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  • 5 weeks ago
Why You Really Love That Perfume (It’s Not the Notes)
Transcript
00:00I'm sure you've heard the news, that perfume you adore, it's quietly messaging your brain,
00:05scent skips thinking and zips straight to the limbic system, memory, emotion, desire.
00:11Brands hide cues and fragrances to trigger attraction, comfort, even status. Next up,
00:17we'll expose the hidden signals baked into your favorites and how marketers use them,
00:21read the label differently, stay curious.
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