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00:00What's this?
00:18Thomas E. Brady, Niner Booster, my dad.
00:24My family had season tickets to the San Francisco 49ers.
00:28And that alone made me fall in love with football.
00:34I grew up in San Mateo, California, a few miles away from Candlestick Park.
00:38We sat five rows from the top of the stadium.
00:41We had four season tickets and we made our entire Sunday out of going to the 49ers games.
00:49I grew up with the 49ers and their dynasty.
00:52The dynasty that changed the NFL forever.
00:54Montana back to throw.
00:56Throws down the middle, right!
00:58Touchdown 49ers!
01:00I don't think I could have been what I was if I grew up rooting for the Jets.
01:06I wanted to play football because the Niners were incredible.
01:18The Niners were incredible.
01:20We built this city on rock and roll.
01:22It became my first true love.
01:26The role of an owner should be one of being most active.
01:30The team owner was all about winning.
01:32And he always spent so much to do it.
01:34That's how he was.
01:35And he changed the way pro sports do business.
01:39They looked at me like not the owner, but a friend.
01:43Want to play golf with me this week?
01:45There was so much to the city.
01:47This Silicon Valley hub of the tech world.
01:50And then you start hearing about this coaching genius.
01:53Two backers blitzing.
01:54Bill Walsh saw things in advance that others didn't see.
01:58We are just better put together than for opposition.
02:01It's just that simple.
02:03And when you pair a great coach with a great player, well, that's magic.
02:07I played for Super Bowls and never lost.
02:10When you grow up going, okay, wow, I want to be like that.
02:13That's my sporting idol.
02:16It was Joe, then it was on to Steve.
02:19And I'm like, oh my God, we've got the next Joe Montana.
02:24It's a dream to come to San Francisco.
02:26Young clucks back.
02:27Whatever talent you have.
02:28Touchdown.
02:29It'll come to its fullest measure here.
02:32There was all this excitement around the games and the players.
02:3516th pick in the first round.
02:36They were drafting players.
02:38There was Jerry Rice, the original GOAT.
02:40I would like to be the all-time receiver.
02:42There were so many others from John Taylor to Roger Craig to Randy Cross and Ronnie Lott.
02:48Believe it.
02:49It just goes on and on.
02:50We think we have the finest quarterback in the league.
02:52And there was drama.
02:54But our problem is we have two and there's a quarterback controversy developing.
02:57All the shit shows up.
02:59You're never ready to retire.
03:00I'm definitely not ready now.
03:02You got to solve all these problems.
03:04No one suffers but us when we lose.
03:06And there was a high level of expectation for greatness.
03:0949ers are champions of professional football.
03:12And not only did they win.
03:13The 49ers with three Super Bowl victories.
03:16It was the style in which they won.
03:18The team of the decade.
03:20And in the end, they changed a city.
03:22We built this city.
03:23And built a dynasty.
03:25We built this city on rock and roll.
03:35Certainly San Francisco with its Knob Hill, Cable Cars, Fisherman's Wharf, and the Golden Gate is an awe-inspiring sight.
03:42Keysar Stadium comes into sight.
03:45This is where the 49ers have fought many of their battles.
03:49The 49ers were more often than not just a civic mudslide.
03:54They got to one championship in the 33 years that they existed.
04:00And that was in the old All-American Football Conference.
04:04Which had been dead since 1950.
04:07The 49ers were known for either being atrocious.
04:11We're always into the end zone and it's a touchdown.
04:13Or breaking your heart.
04:15They were stuck in this rut until 1977.
04:19And that was the beginning of the DiBarlo era.
04:23We're gonna make this team a winner.
04:28You could say I'm wrong in a year.
04:30But we're not gonna handle this any different than we handle anything that we've ever done in our lives.
04:36We were born and raised in Youngstown, Ohio.
04:41My dad built a strip center in Youngstown.
04:46And then from there, the company just took off.
04:49DiBarlo is widely credited with the idea of mall shopping.
04:52He's considered the country's top shopping center developer.
04:56When my father started out 30 years ago, he started out with nothing.
05:04But we've been a winner in everything we've did because we sweat blood.
05:08Although he did what he was supposed to be doing, following in the footsteps of the DiBarlo Corporation,
05:13I honestly believe he saw an opportunity to succeed on his own in his environment.
05:21The vibe was, I'm gonna come in here and run this place like it's never been run before.
05:26Everybody in the room is sort of asking each other, well, based on what?
05:30What have you run before? What's your link to football?
05:34What do you know?
05:36As it turns out, he knew remarkably little.
05:40I was 30 and I just took it as a real challenge.
05:46I was a neophyte. I didn't know anything about NFL football.
05:51I didn't know whether the football was blown up or stuffed.
05:55This city deserves a winning ball club and I will do everything in my power to see that that takes place.
06:03And he came out, he hired Joe Thomas and made it infinitely worse.
