really like it.
32:25Yeah.
32:26We think the character of Zabori is just great.
32:29While Pasha pins down a deal...
32:31The most we would take initially if something like this would be about 500.
32:33Thank you so much.
32:34Thank you very much.
32:36Trying to steer a major sale...
32:39We put a load of passion into this,
32:40because we all can resonate one way or another,
32:42especially if we've got children.
32:43Lorry driver, Levi.
32:47Talking about the units of the item.
32:49So our initial order would be to order 50 copies.
32:52Could we push the 200 units on the first one and then go from there?
32:59Can we go ahead with that one?
33:01No.
33:04With you, you'll be supporting us a lot.
33:07If we could just push to 100, we would really appreciate the support to our book.
33:13If possible, please.
33:15We'll go to 75.
33:17OK, so we'll shake on that then.
33:18Thank you for your time.
33:19Thank you very much.
33:23I would love to know your thoughts and feedback, Victoria and Melissa.
33:27Can you explain this?
33:28While Connor tries to fill in the blanks...
33:31Yes, so children would be able to draw and bring to life Astro on his adventures.
33:36It honestly just looks like you've forgotten to build a page.
33:39In talks with high street giant Waterstones...
33:42It's a little confused.
33:44When we read it, we didn't know if it was supposed to be funny.
33:47Tan Man.
33:49Do you think it's something we may be able to try in one or two stores?
33:54How many?
33:54Like we could do like 50 to 60,000.
33:5650 to 60,000.
33:57No, no.
33:58Could we potentially try a smaller volume?
34:01Try 10 copies.
34:02Could we perhaps try a thousand copies?
34:03No, we're not going to take a thousand copies.
34:05How many would you feel comfortable taking?
34:06I just said we could take 10.
34:09Just, I need to know, where did that figure just come out from?
34:12I had to because we needed to finish and move on to a new retailer.
34:15I wasted time, we needed to speak to other retailers.
34:17By the time you said 60,000, you scared her off.
34:23On the other team...
34:24You are actually the first online retailers that we are so interested in getting Zabori's story into.
34:30While Karishma faces client feedback...
34:33I really liked the stripes. I mean, it was such a good idea.
34:36But it kind of didn't go anywhere.
34:39Talking up a deal with children's retailer Natural Baby Shower...
34:43What did you honestly think about our story?
34:45Vanessa.
34:47Well, we love Zabori. We thought it was very creative, very imaginative,
34:51and we can see that it will work for the back-to-school story for us.
34:55That's a big market for us. Oh, wicked.
34:56So it leans into that well.
34:58What's your usual selling units? Like, what do you normally do?
35:01For something like this, we'd probably be looking about 1,200 units initially.
35:0930 minutes to go.
35:10What did you think of the book, Honest Opinions?
35:13While Rothner hears some hard truths...
35:15And I'm quite concerned by the bang, bang, bang.
35:18It almost feels like he's been shot.
35:21For the boys...
35:23You saw the pitch?
35:24Yeah.
35:24Loved it?
35:25We loved the pitch.
35:26Fantastic.
35:27Aiming to complete...
35:29I thought the pitch was maybe better than the book itself.
35:31OK, but we all come as one, so that's fine.
35:33Essex estate agent, Kieran.
35:36Well, I think the thing is, the book feels a bit unfinished.
35:39OK, in terms of...
35:41I mean, there's a blank page in it.
35:42Yes, so that's for the children to open their mind
35:45and illustrate their own map of that galaxy.
35:48I don't think that's immediately obvious.
35:49The subject matter's great.
35:51Brilliant.
35:52What a four to six-year-old doesn't love poo and space.
35:55In terms of the colouring, I really feel like it pops.
35:58It is good, yeah.
35:59Yeah.
36:00So how many would you like?
36:01I think we would put a maximum order in for 50.
36:05100?
36:0650.
36:07Could we shake on 70?
36:08I think 60 and we'll shake on.
36:1065, meet in the middle.
36:1260.
36:1263, done.
36:14OK, 63.
36:17You've actually done really, really well there.
36:19I love the energy.
36:20I mean, I just like to say, guys, I do sales for a living
36:23and there, I hope you've just seen, that is what I do.
