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00:00I dip my hand into his jeans, then begin to stroke his thick length, and my breath
00:07hitches at the mere thought of what it's going to feel like inside me.
00:12It's very beautifully written, isn't it? It's like Jane Austen.
00:16Oh my god!
00:18I'm Olivia Atwood.
00:19I'm back, bitches!
00:21Searching for who's striking it rich.
00:23The most recent one at a $65 million valuation.
00:25In a sex industry evolving faster than ever.
00:29There I am, look!
00:30From celebrities cashing in on their fame.
00:33I get my tits out on OnlyFans.
00:35Thank you!
00:36To sex stars pushing the boundaries.
00:39Oh my god, she's gone over the barrier!
00:41Can't be arrested with a national treasure.
00:43And everything in between.
00:44Yes!
00:45My smell!
00:46Oh my god, you're joking!
00:47If we moulded Brad's dick for the gay community, I reckon I could make a fortune.
00:52In a business bursting with opportunity.
00:55Everybody's here to fuck.
00:57The stakes are higher than ever.
00:59I did get my boob grabbed.
01:00Grabbed?
01:03I just ticked over the million mark.
01:05That's insane.
01:06To getting filthy rich.
01:08Over like 800k.
01:09In one month?
01:10Yeah.
01:10Yeah.
01:11It's in the millions.
01:12Wow.
01:13I don't know why you don't do any of this.
01:15You'd make a fortune.
01:17This time, I'm talking business.
01:26A very dirty business.
01:28I make millions, yes, but I don't want to spell it out.
01:32Do you all get that?
01:33It's estimated by 2029 the adult entertainment industry will be worth over $100 billion.
01:40By the end of this year, we'll be doing a million a month.
01:42Wow.
01:43What was once considered taboo has been normalised.
01:46This is quite a typical content day.
01:48Absolutely.
01:49Entrepreneurs, influencers and celebrities are jumping on the bandwagon.
01:54You want to stay ahead of the game?
01:56Looking for the next lucrative gap in the market.
01:59We couldn't find something that would solve our problems.
02:01We were like, fuck it, we'll make it.
02:02From cutting edge tech.
02:04Everything we'll show you is entirely AI generated.
02:07What the hell?
02:09It looks so real.
02:10To the latest in erotic products.
02:13I've been sitting on my own bra after the last 10 minutes.
02:16Bye, sweet child.
02:17You think of it and you can sell it.
02:19I'll see how innovators are finding new ways to strike gold in the ever-expansion
02:23sex industry.
02:25That will be winging its way to you tomorrow.
02:28I'll be totally honest with you.
02:29When the lid came off it, that onion hit me hard.
02:32Very quickly now, the audio porn is really, really going.
02:34That's what I'm learning.
02:35That's really taking off.
02:36We're going to make Filthy Rich look like pocket change.
02:43You look so well.
02:44Oh, thank you.
02:45And you probably need a foot massage more than me, let's be honest.
02:48Yeah, definitely.
02:49I mean, you was at Buckingham Palace the other day.
02:50I know.
02:51I'm now a member of the British...
02:53Is that it?
02:54British Embassy.
02:55It's mental.
02:56Something like that.
02:57How was it?
02:58It was just really nerve wracking.
02:59I over curtsied.
03:01Prince Will literally cracked up at me.
03:03How do you over curtsied?
03:04Normal people just sort of do that.
03:06Like a little...
03:07But I done that.
03:08You done the full...
03:09I reckon after someone went through a walkie talkie like,
03:11that's it, we're not having any more Love Islanders in the palace.
03:14We tried it, it didn't work.
03:16I'm doing research into people that are making money off the sex industry.
03:20But they're not necessarily like the performers.
03:23Okay.
03:24I feel like I would love to have a brand, like a sex toy brand or something.
03:27But I just feel like I haven't...
03:28I haven't got a good idea.
03:30You know I'm into eyelashes.
03:31I've got my own lash syndrome.
03:32I know.
03:33What if we told a client, right, you shave your pubes, you put them in a bag,
03:37you send them to me, I'll make them into eyelashes.
03:40Actually, the mad thing is, I think there's actually probably a market for that.
03:43I think it would work.
03:44It's so niche.
03:45You know what I think is the gays are obsessed with Brad.
03:48Like if we moulded Brad's dick for the gay community,
03:51I reckon I could make a fucking fortune.
03:53Yeah, you could do like strap-ons and stuff.
03:55Yeah.
03:56If any girls bought it, I'd kill them.
03:57But all the men can have it.
03:59Oh my God!
04:13This is the time bridge.
04:15I've travelled all the way to the North East to meet two girl bosses.
04:20There are 4.1 million creators on OnlyFans,
04:23yet the average only earns around $150 a month.
04:27So Chloe and Sophie devise the business to assist the creators.
04:31Girls getting money.
04:33Their service aims to increase OnlyFans creators' earnings
04:36by enhancing their content and boosting visibility.
04:41It does look like they are living quite a fun, aspirational lifestyle.
04:46It seems like quite a new business.
04:47There's not loads of posts.
04:49But, I mean, it looks like quite a fun club.
04:52It's clever marketing.
04:57Hi, girls.
04:58Hi.
04:59How are you?
05:00How are you?
05:01We're good.
05:02How are you?
05:0328-year-old Sophie and 26-year-old Chloe launched six months ago
05:08and already have 17 creators on their books.
05:11Please tell me these are not all your phones.
05:13They are.
05:14They actually have a lot more.
05:15Why so many?
05:16So these are for every girl.
05:18Each girl has their logins on each one,
05:20but then we make so many niches for the girls
05:22that they've all got about ten Instagrams.
05:24Yes.
05:25Right, let's take it right back.
05:27Girls getting money.
05:28How do you kind of summarise your role?
05:31So, think of a business.
05:33You need to market a business for it to do well.
05:35It's the same with our girls.
05:36Like, when we take a girl on, we'll kind of find out what they do,
05:39what they're comfortable with,
05:41kind of see what the men are kind of liking on their profiles.
