How to Scale a Digital Brand Fast (Without Losing Trust or Credibility)

tony_durso

In today’s digital economy, anyone can launch a course or automate a business—but very few succeed at scale. In this episode, Tony explores the hard-earned lessons behind building a high-revenue digital brand in a space filled with noise, speed, and skepticism. You’ll learn what it really takes to grow fast, lead with systems, and build trust along the way—even when controversy follows success.  What You’ll Learn  • The systems behind multi-million-dollar course and product sales  • How to grow fast without losing credibility  • How to handle public criticism while scaling  • The backend metrics that matter: sales, refunds, affiliate payouts  • Automation, community building, and the next wave of digital entrepreneurship  About Jesse Frimpong  Jesse Frimpong is the founder of Prestige Knowledge LLC, a digital brand focused on e-commerce education, automation, and AI-driven business systems. With millions in sales and a growing community of students and affiliates, Jesse represents a new generation of digital entrepreneurs reshaping how online businesses are built. He’s been featured in Authority Magazine and is known for his direct, systems-first approach to scale.  Sponsors & Partners  • Turn your dreams into cha-ching with the best platform for entrepreneurs. 👉 Start your $1/month trial today: https://shopify.com/tony • For sponsorship opportunities, email ad-sales@libsyn.com.  Resources & Links Mentioned  1 Connect with Jesse: https://aiacquisitions.io  2 🎧 Listen on Apple: https://tonydurso.com/apple  3 🎵 Tony’s Music: https://tonydurso.com/music  4 📧 Join the Newsletter: https://tonydurso.com/news  5 🎥 Watch the Video: https://tonydurso.com/videos  Tony’s Closing Words Use this and let’s help you Move on YOUR Journey to Success!  Just Take Action. – Success awaits those who persevere and remain steadfast despite the odds. Sow good seeds, do good deeds and join me on the next episode.    #Entrepreneurship #DigitalAutomation #EcommerceGrowth #OnlineCourses #AIinBusiness #AffiliateMarketing #BusinessTransparency #ScalableSystems #ControversialSuccess #ShopifySuccess   why ecommerce fails, build a 7-figure brand with automation, controversial entrepreneurs podcast, how to scale digital products, jesse frimpong prestige, online course business growth, affiliate payouts strategy, behind-the-scenes dashboard metrics, AI automation for entrepreneurs, fast-scaling digital brands, influencer-led coaching companies, community-first ecom growth, building trust in a noisy world, digital product refunds vs. value, lessons from high-earning creators, reputation management podcast, scaling without burnout, modern business infrastructure, podcast for ecom coaches, success mindset in online business

Transcript

00:00Now, every day we see headlines about people making a fortune online, sometimes in months,

00:07sometimes even in days. Is it hype? Is it luck? Or is it real leverage? Today we're going to find

00:13out my guest, Jesse Frimpong, is an entrepreneur. Now, what I do is I've taken the agentic form of

00:20AI, prompts, the questions that you ask, and I have trained a specific agent of that artificial

00:27intelligence to be a monster in a specific task. Welcome back to the podcast. Now, every day we

00:43see headlines about people making a fortune online, sometimes in months, sometimes even in days.

00:51Is it hype? Is it luck? Or is it real leverage? Today we're going to find out my guest,

00:56Jesse Frimpong, is an entrepreneur who went from fast food to financial freedom by age 25 through

01:03e-commerce and automation. And he now teaches others how to build digital systems using AI and

01:10automation tools. Now, I've been around entrepreneurs for a long time, and there's kind of no magic

01:17bullet. But is there? I do know that automation and digital leverage are changing the game faster

01:23than most realize. You know, we hear of millionaires being made in 24 hours. But this conversation is

01:29not about get rich quick. It's about examining how these systems work, what's real, what's not,

01:36so that we can all learn something about the modern pathways to success. We're going to kick this

01:42around, see what we uncover. We're going to take a look at opportunities, pitfalls, and the practical

01:48steps that make automation a genuine advantage. Let's begin. Let's bring him on. Hi, Jesse. Welcome

01:54to the Tony D'Erso Show. Thank you so much for having me, Tony. I'm very excited. The honor is all

01:59mine. I'm really looking forward to this too. I'm a student of a way of sorts. We're going to talk

02:05about automation advantage. I really want to learn about it. As I mentioned, we're going to explore

02:10AI systems. We're going to take a look more into the truth behind online wealth creation. A lot of

02:17people do really well, really fast. We want to learn. We're entrepreneurs and businessmen.

02:23But let's start here. Can you tell us your backstory, Jesse? How did it all start? I mentioned

02:28you were in fast food. I did that for four or five years in Chicago. What was the spark that made you

02:37believe, hey, automation, that's it. This is going to change my life. How did this all happen for you?

02:42Yeah. Honestly, it evolved over time because it didn't start with automation. It didn't even start

02:48with AI. Back then, six, seven years ago, AI wasn't even a thing that the public could use. They were

02:54using it in Google and big corporations and Apple, but it was nothing that a regular guy like me would

03:00even know is a thing yet or anyone else in the world, really. Starting out, I started out,

03:05you know, like I worked in fast food, you know, nine to five. I worked, honestly, at least nine

03:11or eight different jobs. I worked in Taco Bell, McDonald's, Amazon Warehouse, Target, Macy's at

03:18security. So I had a bunch of different jobs during this period of time where I was really just trying

03:23to figure out what my purpose was, what I really wanted to do. And so around that time, I moved from

03:29London as an immigrant. So there was a period of a few years where I couldn't even work a job.

03:32So I always had the mentality, if I can't work a job, I'm going to have to find a way to make

03:36money. And so I would try a bunch of side hustles, like selling vending machines to businesses,

03:41wholesaling real estate, even got into the stock market and traded for a little bit.

