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Unlock the 5 Hidden Consumer Types and Skyrocket Your Business
Master the behavioral framework that shows you exactly why customers choose, hesitate, or disappear, and how to attract the right ones with precision every time.


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™Yaya Diamond
Red Hot Reality Ent. LLC

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00:00Yeah, you're diamonds, dream chasers, we won't wait
00:17Subscribe today before it's too late
00:20Inspiration flowing just like the breeze
00:23Chase your dreams and feel at ease
00:30Be good, be very good
00:33You know, so I was doing a training earlier today
00:37And, you know, another reason for this book is
00:43My goal is to genuinely help small business
00:47I feel as though that we need to save small local business
00:54Because that's what makes up 99% of the U.S. economy
00:58There's a lot of corporations who are just coming in and drop shipping businesses in these smaller towns
01:07And they end up sucking up a bunch of that local revenue
01:10Well, nothing against them
01:14But that money doesn't really stay local
01:17That goes to their corporate, you know, profits
01:20Their corporate expenditures
01:22And they may or may not sponsor, you know, little league teams
01:28Or they may or may not sponsor soccer teams
01:31You know where I'm going with this
01:33Yeah
01:33As many times as you've toured
01:36I know you've seen it
01:38No
01:39And then you see businesses that are boarded up
01:43You see businesses that aren't functioning anymore
01:46And what really bothers me are like
01:48Yeah
01:49Yeah, those legacy ones that have been like for 40 years
01:52They've been strong
01:53And they're strong
01:55And the whole landscape has changed, right?
01:59We were talking about it
02:01And the fact that, you know, this little guy right here
02:04In 20 years has completely changed the way consumers make a decision
02:10Yeah
02:11Yeah
02:12I hate that thing
02:13If I could throw this thing across the room
02:16And never have to deal with it again
02:18I'd be better for it
02:21I think a lot of us would
02:22I'd like to go back to pagers
02:24What was your pager number?
02:28Like, because you know we all had that code
02:30We all had that code
02:31I know, right?
02:32We had a code
02:32I can't tell you my code
02:34I don't remember my code
02:35I don't remember the code
02:38I know my mother had a code for me
02:40And she was like, if you see this in here
02:41You better go ahead and get home right now
02:43Exactly
02:44Yeah, I mean, I remember that
02:48I mean, oh
02:48Well, with the days
02:50But I mean, yeah
02:51You know what?
02:52I appreciate what you've done
02:53So let me ask you a question
02:55You've written your book
02:56You put it under your publishing company
02:57So that you can keep your rights
02:58You've got everything kind of, you know
03:00Taking care of
03:01Paperwork is all set up
03:02So that you get what you get
03:03And that no one else has their hand in the pot, per se
03:06But can someone submit their stuff to you
03:10As a publishing company?
03:11Or is this just for you?
03:14100%
03:14That is the goal
03:15As we're getting everything together
03:18We are very motivated about working with new authors
03:22I feel as though that
03:25Actually, I know this
03:26I lost a week
03:27Because I did the editing and the formatting of my book
03:30To make sure that it was an easy read
03:34It's, who are you looking at me like that for?
03:37I couldn't do it
03:39I had somebody for that
03:41Right
03:42Well, and that's kind of what happened
03:44At the end
03:45I had a couple pages
03:46That the formatting just wasn't right
03:49In the header
03:51It was too close to the top
03:52I'd do everything right
03:54And then I'd put it over into a PDF
03:56And then it would just move it around
03:58Yes, I would do that
04:00Yeah
04:00That's the reason why I have somebody for that
04:02Yeah
04:04And so
04:06My whole thing is
04:07Is just like IID activity
04:09I imitated what other people were doing
04:13I spent hours at Barnes and Nobles
04:15Looking at like the copyright page
04:17And the formatting
04:17Just to be like
04:18Oh, that's what they're doing?