06:08We have a great deal of faith in Joe Thomas.
06:12We have a great report with this man.
06:15That was a mistake.
06:16Yes, Marion, put the call through, please.
06:25O.J. Simpson, how are you?
06:28Joe Thomas convinced me to trade for O.J. Simpson.
06:34The biggest mistake I ever made.
06:37He was done.
06:39To be a 49er, man.
06:41Hey, I don't know what to say to you guys, man.
06:44I left my heart in San Francisco.
06:49High upon a hill, it calls to me.
06:54He wasn't going to help the team.
06:56It just shouldn't have happened.
06:58Joe Thomas, as a general manager of the 49ers, put them in a hole for a long time.
07:03San Francisco in the 60s was, to their view, on the cutting edge of society.
07:15You know, the summer of love came.
07:18It was like that until the mid-70s when you saw sort of the downside of it.
07:25The infrastructure of the town was starting to age.
07:28The cable system was completely shut down Tuesday after a study reported it was unsafe.
07:33A total overhaul of the system will cost $41 million.
07:36After the summer of love, there was a lot of speed freaks, a lot of runaways.
07:43There was a lot of bad things happening.
07:45Five members of the SLA robbed the Hibernia Bank in San Francisco.
07:50The FBI said the girl in the wig with the automatic rifle was Patricia Hurst.
07:57Right next to the Fillmore, Jim Jones had the People's Temple and also had his congregation in Guyana.
08:06Good evening.
08:07U.S. troops are in Guyana now, beginning that gruesome task of removing the bodies of 409 Americans,
08:15suicide and murder victims of a fanatic religious cult.
08:18We might have been 3,000 miles away here in San Francisco,
08:21but there was a lot of tentacles into the community from the people that were there.
08:27And then you had the assassination of the mayor.
08:31Mayor Moscone and Harvey Milk, first publicly gay candidate to be elected to public office,
08:37being assassinated in City Hall.
08:40The day that happened, we had a Monday night game with the Steelers.
08:53This city really is a city that you sense is in mourning.
08:57And I think, quite frankly, it's affected the crowd tonight.
09:01Pittsburgh had their way with our team.
09:07The fans, they were not happy.
09:20And the whole franchise was going sideways.
09:24They had signs up, get rid of Joe Thomas, get rid of Joe Thomas.
09:30Eddie wanted nothing to do with this guy or anything that touched Joe Thomas.
09:37When the Joe Thomas regime exploded in a, you know, shower of crap, people were mentioning to Eddie,
09:46the guy down the road, get the guy down the road.
10:01Bill Walsh had given Stanford something else to brag about for the first time in a long time.
10:06They were fun to watch. They scored points, went to bowl games.
10:11Stanford was the perfect environment for my father's style because they were eager to learn.
10:19The team was like a sponge. No matter what he threw at it, they soaked it up.
10:23He would make plays so complicated and they'd go out there and run.
10:28I was working at KSFO. I was the play-by-play announcer and that's where I met Bill Walsh.
10:34So I called Eddie. I said, Eddie, we're going to dinner.
10:37Oh, I want Don Shula. I want Chuck Knoll.
10:40I said, no, you'll get a tampering charge if you go after them now.
10:44But if you hire Bill Walsh, I promise you three Super Bowls.
10:48All right, still going? Just keep rolling and we'll get it.
10:55For over 60 years, men have been devising means to advance the football.
11:04But perhaps the most spectacular and exciting way is through the use of the forward pass.
11:09The game always evolves over time.
11:11Passing used to be, we're just going to take shots and if we can hit big pass plays, great.
11:16There was a high risk to all those plays because you had to run far down the field to catch the ball.
11:26You hear this from a lot of coaches.
11:27If you throw the ball, only three things can happen and two more are bad.
11:31The ball can be incomplete, can be intercepted or you complete it.
11:34So we're going to run the ball as much as we can to control the line of scrimmage and control the game.
11:39If you're a quarterback and you hand the ball to a running back, he's got to run through a wall of bodies.
11:45If you can throw the ball a very short route, you clear the D line and you're still controlling that game.
11:51The timing has to be right on these patterns.
11:54One, two, three, balls out.
11:55Quick three steps and throwing the ball.
11:58One, two, three, four, five, balls out.
12:00Five quick, step toward it and throw it.
12:03Everything was rhythmic.
12:04The quarterback could always be like a great jump shooter.
12:07Catching the ball, shoot.
12:09Catching the ball, shoot.
12:10And then you find your rhythm.
12:11And when you can get in the flow in sports and people are all synced up at the same time,
12:16that's what the West Coast offense is.
12:18And that's how Coach Walsh saw the game.
12:21You're always giving credit for the West Coast offense.
12:24That's not your name.
12:25You didn't come up with that.
12:26Well, our offense, as it evolved over many, many years, really started in Cincinnati, Ohio,
12:34with the Bengals.
