00:00After 80 years, Coca-Cola is discontinuing Minute Maid's frozen juice line, citing changing
00:06consumer preferences and a shift towards fresh alternatives.
00:10The popular lineup of flavors will remain available only until current supplies run
00:14out.
00:15Introduced back in 1946 to offer year-round farm fresh juice, frozen Minute Maid became
00:21a childhood staple for many before advances in refrigeration and pasteurization reduce
00:26demand.
00:27While frozen juices fade, Coca-Cola continues to sell fresh and alcoholic Minute Maid drinks,
00:33with recent gains in zero-sugar offerings helping the company maintain market share.
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