04:20All right
04:20I got it
04:21Penguin
04:21Get out of here
04:22That's why I got somebody for that
04:24Right
04:25I don't have to think about that
04:27But I understand where you're coming from
04:28You do have to
04:30Even though I have someone for that
04:32That doesn't mean that I haven't studied it
04:34It doesn't mean that I haven't put the hours in
04:36Because I did
04:36The reason I got somebody for that
04:38Is because I couldn't get it right
04:39Or
04:41Like you said
04:43To duplicate
04:44Yes
04:45Because you know what they
04:46And then that way
04:47If somebody does come to you
04:49And they're like
04:49Oh, yeah, yeah
04:50We can't do that
04:51That's not the way it works
04:52And you're like
04:52Right
04:53Okay
04:54First off, you're fired
04:55Number two
04:56It does work this way
04:58Because I do know what I'm talking about
04:59And this is the way we're going to do it
05:01Thank you for your time
05:02It's been fun
05:02Yeah
05:03Don't lie to me again
05:04That's why I have somebody that
05:07That
05:07We talk
05:08Right
05:10We talk
05:10We make sure it works out
05:12She tells me what it is
05:13And we go through it
05:15And she's like
05:15Okay, I can do this
05:16I can do that
05:17Can't do this
05:17Because this is that
05:18Here is that
05:19And that
05:19And she's like
05:20She explains it to me
05:21Which I appreciate
05:22If you
05:23I mean
05:23If you have someone
05:24That tells you
05:24It can't be done like that
05:26Then
05:26Okay
05:27Excuse you
05:29But
05:29Time for a new person
05:31Why?
05:32Why?
05:33Well, it just can't
05:33If they give me a reason
05:35Like, oh, it just can't
05:36Then, yeah, you gotta go
05:37Mm-hmm
05:38You gotta go
05:39Yeah, because
05:39That's not that growth mindset
05:41Yeah
05:42Yeah, communication
05:43Yeah, definitely
05:44But I love what you've done
05:45I love, love, love
05:47Purpose of Precision
05:48Publishing Media LLC
05:49I love that
05:51I love the logo
05:51I love it
05:52Because it says so much
05:54How did you come up
05:55With the logo, by the way?
05:56You have a microphone
05:57You have
05:59I mean, tell me about this logo
06:01Yeah, so
06:03Initially
06:04I had seen an iteration of it
06:07Mm-hmm
06:08And from that point
06:09For me, it makes sense
06:10Because that's why I put
06:12Publishing and media
06:14Okay, gotcha
06:15I'm gonna write it out
06:16As you can see
06:17The pen on the bottom
06:18Of the microphone
06:19But then you have to
06:20Talk about it
06:21Mm-hmm
06:21Right?
06:22And then
06:23Being a military guy
06:25I don't care
06:26Which direction
06:27You wanna go
06:28We can help you get there
06:30Just like the compass rose
06:31Right?
06:32You wanna go east
06:33Instead of west
06:34Yeah
06:34You wanna go north
06:35Northeast, northwest
06:36We got you
06:37Mm-hmm
06:38Like, we figured it out
06:39Wow
06:40So we can take it
06:41In whatever direction
06:42You wanna go
06:43And here's something else
06:46That I realized
06:47Mm-hmm
06:48It's not best writing author
06:52It's best selling author
06:55Yes
06:56And that's why you have to get on
06:59Shows like this
07:01And that's why you have to
07:01Speak about your work
07:03Because then from that point
07:05You can talk about what you did
07:07Yeah
07:08Because then that helps
07:09With, you know, sales
07:11Which then, you know
07:14The social proof comes from that
07:16Mm-hmm
07:17More people are like
07:18Oh, I keep seeing this
07:19This guy everywhere
07:20And I keep seeing this book
07:21Five types of consumers
07:23I mean, granted
07:25He's handsome
07:26And the book is beautiful
07:27On the cover
07:28But like
07:28What does it really mean?
07:30Right?
07:30Right
07:31And so from that point
07:33That's why
07:34Once I
07:36Hit that in my head
07:38That it's best selling
07:39Not best writing
07:41Yeah
07:42It's gotta be a product
07:43It's gotta be
07:45It's definitely gotta be
07:46We have that
07:46That book up there
07:47Five hidden consumer types
07:49And skyrocket your business
07:51You know
07:52I absolutely
07:53You
07:54You went through this
07:55You have identified
07:57The five
07:58Hidden
07:59Consumer types
08:00By being out in that field
08:01When you did come up
08:03With this book
08:04Tell me about
08:05What struck you
08:06Like, oh my gosh
08:07I have to write this book
08:08I know that it was
08:10The people
08:11But there is a moment
08:13In everyone's life
08:14Where there's like
08:16This switch
08:17Mm-hmm
08:18Where was the switch?