12:38My father, being a struggling coach in his early years, had to make the best of whatever team he was associated with.
12:49So we went to Cincinnati in 1968 for the expansion Bengals.
12:53This is an NFL team that really didn't have NFL players.
12:56It had everybody's castoffs.
12:58A squad that has evolved around the genius of one man, founder and head coach Paul Brown,
13:04a mastermind whose innovations have become NFL gospel.
13:09Paul Brown was a running coach, and he wanted to run the ball.
13:14And he wasn't so much a tactician as he was a fundamentalist.
13:18Run it up the middle.
13:20Where my father was more of the intellectual X's and O's, guys, this is how we're going to beat them.
13:26So he figured out that he couldn't run the ball because the offensive line wasn't strong enough.
13:31So they turned into a team that would basically dink the ball around just to keep the linebackers back.
13:39We managed to move the ball with less talent than our opposition.
13:44High percentage timed passing.
13:48We're a precision machine.
13:51Wide open. Moving Clark.
13:54And if you can sustain your offense with a series of short completed passes, you had then the option of going for the big play.
14:03My father was up in the box because Paul did not want him on the sidelines because then people would have realized he's really the head coach.
14:11Because he's calling the plays and Paul's just standing there with his beautiful tweed cap on.
14:16Well, we're not going to have much time probably when we get this, so I don't want to try something that we're gambling a lot on.
14:23I'd like to, okay.
14:25The whole country has seen this expansion team in the AFC, Cincinnati Bengals, go to the playoffs.
14:31My father couldn't figure out why no other teams are calling him for head coaching jobs.
14:36Paul put the kibosh on other teams interviewing my father.
14:40Said my father was unreliable.
14:42He's not the guy you think he is.
14:44He was blocking him from being a head coach.
14:46Paul Brown bad-mouthed him.
14:48Kept him from getting jobs because he was just plain jealous of him.
14:52Experience is a vital factor.
14:54And once he heard that, he confronted Paul on it.
14:56And Paul said, okay, guess what?
14:58I'm retiring and I'm naming Bill Tiger Johnson as the Cincinnati Bengals head coach.
15:03Paul Brown resigns, but he names a man within the organization as the head coach.
15:07Yet thereafter, two assistants resign.
15:10Is there more to this?
15:12In my case, there isn't any relationship between my leaving and Bill Johnson becoming the head coach.
15:16In fact, there is my belief that Bill will take this team all the way.
15:21So that's a consummate professional right there.
15:25That he's not telling the ultimate truth there.
15:27But a head coach is never going to sit there and say anything derogatory about another future head coach.
15:33But I can see it on his face.
15:36That was a really defining moment in his life that he knew his own self-worth.
15:42And there's nothing wrong with being the offensive coordinator.
15:47But he wanted more.
15:49He thought of himself as an underdog.
15:52Maybe it's the best thing that happened to Bill Walsh.
15:56And he finally ended up in Stanford and everybody says, oh, it's him.
16:01Those are his ideas.
16:03Eddie's father and some other people were getting first-hand reports.
16:09Bill Walsh is a really, really bright guy, but he's not head coach material.
16:14Maybe he's not emotionally tough enough to handle the head coaching job.
16:20Paul Brown was really one of the main sources.
16:23As far as I'm concerned, it was water off a duck's back.
16:30I didn't pay any attention to that.
16:32You listen to too many people, and that's one too many.
16:37The meeting took no longer than 15 minutes.
16:41He was caring.
16:43He wasn't a buffoon.
16:46He didn't push people around.
16:48And I just liked him.
16:51Bill Walsh is the new head football coach of the San Francisco 49ers.
16:56He's also the director of football operations.
16:58Eddie's coming into his own.
17:00He's going to be my head coach.
17:03It's going to be the San Francisco 49ers, and I'm running it.
17:07Bill Walsh made it clear that you're just going to have to listen to me,
17:11and you're going to have to trust me,
17:13because it's going to take two years to shovel out these stables
17:16before I can get the team I want.
17:18Bill Walsh left the quiet and the comfort of Stanford University
17:22to become head football coach of the San Francisco 49ers
17:25because, he says, it's a challenge and an opportunity.
17:29It also has been the professional graveyard of four coaches in three years.
17:33Happy challenging, Mr. Walsh.
17:40Dwight Clark, he had the same orthodontist as me.
17:43He's in the orthodontist chair.
17:46Me and my sister crashed the orthodontist appointment.
17:49He's laying on the table getting his teeth worked on.
17:54I'm sitting over the top, taking photos of his teeth, and he brought his rings in.
18:00I mean, I look back and I'm like, how torturous was I to poor Dwight Clark?
18:07When you're a kid, you want the kinds of heroes that come packed with bubble gum.
18:12You want hope.
18:14And in the NFL, you find it at the draft.
18:18Clear the floor.
