00:00India's quick commerce companies built their business on a simple promise. Get
00:04groceries even iPhones delivered in just 10 minutes. Now the Indian government is
00:10stepping in asking companies to rein in on that pledge over concerns it's putting
00:15gig workers at risk. The country's labor minister has met with executives from
00:20the major players to discuss the safety and working conditions of riders
00:25expected to meet those ultra tight deadlines. Those aggressive delivery
00:30times have resonated with India's aspirational middle class and attracted
00:34billions in dollars from global investors. But labor unions and lawmakers
00:40including Raghav Chadha of the Aam Admi party have also campaigned against the
00:46push for ever faster deliveries. Now quick commerce companies are being asked to
00:51soften their consumer-facing messaging. India's top player Blinkit has already
00:56removed the 10-minute delivery promise from its mobile application and others
01:01are likely to follow suit soon. On the ground though much is unlikely to change
01:06as there is no mandate to slow down deliveries. Companies argue that gig
01:12workers are not contractually bound to meet the deadlines and are not penalized
01:17for delays. They say their speed comes from the proximity of dark stores not
01:23pressure of speed on the riders.
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