00:00And ten years ago, in the blink of an eye, we could have lost centuries of culture, people, places, and things that were so much a part of our daily lives.
00:13If it wasn't for a cultural milestone and sort of place marker that essence has become as a part of our ritual in New Orleans, I don't think that the city would have made it back on its feet.
00:30I've always gone to Essence. I grew up with Essence. It's one of the highlights of the year in New Orleans.
00:37It's some place that is always on my social calendar that is circled and marked Essence Festival for the July weekend in New Orleans. You can't beat it.
00:46It's great to see people from coming from all over the country and going to the small stages and coming back to the main stage.
00:54And you just get every musical taste satisfied. It's a real festival. It's not just one concert.
01:01So you discover new bands, discover local bands, local talent in New Orleans.
01:07Man, the food in New Orleans is world-renowned.
01:10We have some of the best seafood in the city where you can get the shrimp creole and the crawfish etouffee and crawfish bisque, which people seldom get.
01:19During the daytime, please go to the beautiful architectural treasures of the French Quarter.
01:26Bourbon Street is five blocks of the biggest frat party in the world, a cultural event that really serves the people like cultural events should be.
01:37It's a forum for society, for the community to come together and celebrate who they are and work on all the things that we need to work on.
01:47That's the importance of Essence. That's the value of Essence.
01:50And that's why Essence will always be a part of the New Orleans experience.
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