05:44Yeah, we'll look at what does well and what's not,
05:46and we'll write them a marketing plan.
05:48And is that explicit content known for us?
05:50Whatever they want to do.
05:51You know, we have girls that don't do explicit on there
05:54and still make, you're looking at 20 to 25 grand a month
05:57for non-explicit.
05:58Yeah, that's not even getting the chest out.
06:00No nips, no nothing.
06:01What kind of money are you guys earning from running girls getting money?
06:05In 90 days, we made over 600,000.
06:08Yeah.
06:09Is that your take or is that what the girls have earned?
06:11That's, like, what the company's bringing in.
06:12Wow.
06:13So, it's a lot.
06:15It is a lot when you realise.
06:16We hadn't named, didn't we?
06:17What was it, a million?
06:18A million a month.
06:19A month by the end.
06:20So, now it's like, no, by the end of this year,
06:21we'll be doing a million a month.
06:22Yeah.
06:23Wow.
06:24So, when a girl joins on and then she starts making money
06:26in 90 fans, what do you take?
06:27How do you stagger that?
06:29So, when we're saying a girl, depending on what they are,
06:32if they're over 20 grand, they're bringing in 20 grand,
06:34we normally start at about 35%.
06:35Okay.
06:36But if they're on any less than that, we'll take 50%.
06:38We cover, like, trips.
06:39Yeah.
06:40We do, like, trips to Marbea, trips to, like, anywhere.
06:42And we'll...
06:43And you cover it all.
06:44We'll cover everything.
06:45So, either of you ever been on OnlyFans yourselves?
06:47Me?
06:48You've been on?
06:49Okay.
06:50When I was 19, I started an account.
06:51When you were 19?
06:52Yeah.
06:53I knew the life I wanted and I was like,
06:54how do I make some money?
06:56And then why did you come off?
06:57So, I fell pregnant and I always planned on going back,
07:00but I never got round to doing it.
07:01Do you know, we were, like, looking at, like,
07:03what you would make if you did OnlyFans
07:05and we were like, if you did non-explicit,
07:08you'd probably be on about 200 grand a month.
07:10Shut the fuck up.
07:11A month.
07:12No, no, no, no, no.
07:13Don't!
07:14If you went explicit...
07:15Hold on, you want to hear this.
07:16About 500,000.
07:17What do you want to say in the contract?
07:19I love money.
07:20So, it's like, I would never rule it out.
07:22Do you know what worries me?
07:23It's like, I feel like...
07:24My view on OnlyFans is that, at some point,
07:27you have to go a bit further to keep the money up,
07:30and then that's the decision you're making, aren't you?
07:32Yeah.
07:33And I'm like...
07:34I think it's mad,
07:35because when I think back to, like, being a grid girl
07:36and a model...
07:37Yeah.
07:38If OnlyFans had been around then...
07:39You'd have been honest.
07:40I would have been fucking all over.
07:41God, I was born too soon.
07:42I know.
07:43So, we have a photo shoot with the girls.
07:45We're going to do a girl-on-girls shoot,
07:46and we would love you to come.
07:47Oh, my God.
07:48Yeah, I would love to.
07:49Sophie and Chloe book locations and produce content shoots
07:55to help each creator hit her 60 posts a month target.
07:59So, this is the studio that we're shooting in today.
08:06Today, they're filming content with Donna and Shay,
08:08who are regularly bringing in five figures each a month.
08:12We do, like, little vlog-style videos for, like, our page,
08:15so, like, people that are interested can kind of see what we do.
08:18Oh, that's cool.
08:19So, what we're going to do now is Sophie's going to direct
08:22some, like, real-type content.
08:23Right, you ready, Donna? Go.
08:28Right, one.
08:31Perfect.
08:32The girls tell me that you were one of their first proper signings
08:35for the agency.
08:36Yeah, yeah, yeah.
08:37This is quite a typical content day.
08:39Absolutely.
08:40Sophie and Chloe just make us so comfortable,
08:42and then we've got a great friendship.
08:44What's, like, the best month you've had on the platform?
08:47So, 50k.
08:48Wow.
08:49And, obviously, the girls, they take a cut.
08:51She said they start at about 50% sometimes.
08:53Yeah, yeah.
08:54How do you feel about that?
08:55To you, is it worth the investment?
08:58Absolutely.
08:59So, my social media, when I joined with them, was at 70k.
09:02Now it's up at nearly 150.
09:04Wow.
09:05Within six months.
09:06We've got some candy nipple tassels to get on you.
09:11Liv, would you like to stay and watch some candy nipple tassel eating?
09:14I mean, how can I say no to that?
09:16Would you like a pair?
09:18You put them on first.
09:19I will.
09:20Right, girls, get your kit off while you're in the kit.
09:23Nipples out.
09:24God, what a mad job it is for me.
09:27Imagine experiencing this on one media at work.
09:32The girls look so good.
09:34And it looks like they have fun doing the shoots as well, which is very nice to see.
09:39Right.
09:40One, two, three.
09:42Eat them.
09:43Crunch.
09:44I couldn't wait for it.
09:45Crunch.
09:46Don't snap a tooth.
09:48OK, we'll get one last clip.
09:50So, as I come forward, I'm going to get really up close and personal.
09:54Jesus Christ!
09:55Maybe, like, sex when I eat them, not like...
09:59Girls, I think it's going to be quite a good opportunity for me to dip out.
10:02So late for you.
10:03Keep smashing it.
10:04Lovely to meet you.
10:05Bye, girls.
10:06See you later.
10:07Chloe and Sophie's role in this is not necessarily an involvement in, like, the explicit material,
10:17but they are the marketing machine behind selling that content.
10:22What we saw today looks really fun, but they are working, you know, really hard.
10:26There's a hell of a lot of man hours that go into running those accounts.
10:30You know, the money is there to be made, and these girls are sweeping it up.
10:35Of course, I would love to prance around in my underwear for a living.
10:39I only look good in a bikini, like, certain days of the week, certain times.
10:44It's like witching hours.
