Streaming Price Hikes Spread Across Major Platforms As Sports Rights Drive Up Costs

Benzinga

Streaming platforms raised prices again as companies spend heavily on sports rights. Despite higher costs, cancellations remain steady as viewers increasingly shift to cheaper ad-supported tiers and bundle deals.

Transcript

00:00It's Benzinga bringing Wall Street to Main Street.

00:02The streaming industry raised prices again as HBO Max, Hulu, Disney Plus, Netflix, Peacock,

00:08Apple TV, and Paramount Plus all increased monthly rates this year according to the Wall Street

00:12Journal. Super costs are rising as media companies spend heavily on sports rights

00:16for major leagues and events for the NFL, UFC, and Major League Baseball.

00:20Analysts said cancellations remained steady with Netflix keeping deflections flat at 2%

00:24since May 2023. Disney Plus and Hulu saw more cancellations in September

00:28after Jimmy Kimmel's temporary suspension, but soundouts remained strong.

00:33Streamers are shifting to cheaper ad-supported tiers instead of canceling outright.

00:37Nearly half of Netflix viewing hours now come from its ad-supported option.

00:40Streamers are launching a growing array of buttered offerings to boost growth

00:43and demonstrate strong audiences to advertisers.

00:46For all things money, visit Benzinga.com.

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