03:45Then I got my green card and I was able to work a job. Ended up going to college because I wanted

03:50to get a degree to further my education and hopefully make more money there because none of

03:53my side hustles were really making much money. And it was in college when I started selling products

03:59in my school. I didn't have a job while I was in college because I was running track at the same

04:04time. So I would go to my local Ross and Walmart and I would buy RGB lights in bulk. And they always

04:09had them discounted, especially at Ross, you could find really good deals. And in college, everyone

04:14wants to have RGB lights up in their rooms. And so you would always have a client base that was looking

04:20to buy these RGB lights. And so I would make $20, $30 profit per one I sold and I would sell maybe

04:25five or six a day. But that was a good amount of money, you know, being in college and just being

04:29able to make that extra cash went a long way. And then 2020 came around and COVID shut everything

04:35down. So I could no longer sell my products in school and I couldn't even go to this, you know,

04:40Ross to go because everything was shut down. So I moved back in with my dad and living in his

04:44apartment. And I just like, I got to figure out a way. So I ended up doing a bunch of research on how

04:50I could continue selling my products, even though everything was shut down. And that's how I found out

04:55about e-commerce, essentially allowing me to sell the same RGB lights, the same products.

04:59But instead of going to the store and buying them and selling them physically to students in school,

05:03I was going to a manufacturer in China, getting the product from them at an even more discounted rate

05:09than Ross, like a fraction of the price, and then selling it to the entire world. Anyone in the world

05:14could buy this product instead of just, you know, my local school. Started out slow, watched a bunch of

05:20YouTube videos, you know, got a couple mentors and paid, you know, a couple hundred dollars here

05:24and there to try and buy information from people. And it didn't work for a few months. But then month

05:30two and three was when I started to see sales coming in. And within that first year of me selling

05:34products online, I was able to do seven figures. And it was really because first of all, COVID was a

05:40game changer. Like COVID shut everything down. So everyone was just in the house, but they weren't just

05:46in the house. If you look at it statistically, that was one of the highest in terms of money spent.

05:52That was one of the highest years when people were spending money because they were getting

05:55stimulus checks. They were getting money from the government. The jobs were still paying them

05:59because the government was giving money to the jobs to pay to them while they were up. So they

06:03were just sitting at home, getting money and spending it, you know, on social media and watching

06:08videos. So around that time is when I really got into the social media marketing, using my TikTok and

06:14using my Instagram to post videos of products that I knew people would like and that they would want

06:19in their house. Mainly that was doing home decor and LED lighting. And it just blew up from there.

06:24I was able to blow up my first brand. I launched a few others there and I've been doing the same

06:28thing for like rinse and repeat, same system for like four or five years. And that's when artificial

06:34intelligence became a big thing in like 2023, 24. And I started selling my products.

06:39Um, I started selling my products. You still on social media, but I integrated artificial

06:45intelligence. So now instead of going and manually posting on Instagram, TikTok, Facebook, it was

06:50time consuming and I was spending a lot of money to do it. Artificial intelligence, like essentially

06:56allowed me to automate the entire thing. So I could get the post out. I could get the order in. I could

07:00email my customers, make sure that the delivery was smooth and that everything was going good.

07:04And that's where I got to the stage of here's how you run a business, regardless of whether it's

07:09e-commerce or whether it's AI arbitrage and you let AI do the majority of the work. And now we're

07:14seeing it come around full turn because businesses, Amazon just got 15,000 jobs. UPS just got 40,000

07:20jobs and they're doing it because AI can do a lot of the work. A lot of the infrastructure now is being

07:25built in AI. So you don't need data analysts. You don't need accountants. You don't need website

07:29designers because AI can do all of that. And that's where I stepped in and I said, okay,

07:33there is something happening here and I need to get in front of it. And now I've moved into that

07:38realm now where I'm doing more of the AI automations and capitalizing on the new opportunity

07:42that I see happening right now. Absolutely amazing. You were definitely a hustler going from

07:48fast food, going from working for a job. What was it that was like that changed you? Like,

07:54I understand you were going to college and the person going to college doesn't normally think,

07:59all the people I've ever interviewed, they don't normally think of doing their own gig and being

08:03an entrepreneur at the same time, maybe getting a part-time job because they're all focused on

08:08their studies. But you went the other road of, hey, I can hack this. You were looking to create

08:15income and revenue stream right away. What was that spark there? Why? Because it's just so different

08:26for most people. Yeah, no, that's a great question. And honestly, I wish I could say that it was just me

08:32being a hustler and being motivated. But honestly, I had my son in my freshman year,

08:37my second semester of college. So I had fun my first semester. And I was like, yeah, I'm going to

08:41have fun, enjoy myself. And then second semester, you know, you're having a kid. And then my whole

08:48perspective changed. It wasn't about being in college to have fun. It wasn't about waiting four

08:52years and studying and then getting a degree to get a job to get paid. I need to make money now. I don't

08:57have four years anymore. And so that switch right there, knowing that I was going to have someone

09:02who was dependent on me solely to make this income, to take care of them and to provide diapers and food,

09:07it changed my perspective because it wasn't about me anymore. I had someone who was depending on me.

09:12And that completely switched my perspective on why I was even doing what I was doing.

09:16And it got me off my butt, honestly, and out there to figure out a way. And if it wasn't RGB lights,

09:22it would have been, you know, you know, knocking on doors, making sales would have been, you know,

09:27cleaning people's garages or detailing cars. I would have found something. I just, I think I found something

09:33that provided a lot more leverage for my time than I would have if I hadn't gone down that road of more like

09:40the e-commerce and stuff like that. So that, that, that was kind of that spark that you're talking about that

09:45prompted me to really just go all in instead of just finding like a side gig.

09:48Absolutely. Got it. So that provided the momentum and it was a very good momentum. It was a very good

09:55impetus here. It was a good reason. I mean, it's amazing reason to, to go from

10:00just working that job to finding a, finding something that you can control and run.