10:46But, yeah, I mean, ten years ago, I probably would have been right there with them without a second thought.
10:52OnlyFans began around a kitchen table in Essex in 2016 and is now reportedly valued at around $8 billion.
11:08Now, two entrepreneurs hope to challenge them by harnessing the power of AI.
11:13Their new platform, Ochat, allows users to interact with digital characters, some based on celebrities.
11:20They hit the headlines after unveiling a digital twin of Katie Price's 90s alter ego, Jordan.
11:27When I met Katie Price recently, she told me that she was making a lot of money from Ochat.
11:31But there was a lot of gaps in my understanding of how it works that she couldn't answer for me.
11:36So, that's really what I want out of today.
11:42Hi.
11:43Hey, Liv.
11:44Nice to meet you.
11:45How are you, Felix? Nice to meet you.
11:46Hi, Felix. Hi, Nick.
11:47I love the name Felix.
11:48Do you get a lot of compliments on that?
11:50Most people say that, oh, to Felix the catfish.
11:52Yeah, that was my first thought by phone.
11:53I'm going to say it because you probably get it all the time.
11:55Yeah, no, it's got me used to it now, so...
11:5731-year-old Felix and 28-year-old Nick moved from PR to setting up Ochat in 2022,
12:04when they saw the potential of using AI to make adult content for creators.
12:09So, who are the creators at the moment that I would know?
12:12So, I would say, no, Katie, I met her.
12:14Katie, the first creator we brought on was Carmen Electra,
12:16and she's been an amazing kind of, like, face for the brand.
12:20What did it take to get that AI off the ground? How do you build it?
12:24So, generally, we need, like, 30 to 50 images,
12:27about 30 minutes of voice recording,
12:29because we clone the voice as well.
12:31And, generally, that's all we need to be able to create an AI digital twin.
12:34How X-rated can things get on this?
12:37Shall we show you?
12:38I mean, by all means.
12:39That's normally how we do things on this show, so...
12:41So, everything we'll show you now is entirely AI-generated.
12:45So, no, like, video footage has been shot?
12:48No.
12:49What the hell?
12:52It looks so real.
12:55How many of your subscribers are buying this kind of content?
12:58The video model hasn't released yet, but this is the frontier.
13:02Are you now in a position soon to be able to make full porn?
13:05Yeah.
13:06The thing which we think will be very popular
13:08is that you'd be able to actually combine multiple creators
13:10into a piece of content,
13:12and then you'd be able to put yourself into the content as well.
13:15That's crazy.
13:16Yeah.
13:17That's, I think, maybe six months away.
13:20Wow.
13:21Yeah.
13:22I mean...
13:23That's kind of burned my mind a little bit.
13:25Talk to me about the earnings and the structure
13:27and what you guys take.
13:29Yeah, so at the moment it's the same 80-20 split
13:31as something like OnlyFans,
13:33but obviously on our platform the twin is doing all of the work.
13:35Yeah.
13:36So there's no kind of time requirement needed from the creators.
13:38In three to four months some of these top creators
13:41will be making six-figure earnings
13:42and they're not doing anything to be able to do that.
13:44What's the business valued at right now?
13:46The most recent one of the $65 million valuation.
13:49Wow.
13:50What are you guys taking?
13:51Not as much as the creators.
13:53The value for us will be substantial at the end
13:56if we get it right.
13:57Yeah.
13:58There's no hiding that.
13:59Do you think you could overtake OnlyFans
14:02in kind of size and in worth, value?
14:05Yes.
14:06Yes?
14:07Definitely.
14:08AI's moving and developing at such a rate.
14:10So yeah, I think it's only a matter of time to be honest.
14:14So say I wanted to make a digital twin.
14:16Yeah.
14:17What do you think I could earn a month?
14:18I don't think it's far-fetched to think that you'd be able
14:20to earn like five figures a month on it.
14:22That's a lot of money to do nothing.
14:24Wow.
14:25Yeah.
14:26Something to think about.
14:27The idea that, so I give you all that imagery
14:30and you create this really sophisticated AI.
14:32What makes me uneasy is that person who's on your site
14:36could interact with a version of me that, you know,
14:39it's not real, it's AI, but I could be saying things
14:41or doing things that don't align with my values.
14:43That's where I get uneasy.
14:44Like, I think that's a really relevant concern.
14:46But all our creators, like, we control that
14:48and moderate it really closely.
14:50Ownership's quite important too.
14:51Like, I think one of the first questions we get from creators
14:54is like, who owns the twin?
14:55Yeah.
14:56We're very clear that the twin is owned by the creator.
14:59The creator wants to leave the platform
15:01or stop using an AI digital twin.
15:03The ability to create content with that is completely removed
15:06and the content we host on the platform of that creator
15:08is completely removed as well.
15:09I would love to speak to one of your content creators,
15:12like Carmen Electra.
15:14We can set that up.
15:15Like, she's based in LA, so I don't know
15:16if you could get together with her in person,
15:18but I'd say she'd definitely jump on it.
15:19I would go there tomorrow, but I've blown the budget of this series.
15:22She'd definitely jump on her FaceTime.
15:23Guys, I've really enjoyed this.
15:24And as I tell you, you know you've created something
15:27really exciting and impressive.
15:29Thank you so much.
15:32Nice to meet you.
15:33They said they forecasted I could have a five-figure turnover a month
15:41with a digital twin, as they call it.
15:45I don't know.
15:46I'm sceptical.
15:48The AI could not be as funny as me.
15:50It's not possible.
15:51She'd be all the things I wish I could be.
15:53Refined, dignified, intelligent.
15:57But I wouldn't rule it out.
15:59Never rule anything out that's got a pound note attached to it.
16:04Well, I hope Carmen calls.
16:15True to their word, Felix and Nick have set me up a video call
16:18with their first big signing, Baywatch legend Carmen Electra.
16:23So, obviously, I am super aware of Carmen Electra in Baywatch
16:28and I have the image of her in the red swimsuit.
