00:00So supply chain is everything that has to happen from the time that your product is made. Right. Really from the time that it's planned. Right. So supply chain happens with forecasts and projections and really looking at overall all that you're going to need for the next week, month, year. Right.
00:21And it's everything that happens from the time it's made to the time that it's put into a box, where it's put into a truck, where it's put into a container, where it's put onto a boat, you know, or however that shakes out with you.
00:37If you're making if your stuff is being made in America, you know, everything that it takes for that product to get to the end destination, even if it's direct to consumer and that end destination is the customer. Right.
00:50Right. So if you're having issues with your current product line and you really don't see any kind of changes in sight or maybe you're like with us, our lead times increased.
01:05As long as your business is nimble and you're able to and you have the resources, it might be smart to bring on a product that like work with your manufacturers or, you know, if you're making your own products, it might be smart to kind of make up a new product that may not be so hard to get right or so hard to make.
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