10:07Absolutely. Now I'm, I'm, I'm interested. You mentioned a little bit about the AI and how it does

10:14so much and how it's cut down jobs. And it just could be me because maybe, maybe my wits, I don't

10:21have my, my wits around it, but to me, and, and I want you to, to, to correct me, train me. AI just

10:28does only so much. If I ask AI, it'll write a post, but it doesn't post it. It doesn't follow up. It

10:33doesn't comment. It gives me a suggestion and it's not really very good. So I find, and it could be me.

10:39And AI is very limited today, but you found a way to go through and use it for what it can do as

10:47well as of course, you know, big companies like Amazon and so forth. They, they've found what they

10:52can do, but I want to know, is there more, more to it? How, how is it? Cause we both use AI, but here

10:59you are, you're, you're like crazy. And I'm like, okay, I've got a social media post. So, and there

11:05might be other entrepreneurs and businessmen in the same boat. So Jesse train us.

11:11100%. So when we look at AI, there are a few different buckets. Most people use the bucket

11:16of agentic AI. Now this is a model like chat GPT, chat GPT. If you ask it a question, it's going to

11:23use, it's trained on all the knowledge in the world to give you suggestions, to give you information

11:27based on the prompt that you enter in. So we can only give you a response based on what you prompted

11:33to. That's agentic. It's only giving you what you put in. That's a very basic form of artificial

11:39intelligence that most people use, but that's the lowest leverage of AI that you could use right now.

11:44Now, what I do is I've taken the agentic form of AI prompts that the questions that you ask,

11:50and I have trained a specific agent of that artificial intelligence to be a must or in a specific

11:56task, whether it's social media, whether it's marketing, whether it's reception, whether it's email

12:02marketing, SMS, that agent is trained in that specific task and optimized to do that one specific

12:09task. And you can have hundreds of them. Now, what we do from there is we connect an automation or a

12:15workflow to that agent. So now instead of just using chat GPT, which is generally based, I have a

12:21specialized agent on one specific task. Let's just say, for example, that it's marketing, organic

12:26marketing. So instead of you going in, Tony, and saying, I just did a podcast. Now I'm going to have

12:31an editor clip up this podcast, and then I'm going to have that editor send it to my social media

12:36manager and then post it to my social media on TikTok, Instagram, YouTube, and Facebook.

12:41What I do instead is I connect my agent to my workflow. Let's just say that my workflow was built

12:46on N8N. So N8N is the name of a AI-based software company that allows you to create automations with

12:55artificial intelligence. So now you upload this recording into N8N and you set up a workflow on N8N

13:04and you can buy workflows or you can set up your own workflows. Now, what you would do is you would

13:09take the video, you would set up the workflow where you connect your Instagram, YouTube, TikTok, and

13:14Facebook to that workflow. Now you prompt the agent, just finished this recording, need it edited, cut up,

13:20and post it to my social media. That agent then begins working. So agent, so the software starts

13:26talking to the workflow. So the first step in the workflow is upload the video. The second step in

13:31the workflow is cut up the video and edit it. The third flow in the workflow is connect to social

13:36media, TikTok, Facebook, YouTube, then edit that video based on the different social media platforms

13:42because they all have different ways of editing. Then it'll then take it to the next side of that

13:46workflow where it posts. So you say post for 5 p.m., 5 p.m., 5 p.m., 5 p.m. So now it's posted on all

13:53three. So that workflow on N8N has gone through, the agent has told the workflow what to do, and it's

13:59gone through every step of that workflow in order to achieve the end goal, which is taking this podcast,

14:04clipping it up, and then posting it on your social media. So instead of you going in and manually doing

14:08that, the workflow has done it for you. And so that is essentially an AI agentic model, an AI

14:17arbitrage, what I like to call it. Well, arbitrage is the side of taking those tools and then giving

14:22it to businesses. It's more of an AI acquisition side. But that essentially is what I would use AI

14:27for when it comes to my social media. If I'm launching a new product, and let's say, for example,

14:31I'm selling Sharpie pens. Now, what I can do using my N8N workflows is I can tell my agent that I need

14:40a, you know, I don't know if you know or anyone who's watching this knows what Sora 2 is, but Sora 2

14:46is a new hyper-realistic video text-to-design AI built by OpenAI, which allows you to type in,

14:54you know, create me an ad for a Sharpie that writes on whiteboards, and it'll create you a hyper-realistic

15:00video of if I wanted me to be standing next to the whiteboard talking, you wouldn't even be able to

15:05tell the difference. And so it'll create the video, connect to the workflow, and then post it to all of

15:10my social medias. And you could do that for brands, you can do that for businesses, you can do that for

15:15products. There's no limit. And that's just the beginning of what AI can, like, there's so much

15:20more, like website design, code, like, it's actually insane how far it goes. And yeah, man, I'm in the

15:28world of AI, so I see it. It's kind of scary. It's kind of exciting. It's scary because I'm starting

15:33to see how it's taking people's jobs now. I see how these companies are letting people go. And it's

15:38also exciting because there's a massive opportunity that's happening for the people who can understand

15:42how to use it. Because there are so many people who still don't know what AI is, they only know

15:47what ChatGPT is. And they're going to get left behind if they don't catch on because AI just moves

15:53so fast. And so before you know it, once businesses start using it, what use are they going to have?

15:59Like, you could, right now, I could set up an AI receptionist for your business to where every

16:03single time someone wants to hop on a podcast with you, they would call into this number. And

16:06an AI receptionist 24-7 would get them, qualify them, and book them on your calendar so that you

16:12could then follow up with them to see whether they're a good fit for your podcast. And you could set

16:16that up to be automated to where the agent is connected to the workflow, and it takes you through

16:20the entire thing without ever having to have a human hand in the entire interaction until it

16:24gets to you.

16:27Astounding, astounding, astounding. We're speaking with Jesse Frimpong. We're talking about

16:31automation advantage. We're talking about exploring AI systems and the truth behind

16:36online wealth creation. Jesse, what's a great, a good website? What's your best website to tell

16:41people? I would say if you're looking to get into, you mean website just in terms of what

16:53someone could use right now. To find out more about you and what you're all about.