08:20Where did this happen
08:21For you?
08:22So
08:23I've been working on this
08:25For quite a while
08:26And, you know
08:27The pieces have been
08:29Just slowly coming together
08:30I wanted to release it
08:32Last year
08:33But for some reason
08:35It just didn't feel right
08:36Right?
08:37I imagine like
08:37When you write a song
08:38Or you guys are about
08:39To do something
08:39And you're just like
08:40This is it
08:41But then you're like
08:42Something ain't right
08:44Something ain't right
08:45I know you're about
08:46To drop a new song
08:47And from that point
08:49I imagine
08:50You guys spend a lot
08:51Of time
08:52On making that happen
08:54You don't even know
08:56Don't remind me
08:58Right
08:59And so
09:00For me
09:01It was always
09:03There because
09:05I mean
09:06Even just this interview
09:07I appreciate
09:08But
09:09You can see
09:10The depth
09:11In which I do things
09:12I'm not surface level
09:14So if I'm going to
09:15Bring something
09:15To the world
09:16It's going to be
09:19Military grade
09:21Military quality
09:22And
09:23I can't talk
09:25To everybody
09:26But if my book
09:28Lands in the hands
09:29Of somebody
09:29To help them
09:31Cut the learning curve
09:32They spend time
09:35Reading it
09:36Which it's a fast
09:37Easy read
09:38It's almost written
09:38More like a workbook
09:40To understand
09:41What people are looking for
09:42And how to attract them
09:44And then
09:44What to do
09:46It's very actionable
09:48And so
09:49The goal is
09:50Is if somebody
09:51Can read the book
09:52Get up to speed
09:54On the way
09:55I do things
09:55As a consultant
09:56And as a marketer
09:58And a strategic planner
09:59Well then
10:01When I'm helping businesses
10:03We can go
10:04That much faster
10:05Because I'm not
10:06Having to spend
10:07Hours
10:07Explaining them
10:09And then that
10:10Has to settle
10:10Into their mindset
10:11And then that
10:12Has to like
10:13You know
10:14Solidify
10:15It's
10:16So this book
10:18Right
10:19So this
10:20This book
10:22Is candidly
10:23And you know
10:24We were talking about
10:25You know
10:26Earlier running amok
10:27But
10:27You know that scene
10:30And everyone's
10:31Kind of seen it
10:32Where
10:32You know
10:33You're just
10:34Going fast
10:36Down a dry
10:37Bumpy road
10:38And you're just
10:39Booking
10:40Right
10:40And all of a sudden
10:41As you're driving
10:43You look back
10:44And you can't even see
10:45Where you were
10:46Because the dust
10:47Yeah
10:47But then you stop
10:50You know
10:51Maybe have a snack
10:53Kind of look around
10:54Or even a couple days
10:55And then the dust
10:55Is settled
10:56And you're like
10:57Wow
10:57Look at these
10:58Amazing views
10:59That's kind of
11:02How
11:02I wrote this book
11:04It's kind of like
11:05Climbing up a mountain
11:06Or going down
11:07A really dusty road
11:08And I'm sitting
11:09Right next to you
11:10And by the way
11:11I am doing my
11:12Audible
11:13And I'm narrating it
11:14So somebody can be
11:15In the car with me
11:16I love audible
11:17Yes darling
11:18Yes
11:19And then that way
11:22When the dust
11:22Does settle
11:23And people are
11:24Thinking about
11:25Oh man
11:26I should do this
11:27Instead of this
11:28I should
11:28I should make
11:29My logo prominent
11:31On everything
11:32Right
11:33And I appreciate
11:34You bringing up
11:35My logo
11:35Because
11:35You know
11:37You think about it
11:38You know
11:39Starbucks
11:40Yeah
11:41Under Under Armour
11:42Right
11:43Nike
11:44Adidas
11:45All of those logos
11:47I'm sure
11:47Popped into your head
11:48As I was saying it
11:49Actually mine did
11:50I mean
11:51I'm just going to be
11:51Selfish and say
11:52I wonder if
11:53Yeah
11:54I'm good
11:55Right
11:56But for most people
11:58When I say that
11:59They're like
11:59Yeah