18:19We'd like to get this underway.
18:21The 44th annual National Football League selection meeting is now in session.
18:30Thanks to the OJ trade, we didn't have a first round pick.
18:34Leading off the first round, the Buffalo Bills.
18:39I asked Bill, what do you look for in a quarterback?
18:44Next up, New York Giants.
18:47He said, I look for two things primarily.
18:49One, I look at their feet.
18:51And two, I look at their head.
18:53I said, what does that tell you?
18:55He said, the feet shows me how quickly he can get back into the pocket and set up.
18:59Go Montana!
19:00The head, primary, secondary, third dairy, receiver, and throw.
19:06Other coaches were maybe looking for the Dan Fouts type player.
19:11Or for the Terry Bradshaw type player.
19:13Kansas City selects Steve Fuller, quarterback Clemson.
19:17Well, I think a mistake can be made in looking at the howitzer type arm of the quarterback.
19:24Coach Walsh was looking for something different.
19:27So you find that different player that other people aren't looking for in the later round.
19:32Bill Walsh came up to me and he said,
19:35What do you think about taking this kid from Notre Dame?
19:40And I said, Coach, I can't tell you what to do.
19:44And I also don't want to be blamed.
19:46He's looking for a specific type of player.
19:48Now, he doesn't have the arm of a Pastorini.
19:50But he's got the touch and he's got the ball that can be caught by anyone.
19:55And he found the perfect player in Joe Montana.
20:07I grew up in a little town south of Pittsburgh called Monongahela, right along the river.
20:12It was a blue-collar town. I mean, we had steel mills along the river.
20:17My mom and dad both knew that they couldn't afford to send me to college.
20:22So my dad saw sports as a way out of the life that they were living, not that it was bad.
20:28He always was a competitor. He doesn't like to lose at anything.
20:32I mean, you play tiddlywinks with him, he doesn't want to lose.
20:35We played him in college.
20:37We played Notre Dame. They came to Clemson.
20:40And we're leading 17-7 with 10 minutes to go.
20:44And that comes back and beats. It's 21-17.
20:51I was a little on the light side.
20:58You know, you get all these teams as you're coming out going,
21:01Oh, we're going to take you in the first round.
21:03No, we're going to take you in the second round.
21:04So you sit there and you go by the first round, go by the second round.
21:07Bill drafted him in the third round.
21:09You can see every year in the draft, right, they really haven't figured it out.
21:13They don't know who's going to make it and who isn't.
21:16And one of the things they put a lot behind is how big you are, how strong you are, how strong your arm is.
21:22It's hard to measure what's in people's heart and what's in people's desire and competitiveness.
21:29And you can't really do that by, is he the fastest guy?
21:34Tom Brady wasn't very fast, was he?
21:36Thanks, Joe. I think.
21:39Walsh also drafted a Carolina kid with a million dollar smile.
21:44Dwight Clark makes a sensational catch at the Maryland 45.
21:48Many of our scouts said, you can coach, you can get him in the free agent market a month from now.
21:53And I said, no, that man is going to be here, you watch.
21:56And so we drafted him.
21:58I ran into Dwight Clark and he originally thought I was a kicker.
22:02As I said, I wasn't the biggest.
22:04I said, what's your name?
22:05He said, Joe Montana.
22:07You know, I almost fell off the stool.
22:09You know, he's kind of the first guy I met there.
22:11And we became, you know, great friends.
22:14It just was a great long term relationship that just kept building over the years.
22:19And he was one of those guys that on the field, off the field, didn't matter.
22:24You can always depend on him.
22:27You know, I'm married now.
22:28And, you know, Joe's living with my wife and I.
22:31So it's like a three's company type deal.
22:34They've become very good friends and sort of an odd couple with Dwight's wife included.
22:42It's hard to play dominoes and shoot pool with your wife.
22:45It's a good situation for me.
22:47I can spend time with my wife, yet there's somebody there I can.
22:50It's almost like a playmate when you're a little kid.
22:55There are those guys, and it happened in college, a lot of you remember,
22:58the guys that didn't perform well, didn't have to do much,
23:01were on the team, got on the plane, on the bus, pre-game meal, everything.
23:06No pressure because there were some guys in that front line that were busting their ass to win football games.
23:11They kept their scholarship.
23:13They somehow eased through.
23:15They met the girls because you guys were busy knocking your asses off.
23:17You looked over and they had nice looking ladies.
23:19You remember those guys.
23:21None of you could have been in that group looking at you tonight.
23:26But the point is, there isn't anywhere to hide in the National Football League.
23:30There's no way.
23:31Well, he's the kind of head coach that coaches.
23:34Being in the right place at the right time is the whole thing with him.
23:37Yeah.
23:38You walk on the practice field, they don't want you to complete 100% of your passes.
23:41One, two, three!
23:43I want them both 12 inches in front of the numbers.
