00:10We have had to make our companies very, very quickly AI-centric company and take some risk
00:17on that and invest a lot of money on that and experiment on that and move very, very
00:21quickly on it.
00:22And that's new.
00:23As people move, making sure that these incredibly wealthy individuals feel that this is a place
00:31they want to invest philanthropically in.
00:35The challenge is to transform what was a former private small team in a winning team.
00:42And sometimes it's even more difficult than starting from scratch.
00:50I have to give a lot of credit to F1 because it recognized this growing female fan base.
00:55It gave F1 Academy the platform and all the investment we needed to get up and running
01:00and create positive impact to see more women entering the sport.
01:04We have an incredible amount of content leading up to the World Cup, around the World Cup,
01:10and then obviously the hangover thereafter, people are just going to be so enamored with
01:15it.
01:16We've got an opportunity to meld what we do well in North America, entertainment, you
01:22know, business, technology, and bring the world's largest sporting event to that.
01:27We really couldn't ask for anything bigger.
01:35Every brand under the sun needs to put their founder and their leadership team in front of
01:39the camera.
01:40That is how you build brands today and tomorrow.
01:42Thank you, Bluebirds.
01:44Thank you, Bluebirds.
01:48Thank you, Bluebirds.
01:58Transcription by CastingWords
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