11:59I know where you're
12:01Going with this
12:01Yeah
12:01Because they look
12:02At all the other logos
12:03Which means that
12:04They don't really
12:04Have themselves together
12:06And that their image
12:07Their branding together
12:09If they're thinking about
12:10Other logos
12:11Besides their own
12:12I go straight to mine
12:14Right
12:15Which is a habit
12:16That I guess
12:17If somebody says
12:18Your logo
12:18You go straight
12:20To your logo
12:20Right
12:21You don't think of one
12:23You know
12:23At Nike
12:24Or Adidas
12:25Or Target
12:26Or anything like that
12:27You think of your own
12:28And that means
12:29You're really working
12:30On your branding
12:31So yeah
12:32Exactly
12:33And a lot of times
12:35What I notice
12:36Is that you walk up
12:38To a business
12:39And you'll see the logo
12:4015 times
12:42You'll see it on the sign
12:43You'll see it on the windows
12:44You'll see it outside the door
12:45You know
12:46People got their uniforms
12:47And it's got the logo
12:48And might be even
12:49On the napkins
12:50On the flyer
12:52Everywhere
12:52Right
12:53But then you look
12:55At them online
12:56And the pictures
12:57A lot of them
12:58Are just like
12:59Junk
13:00Or like from
13:01From a consumer
13:02Right
13:03Like
13:03And they think
13:04They're all slick
13:05With their
13:05Their cell phone pictures
13:07And helping
13:08But a lot of times
13:10If somebody's
13:12In a new area
13:12And that's the first
13:13Picture they see
13:14They're not seeing
13:16The actual
13:17Physical location
13:18They're just taking
13:19And making a decision
13:20Based on what's
13:21Available online
13:22Yeah
13:23And that's why
13:25I drive it home
13:27Really hard
13:28That your online
13:30Digital property
13:31Is some of the
13:33Most important things
13:34That you can have
13:35For your business
13:36In this day and age
13:37And it's only gonna get
13:38It's only gonna get worse
13:39True
13:40I wanna go back
13:42To street teams
13:42Little pickup
13:47Right
13:48You're like
13:51How many books
13:52You wanna open
13:53Your pop your trunk
13:53Yeah
13:54No I'm just kidding
13:58But I mean
13:58You know
13:58That was
13:59The day
14:00That was
14:00You were a local
14:01You were a local person
14:03Until you weren't
14:04And it was
14:04I don't know
14:05If it was harder
14:06Or if word of mouth
14:08Traveled better
14:09You know
14:10But yeah
14:12I understand
14:12Where you're coming from
14:13And I absolutely
14:14Like I said
14:14I love the book
14:15I love the formatting
14:17Of the book
14:17Unlocked the five
14:19Hidden consumer types
14:20I think that
14:22When you were talking
14:23About the dirt road
14:25And you said
14:26The dirt road
14:27And you get
14:27Pick up the dust
14:28And all that
14:28I mean
14:29There are a lot
14:29Of dirt road
14:30Roads where I live
14:31And you know
14:32You go down
14:33This rock street
14:34This rocks
14:35And there's dips
14:36And valleys
14:37And puddles
14:38And this rock
14:39And you know
14:40We just go
14:40We just
14:40You know
14:42And by the time
14:43You stop
14:44It's like
14:44Your car
14:46Is dusty
14:46You gotta get
14:47A car
14:47You know
14:48You gotta get
14:48A car wash
14:49My whole thing
14:49Was because
14:50I've been on
14:50Those dirt roads
14:52Before
14:52Those rock roads
14:53Looking ahead
14:55Going
14:56I don't feel
14:57Like driving that
14:58That's
14:59That's usually
15:01The thing
15:02Oh man
15:03I gotta turn around
15:04And go back
15:04The other way
15:05Cause
15:05You know
15:07What I mean
15:07So
15:08But you
15:09You don't realize
15:10That the rocks
15:11Have damaged
15:12Underneath your car
15:14Which damaged
15:16Your psyche
15:17Because a lot
15:17Of those rocks
15:18Are being thrown
15:19Back at you
15:20As you go along
15:21And those are
15:22To me
