Legal Ba? | Alamin: Ano ang trademark infringement at bakit ito mahalaga? - video Dailymotion

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Transcript

00:00Mga ka-RSP, sa panahon ng digital age,

00:09laganap na ang online selling.

00:12Marami ang nadadala sa paggamit ng brand name, logo o slogan

00:17na halos kapareho ng nakarehistong trademark ng mga kilalang brand.

00:22Ang akala ng ilan, okay lang to.

00:25Pero ayon sa batas, may kaakiba't itong seryosong pananagutan.

00:30Ngayong araw, sa episode na ito,

00:32pag-uusapan natin ang isang napakalagang issue sa mundo ng negosyo,

00:37ang intellectual property infringement.

00:40Makasama natin ang presidente ng Integrated Bar of the Philippines-Kansas City Chapter

00:45at Sorny Ruel Ilagan para talakayin ang paksang ito.

00:49Once again, good morning at Sorny. Welcome to Rise and Shine, Pilipinas.

00:52Happy New Year!

00:54Happy New Year!

00:55Magandang umaga mga ka-RSP.

00:57Andito po ako ngayon para talakayin ang issue kinaharap ng ating mga Pilipino

01:03at alamin kung legal ba o may limitasyon ang paggamit ng brand names at trademarks.

01:09Okay, Atorny, para sa mga nanonood sa ating mga ka-RSP,

01:13ano po ba ang trademark at bakit malaga ito sa mga intellectual property?

01:19By legal definition, trademark is a visible sign that is capable of identifying your goods or services.

01:25Sa magaling sanita, ito yung brand identifier.

01:29Okay.

01:29So ngayon, ngayong New Year, madami ang magpo-put up ng businesses,

01:34importante na alam nila yung value ng trademark or brand name ng produkto or services na iyo-offer nila.

01:41Even yourself, you can have a trademark ba?

01:43Yes.

01:44Oh talaga, yung galing.

01:45Okay, kailan natin masasabi na meron ng pamimeke na ginagawa?

01:48Nakaharoon ng trademark infringement o pamimeke kung ginagamit mo yung trademark ng walang consent.

01:55Basically, ng registered owner and it will cause confusion to the public.

02:00Okay, kasi may yung mga businesses, parang for example, this is a big one.

02:04Yung iba naman, parang it's a community store, tapos they would just have the same name.

02:10Yung iba naman, big corporation or big names, tapos they would just tweak some parts of the name

02:16or on the color or depende sa mismong logo.

02:19So, ano ba ito, attorney?

02:21Kailan siya masasabing identical, confusingly similar pagating sa brand name logo or slogan?

02:26Kailangan ba eksaktong pareho ang logo, pangalan, para masabing may paglabag

02:31or kung may pag-tweak naman, baka pwede makalusot ito?

02:34Okay.

02:35Pag yung talagang saktong-sakto, identical, so halimbawa, Paris Hilton.

02:40Okay.

02:40Kailangan ba si Paris Hilton may akong siyang brand or clothes for example.

02:45Okay.

02:45Tapos ikaw, same clothes ginagamit mo, tapos Paris Hilton din yung trademark na ginagamit mo.

02:51So, in that case, obviously, identical yung trade din and there is trademark infringement.

02:56Okay.

02:56So, paano?

02:57Kailangan ko muna tignan somewhere sa intellectual property office kung may trademark to?

03:01Yes, yes.

03:01Mati-check mo sa IPO, sa website ng intellectual property office, kung registered yung certain trademark.

03:06Eh, kung di ko naman talaga alam, in good faith naman ako,

03:10na wala naman akong ginawa pa may make-up, di ko naman ginawa sa magkapareho kami.

03:13Halimbawa, ganun ang dahilan, ignorance.

03:15Of course, ignorance and good faith is not a defense.

03:18Kasi dapat alam mo na mayroong ganun, register the trademark.

03:21So, for example, yung Paris Hilton, identical.

