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00:01He's one of the greater motivators that I've ever observed.
00:06He could motivate anybody to do anything.
00:09Motivation.
00:21To be a great coach, you have to be a great motivator.
00:25But it's not something you can learn by just Googling it.
00:30Motivation has a specific purpose.
00:33Your job is to get that mediocre player to play average, the average player to play good, and the good player to play great.
00:40Every man must be committed to excellence. Every man must be committed to victory.
00:45Well, first of all, they have to know what they're doing.
00:47The motivator to me is a guy that when he says something, he's going to do it.
00:50And honestly, he didn't always feel good.
00:52What are you thinking?
00:54Wins and losses are easy to quantify, but motivation is more subjective.
00:59This list isn't about winning championships.
01:01The Cowboys are back on top of the mountain now.
01:04It's about motivating players.
01:06So if you have disagreements with our top ten, well, join the club.
01:10How do you even do this without Ditkin not being on the list?
01:13Period.
01:14Cotton drive.
01:15Who made the list?
01:16See that? That's your IQ, buddy. Zero.
01:18Seriously.
01:19Was this all East Coast people?
01:20I gotta know.
01:21What do you care?
01:22Shut the lights off.
01:23Where are you people from?
01:25Motivational coach of all time.
01:28Bum Phillips.
01:30When Bum Phillips was elevated to be the head coach of the Houston Oilers,
01:34everybody thought they were nuts.
01:39Here's a guy who walks around chewing tobacco and spitting.
01:43Laid back, didn't give a rat's tail.
01:48Big hat.
01:49You know, boots on the sideline.
01:52He ranched and he had horses.
01:54But how he made his living was coaching football.
01:56Bum Phillips taught his men how to dance every dance and hold on to the rope.
02:02Bum Phillips was a cowboy at heart, but an oiler by trade.
02:09He took over in Houston in 1975 and quickly changed their losing culture.
02:19When Bum took over, everything seemed to be a lot more relaxed.
02:22And it blossomed into, you know, guys playing real hard for the guy.
02:26He ate and drank and laughed and cried with his players.
02:29I know!
02:30At training camp, he would take over a bar.
02:33Couldn't do that today.
02:34He'd bring in a country and western band.
02:36We were going, what the hell is this?
02:39He said, that's how you develop Conradery.
02:41We were short on manpower, but we were long on guts.
02:44And I'm damn sure right.
02:47Our number 10 motivational coach preferred a pat on the back to a kick in the bum.
02:55He was a great, but different motivator.
02:57Motivator, I wouldn't say he was Lombardi-esque.
02:59Lombardi had a different attitude.
03:00He had a fiery attitude.
03:01Bum had a real laid back attitude.
03:03Halftime pep talk, you know, lasts just about long enough for that guy to get the hell knocked out of him.
03:09And then he forgets that pep talk.
03:11We hadn't let go of that rope.
03:12And we're not going to start right now.
03:14Let's go get this rope.
03:16Yes.
03:17Oh!
03:18Love you!
03:19Love you blue was their slogan, and the Astrodome became one big indoor party.
03:24Lucky, lucky.
03:25He is in trouble each time.
03:27This place has erupted.
03:29But the Oilers never made the big dance thanks to one dominant team.
03:33The Steelers hurt me.
03:35Pittsburgh Steelers.
03:36We played our best against them, but it just wasn't good enough.
03:40Who came with-
03:41You never-
03:42You put up five points in the 78 AFC Championship game.
03:46You did not play your best.
03:47Bum Phillips said he was a dope in a cowboy hat.
03:49In Pittsburgh, we didn't take guys like him seriously, because they never beat the Steelers.
03:54Bud Adams, love you blue it.
03:58The day that he was fired, we still refer to as the New Year's Eve Massacre.
04:06Our number 10 motivational coach never corralled a championship in his 11 years on the sidelines
04:11for the Oilers and Saints.
04:14But Bum had a big hat and a big heart.
04:18I got that look, man.
04:20Do everything as good as you can, and then a little bit more.
04:24Very unique coach, quite a character.
04:27Right now, it's time to ride off into the sunset like any good cowboy movie.
04:36Earned a spot in our top 10.
04:38Just the guy who had the occasional pithy sayings, but he couldn't win a big game if it was melted down and poured into it.
04:44Strong.
04:45Strong.
04:50Before we resume our countdown, let's see who didn't motivate us enough to make the top 10.
04:56Herman Edwards' motivations were plain and simple.
05:01Hello?
05:02You play to win the game.
05:04Jerry Glanville's specialty was motivation during away games.
05:10I want that to walk home.
05:12Don't let him get on the airplane.
05:14Sam Reticliano's teams always had intestinal fortitude.
05:19We're backed up a little bit.
05:20We just need to flush it all out.
05:24We just need to flush it all out.
05:26And Brian Billick was the man of a thousand faces and an equal amount of metaphors.
05:32When you go into the lion's den, you don't tippy toe in.
05:34You carry a spear, you go in screaming like a banshee, and you kick whatever door's in and say, where's the son of a...
05:42Number 9 motivational coach of all time, the wacky one, Sam White.