36:26It's almost like Marcus forgot that in this whole entire process.
36:29I don't design books.
36:30Right, guys, we need another deal.
36:32Let's go.
36:32Let's go.
36:34Five minutes to go.
36:36The message wasn't entirely clear.
36:38You can see him sort of gaining his stripes, but it's not in the narrative.
36:42Right, OK.
36:44For both teams...
36:45Toilet humour is a huge thing.
36:46Poo as a word is funny, but that can't be your entire thing.
36:51A final push for deals.
36:54Hello, can you shake on it?
36:55Shake on it.
36:55Amazing, fantastic.
36:56Thank you so much.
36:57Can we get to six?
36:58Thank you so much.
36:59Thank you so much.
37:01Thank you so much.
37:02We were wondering if we could get to 330.
37:05Fine.
37:06Yes, thank you, sir.
37:116pm.
37:12We honestly tried our best.
37:14That's all we could say.
37:14And I'm sure everyone here has done the same.
37:16Yeah.
37:18Tonight, sales will be counted.
37:20Obviously, it's been tough.
37:21It's not been easy.
37:22But we've done it.
37:23And our star man over here.
37:25And some big numbers as well.
37:26Let's go.
37:27It's amazing.
37:29Tomorrow in the boardroom,
37:31the final chapter.
37:42Game day, how are you feeling?
37:43Yeah, not great after yesterday's performance,
37:46I'm going to be honest with you.
37:46There were a few people in our team pretending they were the project manager, making decisions.
37:52And who do you think that was?
37:53You.
37:59If we do lose the task, I will tactically bring in the right people in order to save myself.
38:06I didn't sleep very well last night.
38:08I'm just crossing my fingers and praying that the other boys have smashed it out of the park.
38:13Me being PM, it is putting pressure on me going into the boardroom.
38:17But I'm definitely not going down without a fight.
38:22You can go through to the boardroom.
38:42Right, unfortunately, Levi's sick today, so he can't be in the boardroom.
38:49So this task was all about making a kid's storybook, an audio book.
38:56So we'll start with the boys.
38:58Now, Marcus, you put yourself forward as the project manager, is that right?
39:05Yeah, I've got a son.
39:07He's four years old now.
39:08I thought as though, also, you were really disappointed, rightfully so, in the last task.
39:12And I thought as though I'll put myself forward to actually showcase what a proper project manager should be.
39:16Yeah. So tell me, what's the story?
39:20So we left our brainstorm having a character in space who's on a spaceship who needs to do a poo,
39:25and a twist on a modern fairy tale, which we agreed was Goldilocks and the Three Bears.
39:30Goldie-plops.
39:33Goldie-poops.
39:34You didn't think of that one, did you?
39:35Goldie-poops.
39:37Now, did you design this?
39:39We, the design team designed the character.
39:41This is Astro.
39:43So after the initial meeting in the morning, we had no, no brief in terms of what the team
39:48wanted it to look like.
39:49All we had was Astro the astronaut.
39:51I think it was a brilliant job.
39:53Yeah, we like, we really like the figure.
39:54Yeah.
39:55Right.
39:55All right, stick it on there.
40:01Astro needs a poo.
40:04Checks his map for where is close.
40:06And all he sees is doo-doo land.
40:10Dun, dun.
40:13Right.
40:14Close encounters of the turd kind.
40:16Yeah.
40:18Now, what did the children have to say?
40:21None of them, when listening to it, actually laughed out loud.
40:23I think what they found that was an issue was a storyline.
40:26They didn't find it, you know, that funny.
40:28And then we got a couple of blank pages.
40:32What went wrong there?
40:33The problem was bad management.
40:35What you should have done was go back through it.
40:36Lord Trigger, we knew we couldn't polish a turd, but at the same time, we knew this was the
40:41actual book that we had in front of us.
40:43We had to make the best out of a bad situation and pitch it to the best of our ability.
40:46The retailers said it was quite a strong pitch, but they say the product let it down.
40:52Wasn't funny or original.
40:55Right.
40:56Okay, then.
40:57All right.
40:58Well, I've got the picture of what went on there.