16:55You have a couple of websites. What's your best one?

16:59Yeah. So you could go to aiacquisitionsarbitrage.io or just aiacquisitions.io.

17:08That's the best place to find out more about you.

17:11Oh, about me?

17:13About you.

17:14Oh, you could go to joinprestigeuniversity.org. It has my whole bio in there. You can find

17:19out more about me.

17:19That's one. Joinprestigeuniversity.org.

17:23University.org. Sounds wonderful.

17:26Jesse, what you've just said, I want, we're going to end the podcast here. I'm just teasing.

17:32We're just going to go right into it because sign me up. I want this.

17:35Definitely what I knew was available. I knew people were using it, but I didn't have all the

17:41pieces put together. And I really hope that this gives a lot of aha moments to the business people

17:47and the entrepreneurs and the corporate level execs that listen to this. This is what we need. We

17:53hear it's done, but we don't have anyone explaining all the pieces. This is absolutely amazing. I

18:00totally track with what you've said to a degree. I haven't used it, but boy, I'm serious.

18:06We're going to get going. I can just imagine my podcast or my book, my next book or the music

18:12that I'm putting out just starts going out on the right channels properly. And it's all

18:17legitimate. It's all real, but there's just, it's more, it's more smooth notification and stuff.

18:23I love it. Yeah. Now part of that, and this kind of is a lead in because as I mentioned

18:30early in the intro, we see people becoming millionaires overnight with this, I see how

18:38we can take a product or something and really get it out there. Now you've seen both sides.

18:43You've seen the bad, you've seen the good, but we just talked about it. You said most people

18:49don't know beyond chat GPT. I've been there knowing that there's better. I'm just curious

18:57what separates those that know about this, but still don't have that rapid success. Is

19:02there something, there's got to be more to learn about growing fast with this?

19:07Yeah. Well, the thing is, is that you could know about AI, but it's a difference between

19:14knowing about something and then monetizing off of something. Because in order to monetize

19:18off of something, you have to know how to run a business. You have to know how to turn

19:22something, a problem into a solution that's sellable. And so one of the ways that I did

19:28this in trying to take advantage of what was happening with AI was, okay, everyone knows

19:34about AI. In the beginning, it was chat GPT and people that I know personally made millions

19:40of dollars by using chat GPT to create email copy for businesses. So they would go to businesses

19:45and say, Hey, you're not using emails or you're selling, sending old emails that aren't retargeting

19:50right, that aren't converting your leads and you're losing money. We could make you 20%

19:54if you had optimized chat GPT prompts, creating your emails and boom, you've sold a business

20:00and you could charge $2,000 a month just to create their emails. And it's done. The emails

20:04are going to be better and the business is going to be able to make more money. And that's

20:08what a lot of people did in the introduction of AI when it came to chat GPT. Now it's gotten

20:12a lot more advanced than that. And so for anyone who's like, Oh, I know about AI, I know how

20:17to create workflows. Well, think about this. 93% of businesses right now are looking to use

20:22AI. They know that their competitors are starting to use AI. They know that AI is coming and it

20:28could help their business and help them make more money. But like a lot of people are going

20:32to be watching this, they don't know how to use it. They just know the basics. So there's

20:36a clear problem there. Businesses know that if they don't start using AI and their competitors

20:41do, their competitors are going to be able to drop their prices and increase the value

20:44of what they're providing because they no longer have to expend on overhead that they

20:48don't have to. A receptionist costs $60,000 a year. This business is using AI and is spending

20:53$2,000 a month. They're beating you by half and their AI receptionist never takes a break.

20:57It works 24 seven and never has a sick day. Then doesn't ask for a raise. So who's going

21:01to win in the longterm? The business using AI because they're saving money. They're cutting costs

21:06and they're going to beat you out. And businesses know this. That's why 90% of them are looking

21:09for AI solutions. So if you know about AI or you're willing to learn about AI, if you can

21:15get in now and start setting up workflows and learning how to use AI acquisitions arbitrage

21:20and using these agents, plugging them into businesses, you can start going to these businesses

21:25that are already looking for AI solutions and offering them what you know. You set up one

21:31automation in a business to most of these businesses, right? Let's just talk about a business.

21:35Most of these businesses, let's say they built in 2010 and these businesses are doing good

21:39revenue. Most of it's word of mouth. Most of it is from, or maybe it's ads, but they're

21:44not doing any organic. They're not really posting the way they should because they don't know

21:48how they don't have the time and they're not part of this new age social media wave that's

21:52going on right now. But AI is. So if you can set up an AI agent with a workflow to take content

21:59that's created using ChatGPT for visual steals or Story2 for hyper-realistic real looking videos,

22:05and you connect that to their social media, how much do you think a business is going to be willing

22:08to pay you? Thousands of dollars a month. And that's what we're seeing right now. Businesses are

22:13spending $3,000, $5,000, $10,000 a month for specific trained agents from companies that know

22:19what they're doing. And the best part about it is once you train the agent and set up the workflow,

22:24it works itself. You don't have to check on it every single day. You don't have to,

22:27you know, as long as it's set up the right way, it's going to make the business money and it's

22:31going to work. And then all you have to do is spend one or two hours a day, make sure everything is

22:35running smooth and then check in with the business. And so for anyone who's looking at AI and they're

22:40like, how do I, you know, and for anyone, maybe you've lost your job to AI or because of the

22:44government shutdowns or whatever the case is, you know, I know some of my family who have lost jobs

22:49due to the government and due to AI. And so if you're in that position, just know that there is an

22:54opportunity. You just need to find how you can be a solution to businesses problems.

22:59And there's going to be more than enough money for you out there, but having AI and building a

23:04business around AI are two completely separate things. So building the business and understanding

23:09how to monetize is, you know, honestly more important than AI because you can learn how to

23:13use AI, but monetizing off of it, that's a whole nother thing. So that's, that's what I would say to

23:17anyone who's looking at this like, Oh, I know about AI or I want to learn about AI. There's a lot of

23:22opportunity and it's only going to continue to grow because we're in the first, like what two

23:26years of AI really being a thing, honestly, one of it really being popular and wide known.

