00:00Yeah, Alberto, you're painting the picture of basically a whole weekend that's sort of built around it.
00:05It's not just the cars, is it? It's the entertainment, the cultural experiences.
00:10But this is a business programme, and I'm just wondering whether you could give us a flavour
00:13of what you think the value of it is to the Saudi economy.
00:16Well, yeah, actually, we do impact studies, economical impact studies to all the cities that we go to,
00:23and we have an average of around $85 million per weekend.
00:29So this is how much money do we leave into the cities that we go to.
00:34This is an average. There are some, there are 110, there are some that are 65.
00:39In the case of Jeddah, it's in the region of 80s, 80, 82, I think it was the last one that we did last year.
00:46And that is a mix of, obviously, people coming from abroad, you know, that will follow Formula A wherever we go.
00:51So the expenditure that these people do in Jeddah, from transportation to hotels to hospitality to, obviously, to restaurants, et cetera, et cetera, et cetera.
01:03Then the actual expenditure that the Formula E does into the country, and the most important thing, which is the media factor, you know.
01:11And definitely last year, we had the record-breaking audiences in Formula E.
01:17All year long, we had something like 650 million TV viewership during the whole year.
01:25We broke the figure of 400 million fans last year as well, 420 million fans, actually, in the world.
01:32Only in Saudi, I think we have something like 4.6 million fans, out of which 47% are female, which is rarely, this rarely happens in motorsport, which is a sport predominantly for men.
01:49But we are changing that, you know, and definitely we are very well balanced, you know, in terms of gender.
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