16:31Actress and model Carmen Electra rose to fame in the 90s,
16:34playing rookie lifeguard Lani on the wonderfully cheesy Baywatch,
16:38making her a pin-up for a generation of teenage boys.
16:41After turning 50, Carmen joined OnlyFans,
16:44sparking a career resurgence.
16:47Now, she hopes to be ahead of the curve by embracing AI.
16:51So, I was going to have a look at Carmen.
16:54There's one here.
16:55It's a Carmen digital twin, Ochat.
16:58And she's like, she's in Venice.
17:00But we know she's not.
17:02It's mad, isn't it?
17:06Hi.
17:07Hello.
17:08Hi.
17:09Can you see me?
17:10Sorry, I look crazy.
17:11I can't be able to speak to Carmen Electra in a dressing gown.
17:14Are you kidding?
17:15How are you?
17:16I just moved into my new home.
17:18But whatever, I'm good.
17:20You look beautiful and the house looks gorgeous.
17:22Well, I'm still waiting on some furniture and things are arriving,
17:27but it's really been fun.
17:28I sat down with the guys that founded Ochat the other day
17:32and, you know, they told me that you were the first big celeb signing onto the platform.
17:38What made you take the leap of faith and go for it?
17:40Because I'm a little bit scared of AI, I have to say.
17:42I feel like AI is the future and so many people are using it.
17:48You want to stay ahead of the game.
17:49What was your reaction when you first saw your digital twin?
17:53Was it surreal?
17:54I love it because this twin is a lot naughtier.
17:57I mean, I'm pretty damn naughty, but this twin is even naughtier, so.
18:01Well, I wanted to ask you, how naughty can this twin be?
18:05You know, I don't go too far with it.
18:08You know, I keep it classy, but I show just enough.
18:11And are you still active on OnlyFans? Do you still enjoy using the platform?
18:15I love it, yeah.
18:17Which one would you say is more lucrative?
18:20I feel like Ochat is a little bit newer, but it's growing.
18:24I mean, I know Katie Price is on Ochat as well.
18:29I also met with Katie, I spoke to Katie about Ochat and she was saying that she gets to basically bring alive Jordan, who was like her persona back in her glamour days.
18:39Does your twin, does she wear the red swimsuit?
18:42I mean, I still wear the red swimsuit, so.
18:45I mean, I'm looking at you, I'm thinking I bet you do.
18:49Amazing. Thank you so much for taking the time to speak to me, I really appreciate it.
18:53Bye.
18:55I just spoke to Carmen Electra guys, that's pretty fucking major.
19:02There are a lot of celebrities that have hopped onto the sex industry to make money, but I'm wondering what else people are selling without actually selling the sex where they could get rich.
19:13Let's have some fun, this beat is sick, I wanna take a ride on your disco stick.
19:18Let's have some fun, this beat is sick, I wanna take a ride on your disco stick.
19:23We're in Chelsea now.
19:24A stone's fro from where I was born and then was shipped off to the slums of Chiswick.
19:30God, who's gonna play me in the movie?
19:33Now the sex industry has become less taboo, more celebrities want a piece of the action.
19:38From Gwyneth Paltrow's vagina-scented candle to Harry Styles' double-ended vibrator.
19:44And of course, the supposedly used bathwater soap as advertised by a mischievous-looking Sydney Sweeney.
19:51I'm meeting a celebrity who joined the trend with her lubricant and vibrator combo.
19:56I wanna take a ride on your disco stick.
19:59Olivia Bentley, who is known from Made in Chelsea, has a little invite round to her house in Chelsea and do you know what?
20:06I've snapped your hand off for it.
20:09Olivia joined the show in 2016, where true to Made in Chelsea form, her dating life took centre stage.
20:16Yeah, it's the sense of humour thing though, it's like they have to be funny.
20:19But also you've got a certain sense of humour though.
20:21Yeah, and I quite like people who are quite quick-witted, slightly dirty.
20:24Filthy.
20:25Filthy, and I think you can tell pretty quickly.
20:27But it was off-screen where she found her true calling when she launched her sexual wellness brand, Jomo.
20:33Jomo stands for Joy of Missing Out CBD Arousal Oil Lubricant.
20:41I'm intrigued to know what that's meant to offer.
20:49Hey! Hi!
20:50How are you? How are you?
20:52Good, thank you. Thanks for having me.
20:54Come on in.
20:55See all my lubes.
20:57I can't believe we've not actually properly met.
21:00I know.
21:01To Olivia's great name.
21:02Olivia co-founded the female pleasure brand with friend Bella Campbell five years ago.
21:08How did the idea for Jomo actually come about?
21:11So I said to a friend of mine, I said, is it weird that I fake orgasming?
21:14And she said, no, it's very common.
21:17And then she was like, but do you want to do that for the rest of your life?
21:19And I was like, no, probably not.
21:21And then I realised it was something that had come up a lot with different friends that I've spoken to.
21:25And so I was like, obviously, I'm not the only one.
21:28I remember when I first started having sex, I never had an orgasm in sex.
21:32And I never spoke about it because I actually just didn't know if women were, this is so crazy, but like we were meant to.
21:38No, I know.
21:39And then my friends used to think, are you lying?
21:41We couldn't find something that would solve our problems.
21:43So we were like, fuck it, we'll make it.
21:45And that's kind of how we started it.
21:47And then that's how we then eventually got into CBD lube.
21:50And did you launch with the lube?
21:52Are you trying to get it for you?
21:53Yes, let me see.
21:54I'd love to see one.
21:55So the CBD one, the one we started with, which is this one.
21:59I don't know much about CBD.
22:01And it's a derivative of weed?
22:02Yeah.
22:03So is it legal?
22:04This is legal because it's THC free.
22:06The THC is what gets you high.
22:08So was the idea that the lube would like help?
22:11Yeah.
22:12One of the biggest like benefits of it when you put it in a lubricant is the CBD can encourage blood flow, which heightens sensation.
22:18So you have a much more intense orgasm.
22:20I mean, wow.
22:22And presumably you'd need to re-delay before you use it and speak to your GP.