23:31And so, um, you're early, very, very early. And you know, the people who get in earlier,

23:36usually ones that are able to grow the most and make the most money. So, you know, you talk a lot

23:41about making money very fast. The thing about making money for us is it's kind of dangerous because

23:46you make it fast and you're also in, you know, you tend to lose it fast as well, because when you

23:51build a business very quick, it's usually like a, like a skyscraper straight up. It doesn't have a

23:55strong foundation. And so that's what I found with a lot of people that I started out with.

23:59They started out so fast e-commerce, build a brand, millions of dollars. And then within a year or two,

24:05they, their money was gone and their business was gone too, because they built so fast.

24:10And so if you build it steady and you build a good foundation, especially around AI,

24:14you'll have more than you know what to do with, honestly.

24:16Absolutely amazing. It sounds to me like the ChatGPT and the other various names,

24:24Grok, et cetera. They're kind of overhyped because they're very, very limited. As I mentioned,

24:29it's like, I can, I can get it to give me a social media post, but it doesn't do anything more. I can,

24:35we had to take a teeny tiny break and we're right back. We're talking about ChatGPT. It's a little

24:40overhyped and we talked about other things going on. And I want to go into what are those specific

24:47tools that you think are the most effective? Where should we be looking? You may, you've mentioned

24:51some, but you may not have mentioned all, all the ones that you think we should look into right now.

24:57So I would say that learning how to create AI automations and workflows is very important right

25:06now. And so some websites that will help with that is AI BOS. So AI business operating system,

25:14and it has agents already plugged in that you can then go in and use within whatever department of

25:19the business that you're going into. You've also got N8N, which is a website that allows you to create

25:26workflows within the actual system and you just set it up. And so for example, you can go in and you can

25:33buy an automation for social media content creation. And so you pay for the workflow,

25:39you plug it into N8N and then you plug it into your social media and then it automatically starts

25:44producing that workflow. So that's N as in Nancy and then N8N. You've also got Lovable. Lovable.dev

25:52is another site that allows you to create workflows. It's a little bit more user friendly for the

25:58beginner to be able to go in, create workflows, connect agents, and then set up those workflows

26:03to connect with any social media, business, email campaigns, SMS, receptionists. And so those are

26:10the two main sites that I would say for workflow and SMS. You've also got some sites that you can

26:17use more for like, let's say for example, when I was starting out, finding a trending product was a

26:21very important thing. So how do you know when a product's actually trending and it's going viral

26:25so that you're not wasting a bunch of money selling a product that's not, no one's going to buy.

26:29So you've got sites like ViralNinja.io. It shows you viral trending products that it updates every

26:35single day. Then you've got like outside of, you know, building, like let's say you need to build a

26:41website. Mixo.io will allow you to build fully functional websites with a couple of tech. So if

26:47I say I need a website for a pet brand that I'm launching in order to create that brand and then you

26:52can take that code and plug it in and actually build your website on Shopify. You've also got sites

26:58like what else? SEO.ai. Like a lot of people don't know about how to create good search engine

27:05optimization so that when someone searches up your name or your business name, you're the first one

27:10that comes up. I don't know if you heard, but Google just decreased the amount of pages they have.

27:15So I believe it's now 10 pages and they used to have hundreds. So if you type something up on Google,

27:20there would be hundreds of pages to go through, but now only the top 10. So if you're not in the

27:25top 10 pages, no one's even going to know your business exists. So using sites, using AI to build

27:31and boost your SEO can help you get more sales. So those are just a few sites I would say up the top

27:35of my head that any entrepreneur can use right now to start utilizing AI and monetizing. But I would say

27:41if you're looking specifically at the AI arbitrage model and taking those agents and those tools and

27:47supplying them to businesses, lovable, N8N, AI boss are probably your best bets.

27:55Jesse, this is probably one of the best interviews of my life for this year because it's giving me

28:02what I need now to move to the next level. I hope it's the same for the audience here, but it really

28:09is. I'm inspired and motivated on these two, how to grow into this because where I was, was just so

28:16mundane and mediocre. It was like, I know it can be better. And just nobody that I knew knew about

28:22it. So I'm glad to have met. So 100% thank you. So thank you. Absolutely. Absolutely. So now let's

28:31talk about, okay, you've got multiple businesses, you've got a lot going on. All right. I'm trying

28:36to think with this, you, you may know better where to go and how to help us, but I'm thinking

28:40you've got operations, you've got e-commerce, you've got digital, you're doing education,

28:46you're doing mentorship program, you're doing so many things. So I'm thinking, how do you balance

28:51all this? Do you have AI with the workflow, just running everything? This is a, this is

28:58yeah, 100%. So there is a lot going on. And honestly, if I didn't have AI, I don't think I

29:07could run the business the way I do. You know, it's just no way that a human could possibly run

29:12so many different departments. But the beautiful thing about it is that I have my NAN workflows and

29:18my automation set up in a way to where each part of my business can connect to each other and

29:22communicate. And so the thing about these workflows and the thing about AI, which is really crazy

29:28that, that I don't think a lot of people understand is that when you plug it into your

29:32business or you use a workflow or you, you integrate AI into your business or into someone

29:37else's business, it learns, it learns on its own. Like you don't have to recode it for it to get

29:43better. It learns from your business. So if I launch a new product or if I have a problem within my

29:49system that's broken to where customers aren't able to come in or we're not converting enough leads

29:54or emails aren't going out or whatever the problem, if a customer comes in and says,

29:58I didn't get this or that, the AI is going to tell itself something went wrong here. This agent

30:04needs to be fixed or this step in the process needs to be fixed. And so the way we have it built right

30:08now is like every, every, all of my different main or two or three main branches of the business

30:15have their own automation, which connects throughout the entire business. And then there's one link that

30:21will connect to the other. And so if this branch of the business, if the AI arbitrage is having a problem,

30:25it'll connect to my e-commerce site to make sure that that problem doesn't go over there or that

30:29it doesn't happen in the future because it's learned from that mistake. And so each part of my business

30:35is built on N8N and AI automations to be able to function. Now think about N8N or AI automations in

30:45general is that they work as long as they are built right. So if you, if you use AI within your business

30:52and they're not built right, or there are missing steps, it's not going to work to its full capacity.

