00:00This happened at a Target in a suburb of Minneapolis.
00:05And what did the company have to say about it?
00:08Nothing.
00:09Target.
00:10It declined to comment.
00:11This is just another clear sign that corporate America has overcorrected.
00:15Since President Trump took office.
00:16The full video shows two Target employees being detained by ICE.
00:20And they also happen to be U.S. citizens and have since been released.
00:23Target executives might think they're signing.
00:25Violence is keeping them neutral.
00:26But to customers and employees, it more likely suggests cooperation.
00:30Or collusion.
00:30And that puts the company very much at odds with public sentiment about this immigration.
00:35It also doesn't help people's trust toward corporate America, which has hit extreme
00:40lows.
00:41Despite the data, Target's non-response has become the strategy across C-suites ever since
00:45Trump poured gas on the War on Woke.
00:47For Target in particular, silence is part of its ongoing effort.
00:50To ditch its image as a progressive and inclusive company.
00:52But that reversal has hurt both its business.
00:55And reputation.
00:56The company slipped 10 spots on Fortune's world most admired companies list.
01:00From 2021 to 2025 and fell out of the top 50 in the latest ranking that was.
01:05Just released.
01:06Its shares have also slid 42% over the past year.
01:09Companies may say.
01:10They're just staying out of politics.
01:11But when they refuse to speak out, silence starts looking complicit.
01:15Rather than cautious.
01:16.
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