05:47I think a lot of people thought he was goofy.
05:50Sam had a great wit about him.
05:51He was a breath of fresh air.
05:53Just a goof. He shouldn't be on any list.
05:55He's not as funny when he doesn't win.
05:57Unpredictable.
05:58We used to call him wicky wacky in Pittsburgh.
06:00If he was coaching the Bengals, I mean, how good could he be?
06:05They played in the Super Bowl and you haven't.
06:08Shut up.
06:10And for Mark Madden...
06:12He...
06:14Sam White was 10-6 on the...
06:16Versus the Steelers.
06:17So I don't know why he's saying anything.
06:20Only guy that beat Chuck Nolan more than Sam White is Sam Ratigliano.
06:29You guys have 30 minutes!
06:31Sam White was a great motivator.
06:33To make him pay for everything that happened in that first half.
06:36Anything he had to do, if he had to tell a joke, do magic tricks.
06:39You got anybody fresh, even if they're bad.
06:42A prankster.
06:43Jokester.
06:45He did so many things that were just...
06:48Unpredictable.
06:49Oh!
06:51Can't read one fight down there!
06:53Take care of any equipment needs you've got.
06:56Or any nature needs you've got.
07:01Okay! Okay! Okay!
07:03Sam White was wacky, but there was a method to this motivator's madness.
07:08He learned at the foot of Bill Walsh and practiced the art of motivation by preparation.
07:13He taught me how to prepare.
07:15And he gave me a sense of purpose.
07:18Right before the game would start, he would come up to me on the field and say,
07:21Okay, if this personnel's in a group and I can't get a play into you, what play are you going to?
07:25First nickel, third and flat.
07:27Oh, we got the J.B. Flat.
07:28Our number nine motivational coach also knew how to game plan the media.
07:35His playbook for the press had lots of misdirection plays.
07:39He was really kind of a lightning rod type personality.
07:43He was a guy that could deflect anything.
07:45Really, I mean, you can only be so stupid, but they have exceeded the limits here somehow.
07:50We lost the game. It was never about the game. It was always about something else.
07:54You take this thing off, and you wear your pants, it's a pretty decent way to make a living for you people.
08:01He was a magician.
08:02Of course, his most famous motivational speech probably wasn't to the players.
08:06The snowball incident.
08:07Somebody throws ice on the field.
08:09Yeah, I'd just like to remind everybody, nobody beat Chuck Knoll more than this guy, so he belongs on the list.
08:17And the referees were ready to call the players off the field, and then he sprinted.
08:23All the way across the field, grabs a microphone.
08:24The PA system, instead.
08:26Will the next person that sees anybody throw anything onto this field, point them out, or get them out of here?
08:33You don't live in Cleveland?
08:34You don't live in Cleveland.
08:36You don't live in Cleveland?
08:37You don't live in Cleveland?
08:39I mean, that was like a patent speech to 52,000 Cincinnati Bengal fans.
08:44Who was he to judge Cleveland Browns fans?
08:47This didn't endear him to the good people of Cleveland, but it did get the snowball stopped.
08:54In his eight years with the Bengals, Sam Weiss won two division championships and a spot in Super Bowl XXIII.
09:02The Bengals have won the AFC Championship, but will be in the Super Bowl.
09:07But the four-point loss to the Niners was soon followed by four sub-500 seasons in Tampa.
09:12That's the enemy over there.
09:13They're not your friends.
09:14Let me do something right here.
09:15Bam!
09:16Right there.
09:17His motivational skills were real.
09:19You get out there, stretch those joints a little bit,
09:21and kick their butts all over the field.
09:24I think he had a tendency to go to that particular whip a little too much.
09:30Wake up!
09:31You're looking at me like I'm not even talking.
09:33You're not hearing me.
09:34Did it work?
09:35He had some success.
09:37I'm going to King's Island!
09:38Yeah!
09:39Yeah!
09:40Okay!
09:41The number eight motivational coach of all time, the dapper Hank Strang.
09:46Not hired.
09:47He amassed...
09:48Not hired.
09:49136 victories.
09:50Yeah!
09:51Dementor!
09:52Three championship rings.
09:54Coach of the now champion Dallas Texans.
09:56And 400 sport coats.
09:57Nobody wore white shoes.
09:58Hank was a showman.
10:00How can six of you miss a play like that?
10:02That dapper attitude.
10:03The toupee and, you know, the kerchief in here and everything.
10:07Gloss of Richardson.
10:08Over after a touchdown.
10:09Grab Hank and pat him on the head.
10:11He got this glob of hair.
10:13He snatched it back and put it back on.
10:20We got a plan because we care.
10:22Hank Strang certainly deserves to be in the top ten.
10:25Because you care for this football team.
10:27Hank Strang was one of the absolute leaders.
10:29And because you care about winning.
10:30Hank Strang was an artist in the sense that his team became a reflection of the man himself.
10:38My God!
10:39What are you doing in that huddle?
10:40They huddled in a different way than any other team.
10:42You give the play and then you say, let's go.
10:45The choir huddle.
10:46The big lineman in the back row and then the backs kneeled over in the front.