22:26Yeah.
22:27You can't use oil-based lubricants with condoms or specific condoms.
22:30Because it could break them.
22:31Yeah.
22:32And the same with sex toys.
22:33What do these retail for?
22:35So the lubes are £48.
22:36And then the vibrator is £100.
22:39They are expensively made.
22:41You don't want to have someone just like, yeah, frying their clit off with some faulty vibrator.
22:47What would you say your best month's been?
22:49Probably Valentine's.
22:50I think one Valentine's we did about £30,000, which is pretty good for us.
22:55What's it like trying to promote this stuff on Insta?
22:58I struggle even using the word lube.
23:00Because the posts get taken down.
23:01And even on our Jomo account.
23:03And the same with CBD.
23:04OK.
23:05It's a double whammy.
23:06Sex and CBD don't ever start a company like that.
23:10What did your family and friends think when you came up with the idea?
23:13I think my dad thinks it's hilarious.
23:15And he'll call me up and he said, I pulled it all over your mother and nothing happened.
23:19And I was like, I don't think it works that way.
23:22But, yeah.
23:23What would you say to people that wanted to start a business in the sex industry?
23:28I mean, it's really hard.
23:30Like, it's a lot harder than you think.
23:31And I think every five minutes, I think, oh, you know, it'll be smooth sailing now.
23:35And then something fucked up.
23:36Thank God me and my business partner work so well together.
23:38And there are certain areas that she's good at and then areas that I'm good at.
23:42It was so much fun chatting with you.
23:44Well, don't you can have...
23:46Are you sure? Test it out, yeah.
23:47I mean, I was hoping there would be a sample, can't we?
23:49That's the best one.
23:50I'll let you know what I think of it.
23:51Thanks, darling.
23:53Thank you for having me.
23:54Did you not want the big old microphone?
23:55I'll let you keep that one.
23:56Oh, I need it, actually.
23:57For all my content.
24:02Bye.
24:07It's interesting to get a take on starting a business surrounding the sex industry
24:11and actually someone who has the tools to have an advantage
24:16having the bigger platform, being known from telly,
24:18but actually how limiting trying to sell products around sex are.
24:23I'd like to meet, you know, some other business women.
24:26Some other women, like, bossing it in this sex world.
24:30But for now, I've got my CBD lube and I'm going home to try it out, basically.
24:35On my own.
24:36On my own.
24:37Bye.
24:38Do you want the house door?
24:43I could take you to the first, second, third floor.
24:48And I promised them that this is a mess.
24:51How have you done this thing all?
24:53I just want you to pop inside.
24:56Are you coming in or what?
24:59Audio porn.
25:01My little brain has been ticking over.
25:04I was thinking about my podcast and things I need to do for it.
25:08And then I thought, is there an adult world podcast hybrid?
25:13Is it a market?
25:15So many women are listening to audio porn right now
25:18and you may want to, too.
25:20Why do some women prefer audio porn over video?
25:23Because it better aligns with how they get off.
25:28If you're straight and you're watching straight porn,
25:30you don't have to look at men.
25:31I've sussed it.
25:33Right, I want to find out who the juggernauts in this game are.
25:37You can watch, listen and read.
25:40The audio porn section of the platform lets you watch or read along
25:44while you listen to sexy stories spanning a wide array of genres.
25:48Well, this sounds like a very interesting area of the adult biz
25:53that I didn't know existed.
25:55The founder is a woman called Anna.
25:58And I feel like, here she is, Anna Richards.
26:01A female founder of a porn company.
26:04She looks like a proper boss bitch.
26:06I'm wondering what kind of cash she's making.
26:08Who are her listeners?
26:10She looks like a woman that you can't turn up with this.
26:13She's got a beautiful head of hair.
26:15So I'm going to get a blow-dry.
26:17And then I'm going to do the journalistic stuff.
26:19I'm going into her.
26:20All the lovers that have gone before.
26:28As audio erotica has grown in popularity among women,
26:31it's become one of Frolic Me's leading categories,
26:34alongside its female-friendly porn films.
26:36Anna has invited me to join her as she edits her latest release,
26:41Red Room.
26:42Hello.
26:43Oh, my goodness, hello.
26:44I feel so bad to interrupt.
26:45How are you?
26:46So lovely you're here, Diane.
26:47Oh, thank you for having me.
26:48I'm so pleased you've come at just the right time.
26:49I'm so pleased you've come at just the right time.
26:50I can actually show you something very sexy.
26:51We do do some great kink.
26:52Oh, really?
26:53You would love the kink stuff.
26:54I think you overestimate me, how exciting I am in my personal life.
27:1055-year-old Anna worked in marketing before founding her platform Frolic Me in 2015,
27:15which now has around 200,000 subscribers across 86 countries.
27:22Oh, here we go.
27:25Get your hand down there.
27:28Now, we always want to try and capture something that's as real as possible.
27:32Yeah.
27:33It's not about performative sex.
27:34OK.
27:35So I want them to get into it for themselves.
27:38She's teased, she's tantalised.
27:41It's kind of a Fifty Shades inspired vibe.
27:43It has that vibe.
27:44Yeah, for sure.
27:45And we take it much more intense now.
27:47OK.
27:48She's seriously sort of fingered.
27:50OK.
27:51And it's just that heightened pleasure.
27:56I mean, very impressed.
27:57Where did you get the ideas?
27:58How did you keep coming up with new ones?
28:00Oh, my God.
28:01I mean...
28:03Look, I've obviously clearly got a dirty mind, but when I started,
28:06I really did reach out to girlfriends and I kind of said,
28:09give me your top ten fantasies.
28:11And one of them on the list was having sex and a lift.
28:14And I admit it was on my list as well.
28:16See, I'm mental claustrophobic.
28:17That's my word.
28:18Oh, yeah.
28:19I don't like any lift.
28:20Not that one.
28:21Not that one.
28:22And what's the most popular?
28:24Very quickly now, the audio side.
28:26Yeah.
28:27That's what I'm learning, that that's really taking off.
