00:00My name is Jessica Dupart, aka Judy, and this is How I Hustle.
00:09This is Kaleidoscope Headquarters. This is our processing room. How many orders?
00:23Over 200. Okay, 200 out already?
00:26Okay, great. This is where we ship out the stuff. Fulfillment over here.
00:31Hi, Woody. How are things?
00:33How many orders out today so far?
00:36Out? Okay. Okay, good.
00:40Young Jessica played in hair a lot, so I really had a passion for hair really early off.
00:45And then my father also was an entrepreneur, so I watched him growing up.
00:50My parents were more into trying to push me to do lawyer, doctor stuff,
00:54so I used to sneak people in my house to do hair when they weren't home.
00:58Because I'm not going to say they were all the way against it, but they weren't all the way for it.
01:02So I started doing hair about 12, 13.
01:05I had my first child at the age of 15, my second child at the age of 17.
01:09So that was an obstacle within itself, especially going to a prominent school when they, you know,
01:15nobody really wants to promote pregnancy in high school.
01:18So my mom put me out when I was 17, and at the time it was like the worst thing ever.
01:24But that actually made me fall so hard I had to stand up.
01:27And I honestly, I understood, like now especially being a parent, I understood her reason why she did it.
01:33And I'm actually very thankful for it.
01:35I opened Kaleidoscope in 2013.
01:38We actually experienced a great loss in December of 2013.
01:43We had a fire at the building, and we lost everything.
01:45We wound up back into Kaleidoscope about April, May.
01:49So I had a grand opening July of 2014 where I introduced the products.
01:54I did the miracle drops mainly because I saw an increase in alopecia, whether it was hereditary or mammy.
02:00When people watch YouTube and they think that they can do something and they can't,
02:03or when they mix the wrong concoctions or, you know, just anything where people are pulling their hair out.
02:09So as a hairstylist, I saw it a lot.
02:11So I just wanted, I felt like in my opinion, if I was going to do anything,
02:15I wanted to do something that made sense, something that's direct.
02:18These are some of the pictures and comments left on the Miracle Drop social pages by real users.
02:23I had a really good response.
02:24I think I had a really good response because of the way I introduced it, though.
02:27It wasn't like, hey, buy this product.
02:29It was, you know, everything was comical.
02:30Like me, I wanted my brand to stay very close to the stuff that I like.
02:34And I really enjoy comedy.
02:36I really enjoy laughter.
02:37And I feel like if you're going through something, it's better to laugh than to frown about it.
02:41And, you know, hair loss can be something depressing.
02:43So, you know, not making fun of it, but why don't we shine light on it in a positive way?
02:48That's going to help her grow her hair.
02:50She didn't have no edges.
02:51How long did it take for this to grow?
02:53Two weeks.
02:54The only grows hair.
02:56I'm strategically probably going to put it in bigger box stores maybe next year.
03:03I'm working on it being a household name.
03:05So, if I could do it, anybody can.
03:08With being an African-American woman who had her first child at 15, put out at 17.
03:12You know, all of that, and then I'm here.
03:15And it's crazy because, I mean, if you want to go back to what the norm is, I shouldn't have been here.
03:22You're going to make me cry.
03:24Woo!
03:25Woo!
03:26Woo!
03:27Woo!
03:28Woo!
03:29Woo!
03:30Woo!
03:31Woo!
03:32Woo!
03:33Woo!
03:34Woo!
03:35Woo!
03:36Woo!
03:37Woo!
03:38Woo!
03:39Woo!
03:40Woo!
03:41Woo!
03:42Woo!
03:43Woo!
03:44Woo!
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