41:00Let's talk to the ladies now.
41:02Now, Andrea, you put yourself forward as the project manager.
41:05I think you've got five kids, right?
41:08That's right.
41:08And also something to do with a school somewhere?
41:11Or a school governor.
41:12School governor.
41:13And did I hear you say you'd written the book?
41:15The school had written a book, yeah.
41:17For children, yeah.
41:18I thought she wrote the book.
41:19Do you think you wrote the book?
41:20You said you wrote the book.
41:21And then it's in the school, we wrote a book.
41:24OK, so you come up with this zebra.
41:29So we came up with Zabori being a funny-looking zebra.
41:33A zebra in witness protection, I think.
41:38We just wanted the kids to relate to him and we wanted to make him funny-looking and exciting.
41:43Yeah, OK, and the story team, I hear there was a little bit of argy-bargy going on.
41:52What was all that about?
41:53It was just chaotic.
41:54It was difficult to manage and we just weren't getting anywhere.
41:58But it was just shouting over each other constantly.
42:01Sounds like this caused more strops than stripes, quite frankly.
42:06I think the biggest issue was you lost sight of your story.
42:09Yeah.
42:10How we get to the rights.
42:11I mean, it just wasn't in the book at all.
42:12We're dead.
42:13Yeah.
42:14The imagery carried the book, essentially.
42:16Yeah, absolutely.
42:17Shall I have a listen to this thing here?
42:20Yes.
42:21Let's have a listen.
42:25It was Zabori's first day at school.
42:27He was feeling worried, but it will be just fine.
42:33Bang, bang, bang.
42:36Zabori fell over his laces.
42:37His face went bright red, but it will be just fine.
42:44That's it.
42:45And magically, it looks like he's had a fight with marker pens.
42:49Who did the pitch to the customers?
42:53So, I started with the introduction.
42:55We'd not...
42:55You fluffed your lines.
42:57Yeah.
42:57Didn't you fluff your lines a bit?
42:59Possibly, yeah.
43:00I mean, the retailers, I think they found that the design and character is good,
43:05but the story really let it down.
43:08Yeah.
43:08Right.
43:09Well, I think it's time to see how we all got on.
43:12Tim, can you tell me how your team did with the retailers?
43:15Well, after their positive pitch to the retailers, the total orders they walked away from with five
43:22retailers committing to sales was 419 units.
43:28Right.
43:29Karen, exactly the same thing.
43:30Well, it's a shame you didn't get the story right, because actually, I think you would have got huge orders.
43:36But you did well.
43:37Eight of the retailers, all of them ordered from you, and a lot more orders than the boys, 2,855.
43:46Well done.
43:48Very good.
43:49Off you go back to the house, and I'll see you on the next task.
43:54Thank you, thank you, thank you, thank you, thank you, thank you, thank you.
43:58Well done, girls.
44:02Well done, girls.
44:04Well done, girls.
44:10Well, I think it's fair to say at the end of this, you won't all be living happily ever after.
44:17I suggest you go off now and chat amongst yourselves.
44:22I'll call you back in later, and we'll get to the bottom of where all this thing went wrong, yeah?
44:28Off you go.
44:29Thank you, thank you, thank you, thank you, thank you, thank you, thank you, thank you.
44:37Guys, we won.
44:38Congratulations, guys.
44:40Yeah, thank you.
44:40Bit disappointing on the story side of things, but a lot of it, it was down to, like, the design
44:45team,
44:46end of the day, so I feel like credit should be given to where it's due.
44:50I disagree, credit is given to a team, all along I said it's teamwork, it's not individuals.
44:55There's no point in arguing when you're not even listening to me, so.
45:06Right, boys, I'm very disappointed.
45:08I feel as though the problem here lies with the design, that's me being brutally honest.
45:12But in the brief, we didn't get, you didn't tell us, for example, colours, you didn't tell us.
45:15But this is the role of the design team, isn't it?
45:17Yeah, okay.
45:18But mate, when do I design?
45:19Yeah.
45:20I sell, and I prove myself and I sold.
45:22How many did you sell to?
45:23Sales aren't my strong point.
45:24Designing books ain't my strong point.
