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00:02PepsiCo will launch dye-free Doritos and Cheetos under the Simply NKD line on December 1, according
00:08to AP.
00:09PepsiCo is accelerating its transition to natural colors, as about 40 percent of its
00:14U.S. products still use synthetic dyes.
00:17The dye-free Simply NKD chips will appear lighter in color rather than colorless.
00:22Major food companies are pledging to drop synthetic dyes as regulators and the U.S.
00:26health secretary Robert F. Kennedy Jr. pushes for their elimination by next year.
00:31Simply NKD Doritos and Cheetos are designed to taste like the originals, but use no petroleum-based
00:37dyes, have shorter ingredient lists, and omit additives.
00:41PepsiCo said the new line will include Cool Ranch Doritos and Flamin' Hot Cheetos, and will
00:46be priced the same as the originals, which will remain on shelves.
00:49For all things money, visit Benzinga.com.
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