10:49Lemonade.
10:50Lemonade.
10:51Let's go.
10:52Okay?
10:53It's two words.
10:54What takes time?
10:55Say hi.
10:56He didn't do it with the same kind of fierce domineering.
10:59Persona as Vince Lombardi.
11:02Everybody grab it out there!
11:04Nobody's talking!
11:05Stram was more of a bantam.
11:07Can you believe that?
11:08More of a pepper pot.
11:09My God!
11:10Can you believe that?
11:11Always talking about training.
11:13It's really good.
11:14Like you're throwing to your wife.
11:16Always talking about discipline.
11:18My God!
11:19He better cut that ball away!
11:20He knew when to push the right buttons.
11:22Keep pouring that pressure on, putting the coal in the fire.
11:25Now you talk about motivated.
11:27They were motivated.
11:30Hank Stram at Super Bowl IV.
11:32There's a lot there that explains his motivational ability.
11:35Let's take a look.
11:40Dawson was surprised a couple of times when he'd come to the sidelines.
11:44Leonard!
11:45No, I didn't know he was wired for that game.
11:48Let's negotiate the ball down the field, Leonard!
11:50I didn't know until the next spring, when NFL Films came out, the highlight film.
11:55Just keep matriculating the ball down the field, boys!
11:57Stram would usually say, well, why don't you think about this?
12:00This guy's so loose over here, Leonard, you can throw that any time you want to.
12:03And instead, Stram was saying, call this.
12:05Reverse!
12:06Hey!
12:07You gotta do this.
12:08You gotta do that.
12:09You got a little Chinese bandage running around.
12:11What are we talking about?
12:12Josuke was running around there like it was a Chinese fire drill.
12:14When he says it's a Chinese fire drill, I mean, I can watch that every week of the year.
12:22Still need a final word on why Stram's number eight on our list?
12:25How about five?
12:2765 toss power trap.
12:2865 toss power trap.
12:3065 toss power trap.
12:3165 toss power trap.
12:3265 toss power trap.
12:33It's not in our game plan.
12:34Killing 65 toss power trap.
12:36Get in there.
12:37Running play.
12:38Coming to Garrett on a trap.
12:3965 toss power trap.
12:40Touchdown!
12:41Yeah!
12:42As a motivator, you have to be able to sell what you're trying to accomplish.
12:45He was a great salesman.
12:46Kids are the world champions of professional football.
12:53Coming up, some coaches have rings that could use a little more respect.
12:58He's not a guy I would put at the top of the list as motivators.
13:01He won because he had great players.
13:03He's a great player.
13:04Are you serious?
13:11There's many different ways to motivate a team.
13:14One method is sending a message through the media.
13:17I've seen that done for the whole time I was in the NFL.
13:20They are who we thought they were.
13:22And we let them off the hook.
13:23But you can't do it a lot.
13:24And you can't do it every week.
13:25Jimmy Johnson once said, I don't speak to the media.
13:28I speak through the media.
13:31This team is going to the playoffs.
13:33Playoffs?
13:34We can't talk about playoffs.
13:36Playoffs?
13:37Don't talk about playoffs.
13:38You kidding me?
13:40But when it comes to beating the hook and reeling in reporters, no one was better than the tuna.
13:47He loved sitting up there in front of the media and controlling the media.
13:51He knew what to do.
13:52Then he decided not to do it.
13:54These guys were puppets.
13:55And he loved just pulling their strings.
13:57Well, he missed the end of the day.
13:58So, she's making progress.
14:00Yeah, I think.
14:01It was all an act.
14:03Bill loved it.
14:04The number seven motivational coach of all time.
14:07Well-traveled and well-respected Bill Parcells.
14:10Hey, fellas.
14:11This is what you work all off-season for.
14:13This is why you lift all them weights.
14:15This is why you do all that .
14:17I think that Parcells is probably as tough-minded a coach as there has been in the last 25 years.
14:23And almost every player that's ever played for him knows it.
14:26What the are you doing staying ten yards in the backfield?
14:30Get up on the line!
14:31He could motivate anybody to do anything.
14:33Got one more?
14:34One more.
14:35Nobody thinks we can win, you know.
14:37And he understands how to get under their skin and to push the right buttons.
14:43Hey, Phil!
14:44I'll run the game!
14:45I'd be ten yards from him.
14:46He'd go, shut the f*** up.
14:49You f***ing play, I'll f***ing coach.
14:52You got it?
14:54I understood that?
14:56You've got to give Parcells very, very high marks.
14:59Lawrence Taylor could not have been an easy character to deal with.
15:03Hey, baby.
15:04This is going to be like a bunch of crazed dogs.
15:06And yet he made Lawrence Taylor the greatest linebacker of all time.
15:10The way he moved him around and the different things he did with him.
15:13Be more aggressive on that special now.
15:14They'll come back with that.
15:18Took over the Giants.
15:19They were a down and out team.
15:21Won two Super Bowls.
15:22Nobody could ever tell you that you couldn't do it.
15:25Went to the Patriots at a time when they were as low as a team can get.
15:28We can't play.
15:29We're too stupid.