30:56And it's probably just going to hinder you more than anything. And so I just made sure that the

31:01first time I set it up, it was set up right. And I have a developer that works within my team and

31:06he's a genius. So I just, I say, Oh, make sure that this entire thing from step one to step two,

31:11if a client is onboarding, make sure they get this video, make sure they enter this introduction,

31:16they get this invite, they get this. And so every step of the way is broken down within that workflow.

31:21And then I have a CSM, a customer success manager that is in charge of making sure that not only the

31:28N8N workflow is working, but that all of the customers and people going into that pipeline,

31:33whether it's for a product or it's whether it's for a service are getting what they need and

31:37everything is running smoothly. Now, the beautiful thing about it is when I started out

31:41before AI, I would need so many VAs and so many assistants and team members because there's so

31:47many people coming into the pipeline, it gets overwhelming. But with AI, you just need one CSM

31:52and all they do is make sure that the AI is doing what it needs to do because the AI has its own VA

31:58that's texting the customer. Hey, did you get your product? Hey, did you get your service?

32:02What do you think about it? You didn't do your class for today. Why didn't you join the call?

32:06So it knows if the client didn't show up for a call, if it didn't do the course, if it didn't do

32:11this or that. And so one CSM now, once that AI says, hey, this client's on red alert because they

32:17didn't show up for the call, boom. CSM, you need to reach out and give them a call. Or it'll tell

32:23the AI receptionist, you need to reach out and give this client a call. I usually like to use the real

32:27person because AI is not that advanced yet to where you can't tell whether it's human or not.

32:31So most people can tell when it's AI, but in the next few months, they'll make an AI receptionist

32:36or a voice dialer that you won't even be able to tell the difference. But for now, I have them

32:40reaching out. They'll call them up or a product not delivered. Oh, this customer didn't receive

32:44their product. They're about to refund or dispute. Call them up. Hey, sorry about the delay. We had a

32:50problem with our distance and that. We'll give you a 50% discount on the next product. Boom. And so it

32:55becomes a lot easier once you systemize it and organize it with artificial intelligence. And then you just

33:01have those key human elements to make sure that everything is running smoothly.

33:05Jesse, this is so exciting. I think back in the day, which is just five, five, 10 years ago,

33:11where having a VA was novel and exciting and hey, I don't have to bring people in my office. I can

33:18have them around the world. I can, and there's lower cost of, uh, uh, lower wages and whatnot. And it was

33:24just like, Oh wow. I could, I could run a big business with VA. Well, this is now a whole new

33:31thing where you need a human, you know, there's no question. You need someone who can look at it from

33:36all these points, but so much work that can be done very smartly by this. I I'm following a good

33:44percentage of it. Not everything, but it's rocky. It's rocky. And I'm thinking about this, you know,

33:52um, and you mentioned that about, uh, AI making the call, but not yet. We're not at that point yet.

33:59So I'm thinking when, when a person with any company knows that they're dealing with a person,

34:05there's a certain amount of trust level there. Um, there's a certain amount of credibility and, um,

34:12you, you get to know when you're dealing with, with an AI or a computer. And we kind of don't like

34:17that when a computer calls us just yet, or, or, or we, we, we see, uh, amazing videos on the

34:24computer or on wherever, uh, amazing video things about amazing topics. And it's just,

34:30just some AI generated. Yeah, it's true. So we get very skeptical, skeptical and we go, okay,

34:36well, that sounds really exciting. Is this real? Or is this just trying to just get views or whatever?

34:40Yeah. So I'm kind of looking at, well, so trust is a big factor. How do you maintain credibility and,

34:49and even students? Cause you're teaching this to people.

34:54100%. So there's, there's a thing about trust, especially, I mean, trust within education is at

35:00an all time low because there's just so many people who say that they do this or that, and they really

35:05don't, they don't know what they're talking about. And, and then they get people to pay them a certain

35:09amount or addition to that. Um, and don't bring them the results. And so the thing about it is,

35:14and there's a lot of people who over promise, they say, you're going to make a million dollars

35:17next month. And you're going to do this. And they guarantee things that they can't. And that's what

35:22ruins the trust within trying to teach someone something new. So for me, it's all about reputation.

35:28First of all, what, what does your reputation of your business? We've been doing this for seven

35:32years and have a immaculate reputation because we really care about our customers. We really care

35:38about providing them the education and the, all the tools that they need in order to be successful.

35:43And then at the end of the day, if it makes sense, it makes sense. If you could sit in front of me and

35:48say, because I'm, I do e-commerce and now I automate using AI. So I've never been a sales guy. I've never

35:54had, you know, persuasion. I would just sit in front of you and say, if a business comes to me and

35:59they say they want to use AI, I would just say, can AI drop your overhead? Well, yeah, because you know,

36:06I'm going to pay off the price. Can it do the job better than this human is doing? Probably. Yeah.

36:11She just took a day off the other day. Cause her kid got sick. Uh, can it work 24 seven? Yes,

36:17it can. Can it do it faster? You know, it's like, it just makes sense because it makes sense. It's,

36:23it's, it's artificial intelligence. And so the trust factor is built on the fact that you're not

36:30rooting your trust in me, even though the business has a good reputation and you could,

36:34you're rooting it in something beyond the business, which is the technology. And the technology

36:40is far, has far surpassed now human intelligence. Now, when you're putting it in front of someone

36:50like that, it just makes sense to trust that because it's, it's right in front of you. You're

36:56not making anything up. It's, everyone knows it. It's happening right in front of our eyes.