28:29It's really taking off.
28:30And in one month, a couple of months ago,
28:33I think we saw a jump of about 177% increase.
28:37Wow.
28:38What made you realise this is a market I should be tapping into?
28:41Yeah.
28:42Audio, certainly something that a lot of women are really, really enjoying.
28:46It's immersive.
28:48It's more discreet.
28:50It still has that same arousal aspect.
28:54And also, sometimes it's just not possible to watch something.
28:58Yeah.
28:59So, you know, you're on the go.
29:00You're sat on the tube.
29:02Maybe you just want to give yourself a bit of downtime from a screen.
29:07I'm going to ask you some money questions,
29:09so feel free to be as open as you like.
29:11I will be coy as to how much.
29:13I make millions, yes, but I don't want to spell it out.
29:17Wow.
29:18Do you not get that?
29:19Your revenue, is that coming from subscribers?
29:21Yeah.
29:22Ad space?
29:23Subscribers.
29:24So, people subscribe, and all the juicy stuff is behind a paywall.
29:29Got it.
29:30Is your consumer, is your subscriber, are they female?
29:33Predominantly.
29:34So, 60% is female, which is high.
29:37Very high, yeah.
29:38And then it's women and couples.
29:40And the popular one is an annual membership.
29:43What is that priced at?
29:44And that's, at the moment, it's only 60 quid.
29:47So, when they come to the site, they've got the membership.
29:51Mm-hmm.
29:52And that gives them access.
29:53So, they get the films published weekly.
29:55We have audio porn.
29:57We have erotic stories.
29:59We have a gallery.
30:00We have an online magazine.
30:01So, it's really every way you can consume it is covered.
30:04I'm very aware that I've crashed your day here in the edit.
30:07What else have you got planned?
30:08Oh, well, actually, I've got some audio.
30:10So, do you fancy having a go?
30:12Well, I mean, I'll see if I can read the big words, and we'll see if we go from there.
30:16Yeah.
30:17Get your sexy thoughts going, and I'll see you in the audio room.
30:20All right.
30:21OK.
30:22Can I just press something?
30:26Um, I...
30:29I've not got a good voice for anything.
30:33My voice is monotone, but luckily it's not my day job, so...
30:38Wait, hold on.
30:39It kind of is, actually, yeah.
30:41Yeah, Olivia, if you want to come on through.
30:44I think we're set up.
30:47Hi.
30:48Hi.
30:49Great.
30:50Drag a chair up.
30:51What I'm looking for when I ask a voice artist to do our erotic work is,
30:56I try and explain to them, imagine telling somebody,
31:00as if it's just one person, your dirty secret.
31:04OK.
31:05So, it is very intimate is the great word.
31:08So, I've got a little bit here.
31:10I dip my hand into his jeans, grab his cock,
31:15then begin to stroke his thick length.
31:20God, it feels good.
31:22It's hot and straining in my fist, and my breath hitches at the mere thought of what it's going to feel like inside me.
31:31And I just know how the payoff is going to be all the better for it.
31:36It's very, like, beautifully written, isn't it?
31:40It's like...
31:41The proper erotic authors.
31:43Like Jane Austen.
31:44It's beautiful.
31:45Do you want to give it a guess?
31:46Yes.
31:47Go on then.
31:48Now, the thing is, you can take it slow.
31:50Right.
31:51Let me put a sound a little bit.
31:54OK.
31:55I undo his jeans and release his cock.
31:58It stands proud, the trimmed hairs of his pubis, looking every bit as good as it feels.
32:04His jeans around his thighs land when I pleasure each other.
32:08We kiss and moan until he zeroes in on my clit through my knickers and goes for it.
32:15Waves of bliss crash...
32:18Fucking hell, so many adjectives.
32:20Waves...
32:21Waves of bliss crash powerfully over me and I'm glad I have this strong body to cling to as my legs tremble beneath me.
32:30And it takes a considerable amount of willpower on my part to stop my knees from buckling.
32:36Well done.
32:37I mean, that's a first off and you've never read that before.
32:40Any tips for how I could improve...?
32:42Practice.
32:43Practice in front of a mirror.
32:44In front of a mirror?
32:45Saying cock, fuck.
32:46I say fuck in front of a mirror every morning.
32:48You're halfway there.
32:49Well, thank you so much having visited you today.
32:51I've learnt so much.
32:52I think what you've created is so inspiring.
32:54And yeah, I will be looking forward to watching your world domination.
32:58It's been a delight.
32:59Thank you very much.
33:00Thank you so much, darling.
33:01It's been great fun.
33:02It's been great fun.
33:04Bye.
33:05Shall we start again from the top?
33:08It's so clever to harness a gap in the market like that.
33:12And we know she's making bank.
33:15There's something about her reading it in her posh voice.
33:20It's just...
33:21It was just so brilliant.
33:22I'm visual.
33:23That's why I got the fake tits.
33:25I haven't got the voice.
33:26Do you know what I mean?
33:27Not all time.
33:28Yeah, guys, you've got to pay your tickets.
33:30You're free loaders.
33:31One minute.
33:32You're starring in Love Island.
33:33The next minute you go into the Knicker Brewery.
33:34Yeah, guys, you've got to pay your show, your tickets, you're freeloaders.
33:39One minute, you're starring in Love Island,
33:42the next minute you're going to the Knicker Brewery.
33:46In today's booming sex industry,
33:48you can make cash selling almost anything online,
33:51from sweaty socks to dirty underwear.
33:54Now one entrepreneur is taking the fetish one step further
33:58with his novel venture, Drink Me Spirits.
34:02I'm on my way to Exeter to go to a distillery
34:06where they are making drinks infused with people's knickers.
34:12This says, a world first, and now we have the technology
34:16to distill absolutely anything without destroying the flavour.
34:21Items or clothing from our creators are distilled
34:25and put into a spirit that you can collect, drink and consume.
34:30The first stop is to go and meet a couple of the actual creators
34:34and they basically are getting their dirty pants infused into alcohol
34:40to sell to their subscribers.