15:23Those are people
15:24Coming at you
15:25With oh
15:25You can't do that
15:26That can't be done
15:27You should never
15:28Do that
15:29You should never
15:29You should never
15:30Write that book
15:31That book is never
15:31Going to be a success
15:32That book's been out
15:34You know how many times
15:35They've done that
15:35You know
15:36And it's like
15:37Yeah
15:38You know what
15:39I'm tossing you
15:40Back into the
15:41Rock street
15:42Because
15:43You know
15:44You got those pits
15:45And those valleys
15:45You got those people
15:46Hitting you with the rocks
15:47And everything
15:48So that's why
15:48I appreciate what you've done
15:50You've not paid attention
15:51To those people
15:52Not
15:52Not let those people
15:53Deter you
15:54And not only that
15:55You've written a book
15:56So you have the book
15:58Right
15:58So you have your book
16:00But now
16:01You also have your own
16:02Publishing company
16:03So you've told them
16:04To eat rocks
16:05In many different ways
16:07If I should say it like that
16:08No
16:09It's
16:10It's 100% true
16:11Actually
16:11My
16:13My wife
16:14Got me like that
16:15And
16:16We were
16:17We were kind of having
16:18One of those
16:19Marital discussions
16:20One night
16:21You know
16:21Just
16:22How it is
16:23And
16:23We might have been
16:24Fasting a little too long
16:25And the hunger bugs
16:26Might have been popping out
16:27But
16:27She says something
16:30She goes
16:31Yeah
16:32And
16:33And what about your book
16:34By the time you get it out
16:36It's not even going to be
16:37Relevant anymore
16:38And I was like
16:40Um
16:40Okay
16:42Hold my beer
16:43That was that ultimate
16:44Hold my beer moment
16:45And let me show you
16:46Let me
16:47Okay
16:48Cool
16:48You took it to that level
16:49All right
16:50I know she did
16:51Because my husband
16:51Does that with my song
16:53You know
16:54You're getting older
16:55You know
16:55You're not getting any younger
16:57You know
16:58By the time you put it out
16:59You
16:59You know
17:00Ain't nobody going to
17:00Really relate to it anymore
17:02I'm like
17:02Oh
17:04I don't even pay attention
17:05To him now
17:06He's like
17:06Right
17:06When are you going to do
17:08The next song
17:08I just finished the last one
17:10Just like yesterday
17:12Right
17:13It's not even out yet
17:15And you're already ready
17:16For me to do the next one
17:17When I have to actually
17:18Promote this one
17:19There's a time
17:20You have to put something out
17:22And promote it
17:23Right
17:23You want
17:24Okay
17:25Put something out
17:26And promote it
17:27You can't just put something out
17:28Put something out
17:29Put something out
17:29Nobody's seeing it
17:32Exactly
17:33Exactly
17:34And then you know
17:35Come on
17:35So yeah
17:36No no
17:37I'm
17:37Yo
17:38We brothers and sisters
17:39Right here
17:40I got you
17:41Okay
17:41Wonder twin powers activate
17:44Yes
17:45You know
17:47My gosh
17:49And so for me
17:50That's one of the things
17:51That I really love
17:52About this
17:54Is that
17:55Candidly
17:56I wrote it in a way
17:57That it's timeless
17:58I wrote it in a way
18:01That by understanding
18:02The human psychology
18:04And the way the human
18:05Makes a decision
18:06It's ultimately
18:08Not about
18:09Gimmicks
18:10Or tricks
18:11Or
18:11Or
18:13Or what's the latest fad
18:14It's more so about
18:16Truly understanding
18:18Old school way
18:20How you're supposed
18:21To talk to folks
18:22Right
18:23Like even just
18:24Looking them in the eye
18:24And shaking their hand
18:25Standing up tall
18:27Doing what you do
18:28Right
18:29Like when we were kids
18:31We had a set of rules
18:32How we had to
18:33What rules
18:34You had rules
18:35When your mama
18:38Did take you
18:39Though to see
18:40Her friends
18:41Oh see
