00:00Kaby Lame, the world's biggest TikToker, has signed a 975...
00:05million dollar deal to turn his 360 million followers into big money.
00:10The partnership gives financial firm Rich Sparkle exclusive global rights to the
00:15Lame's brand for 36 months, turning him from an influencer into an equity-backed
00:20creator, according to a company statement.
00:23Aged 25, Lame has amassed 100...
00:25360 million followers on TikTok alone, with comedy videos calling out internet, life
00:30hacks.
00:31Hong Kong-based Rich Sparkle says the commercialization of his fanbase is expected
00:35to generate more than $4 billion in annual sales, with plans to expand his influence...
00:40via collaborations with beauty, fragrance, and apparel brands.
00:44The deal also...
00:45features an AI version of Lame, using his expressions, voice, and gestures to create more
00:50multilingual social media content.
00:52Meaning, we'll likely see plenty more of Lame.
00:55in our timelines.
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