03:24Pero, yung ginawa mo, like, for example, Paris Hilton, tapos clothes din, di ba?

03:32Masasabi mo ba na mayroong infringement in that case?

03:34Paano kaya yun, attorney?

03:35Yes, there is.

03:36Kasi, kahit magkaiba yung spelling, pero pag binasa mo, pagka binasa mo at narinig mo,

03:42parehas, and it will cause confusion to the public, then there is a possibility of trademark infringements.

03:47Kasi yung mga tao, malilito sila na may possibility na si Paris Hilton din yung gumawa ng clothes na ito.

03:53Kasi, same...

03:54Talaga, magpa-pares pa na si Paris Hilton, ha?

03:57No, Paris Hilton is the trademark for clothing also.

04:00Okay.

04:00Pero, on the humor side, or let's say, kung ako ay, ako kita lang naman ng 1,000 sa isang araw,

04:07magtatayo ko ng Paris Hilton, ginawa akong Paris Hilton, pag ganun ba ito,

04:10may chance na pwede pa rin akong patulad para kasuhan?

04:13Of course, yung pag-file kasi ng case, it will entail a lot of cost.

04:18So, kung maliit ka lang na business, hindi man nakaka-apekto sa brand or sa trademark,

04:23then hindi ka kakasuhan.

04:24Pero kung ang tanong is, liable ka ba sa batas?

04:26You are liable.

04:27But in that case, for example, Paris Hilton, kasi pero yung product mo naman,

04:32or service is a restaurant na nagbibenta ng Paris,

04:35pwede mo siyang i-argue na arbitrary yung trademark mo.

04:39Hindi mo talaga intention na gamitin yung Paris Hilton.

04:44Ginamit mo lang because arbitrarily, hindi naman sakto na Paris Hilton,

04:47but Paris, kasi yun yung product mo.

04:50Pwede mong i-argue yun, na it is an arbitrary mark, that it can be also registered.

04:54Ang galing, di ba?

04:55Madami, madami yung mga nuances.

04:57So, kung bawa, ang Rise and Shine Pilipinas, tapos nagkaroon ng bagong programa sa ibang network,

05:02Rise and Shine Philippines, pwede ba yun?

05:06That is not allowed kasi parehas kayo ng services.

05:09Ah, ganon.

05:10Talaga makakaroon ng confusion sa isipin ng mga tao,

05:13parehas ba sila? Same company?

05:15Okay. So, pag ganon yung trademark mo, there's a possibility na may infringement.

05:20Ayun.

05:21Attorney, when it comes in selling fake or counterfeit products,

05:25ano bang mga pananagutan ni seller?

05:27May pananagutan ba ang seller kapag sabihin niyang hindi niya alam na peke yung produkto?

05:32If you are a seller, mayroon kang obligasyon to authenticate ang malaman tama ba, original ba yung mga products mo.

05:40Lalo na kung mura yung produkto.

05:43So, red flag na yun na talagang hindi legitimate yung product.

05:47Okay. So, ano dapat na gawin kapag ikaw ay brand owner at para hindi ka masabing nanggagaya,

05:53gumagamit ng trademark ng iba?

05:55Halimbawa, it is a registered trademark. Of course, you should have a contract with the manufacturer or producer

06:02na ikaw lang yung exclusive distributor ng products na to,

06:05just to make sure na talagang legitimate yung business mo

06:08and you're using a registered trademark with the consent ng registered owner.

06:13Okay. So, in cases like for example, kung parehas ang pangalan or logo at magkakasuan pa,

06:18ano bang pwedeng grounds na tignan dito?

06:20Like for instance, sino mas unang nakapagtayo ng restaurant?

06:23Ah, ilan ba yun sa mga papatik-check?

06:25Yes. Registration, so unang nakapag-register.

06:27Ayun.

06:28Kaya importante na nag-register mo yung trademark mo or trading.

