00:00President Gladys Sheinbaum announced a comprehensive plan to strengthen the national film industry,
00:04including initiatives in training, production, distribution, and preservation.
00:09From the National Palace, the President explained that the objective is to promote productions
00:13that would otherwise have fewer opportunities, as well as attract international projects that result in employment
00:19and encourage the participation of national talent in all areas of cinematography.
00:24In this context, actress and producer Salma Hayek emphasized that this support strengthens the country's economy, culture, and tourism.
00:33Likewise, the Secretary of Culture Claudia Curiel de Casa specified that the incentive will have a cap of 40 million
00:40pesos per project
00:41and will require at least 70% of national supplies.
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