15:30Took them to a Super Bowl.
15:31To the Jets when they were a 1-15 team.
15:41You want to go to the Arena League?
15:42Right over there?
15:43Right right?
15:44Took them to an AFC Championship game.
15:46That's how I will always remember him.
15:57His ability to go into bad situations and make them well.
16:01People giving praise for the Giants stuff?
16:03He deserves it.
16:04He won two Super Bowls.
16:06What the most impressive thing that he did in his career was, was with the Jets.
16:18Tell him to throw up on his own time.
16:20He scared us a little bit.
16:22You know, he wasn't ever considered Mr. Warm and Fuzzy.
16:25You want a guy that's going to come out and just tell me what you want.
16:28He goes in and tells the place what I want.
16:30Do this and we're fine.
16:31Why is Bill Parcells just number 7?
16:34Why?
16:35Let's go Dallas!
16:36Let's go!
16:37Because the Big Tuna never won big in Big D.
16:40Really?
16:41You know the play, son.
16:42What's the play?
16:44You don't even know the play.
16:46I think Bill Parcells at one time was a motivator.
16:49Don't get me on the warpath, boys.
16:51It ain't pretty.
16:52I think his act's gotten old.
16:54I think that ended in Dallas.
16:56In four years, Parcells never won a playoff game with the Cowboys.
17:00Romo can't get the spot down!
17:02The first three stops are what's going to get him in the Hall of Fame.
17:05Dallas necessarily wasn't his shining moment.
17:08Although he yelled and he intimidated.
17:11You almost cost us a chance, son!
17:13He won because he had great players.
17:15He's not a guy I would put at the top of the list as motivators.
17:18But when you weigh in those two Super Bowl wins,
17:21they're enough to land the Big Tuna at number 7.
17:25The number 6 motivational coach of all time.
17:30The chin.
17:31Bill Cowher.
17:33The chin.
17:34Bill Cowher.
17:36Let's go!
17:37That chin should be on Mount Rushmore.
17:39Let's play!
17:40If he didn't have the chin out, he wasn't doing his best coaching.
17:43You gotta believe and you gotta trust.
17:45We're gonna find a way to win this thing.
17:47He plays the game through us.
17:48When that chin comes out, he's really in tune with the game.
17:51I don't wanna say it again!
17:52Let the guy run!
17:53The paths will be on soon enough!
17:55The biggest thing is you have to be yourself.
17:58They will respect you for being you.
18:00I'm with you guys.
18:02Win or lose.
18:03I'm gonna tell you right now.
18:04When I'm young, I make mistakes too.
18:07I think it was when Bill and the team were behind closed doors that he really got his message across.
18:12I say who day, you say we day!
18:14And really proved he was worth his motivational salt.
18:16Who day?
18:17We day!
18:18Who day?
18:19We day!
18:20We day!
18:21We day!
18:22We day!
18:23We day!
18:24We day!
18:25We day!
18:26I usually wouldn't celebrate a Steelers victory, but I do celebrate karma.
18:32Bengals passed Cower over for David Shula.
18:39David Shula was terrible,
18:41and nobody beat the Bengals more the next 15 seasons than Bill Cower.
18:45I think most of his players over the years did relate to him,
18:50because he was not only a player, but a Totkeye player.
18:54He's got his charts and he's got his headset, but in his heart, his ankles are taped and he's got the pads on.
19:02There's the snap, it's low, the placement, the kick is blocked!
19:05Chris Hudson for Jacksonville picks it up and starts running the other way.
19:09I'm going, he's going to deck him.
19:12There he goes, they're going to score!
19:14And at the last minute, Bill puts his arm down and steps aside and the kid runs back for a touchdown.
19:19He almost came on the field for the tackle.
19:21Almost a Woody Hayes shot there.
19:26You always thought Bill Cowher had one of those aliens in him and it was going to rip out of you and take your head off.
19:32He wore it on his sleeve on the sideline with the spittle flying and the veins popped out.
19:37A lot of times that was very positive, exhorting.
19:40Good job!
19:41When Greg Lloyd was having a bad game and Cowher just said, listen.
19:45You get outside the tight end, if you want to get a two-point stance, you get where you feel like you can rush the quarterback.
19:51No matter what you do, I want you to rush the passer.
19:55You understand?
19:56Rush the quarterback.
19:57So to me, that took a lot of courage.
20:02Could they have won more Super Bowls?
20:04Yeah.
20:04Should they have been in more Super Bowls?
20:06Definitely.
20:06I mean, they lost a fistful of AFC championship games at home.
20:09Save the season to throw a fire.
20:11And it's down!
20:13And he goes, it's out at the goal line by San Diego!
20:16Always close.
20:17Playoff victories.
20:18Couldn't get over the hunt.
20:20No Super Bowl for the wonderful Steelers who have given us a terrific season.
20:25In 2005, Cowher's wild card Steelers hit the road in the playoffs and rolled to the Super Bowl.
20:32No matter what happens, you guys know what happens.
20:34We move on and we play.
20:36You got it?
20:37And it's on to Detroit for Super Bowl XL.
