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00:02Amazon added actor Chris Hemsworth to its internal organizational chart on Thursday
00:06as a promotional stunt tied to its Super Bowl advertisement for Alexa, according to Reuters.
00:12Hemsworth appeared with the title Chief Heartthrob for Alexa devices and was also listed as a bar
00:18raiser, complete with an Amazon email address and a humorous profile quote. The stunt drew
00:23internal criticism following recent layoffs of 16,000 corporate employees, including Alexa staff
00:29and a weak fourth quarter earnings report. Amazon called the move an internal Easter egg.
00:34An Amazon spokesperson described the move as a fun internal Easter egg tied to the Super Bowl
00:39and declined to address employee concerns. Hemsworth's representatives did not respond
00:45to requests for comment. Hemsworth was later demoted to report to the head of devices and
00:49services. For all things money, visit Benzinga.com.
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