37:00And so you're not trusting me. You're trusting in the technology. And so as long as the technology

37:05can do what it does and what it has been trained to do, you will get the results that you put in

37:10because AI right now is an input device. You tell it what to do. You set up the workflows,

37:17you set up the automations, you have to do that. But when it gets to the point when the AI can do it

37:22itself, that's where I'll be scared. Like right now I'm good. Like I tell it what to do. Once AI

37:28gets to the point where it tells itself what to do and it starts having emotions and stuff like that,

37:33that's where I'm going to have to check out and go to an island somewhere. But for now, for the next

37:3710 years, I'm hoping for the next decade, there's going to be a massive shift in where the world is

37:43going, where businesses are going, where the money is going. And businesses will invest trillions into AI

37:49infrastructure. So if you can be one of those people who understands it, whether you're doing

37:53it for your own e-commerce brand, whether you're doing it for the arbitrage method, where you're

37:57giving them the tools, whether you're doing it to install systems into businesses or into your own

38:02business. Some of you guys may be running your own business right now, whether it's a brick and

38:05mortar store, whether it's a tech company or you sell products online, AI can help you. And it just

38:11makes sense in and of itself because it's AI. Absolutely amazing. I'm going to ask you about

38:17challenges on teaching people. And I'm, I'm going to answer what I think would be because it's so

38:23amazing. Can I use that word? It's so outrageous and out there that it does stuff that it, it will

38:32be successful only if the person who's using it understands all the pieces to create success.

38:38And if they don't, it'll be just like, you know, Hey, you know, it's just, it's just not doing what I

38:44want, but there's so much more to you. So it's, it's a real mind understanding process. And with

38:50that, I can imagine because it's, it's taking time for, you know, to understand, I can imagine you

38:56have people not fully using and saying, Oh, this is, this is, this is an issue. This is a problem.

39:02I've got to, I've got to punch these buttons and tell the computer what to do or tell AI, but you've

39:07got to do that though. So, so it seems like that, that might be a challenge. Maybe not, maybe the,

39:13maybe all the people checking it out are just like getting it. But for me, it's, I see this

39:18learning curve and could be potential issue there. No, it is. And that's the reason why we tell anyone

39:24who's interested in learning, this is not going to be easy. This is going to take time to understand.

39:30Once you understand it, then it becomes easy. Then it's something that you only have to spend one or

39:35two hours a day, but until then you are going to have to learn it. Now, if you don't want to learn

39:40it, we can set up the agents. We can set up the workflows. We can do it all for you. We can set

39:45up the agents. We can set up the workflows. We can do all the tech on the backend to make sure that

39:49everything is working and you won't have to do anything, but call up the business and give them

39:54the tool. So we, we have two sides. There are people who are like, I'm already tech savvy and I'm

39:59going to figure it out. And then you have the people who say, I'm ready to get this business up and

40:04running without having to learn all the heebie jeebies and all the tech side. The beautiful

40:09thing about it is even if you go the route of learning it yourself, you don't have to know

40:13how to code. You don't have to know, be a computer scientist major or any of that stuff. I built a

40:18software that already has the agents built inside. And so all you need to do is connect the automation

40:25to the agent. It's one connection and you're done. So you don't need to know how to code. You don't

40:30need to do any of that stuff. And, and that's just for the people who want to do that side.

40:34And then we actually have an offer where we'll literally connect the agent to the automation,

40:38put them together, fuse it. It's already working. You take it to the business and we'll help you

40:42install it into the business as well. And so it just depends on where they want to go,

40:47how much they want to learn, where they're really willing. And it is, it can get confusing

40:51trying to figure it out on your own. And that's why there's such a big gap. And, and that's

40:56another good thing actually, because if everyone just knew how to do it, then it would become

41:01very saturated, very quickly. Everyone would be selling AI arbitrage. Everyone would,

41:06everyone would be replaced already, but because there is a learning curve and you do have to

41:10understand, not everyone's going to do it. 99% of people won't be able to figure it out.

41:14So either you get it from someone who already has it or you learn it. And that's the, that's

41:17mainly the two options.

41:19Jesse, on the learning curve, you know, is there a, a, a particular type of a generation

41:25that gets it and, and, and, and rocks with it a lot faster, as opposed to people like

41:31me going, you know, how do I do this? You know, is, is, is there, maybe it's because

41:36of the way we're, we're, we've evolved and we're grown, have grown up into, I mean, I

41:43come from the day where we picked up, we had landlines, people like, what's a landline?

41:47The phone sitting on the ground. I mean, I come from that age, you know, and, uh, hand

41:54computers, you know? So, so for me, it's a little bit different of a learning curve.

41:58So I'm wondering, are, is there a generational, um, a generation here, which gets it a lot

42:04better, a lot faster, a lot quicker that can work with it faster?

42:09Yeah. 100%. You know, there's definitely, um, it's kind of, honestly, it's, it's, it's

42:16kind of 50 50 because the younger generation understands technology. And I would say that

42:22they understand that they, they understand what AI is in its simplest form. Like they

42:28use JGBT for everything to write essays, to help them with school, but they don't really

42:32understand automations yet. Like that it's so, it's so niche and so new that they still

42:37don't really understand it, but they understand it more than the older generation because the

42:42older generation build businesses with their hands. They would go and buy a bill

42:46building, uh, buy a bunch of products, put the products in the building, put up a sign

42:52and people would walk by the sign and walk into the building and buy what they wanted

42:55to buy. And it just doesn't, it doesn't really work like that anymore. Unless you like, I

42:59mean, it's still to a certain extent, but starting up a new business is a lot different. And so

43:04for anyone who doesn't, for anyone who's of that older generation that is still doing

43:12things the old fashioned way, you're still making money, but your profit margins could

43:18be a lot better. You're still in the game, but the question is how long until the people

43:24using it more efficiently and who are able to lower their costs price you out of the market.