23:46Not 24 out there where you're stretching, not behind him where you've slown down.
23:50Bill's always keeping us working on footsteps, working on throwing off balance,
23:54working on the right amount of steps, perfect timing on plays,
23:57and he just never lets you forget the fundamentals.
24:00Okay, let's try it again.
24:01That system itself is very, very important.
24:05That's good.
24:06Repetition, developing skills, and then under pressure being able to perform.
24:11One more play, here we go.
24:13Here's practice day one, here's practice day 50, here's practice week 12, here's practice postseason.
24:21They can't be one wasted minute for one moment of lack of concentration salary and miss something.
24:27And to be thinking about scheduling postseason practices in 1979 was not delusional, but it wasn't far off.
24:37The problem was that the team was so bad at that time that I was surprised.
24:41I didn't realize the team could get down that far.
24:4749ers have got to be the most exciting 1-12 team in the history of the game.
24:52Our defensive backs couldn't be found on the tapes or the films after we were viewing the game.
24:57They weren't there, just a guy catching a pass.
25:01You didn't even bother learning guys' names.
25:04They'd bring them in the night before, that morning they'd be in practice, and they wouldn't make it to lunch.
25:09Most young teams try to build a defense first, but in San Francisco, Walsh is hoping an explosive offense can fuel an exciting return from a disastrous past.
25:21He got to a point where he trusted that I would make the right decisions.
25:26Did the preparation change for you at all this week going in as a starter?
25:30Not really.
25:32I think in the NFL you kind of have to prepare yourself to be starting.
25:37The quarterback of the future.
25:39I hope so.
25:40What do you want?
25:43A sprint option.
25:45Montana rolling out.
25:47Reynolds, Jimmy Chase, Charlie Young, wide open.
25:51The biggest struggle in 1980, we couldn't stop anybody.
25:54Woodley lobs it, there's Moore, touchdown!
25:57And the 49ers are going to lose their eighth in a row.
26:01I mean, you lose eight games in a row in the NFL, man.
26:05It's bleak.
26:07That's what Bill had to deal with.
26:11I mean, he just looked tired.
26:14And he looked worn down.
26:18Could say that Walsh probably wishes he was back at Stanford with the year they're having.
26:23And I remember saying, hey, you doing okay?
26:26And he kind of shook his head and he looked down and he goes, Randy, I don't know how long I can do this.
26:33He said, excuse me?
26:35Eight straight losses, I had conceded it.
26:38When I got off the plane, I was thinking, I'll finish the year off, I'll go to Ed Junior, and I'll talk to him about maybe being some form of management for him.
26:46Because I brought it this far, I can't get it all the way.
26:48Manning looks over the middle, Harris fell down, now gets back up, goes into the corner of the end zone, Henry Childs, touchdown!
27:00The winless New Orleans Saints are sticking it to San Francisco 35-7.
27:04That was very embarrassing, to put it lightly.
27:09They were hooting and hollering and laughing.
27:13That's the first thing he pointed out when he came up and started talking to us was, you hear those guys?
27:18If that doesn't insult you, if that doesn't get you fired up, you know, I don't want you here.
27:24That's Dwight Clark with a lot of real estate.
27:35That's Freddie Solomon with a block, and that's a San Francisco touchdown.
27:4366 yards.
27:44That may be the one play that'll wake up the 49ers.
27:48Look out, glitz from the left side, Joe Montana, close to Freddie Solomon.
27:53Touchdown, San Francisco, no flags.
27:56Lentil Elliott.
27:59Touchdown, San Francisco.
28:02Montana to place the ball down.
28:06It's kicked, it is long enough.
28:08It is good!
28:09The greatest comeback the 49ers have made, as they win it by a score of 38-35.
28:20Loved it, loved it.
28:22Oh, boy.
28:31Good job.
28:34Coming from behind like this could last the 49ers many years from the standpoint,
28:38those veteran players will recall that they did come from that far behind,
28:42and I think give the team a certain amount of poise and confidence in future years
28:48when we are behind and must come back and win.
29:00Pictures that matter in life are the ones that you're able to capture more than just
29:05what a guy is doing on the field.
29:09It's capturing the element that matters most.
29:16That element, to me, is usually the soul of a person.
29:23What would the personal signature of a Ronnie Latt tackle be?
29:25It's kind of hard to say what the personal signature is.
29:28I just hope that the offensive players that I come across, they just have that respect.
29:33One of the things that you find in this game is the only way you get respect out there is hitting somebody hard.
29:39And when I get that type of respect, I know that I gave my personal touch.
29:44Amen.
29:51Heading into 1981, the Niners were an afterthought.
29:55I don't think the rest of the league even knew we were there.
29:59But our first round pick was good at making his presence felt.
30:02How about that face on Ronnie?
30:07He was always 110%.
30:09There he is, the original hit man.