06:31So, kapag matagal ka na, for the longest year, bigla kang ginaya, pero siya rin nakapag-register, ikaw hindi?

06:38Depende pa rin.

06:38Generally, yung may right is the first registrant of that trademark.

06:42Ang registrant pa din.

06:43Unless you can prove na dati mo pang ginagamit yun, hindi mo lang nag-register.

06:47But generally, yung first registrant should have a priority in right.

06:52Ayun.

06:52Ano ba pwedeng parusa kapag ikaw ay guilty sa copyright infringement?

06:57Madaming parusa.

06:59We have criminal, civil, and unreceived liability.

07:02Criminal, of course, pwede kang makulong.

07:04Civil liability, you'll be liable for damages.

07:07Pwedeng double the amount of damages na dapat na income mo kung hindi dinamit yung trademark or trade name mo.

07:13Okay.

07:14So, madaming liabilities when you commit trademark infringement.

07:18Attorney, ano ang paalala natin sa publiko pag ating sa paggamit ng brand names at pagbili ng mga produkto?

07:24Sa akin, simple lang.

07:25Kung ikaw ay owner or seller, wag mong gamitin yung hindi sa'yo.

07:32Okay.

07:32Pangalawa, kung ikaw naman ay buyer, wag mong tangkilikin yung illegal.

07:37Because when you patronize these illegal products, you're also part of it.

07:41So, wag natin, kasi pinaghihirapan yung trademark, yung trade name.

07:44May value, may reputation, may goodwill na associated sa trademark or trade name.

07:49So, dapat natin i-respeto yun.

07:51Okay.

07:52Have you handled cases like this talagang dumating sa punta?

07:56Something, a weird case.

07:57Yes, meron.

07:58Okay, what happened?

07:58Yung client ko is convenient, ano siya, grocery store.

08:02Okay.

08:03Tapos selling Korean products.

08:05Tapos ginamit nila yung, kasi yung, am I allowed to?

08:10Hindi, wag na yung brand.

08:11Pero sige, it's a Korean brand.

08:13Korean brand, grocery store, tapos ginamit nila B.

08:16Okay.

08:16Kasi yun yung bubuyog.

08:17So, alam mo siya, nung sikat na may-ari ng bubuyog.

08:20Ah.

08:21Yung food chain.

08:22Okay.

08:23Diba?

08:23Doon sa pangalan ng Korean store na yun, may honey.

08:26So, matamis.

08:27Okay.

08:27Siyempre yung B, nakapag-produce siya ng honey.

08:29B, Beyonce.

08:30Beyonce na yung tawag.

08:31Beyonce, diba?

08:33Tapos matamis.

08:34Okay.

08:34So, of course, kinasuhan ng may-ari ng Beyonce,

08:37yung, ah, yung store.

08:41Okay.

08:41Because sinasabi nila na ma-associate yung, yung store na yun, doon sa Beyonce.

08:47Okay.

08:47So, nalalo kami.

08:48Kasi magkaiba naman sila ng, ng services.

08:50Ayun.

08:51At hindi naman ma-associate yung Beyonce, doon sa, sa store ng client namin.

08:56Ito, super panghuli na lamang, attorney.

08:58Kung meron kang gusto nung i-trademark sa'yo,

09:01anong gusto mong i-trademark na hindi pwedeng infringe ng kahit sino?

09:05Siguro yung legal style.

09:06Legal style.

09:07Di ba lang yung, ano?

09:08Kasi ang poki-poki ni attorney Ruel, di ba?

09:11Legal style nga.

09:12So, ipapag-register ko yan.

09:14Ay, perfect.

09:15Kasi kakaiba talaga si attorney.

09:17Dibilang siya ang presidente ng IVPQC chapter.

09:19Maraming salamat po, attorney,

09:21sa pagbibigay ng kalaman sa amin

09:23patungkol dito sa trademark infringement.

Legal Ba? | Alamin: Ano ang trademark infringement at bakit ito mahalaga?

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