00:00John, I see that you sent us a really fascinating look at the way that the Super Bowl not just
00:06is digested, but streamed as well, minute by minute showing all of the different ratings when folks were watching the
00:12Super Bowl.
00:13I'm going to guess that a lot of folks were watching the beginning of the game.
00:16I know that they were watching halftime because I saw some of the data on that.
00:19But I do wonder, in your opinion, John, did the late fourth quarter and post skew some of these numbers?
00:25Because unfortunately, with about six, seven minutes to go, the game more or less over.
00:31I don't know. Where I was, a lot of people were spending more time in the kitchen than watching football
00:35because even in the even in the second quarter, it seemed like a pretty good bet that the Patriots didn't
00:41have it that day.
00:42And a lot of punts, a lot of kicks. They put the foot back in football.
00:46And I don't think it was a very exciting game.
00:49And certainly by the second half, the results were a bygone conclusion.
00:54And that absolutely contributed to lower ratings in that second in the end of the third quarter and the fourth
01:00quarter.
01:01If you look at the graph, it went straight downhill of straight downhill.
01:06The highest ratings were in the second quarter right before halftime.
01:13Everybody was hoping the way this NFL season has gone, that we would see record ratings the way we've seen
01:18record ratings all year long.
01:20But the Super Bowl came in about 2 percent lower than last year with 124 million viewers, which is the
01:27second best it's ever done.
01:29Now, if you look at the rating, you can see if you look at the chart, which came from folks
01:33at iSpot,
01:34which measure measure viewing using very complicated kind of measurements, the ratings go the ratings go up from the beginning.
01:43They peak in the second quarter at about one hundred and thirty thirty three million people.
01:48And then they and then they come down, which is unusual is that the halftime show is usually very popular.
01:55The Bad Bunny halftime show only did one hundred twenty eight million people down from what Kendrick Lamar did the
02:03year before.
02:03Some of that was siphoned off by the people turning in to Kid Rock and the Turning Point alternative halftime
02:09show, which did about six million people.
02:12So basically, you didn't get your record. And that's partly because and it's mostly because the game just was a
02:18dull game featuring two teams that people were really invested in.
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