00:01PepsiCo is cutting prices on popular snack brands like Lay's, Doritos, Cheetos and Tostitos
00:07to lure back customers frustrated by years of price increases.
00:11While higher prices helped boost revenue, they also dampened demand as shoppers traded down or bought less.
00:18After testing price cuts last year, PepsiCo found that lower prices helped revive volumes, especially among cost-conscious consumers.
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