34:42Brad thinks everything that I do on a day-to-day basis is complete bullshit,
34:46so obviously I'm going to have to bring him back a bottle of something
34:50because he will think that I've made this up.
34:56Hiya, nice to meet you. You must be Kaya.
34:58I am indeed. Nice to meet you. Hi.
35:00See you, nice to meet Donna. Nice to meet you.
35:02Nice to meet you, girls. You all right? Yeah, I'm good.
35:0448-year-old Donna and 28-year-old Kaya are prolific sellers of worn items
35:10and supply knickers to the Drink Me distillery.
35:14And you two, you have been selling pants.
35:17I mean, be as graphic as you want.
35:19Mm-hm. They want to know they've been worn when they get them.
35:22Yeah, they want them to have a smell to them.
35:24Right. They want them to be visually worn.
35:26As in, like, discharge? Discharge or something that...
35:29Skidders? If you do that, a lot of people will do, like,
35:33a no-wipe option, which basically means they want to know that you've wore them
35:37and the only way that's possible is with a little bit of discharge.
35:39To really wear it. Yeah, yeah.
35:41I would say my average is probably a week long.
35:43Shut. You still got putting the same knicks on.
35:46Think of the money!
35:48This will be my next question.
35:51How much are you selling a pair of knickers that you've worn for a week for?
35:54So, you're probably looking between £70 and £150
35:57for a pair of knickers that you've worn for a week.
35:59In terms of the selling things, the physical things
36:01that someone can have from you, what's the range?
36:04Literally, socks, pants, bras...
36:07The used toothbrush and things like that.
36:09It's been in your mouth, you've used it,
36:11and now they want to use it too.
36:13Used razors. Make-up wipes. Earbuds.
36:16Make-up wipes. Make-up wipes.
36:18Make-up wipes is a bit, yeah.
36:19I'd make a fortune. Bathroom bin.
36:21I sell my bathroom bin.
36:23Anything in the contents of the bathroom bin.
36:25Anything. You think of it and you can sell it.
36:27Do you know what someone does with your used make-up wipes?
36:30Yeah. Most of the time it can be the fact
36:32that they are smelling it and masturbating
36:35or they are eating it, like sucking it.
36:39I get a lot of chewed food requests
36:41or they want to see me eat, um...
36:43Wait, so hold on, this food is chewed.
36:45Yeah. And then what? Scent?
36:47Yeah, and spat, and they eat that.
36:49Do you have an idea of who your customer are?
36:51Are they male, are they female?
36:53Mainly for me, it's males aged between, I'd say, 20
36:57to anything from 60.
36:59They're normally younger cos they like the...
37:01Really?
37:02Well, they like the whole cougar thing.
37:03OK.
37:04Cos I'm one of the older sellers on there.
37:06Can I ask, when you're sending the knickers,
37:08how do you know it doesn't lose all its scent?
37:10I vac-seal mine, so I've got some here
37:12cos I've got to take to George for the distillery anyway.
37:16So that's a pair of thongs, that's a three-day wear.
37:19With this new distillery, with Drink Me,
37:22what do you think you guys could earn?
37:24So, like, one pair of panties can make 350 bottles
37:29and then we get 15% of those taking,
37:32so it's, what is it, six and a half?
37:34Six and a half grand from one pair of panties.
37:37It's really classy as well, the way that he's done it,
37:40like, the whole presentation box, you know,
37:42the whole sort of, like, limited edition,
37:44the cards and stuff that he's done with it.
37:46It's a premium feel.
37:47It is, yeah.
37:48You could have it on the shelf in your office
37:50and you wouldn't necessarily know that behind that
37:54was my pants.
37:56Before I meet the man who will turn Donna and Kaya's
37:59dirty knickers into a drink,
38:01I can't resist sticking around to catch Donna
38:03making some custom content.
38:06I'm excited and nervous to see this.
38:10Here is your pie, as requested.
38:13Let's take this top off, shall we?
38:15Here we go.
38:17Mmm, look at it all.
38:19Some nice cheese and onion.
38:22Let's take that out for you.
38:24Here we go.
38:25Mmm.
38:26Now, as requested, your mistress will eat it.
38:30Mmm.
38:31Mmm.
38:32Mmm.
38:37Just for you.
38:40Nice and chewed.
38:42Mmm, mmm, mmm.
38:47And that, my love, will be winging its way to you tomorrow.
38:56Eat that up like a good boy.
38:58Mmm.
38:59I'll be totally honest with you.
39:00When the lid came off it, that onion hit me hard.
39:02Gagging.
39:03Like, literally...
39:04It's a bit claggy.
39:06Yeah, but I'm a professional.
39:08Well, I mean, that's that.
39:10And how much is that?
39:11That's £65.
39:13I mean...
39:14With that little clip.
39:15Amazing.
39:16I know.
39:17Do you have to post that today?
39:18This particular pie will be fine.
39:19I'll send it off tomorrow.
39:20Right, girls.
39:21I think it's time for me to head over and see the distillery.
39:24Nice to meet you.
39:25Nice to meet you.
39:34Hey, hey, welcome, welcome.
39:36Bar owner and distiller, 41-year-old George Nightingale,
39:39made flavoured spirits for Aldi
39:41before switching to his own X-rated brand in 2025.
39:46George.
39:47I am indeed.
39:48Nice to meet you.
39:49You must be Olivia.
39:50Come on in.
39:51So come on into the distillery.
39:52Oh, wow.
39:53Here's Bill.
39:54Nice to meet you.
39:55Nice to meet you.
39:56Bill is the head distiller
39:57and has worked with George for six years.
39:59This reminds me of, like, science at school.
40:02It's exactly like science at school, yeah.
40:04How often do you break those glass balls?
40:06Oh, shit.
40:07Funny story.
40:08No, that's not funny,
40:09cos they're £700 each, Bill.
40:11Did you break one?
40:12And I smash two in a weekend.
40:13Yeah.
40:14So, how did you get into the alcohol business?
40:16How long have you been doing this?
40:17So, I've been a publican most of my life.
