00:00You're the CEO of what is Saudi Arabia's leading platform for discovering and booking events,
00:05entertainment, experiences, a huge player in the kingdom's leisure economy.
00:10How have you seen this sector evolve since 2014 when you got started?
00:17It's thriving. It's blowing up.
00:20Things are just getting more and more exciting every year,
00:22and every year that we always have these shocks and surprises.
00:26Alhamdulillah, since the vision was announced,
00:28we had this platform for communities and getting people together.
00:32And when the vision was announced back in 2016 time,
00:36we were there at the right place at the right time,
00:38and we had ticketing available.
00:40We had a full sort of platform with a back end,
00:42a flexible with the front end capabilities to be able to white table
00:45and go out there and activate these projects.
00:49Because it was built on newer technologies, the system doesn't crash.
00:53So, you have suddenly a country where these massive events,
01:00which we've been waiting for all our lives,
01:01and a massive youth population,
01:04I think about 70% of the people are under 30,
01:08hungry for entertainment.
01:09And when this stuff happens,
01:11you know, one tweet from His Excellency Turkey al-Sheikh, for example,
01:13and we have suddenly millions of people in the same second on the platform.
01:19So, it's been quite an exciting journey.
01:22We have, and today we've turned into sort of a super app for fun.
01:25So, we have the entire Saudi SPL league,
01:29the football clubs there.
01:30We have all the major concerts, all the major festivals,
01:33all the major sporting events,
01:34like, for example, boxing, the mega events of the kingdom.
01:37It's one place that you can go to to find everything fun to do.
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