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00:03The Hershey Company increased its marketing budget for the Hershey's brand by 20%
00:07to support its first new advertising campaign in eight years, according to the Wall Street Journal.
00:12The company spent $600 million on advertising in 2024. It plans to use traditional and streaming
00:18TV, influencer campaigns on TikTok, live events, and promotions tied to the Winter Olympics in
00:24America 250 celebrations. The campaign begins next week and includes promotion tied to an
00:30upcoming movie titled Hershey about the company founder and his wife. The strategy follows
00:36limited edition product drops and high profile sponsored events. Hershey aims to drive candy
00:42purchases outside major holidays and reach households without children. Rising cocoa costs
00:47have pressured results since 2023, while recent sales data show stronger growth for Reese's than
00:52Hershey's products. For all things money, visit Benzinga.com.
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