43:30That's what I would say because more and more young people who do understand how to use it

43:34are going to start businesses using AI. They're going to optimize their systems. They're going

43:38to have a better product, better marketing, cheaper prices because the older generation

43:43isn't willing to come back and say, I need to figure this thing out that this younger generation

43:47has created and I need to do it now. And so it's, it's a, it's a, it's a bit of both,

43:53man, because I talk to people every day and I talk to young people and a lot of young people

43:57are like, nah, man, that's too complicated. I'm going to go, you know, get a job at Amazon

44:01or something. Then you've got older people who are like, nah, that's too complicated. I did

44:04it old fashioned way. I'm going to stick in my ways. And then you've got the people in

44:08the middle who are like, I've started my business, but it needs to be better. My profit margins

44:13are shrinking. Business is going well, but how long is this going to last? I know that

44:17this could help. One of your agents could help and I'm going to do it. And I'm going

44:21to, you know, and then they'd make that decision. And you've got the younger generation that

44:24say, I got a degree. I'm one of my best friends got a degree in computer science and he's watching

44:31all of his friends that also got degrees in computer science lose their jobs or just not even

44:36be able to find a job because AI can code. So now you've got the coders aren't the coders

44:43they had two years, three years ago. The coders now are the ones creating AI automations and

44:48creating AI code. And the AI does all the coding to build all the infrastructure of the business.

44:54So it's the AI coders now. So I've watched all my friends who went to school for computer

44:58science, who I went to college with whilst I was getting my finance degree, lose their jobs

45:02or not be able to find one. And they've been out of college for five years. So they're all coming to

45:06me and they're like, I need to figure this out. I need to, because time is running out. I got this

45:12degree. I spent a hundred thousand dollars to get it. And now I can't even get a job because this new

45:17thing that no one even mentioned called AI has come in. No one warned us. They should have had a

45:22college class about this. They should have had a high school class. They knew that this was coming.

45:26This was not by mistake. This was not an accident. When they released open AI in 2022,

45:30they knew that it was going to disrupt the economy. Now they're releasing this stuff slowly,

45:36day by day, evaporating entire markets of businesses, eviscerating entire sectors of the

45:44economy. And they know exactly what they're doing. There's going to be a massive economical shift in

45:49the next few years as more people get laid off and there aren't jobs to replace them. There's not

45:54enough infrastructure out there. And so I'm passionate about it because I see what's happening

46:02and it's kind of like I'm ringing the alarm. Like, I don't care if you do it with me. I don't care if

46:06you do it with the next guy, but figure out something to do with AI, technology, e-commerce,

46:11something that can get you some income that doesn't depend on your job because it's just not stable

46:17anymore. It's not. Totally, totally agree. And I'm going to add on top of that, that it's not just

46:23the AI, Jesse, it's being, it's being able and knowing how to automate it. That's the key because

46:29the AI by itself, as we talked about, you know, it's so rudimentary and it's, it's, it doesn't

46:35include all the thinking, all these systems, the AI.boss, the NAN, the lovable.dev that, you know,

46:43these are what's really needed to understand them or get someone that understands it to literally

46:49automate the whole thing. Absolutely. I have never said this in 10 years of people, but this is

46:56absolutely blown my mind. It's absolutely amazing. This is what we need. I truly appreciate it,

47:02Jesse. I just want to say, wow, we talked about exploring AI systems and, and we didn't talk about

47:09creating wealth, but it's so inherent that when you put all this into, in place, you can sell just

47:15about anything or communicate it to anyone. Not that I'm selling you, but I'm saying you like

47:21guitars. I see you have a guitar in the video. I'm talking guitars. I send you information about

47:25guitars and music and you buy it. I mean, it's just so simple. Automation is needed for that. And I

47:31really see this as, as good creating wealth. And, um, you mentioned earlier, your website that I wrote it

47:37down, join prestige university.com. So actually, if I was going to give the most updated about what

47:46I'm doing currently, when it comes to AI automations within e-commerce and within businesses,

47:50the website that they should go to is AI acquisitions.io. I'll have to, I'll write that

47:57down. Okay. AI acquisitions.io. Yeah. Sounds good. Well, you've given us a, you've given us a lot of

48:04information, Jesse. I just want to say, thank you so much for coming on and talking to us,

48:08spending your time, but then your computers, your AI. It's like, Oh, I've got all the time to talk.

48:16Right. I just want to thank you so much. It was so, so good. Thank you, sir.

48:20Thank you so much, Tony. I appreciate your time. And, uh, it was a pleasure being here. Thank you so much.

48:24Wow. Wow. Wow. I'm serious guys. You, you know, me, you've, you've heard of some of my episodes for

48:32years. This one, this one's a mind blow. Wow. What a change in society. I see it. Um, maybe because

48:39I've been working towards it, maybe because I've been working on it a little bit, but I see the future

48:44now, uh, and how Jesse painted it and how it works. So I really got it. And I'm, I'm all in on this

48:51guys. Do me a favor. If you like this, share this with your friends, tell them about Jesse,

48:57tell them about how we talked about AI and automation and what it takes and how, once you

49:03get through the learning curve is with anything, it becomes easier for those of you that have ridden

49:08a bike. At first, it was very, very tough. Now it's easy for any of you that have gone through

49:13anything, learning a guitar. At first it might be tough, but after a while, it's like it's,

49:18it's secondhand, it's second, uh, second nature. So that's how Jesse looks at it. And I got it.

49:24I got his world. I understand that he's been through, uh, he's been through it the right way.

49:31And he's sharing this with you. So please check it out, give them some support and wherever you're

49:36listening to this Spotify, Apple, wherever, please follow the show. It's free and it helps to bring

49:41more amazing guests to you. Once again, thank you all very much. Let's use this and let's help you

49:47move on your journey to success. Thanks. Remember, just take action. Check out what Jesse's doing,

49:54guys. Success awaits those who persevere and remain steadfast despite the odds. Sow good seeds,

50:02do good deeds. I'll see you on the next episode.

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