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  • 12 hours ago
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00:00Arabic language, does that make a difference? Does that give you some sort of a competitive advantage in a space
00:06which is mostly dominated by the English language?
00:10Well, alhamdulillah, I think this is one of the, as you mentioned, one of the key advantages or the competitive
00:15advantage that we have today is the Arabic dialect, which I think, which helps us or gives us as a
00:22leverage today to penetrate the market in Saudi and the Gulf region, inshallah, very soon in the MENA region.
00:30This is a very competitive advantage. We try to leverage when talking to clients. Alhamdulillah, it's been shown to be
00:36very successful so far as one of the key positions or key propositions that we have.
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