45:26But I don't, I don't.
45:27Do I design books?
45:28No.
45:29Ultimately, the failure of this task is down to Kieran.
45:32Providing us an unfinished product, the retailers were not happy about that.
45:35And as sub-team leader, it's down to you.
45:37When it came to the design, you guys did not execute it how you should have done.
45:41Everything we did, no problems with it.
45:43But the story didn't flow.
45:45There was no laughter when they were reading it.
45:47No one was laughing.
45:48When you read the story, didn't you all laugh?
45:49Not really.
45:51I feel that Marcus is completely putting the blame onto the design team, which is not the case.
45:56Obviously, there are aspects that we are at fault.
45:58However, the main problem lies with the story.
46:00At the end of the day, I don't think the story was a problem.
46:03I do think it's to do with the design.
46:04The retailers said it was the story as well.
46:07So why aren't you listening to them like you didn't want to listen to the negative paper?
46:11Marcus will not listen to the experts.
46:13They did not like the story.
46:15Yes, the book was unfinished, but it's still sold.
46:17I can sell the unsellable.
46:19Yeah, so I've heard a lot.
46:20I now have a very important decision to me.
46:22Let the war begin.
46:33Yes, could you call the candidates in, please?
46:46Marcus, you said you became the PM, so you could show me what a proper PM looks like.
46:54I'm looking at you.
46:55It's a little sugar.
46:56I mean, I mean, I thought I'd run my team effectively.
47:00I did give someone a second chance, being Kieran, to be able to redeem himself for the first task.
47:06Can I just add there, sorry.
47:07I didn't actually put myself forward as sub-team leader.
47:10I'm in sales, I'm not a designer.
47:11You didn't turn down the role, did you?
47:13Yeah, exactly that.
47:13No, I didn't turn down the role.
47:15Well, to tell me you don't write books.
47:17As an estate agent, you write enough bullshit about the properties that you sell.
47:23That's for sure.
47:25We also had another candidate, Dan, that wanted it.
47:27But I feel as though Dan is not confident enough to lead a team just yet.
47:30That's me being very honest.
47:31I mean, Marcus, you didn't really make any decisions at all in this process.
47:35I did, I moved you from the design team to my team because you and Kieran were bickering.
47:39That's one decision I made.
47:41Do you care to bring up another so I can shut you down again?
47:44Marcus, you weren't involved in any negotiations, were you?
47:47I actually was.
47:49So there was a point in which Connor was putting himself forward to speak to Foyles,
47:53but I thought it was taking too long to get there.
47:55So I then jumped in and I said, look,
47:57what's the minimum amount of sales that you can give to us?
47:59If I may interject there, they had a lot of obstacles with the story and the book, the design.
48:04I was just about to introduce our consumer research before Marcus interjected
48:09and asked if we could make an extremely small trial offer.
48:13Are you all missing the point here, right, that the book itself was rubbish, missing illustrations?
48:23Whose fault was that?
48:25Yes, it was sugar. That one 100% down to the design team.
48:27Yes, I take on my shoulders. The book isn't complete.
48:31However, I can't take 100% of that because it's the story and the illustration that creates a book.
48:36Yeah, I would just say, I mean, Kieran, if you were just able to listen a little bit more
48:40and take your time and stop creating a chaotic environment,
48:43I do believe we could have probably got the book completed.
48:46I have to take responsibility for the missing illustration.
48:49Hmm.
48:50Priyash, you weren't involved in any negotiations.
48:53Oh, he was, Lord Sugar.
48:55We were talking to Waterstones.
48:57They didn't have any interest in the book.
48:59Tan then got them to 10.
49:00And then before anyone was saying...
49:02No, that's a lie. That is a lie.
49:04What happened was they said we would offer 10.
49:06And then I suggested let's do 50,000 or 60,000.
49:09And then they said...
49:10What?
49:11Yes, so that's where it started, Lord Sugar.
49:13We then, they then said, we'll try all 10.
49:15And then, I'm still speaking.
49:15Wait, um, I have first said she suggested 50,000 to 60,000.
49:20Obviously, they said...
49:21What, books?
49:22Yeah.
