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Your Bag of Chips May Soon Have More Chips
Cheddar News
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1 year ago
Ever open a bag of chips and find mostly air?! Well, FINALLY, PepsiCo is addressing consumer frustration over shrinkflation.
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00:00
Ever open a bag of chips and find mostly air?
00:02
Well, finally, PepsiCo is addressing consumer frustration
00:06
over shrinkflation by increasing the contents
00:09
of some of its chip bags.
00:11
Company known for brands like Lay's Doritos and Ruffles
00:14
will introduce what they're calling bonus bags of Tostitos
00:18
and Ruffles that contain 20% more chips
00:21
at the same price in select locations.
00:24
Additionally, PepsiCo is expanding its variety pack
00:27
to include two extra small chip bags,
00:30
bringing the total from 16 to 18.
00:33
Strategy aims to win back customers
00:35
who've been opting for cheaper alternatives
00:38
or reducing their purchases due to smaller package sizes.
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