30:12You try to go into the game feeling that you're better than the receiver, you want to try to intimidate him.
30:17As a team, you had to have guys that nobody wanted to F with.
30:23Oh, as he crushed it, you know that's a Ronnie Latt tackle.
30:29When you hear him all the way to the top row.
30:33It was pure intimidation.
30:37I'm focused on my target, and I'm going to run through it.
30:45Being a military brat, you learn how to hear no.
30:49My first day, I asked Hacksaw Reynolds for a pencil.
30:55Meet Jack Hacksaw Reynolds. What kind of man is he?
30:59How grumpy.
31:01Literally, he had like a hundred pencils in this bag.
31:06He goes, no.
31:10You'll bring a pencil the next time.
31:13I remember sitting there thinking, what?
31:17And that was his lesson.
31:19How to do it the right way.
31:27Archie Manning back to set it up.
31:29And he throws to Chandler.
31:31It's intercepted by Lott.
31:33Ronnie Lott in front. Touchdown, 49.
31:36The 49ers come on and win here at Candlestick Park in San Francisco.
31:42Ronnie was a key to our success.
31:45He's going back to pass, and it is intercepted by Lott.
31:49Ronnie Lott for the Niners!
31:51The team was getting better and better.
31:54Pass for Montana. Touchdown, San Francisco!
31:57This thing is something.
32:00Today, the Dallas Cowboys versus the San Francisco 49ers.
32:05The biggest game in regular season was the Dallas Cowboys.
32:11Because the year before, they were on the verge of breaking all kind of records, so they went ahead and broke them playing this.
32:17And that will be the ballgame. Dallas with a 38-7 halftime lead and moving out to a 59-14 victory over the San Francisco 49ers.
32:30The Dallas Cowboys were America's team.
32:34The Dallas Cowboys are the champions of Super Bowl VI.
32:38Winner of the Vince Lombardi Trophy.
32:41San Francisco had never won a thing.
32:45In 70, 71, 72, they lost three years in a row in the playoffs to the Cowboys.
32:50It is all over here while the San Francisco 49ers, dejectedly as they walk away, they know the season has come to an end.
33:00The 49ers had been embarrassed and humiliated for a number of years by the Cowboys.
33:06That's Summerall with John Madden at Candlestick Park in San Francisco.
33:11It was sort of a vendetta. We're going to show these guys.
33:14San Francisco has not beaten Dallas at home since 1967.
33:20Second and goal for the 49ers, Solomon Mosey.
33:25Here's Montana looking. Solomon, touchdown.
33:30Now, if there was a game that I take pride in, it was that game.
33:34Because we took that great defense of theirs, the true Dallas defense.
33:39And we just took it apart. We knew just how to play against them.
33:42White Clark.
33:45Our offense was moving. D.C. was working it.
33:50Our defense, they were just crushing.
33:53Pass is picked up by Ronnie Locke. That's all she wrote.
33:59Touchdown 49ers.
34:03It was fun.
34:05Bill Walsh has to be ecstatic about his team's performance today.
34:09We beat them 45 to 14.
34:12And we could have scored more.
34:14That was the turnaround.
34:16Intercepted by Locke. Touchdown Ronnie Locke.
34:18Our club's starting to reach maturity.
34:19The 49ers had the best record in the league.
34:20Being a 49er has now become something that can be pointed to with pride.
34:21We were like happy dummies. We were being successful. We were having a great time. We had zero point of reference.
34:30We are in the playoffs.
34:31We are in the playoffs. And that means that we're going to be in a select group. We're going to gear ourselves to try to win the whole thing.
34:39Here's Bruner again from the endzone. The pass is picked up by Ronnie Locke. Ronnie Locke to the right side. He'll score. Touchdown Locke.
34:49Boy, this place is going wild.
34:50That means that we're going to be in a select group, we're going to gear ourselves to try to win the whole thing.
34:58Here's Booner again from the end zone, the pass is picked up by Ronnie Locke.
35:02Ronnie Locke to the right side, he'll score, touchdown Locke.
35:11Boy, this place is going wild.
35:13A spectacular rookie year for that number 42, Ronnie Locke.
35:23You know, these fans have forgotten about this game, Pat, they're starting to chant, we want Dallas.
35:28It's going to be another dogfight this coming week and the guys know that.
35:31Right now, I know Dallas is really looking and I know they're hungry for us.
35:36They're thinking Super Bowl and so are we, but they've got a little bit of vendetta against us and, you know, I think it'll be a good game.
35:43Oh my God, unbelievable.
35:49I was at the playoff game against the Cowboys.
35:52The whole first half, I was crying the whole first half because this damn foam finger, I want it right here.
36:00I wanted it, but my parents wouldn't get it for me.
36:04And this is what all the people are holding up like this.
36:06So, of course, young me is whining and complaining, as any four-year-old would do.
36:17And then finally, my parents bought me one just to shut me up.