40:19I just had a passion for spirits
40:20and I set about creating my own gin.
40:23Yeah.
40:24And I thought, how do I earn some proper money?
40:25Yeah.
40:26And I thought, who is earning a lot of money in the world at the moment?
40:29Porn in the street.
40:30So, I thought, how can we put the two of them together?
40:33And I thought, well, what about items of clothing?
40:36Because, actually, I had an ex-girlfriend who used to sell worn shoes and bits and pieces.
40:41So, you were already kind of educated on that...
40:44Sort of.
40:45I knew there was a market for it.
40:47Yeah.
40:48Who do you imagine your customers going to be, then?
40:50I'm now creating a product for creators who have already got a following.
40:55We don't want this to be niche and underground.
40:58No.
40:59This is a mainstream product.
41:00Yeah.
41:01It might start off with that guy that's buying up the knickers on the internet,
41:04but it's going to expand to a wider fan market.
41:06Very much so, yeah.
41:07I think it'll be a lot broader than most people initially think.
41:12What about, sort of, like, health and safety?
41:15So, we're soaking it in 60% alcohol, which is enough to kill almost anything on the planet.
41:21Right.
41:22And then, when it's distilled, it then gets up to 80%, 90%.
41:24And what does it taste like?
41:26I mean, does it really vary?
41:28Well, we did a blind tasting.
41:29We did blind tasting, yeah.
41:30And we could tell the difference between each one.
41:32One creator's knickers tastes different to another.
41:35Yes.
41:36Yeah.
41:37And what's the retail price per bottle?
41:39Looking at £150.
41:40It's not cheap.
41:41It's not expensive, either.
41:43You are a salesman.
41:46So, what do you think I could earn if I was to commission a bottle?
41:51I think it's not unreasonable to suggest that we could return you a quarter of a million pounds for an item of clothing.
41:56Wow.
41:57This is rather uncomfortable, but I've been sitting on my own bra after the last ten minutes,
42:02because I just whipped it off on the way over here.
42:04I was thinking for my husband, but now I've heard the figures.
42:06Who knows?
42:07We might.
42:08This might go wider.
42:09Absolutely.
42:10Oh, yeah, come on.
42:11We've got you your own lab coat, Olivia.
42:13Oh, my God, it's got my name on it.
42:14It has.
42:15There we are.
42:17So, what we'll do is we'll go through the process with you now.
42:19Yours won't be ready today.
42:21It does take kind of five or six days for it to soak in.
42:23But I'll show you a demonstration.
42:24But if I could get you to put your bra in there for me.
42:28Okay.
42:29Goodbye, sweet child.
42:30And then this is the alcohol that we use to macerate.
42:35So, if you pour that into there.
42:36Would you die if you drank that?
42:38Oh, you would be very well.
42:40For kind of five or six days, it'll sit there.
42:42And then you'll have your own bespoke Olivia Matwood underwear in.
42:46This is exactly what we'll be doing with your bra.
42:48This is a pair of underwear from one of the girls.
42:50And then we're just going to pour it in here.
42:52It doesn't look that appealing right now, does it?
42:54It looks a bit pond watery.
42:55It doesn't, but trust the process.
42:57Okay.
42:58It will come out looking a lot nicer.
43:00We can pop them in there.
43:01Oh, so they also go in again?
43:03They go in there again.
43:04There, bring it over here.
43:06Pop this on here.
43:07So, that's the underwear soaking in the 60% alcohol.
43:11And then start it up.
43:12You'll hear the pump go.
43:13So, you can see in there, it's that kind of murky colour.
43:16Yeah.
43:17And then when it comes dripping out here, it becomes crystal clear.
43:20That's amazing.
43:21You're going to get rich.
43:22You can feel it.
43:23Do this.
43:24How rich do you want to get?
43:25Really rich.
43:26Way rich than I am now.
43:27Because we're going to make filthy rich look like pocket change.
43:29Liv, give us your coat.
43:30I'll hang up for you.
43:31Are you going to put that straight in a test tube?
43:33He's like, that coat's getting distilled.
43:35I genuinely think that this could work.
43:42I think it will evolve though.
43:44He's got his slightly smaller creators now.
43:46Like Donna and Kaya.
43:47And then I think it will grow.
43:49And I think it will become those household named porn stars.
43:52I don't know what kind of house you grew up in.
43:53But those famous porn stars.
43:55Where they'll be buying the product for a different reason.
43:58And they're going to keep it.
44:00Like you say, it's like a fan memorabilia piece
44:02that they're going to put on their shelf.
44:04Yeah, I do think it could work.
44:06He's going to send me my box and my vodka.
44:08I mean, yeah, obviously I'll try it.
44:10Be rude not to.
44:11Come in.
44:12Hello.
44:13Oh, thank you.
44:14I've been expecting this.
44:18Drink me spirits.
44:19Olivia Atwood edition.
44:20Look at that.
44:21That's pretty cool, isn't it?
44:22It's more than I was expecting.
44:23This is not for pre-gaming a night out, is it?
44:24This is a collector's thing.
44:25Fucking hell.
44:26I don't want to, you know, sort of put anyone off who wants to purchase.
44:27But it sounds a bit like a collector's thing.
44:28I don't want to, you know, sort of put anyone off who wants to purchase.
44:30But it sounds a bit like laundry detergent.
44:31Every time I think that I've met a more kind of person, I think it's a collector's thing.
44:35I don't want to, you know, sort of put anyone off who wants to purchase, but it sounds a bit like laundry detergent.
44:44Every time I think that I've met a more kind of unusual entrepreneur, I meet another one that's got an idea that's kind of even more niche.
45:05And I think that's the key to it really, isn't it?
45:06If you're going to monetize this industry without getting your kit off yourself.
45:11You have to think of a demand that you can supply.
45:15There is just no limit to what can be done.
45:18And there is no shortage of customers.
45:21And that means there's no shortage of cash.
45:26OK, let's have a little, little try.
45:35Wouldn't recommend.
45:41Watch out!
46:03You
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