00:00Hey, Janelle Snowden here with the lovely ladies of In Vogue.
00:05When you think of the Essence Festival, what's the first word that comes to mind?
00:08Oh, family affair.
00:10Culture.
00:11Lack.
00:11Yes, especially now that it's owned by us.
00:14I think excellence, you know what I mean?
00:17I think celebration, I think joy, I think happiness.
00:21I think family reunion, like that's what it feels like.
00:24I always felt like the festival was like Wakanda, you know what I mean?
00:28It means us, it means beautiful, black women, it means black girl magic.
00:32And just to have a whole festival around that, it's incredible.
00:36First three words that come to mind when you think of the Essence Festival.
00:39Black, party, and food.
00:41Okay, okay, I thought you might have said ladies, but yes, that too.
00:44Ladies too, yeah.
00:45Essence Festival's like the Mecca, brothers.
00:47You gotta, for real, the real, like, first of all, the women are there.
00:50It's gorgeous, it's beautiful.
00:52Brothers gotta come there just to experience the beauty.
00:55It's not just for the ladies, but it's also for the ladies, so let's just keep it real.
00:59Every night is ladies' night.
01:00So if you've never been to the Essence Festival, treat yourself.
01:03Don't treat yourself.
01:04Bring your sexy, that's all I'm saying.
01:06You heard the man.
01:07We will see you 4th of July weekend.
01:09Happy anniversary, Essence.
01:11For more info, go to EssenceFestival.com.
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