00:00I feel really proud of the message that we put out there. So many women come up
00:17to me and call me out like I love your clothes but you know what I can't fit
00:20them. That just happened so many years and I've always wanted to make clothes
00:23for her but just figuring out the logistics of how to really make it work
00:27I had to prioritize it and we did and we're so excited by the result. I hope
00:32it signals change if it doesn't I'm committed to that change for my customer
00:38because like that's why I said it's really not about size it's about my girl
00:44and she comes in all sizes and now we're just reaching more of her and I'm so
00:48thrilled about it. The fact that you have the internet you can be the captain of
00:53your own shit and if you can just grow your customer base slowly and find that
01:00woman that like your product resonates with you stay loyal to her not to the
01:07winds of fashion because it's not about them it's never about them it's always
01:10about your girl
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