49:2250,000 to 60,000 books?
49:24Yes, which was probably not a good idea.
49:26Oh, my goodness.
49:26But then I said, what about thousands?
49:28So we scared them off.
49:29Their 10 order was Constellation order.
49:32It was like...
49:33A pity order.
49:34It's most probably just because she drove them nuts.
49:37From what I can understand, in many of their stores,
49:40they've got a table with one leg shorter than the other three.
49:44They're using the books to keep them propped up.
49:47That's about it.
49:48That's about all they wanted them for.
49:50Now, Marcus, which two people are you bringing back into this boardroom?
49:56Um, Lord Sugar, I'd like to bring back Kieran and Dan.
50:02Kieran and Dan.
50:03Yes, please.
50:04Right.
50:07Well, the rest of you go back to the house.
50:10Thank you, Marcus.
50:12Thank you, Tim.
50:12Thank you, Marcus.
50:17What a mess.
50:19What a total mess.
50:21I'm going to be interested to hear what you've got to say
50:23as to why you brought these two people back.
50:26So, if you'd like to step outside now,
50:29and we'll call you back in later, yeah?
50:32Thank you, coach.
50:37I mean, the joke is that the only person coming back from the story team
50:42is the project manager, and the story was absolutely crap,
51:15to use their own words.
51:45So, quick contemplation.
51:45I would like to change my decision.
51:46I mean, the guy puts himself forward as wants to show himself to me that he could be a good
51:51leader of people,
51:52and yet he can't even make a decision.
51:54I think it's ridiculous.
51:55And, yeah, I mean, this Priash fellow, his intentions are well, but unfortunately, it made no impact to this particular
52:03task.
52:03He also made no sales.
52:05And from the sounds of it was interrupting other people trying to do the selling.
52:10Now, interesting, this Dan fellow.
52:12It's always, this is wrong, that's wrong.
52:14I think if you're going to do anything for Dan, if you're going to keep him in this process, you
52:18must encourage him to speak up.
52:19Yeah.
52:20Kieran, who was on the design team, he made the second most sales out of everybody.
52:24What he can't get away from, Alan, is that he was the sub-team leader, and two pages have no
52:30illustrations.
52:31Yeah, yeah.
52:32You can't get away from it.
52:37OK, could you send the four candidates in, please?
52:52Yeah, Marcus, tell me, why did you change your mind?
52:57So, upon contemplating, I felt as though not only should I bring in those individuals that didn't complete what they
53:03were supposed to do or what they were delegated,
53:05I thought I should also bring in those that didn't really pull their weight or do anything at all.
53:09What do you mean? I give examples.
53:10I don't feel as though you contributed majorly to this.
53:13Do you think you should be fired?
53:15Certainly not.
53:15I think I should be fired.
53:17Why not?
53:17OK, not only do I, I'm a good negotiator, I'm a good seller.
53:20You weren't a good seller, he didn't sell anything, but go on.
53:23But, like, for example, when we were creating Ashland, Ashland, I think even Dan was there, he could, he could
53:28see how creative I was given with ideas and flowing, and we kept on getting shut down, shut down.
53:32Was he creative, Dan?
53:34I do believe he was. I think it's down to the leadership and the management style that both myself and
53:37Prius were.
53:38Why don't you speak up? Are you just sitting back, waiting for people to fall on their swords?
53:44No, that's not correct. In this task, I adapted very quickly. It was a big wake-up call to myself,
53:49and I've really put myself out there in this particular challenge.
53:52Where did you adapt, then, quickly?
53:53I must say, Dan did speak and share his opinions.
53:56What about you, Kieran? I mean, you failed miserably last week.
54:01Yes, I...
54:01And you're the sub-team leader.
54:03I've done the best I could with my team.
54:06I don't think your actions...
54:07You act back on a high ego, so you treat people beneath you.
54:10Last week.
54:10You're a bit arrogant. Have you been a bit arrogant, then, towards people?
54:14I think so, and I think Dan would agree.
54:16I think he has, yeah, a few times.
54:17In what way?
54:18I mean, just not listening to people, dismissing ideas.
54:21Who do you think should be fired?
54:23I think Kieran and Marcus.