18:41Now all of a sudden
18:42Now you know
18:47You better
18:49You kidding me
18:50You need to go to the bathroom
18:53No I don't
18:54I don't need to go to the bathroom
18:55Yep
18:58I'm glad I still have my ears
19:02From getting pulled
19:03What are you talking about
19:04The ears hurt
19:05Get the switch
19:07Make sure that switch
19:08Kick off the leaves
19:10You better make sure
19:11That's a little switch
19:12Because if that thing
19:13Breaks in the middle
19:14Of them syllabilizing
19:15Their beating on your behind
19:16You
19:17Know
19:18You
19:19Back
19:19To
19:20Ever
19:21And it breaks
19:25Oh it's over
19:26They start all over again
19:27It's done
19:28It's done
19:29Go get another switch
19:30You better make sure
19:31It's good this time
19:32You know
19:34And nowadays
19:35Little kids are like
19:37Oh well I'm going to call
19:38CPS
19:39And blah blah blah
19:39I'd be like
19:40Okay cool
19:40Go ahead
19:41Do it
19:41Go ahead
19:43Your eyes needs a whooping
19:45Is what you mean
19:45Excuse me
19:46No you can do that
19:48Listen
19:49My children
19:51The bathroom
19:52Was still a viable option
19:53Okay
19:54Listen
19:56My son one day
19:57When he was
19:58It was kindergarten
19:59And we had to go to the store
20:02And pick up some food
20:03And you know
20:03We
20:04It was
20:05We were very young
20:05I was 20 years old
20:072021
20:07And I just started
20:09You know
20:10Working
20:10Getting out on my own
20:11And all that stuff
20:12My husband and I
20:13We were just starting off
20:14We had great help
20:16But there were things
20:17That we needed to do
20:18And we had a very
20:19Tight
20:19Budget
20:20Tight
20:21Tight
20:22Tight
20:22Budget
20:23Okay
20:24So I take him to the store
20:25We're going for macaroni and cheese
20:27So we're going to get some macaroni
20:29And some cheese
20:29We're not going to get macaroni
20:31And cheese put together already
20:32We're getting macaroni
20:34And cheese
20:35Right
20:35Right
20:36That block
20:37Right
20:38So we're going to the store
20:39We're going to get the macaroni and cheese
20:41I got food stamps at this time
20:42Okay
20:43And we're just going to get the things
20:45That we need to get
20:46So that we can eat for the week
20:47Right
20:48It was Monday
20:49I know that because it was the first day of the week
20:51Going to the store
20:53My son sees this old little kid
20:55With his parents
20:57Get whatever you want
20:59It's okay
20:59So he gets cookies and cupcakes
21:02And my son looks at him
21:03And says I want cookies
21:03I said you get macaroni and cheese
21:06He started throwing a tantrum
21:09I want cookies
21:11I stood there like this
21:14He was on the floor cleaning it
21:19Because that's how I look
21:20I mean somebody
21:20You don't even need to clean that part of the floor anymore
21:23He on the floor
21:23Cleaning the pipe on the floor and everything
21:25I stood there
21:26I said okay
21:27You have one choice
21:28He knows the bathroom
21:30But all his little friends are here
21:32I said
21:36Embarrassment in front of your little friends
21:40Is the best option
21:41So I let him do it
21:42All the parents looking at me like
21:45What's she going to do
21:45Is she going to do anything
21:47I just stood there
21:48We're at the entrance of the store
21:52Entrance
21:53We ain't even going in yet
21:54He finished
21:57He's crying
21:57I said you done
21:58I said it's my turn
22:01I said
22:03I want a good job
22:06People start clapping
22:08His friends
22:11Mom
22:12Mom it's okay
22:13I'm not done
22:14I'll let you do it
22:15It's my turn
22:16I want a million dollars
22:19I work hard
22:21I went down the list of the stuff I wanted
22:23Girl you better speak it
22:26You better speak it
22:26Girl you better speak it
22:27I want that too
22:28Parents walking by me
