New DoorDash-Criteo Deal Lets Brands Target Shoppers Like Never Before

Benzinga

Criteo and DoorDash announced a multi-year partnership to expand ad opportunities across DoorDash’s growing non-restaurant marketplace. The collaboration targets grocery, convenience, and retail sectors with on-site and off-site ad formats. Shares of both companies rose as the deal positions them to capitalize on the surging retail media market.

Transcript

00:00It's Benzinga, bringing Wall Street to Main Street.

00:02Crydio and DoorDash announced a multi-year partnership on Monday to expand advertising

00:06opportunities across DoorDash's growing non-restaurant retail marketplace.

00:10Collaboration will focus on grocery, convenience, and other retail sectors, according to Benzinga.

00:15Crydio will act as an extension of DoorDash's U.S. ad sales team,

00:18collaborating with brands and agencies to scale media placements and integrate advertising

00:22technologies over time.

00:24Deleams capitalize on a surge in retail media by offering advertisers new tools to reach

00:28customers near the point of purchase through on-site and off-site ad formats like video,

00:33display, and sponsored products.

00:35Crydio shares rose 2.78% to $22.15, while DoorDash gained 0.53% to $272.67 in pre-market training

00:45on Monday.

00:45For all things money, visit Benzinga.com.

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