20:41This time, our number six motivational coach would not take it on the chin.
20:46I'm telling you, there's a lot of doubters out there about this football team.
20:50You go out there and you hit them right in the frickin' mouth.
20:56There's a man open.
20:57Touchdown, Pittsburgh!
20:59Lions won!
21:03Really wanted to win one for him.
21:05And to finally win one for him.
21:06It was a great feeling.
21:07It was good to see him out there.
21:09He cared about them and he cared about the team.
21:11And I think that was his biggest plus.
21:13I think you'll probably see that chin again someday, motivating other people.
21:17No, he's on CBS now.
21:21Coming up, the coach who perfected paranoia.
21:24The player's nickname of double O.
21:26And he'd be snooping around in bushes for invisible spies.
21:36Before we resume the countdown of multinational.
21:39George Allen.
21:41Every time you lose, you die a little bit.
21:44You die inside a portion of you.
21:46Not all of your organs.
21:48Maybe just your liver.
21:50And every time you win, you're reborn.
21:52It was Allen and his players against the world.
21:57I once wrote on the blackboard that a loser is dead and doesn't know it.
22:03We're playing the Cincinnati Bengals one day.
22:05George Allen can't stand Paul Brown.
22:07No good at all.
22:08We want that up straight in the air.
22:09Why?
22:10What the hell?
22:10George Allen would prefer to get on a 50-yard line with Paul Brown.
22:14Whichever coach would stand, that's the team that won.
22:18That's the way George Allen wanted it.
22:20George Allen had his master's degree in education.
22:22And he really believed in motivating his players through instruction.
22:28Let's do it again.
22:29Same thing again.
22:31In 1967, George Allen earned coach of the year honors and his Rams won a division title.
22:37Three years later, he was fired, then hired to be the chief of the sorry Redskins.
22:43Defense, come on back in the huddle.
22:50Is that the way you break the huddle?
22:52You're going to be a great defense and you break the huddle that way?
22:55Holy crap.
22:56George Allen.
22:59Motivation.
23:00Got him convinced they could still play and have fun.
23:03Rah, rah, rah.
23:04And the guys, they loved it.
23:06He had these corny phrases that he used.
23:08Forty men together can't lose.
23:10Okay.
23:11There was this corny song that they would sing after the game.
23:17He devoted every minute of his life to winning.
23:24And that inspired them.
23:28He wins the NFC Championship game and the fans carried him off the field.
23:33Thousands and thousands of people out of the stands.
23:35They've appeared like magic.
23:37They're all over the field.
23:41Wear, smoke, drink, or spit.
23:46His favorite beverage is milk.
23:49His favorite movie is the sound of music.
23:52And his middle name is Herbert.
23:53Our number five motivational coach was a saint, but he was haunted by demons.
24:01Allen was wary of the crests and full of distrust.
24:05Well, I don't know about how motivating it was, but he certainly was paranoid now.
24:09He had a security guard.
24:10The player's nickname of Double O.
24:11And he'd be snooping around in bushes for invisible spies.
24:16Uh, never found one, by the way.
24:19Allen Dredskins lost their only Super Bowl and were ultimately worn down by his paranoia and pressure.
24:25It was only in the playoffs that he faltered because, in my opinion, the players were so burned out after hearing that over and over again.
24:36I know we weren't ready to play football today.
24:39I think he's a Hall of Fame coach, but somehow I think one of the, quote, great motivators in NFL history would have won more than a couple of playoff games.
24:50King George never had a losing season, but it's because of his insane obsession with winning that Allen comes in at number five.
25:08Number four motivational coach of all time, Marty Schottenheimer.
25:12Do not underestimate the power of the human will.
25:15Marty Schottenheimer was one of the great motivational speakers in football.
25:21This doesn't light your firemen. The pilot lights out.
25:25He encouraged his players. He drove his players.
25:28Don't let him hold you. Don't let him hold you.
25:31He was an old school guy, and he told you like it was.
25:34We've got to go one more series.
25:36He is the prototypical Newt Rockne speech giver.
25:41Today, today, we're going to win.
25:42Light the ignition. Let's get this rocket ship going up now.
25:49Marty Schottenheimer?
25:50See, that's crazy.
25:52Timeout. Timeout.
25:56Marty Schottenheimer?
25:58What does he ever win?
26:00He has to coincide with championships.
26:03Or great and historic club wins.
26:06Why does he have any?
26:07Cleveland was a mess before he got there.
26:09And the Browns have done it again.
26:11You Kansas City mess.
26:13We've got a winner in Kansas City.
26:16San Diego.
26:17Disaster.
26:18Worst to first.
26:19Made them all playoff teams. All respected.
26:22He changed his culture.
26:23He's one of the greater motivators that I've ever observed.
26:27You can't make him top ten.
26:28You can never press that fare.
26:29Marty Schottenheimer has a style that's easy to parody.
26:36Men, it's the six inches between your backbone and your breastplate.
26:41Man, I'm talking about your heart.
26:42The only thing that matters is that six inches between your backbone and your breastplate.
26:49Our number four motivational coach has authored many a memorable line.
26:54You know, Marty always talked about the gleam.