36:20But it doesn't look like that in the photo like I'd shut up much.
36:25San Francisco, California, a city known for its restaurants, its cable cars, the Golden Gate Bridge, but not for its professional sports team.
36:39No pro team has ever brought a major world championship to San Francisco.
36:43And yet, this afternoon, the football 49ers stand just two steps away from a Super Bowl title.
36:50Their hurdle today is more than formidable.
36:53The Dallas Cowboys, a team whose tradition is as rich as San Francisco's is barren.
37:00Dallas, this afternoon, seeks a record sixth trip to the Super Bowl.
37:04The Cowboys were the brand name.
37:10They were the platinum standard.
37:12All of a sudden, now the 49ers are, in most people's minds, an entertaining pretender.
37:17They're not the Cowboys.
37:19The people who thought this was the 49ers' time, they had to joust with ghosts.
37:24And you knew it wasn't going to be a 45-14 game, and it was going to be a battle.
37:34And you're thinking, can lightning strike twice?
37:38This damn Dallas team, they can't keep their mouth shut.
37:42You know, they always like to make the damn press releases out of Dallas, how they're going to kick somebody's ass.
37:48And they're at it again.
37:49And you, sure, you've read the remarks these guys made about us.
37:55This is a grudge game for them.
37:57They're going to knock us out of the playoffs.
37:59We don't deserve to be in the playoffs.
38:01You know, the one thing that really stuck was Tuttal and his comments.
38:08You know, when he said, you know, well, they haven't faced the real Cowboys.
38:13That wasn't the real Cowboys.
38:14Earlier this year, they got their butts kicked.
38:18All right.
38:20It's because somebody was missing.
38:22Because the plane didn't have the proper coat on it.
38:24Whatever the accommodations weren't right.
38:27Something, some reason, they lost the game other than getting their ass kicked.
38:31Nothing will be finer than get another chance at the San Francisco 49ers.
38:36We'll teach them not to toy with the Dallas Cowboys.
38:39Especially if you're the big dog, don't lift your leg on the other guy.
38:45We want you, Dallas!
38:47Going into that game, I think most people thought, Cowboys are going to win the game because they're the Cowboys.
38:56I was a junior at Stanford.
39:01I was fortunate to get to be able to see that game.
39:03And a game that has gone down in infamy, as you know.
39:06At that point in time, I was probably cheering for the Cowboys, yeah.
39:08Bill Walsh, the young coach who has brought the San Francisco 49ers literally from nowhere to a place in the sun today.
39:19The Cowboys were ahead, but they never got full control of the game.
39:25I mean, it was genuinely two guys punching each other out for 50 minutes.
39:30Two-toes is probably one of the most quiet people I've ever met, but he was the one talking in the paper for some reason, which I was totally unlike him.
39:41Just off the wing is Cooper, playoffs and faked the ring.
39:44Too tall, couldn't get him, and the pass is caught over the shoulder.
39:48I said, respect that.
39:50And some other words behind it.
39:53So, I guess it was just a lack of respect from them to us, even though we'd already beat him once.
39:59We're looking at him going, don't do that.
40:02You do not need to piss them off.
40:03Montana burried by two tall Jones, who really drilled him at the 15 and flattened him at about the 13.
40:13And White setting up into the end zone to Cosby.
40:17Touchdown.
40:20With 4.54 left in the game.
40:23Dallas 27, San Francisco 21.
40:27And so when the 49ers got the ball for that last drive,
40:30some people said, this is the spot that Walsh was born for.
40:35Because this is the thing that he does best.
40:38It was a different drive than I think most people expected.
40:41Montana to Elliott to Solomon.
40:44Solomon to the 45, to the 40, down at the 35.
40:49The drive was mostly runs.
40:51And, you know, I think that was what caught most people off guard.
40:57But that's Bill.
40:58And if you've watched Dallas play defense,
41:02they are on their heels the entire drive.
41:06They had no idea what was coming or what Bill Walsh was calling.
41:10The Cowboys have two timeouts.
41:12The 49ers have one.
41:14And you know what?
41:15For one of the rare times,
41:17what they thought was going to be a barn burner is exactly that.
41:21And you're starting to figure out,
41:23at some point,
41:25somebody's going to fumble.
41:26Montana's going to throw an interception.
41:28Something's going to go wrong
41:30if you believe that the Cowboys are still the Cowboys.
41:33We're going to call a spring option.
41:39It's going to break up and break into the corner.
41:41Okay, you got it?
41:42The right will clear.
41:4658 seconds remaining
41:47at the six-yard line of the Dallas Cowboys.
41:50It is third down and three to go.
41:57Up the line of scrimmage, they come now.
42:09Montana rolling out the right.
42:10Looking toward the end zone.
42:12Montana
42:13Looking, looking, looking, throwing in the end zone.
42:18Ford caught it!
42:20Dwight Clark!
