00:00The NBA season is mostly about competition on the court, but for agents, managers, and sponsors, the battle for sneaker supremacy is just as important.
00:11Coinage. Life. Well spent. Presented by Geico.
00:15There are three major companies with skin in the sneaker game. Nike, Adidas, and Under Armour. Each competes to sign major stars to signature shoe deals.
00:24Nike owns the space with the four best-selling signature brands.
00:27The swoosh can also be found on 64% of NBA players' feet, according to Versus reviews.
00:33The Jordan brand is the crown jewel thanks to its classic backlog and the b-ball icon's unwavering legacy.
00:40The brand took in $2.8 billion last fiscal year, according to Forbes.
00:45LeBron James led the pack in annual sneaker sales for most of his career, but King James was recently unseated by former teammate Kyrie Irving.
00:54Both players have new kicks on the market. Only time will tell who wins this round.
00:58The competitors are making waves, too.
01:00Adidas has major deals with James Harden, Damian Lillard, and they're pitching to newly minted superstar Giannis Adentokounmpo.
01:07Under Armour, while relatively new to the party, has an extremely popular partner in Steph Curry.
01:12The sharpshooter signed with UA in 2013, just before he transformed the league and won back-to-back MVP awards.
01:19So while these superstars go head-to-head on the court, sneaker execs are just hoping they look cool doing it.
01:27Coinage. Life. Well spent. Presented by GEICO.
01:30분-Modern.com
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