26:57There's a gleam, man.
26:59There's a gleam.
27:00We had a bunch of guys in the team going, yeah.
27:02And then they go, what's the gleam?
27:06There's a gleam.
27:11Let's get the gleam.
27:12One play at a time has always been my theme.
27:16One play at a time.
27:17Let's go one play at a time.
27:19One play at a time.
27:20It was a very theatrical performance for the players.
27:25Those two little letters, W-E-E-W-E.
27:28After a while, that sort of thing gets to be old.
27:32Those two little letters, U-S, us, they're powerful.
27:37The pregame mantras were repetitive and so were the playoff losses.
27:41Schottenheimer went 5-13 in the postseason and never made it to a Super Bowl.
27:46I think his teams were always motivated to play in the biggest games.
27:51I think he's too conservative.
27:52I think that sometimes he plays not to lose.
27:54I think most people, they look at me and they say, well, Marty Ball.
27:59I hate to visit all those sins upon the coach because, you know, the other team wants to win too.
28:0498 and a half yard drive.
28:07You don't win at all, you're a failure.
28:09In some people's eyes, I don't really see it like that.
28:13And there can be no concern in Ernest Beiser right now.
28:16Believe it or not, there's a lot of luck in this game.
28:19And I just think Marty's had a lot of bad luck.
28:22Kick on the way.
28:23It is no good.
28:25Is he a championship coach?
28:26Well, you have to win a championship to be a championship coach.
28:30Marty Schottenheimer is one of the great coaches in the history of this league.
28:33Look, this record speaks for itself.
28:34And let's just remember one thing as we leave here today.
28:43Coming up, which coach acted like the big man on campus?
28:51He walked around like, yeah, whatever.
28:54Fire me.
28:55I'm good.
28:56I don't care.
28:57Great motivational coaches set the tone at the very first practice.
29:02You're not a rookie anymore.
29:03Let's go.
29:04You've never had any problem with former head.
29:07You cannot play if you don't listen to what I'm saying.
29:10No one runs a tougher training camp than John Gruden.
29:16Play football.
29:17Run the show.
29:18Come on, cozy.
29:19Coleman, what do you got today?
29:21We don't have any point.
29:22We're going to be a disciplined, physical football team.
29:24Are we clear, man?
29:26The number three motivational coach of all time, savvy and salty, John Gruden.
29:33John Gruden carries himself like a cocky kid who doesn't care what you think of him.
29:38I got a reputation to try and live up to also.
29:41And when he went to Oakland, that attitude was brilliant.
29:46Hey, huddle up, huddle up, huddle up.
29:47Felt like Al Davis was really running the show and John Gruden was this young guy and he walked
29:53around like, yeah, whatever.
29:55Fire me.
29:56I'm good.
29:57Nap at nap time.
29:58Work on this practice force.
29:59When you see potential in a guy, this is the last shot right here.
30:03You know what I'm saying?
30:04I think it's important to let him know that you're on top of everything that he does.
30:09You're either going to explode onto the scene or you're just going to be like a...
30:12Gruden came up with a whole chunky thing.
30:15The sneer, the one-liners, the quips.
30:17The one line that would just drill right into a guy.
30:19We got a winning edge, a break in a huddle.
30:21We break it like a sack of sh...
30:22In 1998, Gruden transformed last place Oakland into a contender.
30:28Yeah.
30:28I thought he was a perfect fit for the Raiders' style.
30:31I mean, his constant furrowed brow and his kind of snarl on the sideline.
30:36He looked perpetually slighted by something or somebody.
30:41Our number three motivational coach had every right to feel that way after his Raiders were
30:46tucked out of a playoff win in 2001.
30:49After reviewing the play, the quarterback's arm is going forward.
30:55It is an answer.
30:56Oh, right!
30:57Plucky Chucky left the Raiders after that controversial defeat to lead a new band of pirates.
31:07I think Rondé Barber said it best.
31:09We needed a coach to kick us in the ass.
31:11It was time.
31:11And that's what John Gruden was going to do.
31:13Ho, ho, ho, ho, ho!
31:15Santa Claus is here out of line!
31:16Leadership is leading in a positive way.
31:20Ho, ho, ho!
31:21Love that!
31:22You have to motivate.
31:23You have to be very much in command of the standards that you're seeing out there.
31:28You gotta say, hey, I've been here before.
31:30I know exactly what to do, and we're gonna do it.
31:32John Gruden, to me, is like a fiery little Lou Holtz.
31:36Let's go, man!
31:36Quickly, quickly, quickly!
31:38Chop, chop!
31:39He's a lot more caustic.
31:41We dropped seven balls today, offensively.
31:44Inexcusable.
31:45Sometimes to the point where he'll make you wince.
31:47It's a bonsai blitz.
31:49Let's go!
31:50Let's go!
31:51He's so wound up.
31:52He's so uptight.
31:53Just the fact that he lets it out.
31:55Are you out of here, Larry?
31:57Are you out of your school?
31:59John Gruden, much more in your face.
32:02You're six foot five, three.
32:05That's right, you're going to be five-nine.