42:21It's a madhouse at Candlestick!
42:37All hell broke loose.
42:39This was, like, guttural.
42:42This was, like, 35 years of grown men giving birth.
42:45Dwight Clark is 6'4".
42:48He stands about 10 feet tall
42:51in this crowd's estimation.
42:54One of the guys who knocked me down
42:56said something to me about,
42:57we just beat America's team.
43:01And I don't know why,
43:03but out it came.
43:04Well, I guess you can stay at home
43:05and watch the Super Bowl
43:07with the rest of America.
43:08Caught by Clark!
43:09Clark let him touchdown!
43:10That was the fulfillment
43:12of three years of hard work.
43:15All right, here's sprint option.
43:17Of running that play
43:18thousands of times.
43:19And it is!
43:20Caught by Young!
43:21Okay, let's try it again.
43:23It was execution.
43:25So this week you need execution.
43:27Execution is going to be the difference.
43:29And that's the essence
43:30of the West Coast offense.
43:32And that was the origin
43:34of a dynasty.
43:37I just maybe conceitedly think
43:40that will be talked about forever.
43:45I hope so.
43:46You know, it's a signature moment
43:48for 49er fans
43:50that bonds me with them
43:55no matter how long I live.
43:59White Clark!
44:01Caught by Clark!
44:02Clark let him touchdown!
44:04White Clark does it!
44:05And everyone jumped up.
44:07It's a manhouse at Candlestick!
44:09I couldn't see the catch.
44:11It was on the other side
44:11of the field.
44:13And they were celebrating,
44:15but I couldn't see anything.
44:17I mean, what a photo.
44:18And with the score
44:19in the background,
44:20I mean, it's incredible.
44:21That whole scene
44:30was something
44:30I will never forget.
44:33The stadium emptied
44:33on the field.
44:34The cops were there
44:36on the horses
44:36and they were,
44:37it was like,
44:37oh my God.
44:39But what did we do?
44:41It was pretty cool.
44:43Pandemonium
44:43and Candlestick!
44:45The upstarts!
44:46The guys who were nowhere
44:48in the estimation
44:50of the experts.
44:53You can only understand it
44:55if you've been there
44:56for the Joe Thomas years,
44:58for the years in the 60s
44:59when, you know,
45:00they'd go five and nine
45:02and consider that progress.
45:04They'd purged all of it.
45:05It's time to treat us!
45:09We're going to be in the union's day!
45:11One and only!
45:12One and only!
45:13One and only!
45:14We're going!
45:15We're going!
45:16That's it!
45:17We're going!
45:18Woo!
45:19Super Bowl!
45:19Come on!
45:20I'm here!
45:21Oh!
45:22Oh!
45:23Super Bowl!
45:25Super Bowl!
45:27Super Bowl, baby!
45:30Yeah!
45:30We won!
45:31We won!
45:31We won!
45:32We won!
45:32We won!
45:32We won!
45:33We won!
45:33We won!
45:33We won!
45:34We won!
45:34We won!
45:35All that stuff!
45:35All that stuff!
45:36That's all right!
45:37All that stuff!
45:37That's all right!
45:39How about that?
45:43Thanks very much!
45:44Thank you!
45:45And I'm so proud
45:46that I don't think
45:47that anything could top this.
45:49Anything in my life.
45:50And I love you all
45:51and I thank you.
45:53You're champions right now.
45:54We've got one more to go.
45:56Congratulations
45:57for a tremendous effort.
45:58Tremendous!
46:00From its beginning in 1967,
46:02Pro Football Super Bowl
46:04has become many things.
46:05A major sporting event,
46:07a national happening,
46:08a social occurrence,
46:09and a contest between
46:10coaching wizards.
46:12This is what we would call
46:13a mirror game.
46:14Both clubs are very similar
46:15in style.
46:16The man most responsible
46:17for the Cincinnati machine,
46:19right there, Paul Brown.
46:20The man who will most likely
46:21be asked a thousand times
46:22this week why he didn't hire
46:23Bill Walsh half a decade ago
46:25when Walsh was his assistant
46:26with the Bengals.
46:27From the time we beat Dallas,
46:30you know,
46:31it became him getting revenge
46:33on Paul Brown and the Bengals
46:36for not hiring him.
46:37In the 80s,
46:50you always knew
46:52that the road to the Super Bowl
46:54was going to go through
46:55the 49ers.
46:58They were rock stars.
47:00They'll never forget this day.
47:02We're going to climb the hill.
47:03I wanted to be perfect
47:05as I could possibly be.
47:09I wasn't ready to give up.
47:11I'm a competitor.
47:11I'm not going to just give up here.
47:33I'm not going to promise this day.
47:40I'm not going to luck with this guy.
47:42I'm not going to...
47:43I'm not going to be...
47:44I'm not going to ask this guy.
47:44I'll walk you away instead.
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