54:25I agree, Kieran and Marcus.
54:27But two of them?
54:27Because I feel, Marcus, there was no leadership.
54:30You didn't set us a brief.
54:31We didn't have no instruction of what you wanted in terms of character, but...
54:34No, but you knew that it was a five-year-old astronaut, right?
54:37But where do I...
54:38So you just wanted the design team to go with that?
54:40You didn't want to tell us what you wanted?
54:42It's a five-year-old astronaut.
54:44Work with it.
54:45But, Marcus, the story is the biggest issue.
54:48There was no point to it.
54:49Yes, Lord Sugar, I know the story is not good at all.
54:53But the fact that it was finished, I feel as though it meant that we have done...
54:56We did a lot better.
54:58Can I just add, sorry.
54:59I've admitted I take full responsibility of the book.
55:02You're sat there still arguing your story's great.
55:05No, I've clearly said that the story was not a good story.
55:08So why is no one from the story team here?
55:09Again, hold on, Priyash, again...
55:10So where's the story team?
55:11Again, I am the one from the story team that's here.
55:13OK, OK, listen, I think I've had enough for this.
55:15I'm going to make a decision now.
55:17So here's my view.
55:21Kieran, you're a typical estate agent.
55:24You might be a good salesman, but, you know, you had failure last time.
55:30Books you know nothing about at all.
55:34Dan, I think you're quite a clever person.
55:38But I do worry that you're waiting for people to fall on their sword.
55:42And Priyash, you can talk the hoeing legs off a donkey.
55:46Well, if you make me go to the PM for the next task.
55:48No, I don't want to hear any more.
55:49I don't want to hear any more from you.
55:51I'll prove it.
55:51I'll prove it.
55:54Marcus, you claim they could show me what a proper PM looks like.
55:59Well, I've got to tell you, you ain't show me nothing.
56:05But Kieran, I think it is regretful that there's an attitude about you and whether you could be
56:13one of my business partners.
56:18Having said that, I'm going to conclude today that, Marcus, you're fired.
56:27Thank you, Rachel.
56:41Now, you three have got to up your game.
56:45Okay, go on.
56:46Off you go.
56:48Very nice, Brady.
56:53I didn't expect to be fired.
56:55I'm putting myself forward as PM.
56:57I thought it would be appreciated in the sense of, you know, I'm taking a risk.
57:01But here's where it is, onwards and upwards for me.
57:05The boys are so cocky.
57:07What's all this big man energy or this personality?
57:10And then in a boardroom, they write about poo.
57:19Is that it?
57:21Is that it?
57:25Come sit, come sit.
57:26So Marcus basically asked me and Kieran to come back and kind of change the decision at the last
57:31minute.
57:32And my face just dropped.
57:35I think Marcus just spoke too much in there.
57:37And the fact he changed his mind really annoyed him.
57:40Did he make the right decision?
57:41Did Lord Sugarfire the right person?
57:43No, I think ultimately...
57:44No, Dan told him to do a double, me and Marcus.
57:52No, Dan told him to do a double, me and Marcus.
57:53Now, 17 candidates remain.
57:55The search for Lord Sugar's next business partner continues.
58:02Next time...
58:03Now, this task is all about turning poultry into profit.
58:08Oh, Dan, Dan, Dan, Dan, Dan.
58:09Chicken.
58:09Chicken and mushroom pie, anyone?
58:12Versus egg.
58:13If we don't make any money, we will lose.
58:15Guys, I'm getting stressed, man.
58:16And in the boardroom...
58:18Bloody hell, you tend to piss off.
58:20Feathers fly.
58:21You're fine.
58:23Fresh from the fire, Marcus joins Angela Scanlan on BBC Two now, The Apprentice,
58:29Unfinished Business.
58:30Pitch perfect, brutal verdicts.
58:33Brand new Dragon's Den with new guest dragons watch on iPlayer Press Red.
58:38Music at its most magical, Radio 2's Piano Room is back with an incredible performance from Pulp.
58:44Listen on sounds.
58:50If you think you've got what it takes to become Lord Sugar's next business partner,
58:55visit bbc.co.uk forward slash apprentice.
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