32:07Has no problem dropping whatever kind of bombs he needs to drop to get his point across.
32:13That's downright nasty, brother!
32:1516 out of 32 of us have been fired in the last two years.
32:19So I'm going to be a little bit of a on their rookies.
32:21Is that all right?
32:22Tell you what, John Gruden's locker room speeches.
32:25Now one word was said about how somebody's going to stop this defense.
32:30Sideline speeches.
32:30You know what butt guy means?
32:32You know what anything means?
32:34His pep rallies are classic stuff.
32:36How's that rook?
32:39How's that rook?
32:41In 2002, Gruden drove the Bucs through the playoffs toward their first Super Bowl ever.
32:47Johnson on third down, throws the ball to the end zone.
32:49It is a close!
32:51Touchdown, Taberly!
32:52It was a team that needed to be pushed, and he had that emotional kind of drive.
32:58He was the face that they needed.
33:03Super Bowl 37.
33:04It is Tampa Bay versus the Oakland Raiders.
33:10The best motivators lead by example.
33:12John Gruden took that a step further at practice before the Super Bowl.
33:18Gruden actually played the role of Rich Gannon.
33:20Here he was slinging the ball over the field and just rubbing it in their faces.
33:24Who better on the field knew how to be Rich Gannon than the guy who coached Rich Gannon?
33:29Turn on the film of what the Buccaneers did in Super Bowl 37.
33:33Gannon Pumphake looking to his right, throwing to it.
33:36We haven't even started yet!
33:38Let him keep throwing!
33:39Let him keep throwing!
33:39Gannon looking, Gannon throws up the middle.
33:41That's a goal!
33:42That's a goal!
33:42It was John Gruden's finest moment as a coach in a National Football League.
33:47We're going to win the Super Bowl!
33:49Super Bowl, baby!
33:51Go, go, go!
33:55John Gruden, the youngest coach ever to win a Super Bowl,
33:59and number three on the list of motivational coaches.
34:04Coming up...
34:05What are you doing in the center?
34:07The number two motivational coach on our countdown.
34:11I believe in pushing much further than they think they can drive themselves.
34:16It's for me.
34:17It's for me.
34:18Before we get back to the countdown,
34:25let's see who else fell short of our list.
34:29Jim Mora was motivating and entertaining.
34:32The sound bites that Jim Mora left us are priceless and can never be replicated.
34:37We couldn't make a push down.
34:39We suck.
34:40You think you know, but you don't know.
34:44Marv Levy was motivated to keep his players in the moment.
34:46Coach Ditka didn't make the list, but he's highly regarded in Chicago.
34:59And Don Shula might be the winningest NFL coach, but he didn't crack our top ten.
35:06There's no way you can have a top ten list that has John Gruden and Sam Weiss ahead of Don Shula.
35:12The number two motivational coach of all time, the emotional Dick Vermeule.
35:20Dick Vermeule is number two on our countdown, but his players were number one in his heart.
35:26They know I'm going to be there and defend them and back them.
35:29You never have to worry about me jerking you.
35:32He has a way of connecting with people.
35:33How many more semesters will you go?
35:35It wasn't so much a technique or a gimmick or anything.
35:38That's just who Dick was.
35:39I got everything at home.
35:40Everything was wonderful.
35:42He was not only their coach, he was their friend.
35:44Some of them looked at him as their father figure.
35:46If you care, they'll care.
35:47If you trust, they'll trust.
35:48Dick gave you that rah-rah speech.
35:50We will not lose sight of what we have left to do.
35:53That win-win for the Gipper.
35:54You don't want to do nothing but go out there and play and win for your coach.
36:00The reason all these guys like Dick.
36:05I like Dick.
36:05Some coaches speak loudly and carry a big stick.
36:08Coach Vermeule spoke lovingly and carried a box of tissues.
36:12I don't want to forget any of you guys because I never will.
36:15You're a little bit special.
36:16If you're crying to me, you're weak stock.
36:19Thank you for what you've done for me.
36:20I thought maybe you could only cry as an Eagles coach.
36:23Twelve years have gone by.
36:25Since the Eagles have been a winner.
36:26But he's hit all the spots, I guess.
36:29I get really close to the people I work with.
36:31I mean, even he cries over Lawrence Phillips.
36:34I can't tell you how much I appreciate that.
36:36What a great way to have me to live.
36:37He's Dick Vermeule.
36:38He has to cry.
36:40It's in his contract.
36:44Shed no tears for Dick Vermeule.
36:47He's number two on our countdown for a reason.
36:49His motivation by inspiration has taken three franchises to the playoffs.
36:55Touchdown, Kansas City.
36:59Woo-hoo!
37:00Here we go!
37:01Vermeule took over the Eagles in 1976 and had them in the Super Bowl five years later with a team that was more tenacious and talented.
37:10They weren't the greatest bunch of players, but he got them to play.
37:15The Eagles fans felt like he was the guy who could do it for us.
37:19But a loss to the Raiders in Super Bowl XV.
37:23Let's go!
37:24Followed by a nasty bout of burnout made Dick Vermeule walk away from the game.