22:30The kids looking at him laughing
22:32I said now I'm done
22:33Now we're going to do this again
22:34Never
22:35Never
22:35Mom I'm good
22:36I said I thought
22:37You got that out of your system
22:38I said yes
22:40He said did you get yours out
22:41I said yes I did
22:42I said I'm good
22:42You good
22:43He said I'm good
22:44Never going to happen again
22:45Okay
22:45It is the best
22:48Sometimes
22:49Yeah
22:49Sometimes
22:50They know
22:51The bathroom
22:52They know they're going to get a beating
22:54But the embarrassment
22:56In front
22:57My mom did that to me a lot
23:00And so
23:01I think
23:02When you say
23:04You're going to do something
23:05In front of people
23:07And they haven't done
23:10What they want to do
23:11They doubt everybody else
23:14Yeah
23:15Or they feel like
23:16It's a rush on their lives
23:18To get what they want
23:19To get done
23:19So now they put that
23:21Same rush on you
23:22And I don't
23:23Sometimes
23:24I don't think
23:24It's really malice
23:25As much as
23:26It is a reflection
23:27Of what they're doing
23:28Or not doing
23:29Or how far along
23:30They think they have
23:31Or how long
23:32They think they have
23:33To do it
23:33So they're pushing
23:35That on us
23:36And by the arguments
23:39And the discussions
23:40I should say
23:41That we have
23:42Between getting your book out
23:43Getting your music out
23:44I think that's the way
23:46I take it
23:47Like okay
23:48I understand
23:49I got it
23:50But that doesn't push me
23:52Any harder than
23:53What I can go
23:53Yep
23:55I have definitely seen
23:57And I'm sure you
24:00There's
24:01I've learned to see
24:02And I've learned
24:04This other side
24:04Of humans
24:05Where when you do
24:07Accomplish something
24:08All those people
24:09Who you thought
24:10Were in your corner
24:11And who you thought
24:13Who were super promoters
24:15And were going
24:15To be there for you
24:17All of a sudden
24:18They're a little quiet
24:20Or like you said
24:21It's not even about
24:23About me
24:24Or like what I accomplished
24:26The thing is about them
24:27And what they haven't done
24:29Exactly
24:29And they put that on you
24:32Yes
24:32And so it becomes
24:33Like when are you
24:34Going to do something
24:35No
24:35I think you're talking
24:37About yourself
24:38Exactly
24:39Are you okay
24:39Because that's the way
24:41I put it
24:42And people are like
24:42Why are you trying
24:43To psychologically
24:43Analyze me
24:44I'm like I'm not
24:45Trying to do that
24:46But apparently
24:47You have a problem
24:47Going on somewhere
24:49In there
24:49To try and put that
24:50On me
24:50Because I don't
24:50Have the problems
24:51Exactly
24:53That's
24:54Yeah
24:55And so
24:55And then the best part
24:58Is right
24:58Where I'm at
25:01And what I realized
25:03Is
25:04I'm done
25:05Telling people
25:07What to do
25:07Because no one's
25:10Going to listen
25:11Anyways
25:11Hey thank you
25:12But if I give you
25:14Information
25:15And you're free
25:15To use it
25:16Just like the guy
25:17Standing next to you
25:18Is free to use it
25:19And then the guy
25:20Over there
25:20Or the counterpart
25:21Providers
25:22In the same industry
25:24All pick up
25:25The information
25:26They all implement
25:27You know
25:28That's
25:29That's not on me
25:30And then
25:31Yeah
25:32And then
25:33For me
25:35Talking about
25:36Economic development
25:37And helping local business
25:39Well
25:40Why are you mad at me
25:41Because I'm trying
25:41To help the economy
25:42And I'm trying to help
25:43These towns
25:44And these cities
25:45And America rise up
25:47I mean
25:47We
25:47We celebrate
25:49250 years
25:50As a country
25:50This year
25:51In
25:52In 2026
25:53And it's not a lot
25:54Of years
25:55Think about it
25:56No
25:56That was
25:57Our great great
25:58Grandparents
