00:00Social media and word of mouth. That plays a big part in business decisions today,
00:05whether it's the NFL, the NHL, or just your local pizza shop, Joe. You see it all the time, like,
00:09hey, I'm thinking about trying this new pizza shop that's been open for, I don't know, a couple
00:13months. I just haven't been there yet. Let me go over to Google or check the ads here to see
00:17what
00:17they're saying. Oh, look at this. 4.7. Love the pizza. Fantastic pizza. Great cheesesteak at this
00:22place here. You know what? I will go try that. You know what you're not going to try, Joe? Hey,
00:26I've been waiting for this pizza shop here. What are the ratings for this? Ooh, 2.9. Bad results,
00:32bad pizza, horrible customer service. Y'all stay away from that. The reason I bring this up is
00:36the NFLPA was absolutely genius. A couple of years putting in quote unquote anonymous reports for each
00:44teams and they make up to say, if your owner is actually providing what the players want or they
00:49slipping on it, we're going to blast you nationally. And it's changed a lot, which means if an owner is
00:54embarrassed, they upgrade the locker room there. They upgrade the food options here. They make
00:58the plane more comfortable. They get better hotels for the players. You get the point. But somehow,
01:04some way, the NFL owners didn't like this because they don't want to be embarrassed and or spend more
01:08money. So they got a court and a judge to say, you can't actually do that anymore. How did they
01:14do
01:14this, Joe? How this even went to arbitration is hilarious. But I guess the arbitrator basically
01:22said now that those results cannot be given to the public. Can you imagine that, Donnie? That can't
01:29be given to the public. So they don't want any of the outside pressure that the public brings.
01:35And also, it's a great negotiating tactic, right, for agents and everything else. But
01:40if you think that that is somehow not still going to spread among the players and everybody else,
01:47at some point, Donnie, that information will be leaked somewhere else. They'll release it,
01:53but they'll leak it. I can promise you that.
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