37:29Dick Vermeule must be feeling the sting of frustration right now.
37:33I hope very much my players can understand.
37:36It's not an easy thing to do to say goodbye to him.
37:39Enough was enough.
37:39And he had had it with coaching.
37:41And he just felt that he had lost that ability to motivate.
37:46He got it back.
37:47I left coaching because I had to.
37:48Today I'm back.
37:50Because I have to.
37:51After 15 years away from the game, Vermeule picked up where he left off and took the Rams to the Super Bowl.
37:58The number two motivational coach of all time turned every football team he ever coached into a family.
38:28Coach Vermeule had a knack for getting guys ready to play.
38:32This game's off for you, Coach Vermeule.
38:35I would put Vermeule right at the top of any list.
38:40Not just motivational coaches, but motivational people.
38:43The emotion of Dick Vermeule helped in the way he got his players to play.
38:47You want to call that motivation?
38:49Yeah, you can get them to play.
38:51Next up, we reveal our number one motivational coach of all time.
38:56Whoever number one is, God bless you.
38:58You must be somebody pretty unique.
39:01A bit could not be on the list.
39:03Mike didn't make our countdown, but here's a recap of those who did.
39:07But who's at the top of our list?
39:09I gotta know.
39:12Here he is.
39:13The number one motivational coach of all time, Vince Lombardi.
39:16Number one.
39:17When you mention football coach, the first image that comes to mind is Lombardi.
39:25He is the icon among coaches.
39:27A certain magic still lingers in the very day.
39:31Winning isn't everything, but it's the only thing.
39:33In our business, there is no second place.
39:35Either your first or your last.
39:37Lombardi was an autocrat.
39:40Everybody's grabbing out there.
39:41Nobody's tackling.
39:42At a time when coaches were expected to be autocrats.
39:46I didn't come in and have a meeting with the players and say,
39:48I wonder how they're going to accept me.
39:50I said to myself, they're going to have to accept me.
39:51I'm not worried about their morale.
39:52I'm worried about Vince Lombardi's morale.
39:55He knew how to drive men.
39:58They achieved more than they thought they could.
40:01And he didn't always do it in a way, I think, that endeared players to him at the moment.
40:05But if you go back and talk to any of Lombardi's guys, they swore by Vince Lombardi.
40:13If you look at this play, what we're trying to get is a seal here and a seal here.
40:17And try to run this play in the alley.
40:20This is a famous power sweep of Green Bay.
40:24They tell them to play.
40:25Jerry Kramer would look up.
40:26We're running this way.
40:27They gain eight yards and go back to the auto.
40:30And they knew it was coming.
40:31That's motivation.
40:32That's intimidation.
40:33To Jim Taylor on a power sweep.
40:35Cutting back at the 10.
40:37Taylor is in for the touchdown.
40:39The Packers won five championships in seven years.
40:43Still, Lombardi was never satisfied.
40:46He had no tolerance for mistakes.
40:48What the hell's going on out here?
40:51If you didn't play the way Lombardi wanted you to play, he'd get rid of you.
40:54I'll tell you something, Leroy.
40:54You're not going to get your job back unless we get a better performance.
40:57If you didn't do what he wanted you to do, you were gone.
40:59Get out of here.
41:00Oh, God.
41:01Get him out of there.
41:03Get him out of there.
41:04Lombardi demanded the best and never had a losing season in Green Bay.
41:08Hey, Lombardi, thank you for that, ladies.
41:15Supreme confidence and winning under pressure.
41:18That's why the Packers won the ice bowl and why Lombardi is our number one motivational coach.
41:25It's third down.
41:26There's 16 seconds left in the game.
41:28It's the Packers' last time out.
41:31Tell Spartz Starr to run the damn ball.
41:33Let's get out of here.
41:34And in so doing, takes a magnificent gamble.
41:37Starr begins to count.
41:39Takes the step.
41:40He's got the quarterback.
41:41If that gamble failed, if the Green Bay Packers are stopped on the one-yard line and time runs out,
41:51maybe the Super Bowl trophy is not even named after it.
41:53And the Green Bay Packers are going to be NFL champions for the third straight year.
41:58Super Bowl II was the crowning achievement for the Master.
42:04In his final game as Green Bay's head coach, Lombardi won easily and savored one last ride for the ages.
42:11At 6.06 Eastern Standard Time, Vince Lombardi was carried off the field for the last time.
42:22He was carried not just to the locker room, but a few steps closer to the Hall of Fame.
42:31There's a gleam, man.
42:34There's a gleam.
42:35There have been many great motivators, but our number one motivational coach of all time is still the yardstick by which all others are measured.
42:46Every guy that's coached in a national football league will always, to some degree, be influenced by what Lombardi was and what he stood for.
42:56Vincent T. Lombardi was the consummate coach, and it is his name that is etched on the game's ultimate prize.
43:05It more than represents the guy that won the first two Super Bowls.
43:09His place in football history is far bigger than that.
43:13What an honor it is to be holding the Vince Lombardi trophy.
43:17Every man must be committed to excellence.
43:20Every man must be committed to victory.
43:23Hmm.
43:24Hmm.
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