25:58And I knew
25:59My great great
26:00Grandparents
26:00So
26:01Not a long time ago
26:03Yeah
26:04That's a blessing
26:04Right there
26:05Yeah
26:05No
26:06It's not
26:07And
26:07You know
26:09The American dream
26:10Is still alive
26:12And
26:13You know
26:14Anybody can do
26:15Anything
26:16Especially with
26:17These little things
26:17These supercomputers
26:19That we have
26:19Right
26:19Those things
26:20Right
26:21I know you remember
26:22The five and a half
26:22Or was it
26:23Five and a quarter
26:24Floppy
26:24Right
26:25Or even
26:25The floppy drives
26:27The old school computer
26:28Yes
26:29I remember those things
26:31Or the real typewriters
26:33Where you had to like
26:34Click, click, click
26:35And then
26:36Click, click, click
26:38Those things are hard
26:38Because I learned
26:39How to type on those things
26:40Those things are hard
26:41To press the buttons
26:42You had to have muscles
26:43Like
26:44You had to build your muscles
26:46And so
26:48And that's funny too
26:49Because like
26:50My wife
26:51You know
26:51I'll be in
26:52And I'll be in the zone
26:53And I'll be typing away
26:53And I type
26:54Kind of how you were saying
26:55And I'm just like
26:56And I'm just going at it
26:59And then my wife
27:01She'll be like
27:01What are you doing?
27:02That's not real
27:03And then she'll be talking to me
27:05And then
27:05She's like
27:06You're just fake typing
27:07And I'm like
27:07Nah, look
27:08I'll swing my computer around
27:10I'll be like
27:10What?
27:11I'm looking at you
27:12The whole time
27:12Typing away
27:13And she's like
27:14Coming in
27:15From Dexter's laboratory
27:17Just banging on my stuff
27:19Oh my gosh
27:23I wish we could be here forever
27:25I love talking with you
27:27Love it
27:28And I know that your website
27:29We're going to go ahead
27:29And put your website up there
27:31So people can see it
27:33As well as
27:33Tell people that
27:34It is five
27:35The number five
27:36Typesofconsumers.com
27:38That's five
27:39Typesofconsumers.com
27:41As well as
27:42Purposeandprecision.com
27:45We're going to put the links
27:46To those websites
27:48In the description box
27:49So that it'll be easy
27:50For you to find them
27:51And I am sure
27:53That Ralph would
27:54Really love
27:55To talk with you
27:55If you have a book
27:56That fits his
27:58His business
27:59And his
28:00His, you know
28:01Company
28:01You can submit it
28:03On his website
28:04Am I correct?
28:04I thought I saw that
28:05Yes, ma'am
28:05Yes, happy to help
28:07And we look forward to
28:08Offering guidance
28:09And insights
28:10And sometimes
28:12Not everybody's
28:13The best fit
28:13For anybody
28:14But if somebody
28:15Comes in my world
28:16I'm always going to
28:17Do my best
28:17To make sure
28:18That they leave
28:18Better than what
28:19They were
28:19I want to thank you
28:20Guys so much
28:21For tuning in
28:21Ralph
28:22Thank you so much
28:23For joining us
28:24Today
28:24Thank you
28:26It's been an honor
28:27It is an honor
28:28We've survived
28:30The butt whippings
28:31Of our growth
28:33And I think
28:34We have deserved
28:35To do the things
28:36We want to do in life
28:37100% agree
28:39Because that's
28:40What it's all about
28:41Right?
28:41That's what it's all about
28:42I want to thank you
28:43Ralph
28:43Thank you so much
28:44For being on the show
28:45And nothing but success
28:47Again, you guys
28:49Don't forget to go ahead
28:50And check out that book
28:50It's Unlock the Five
28:52Hidden Consumer Types
28:53And Skyrocket
28:54Your business
28:55Five Hidden Consumer Types
28:57You're going to go ahead
28:57And go to the website
28:59And the website again
29:00Is five
29:00The number five
29:02Types of Consumers
29:03Dot com
29:04Thank you for watching
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