PepsiCo Launches Dye-Free Doritos And Cheetos

Benzinga

PepsiCo is rolling out dye-free Doritos and Cheetos under the new Simply NKD line as major food brands accelerate moves away from synthetic dyes. The chips will use natural colors while keeping the original flavors and pricing.

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00:00It's Benzinga, bringing Wall Street to Main Street!

00:02PepsiCo will launch dye-free Doritos and Cheetos under the Simply NKD line on December 1, according

00:08to AP.

00:09PepsiCo is accelerating its transition to natural colors, as about 40 percent of its

00:14U.S. products still use synthetic dyes.

00:17The dye-free Simply NKD chips will appear lighter in color rather than colorless.

00:22Major food companies are pledging to drop synthetic dyes as regulators and the U.S.

00:26health secretary Robert F. Kennedy Jr. pushes for their elimination by next year.

00:31Simply NKD Doritos and Cheetos are designed to taste like the originals, but use no petroleum-based

00:37dyes, have shorter ingredient lists, and omit additives.

00:41PepsiCo said the new line will include Cool Ranch Doritos and Flamin' Hot Cheetos, and will

00:46be priced the same as the originals, which will remain on shelves.

00:49For all things money, visit Benzinga.com.

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